The document discusses the current media landscape and proposes elements of a new alternative media system. It notes that most mainstream press is establishment-oriented commercially and that new populist players are emerging. The Alternative UK (A/UK) aims to tell a new story and vision for the future through a daily alternative news/views service. This would build around individual, community and planetary flourishing. Elements proposed include digital forums, apps, and strategies to shape both facts and feelings. It suggests bold new media brands and free creativity from the creative sector. Cooperative models and new funding approaches could generate a non-manipulative sector.

1. A NEW &
ALTERNATIVE
MEDIA
SYSTEM
Pat Kane
The Alternative UK

2. 1. THE
CURRENT
LANDSCAPE
2. A/UK’S
RESPONSE
3. ELEMENTS
OF A NEW &
ALTERNATIVE

3. 1.THE CURRENT LANDSCAPE
- MOSTLY ESTABLISHMENT-ORIENTED
COMMERCIAL PRESS (PRINT AND
DIGITAL)
- BBC/C4 UNDER STATE CHARTER TO
BE PLURAL, FAIR – BUT IN PRACTICE?
- NEW POPULIST BROADCAST
PLAYERS IN SPRING – GB NEWS &
NEWS UK (ADDING TO LBC?)
- SOME ENTERPRISE AROUND "PROG"
NEWS TITLES – NEW EUROPEAN
BOUGHT, BYLINE NEWS, POSITIVE

4. -- THEY'VE BEEN MAKING "CASH
FROM [OUR] CHAOS" – POLARISATION
=> CLICKS/AD INFO... DRAINS OUR
ENERGY, MAKES US MANIPULABLE,
DISEMPOWERED...
-- NOW, THEY'RE EXPLICITLY
FILTERING/EXCLUDING...
-- WHAT NEXT? NEW BIZ MODELS,
REGS?
- DARK INFORMATION WARS
-- DIGITAL PLAYERS (STATE AND NON-
STATE) SENDING OUT
USEFUL/STRATEGIC TRUTHS –
PROPAGANDA MAX...
-- DIGITAL OPPORTUNISTS EXPLOITING
"EPISTEMIC CRISIS" ("FAKE NEWS") TO

5. - ADVERTISING/MARKETING,
ARTS/POP CULTURE – THE
LAND OF AFFECT AND EMOTION
WHAT CONSENSUS AND "REALISM"
IS BEING ESTABLISHED/
CONSTRUCTED HERE, DAILY?
TO WHAT DEGREE IS IT REACTIVE,
CREATIVE?
GIVEN MIND SCIENCE SAYS THAT
"FEELS DETERMINES REALS"...
WHAT IS ROLE OF AFFECTIVE
"BACKGROUND" TO NEWS
"FOREGROUND"? HOW TO

6. 1. THE
CURRENT
LANDSCAPE
2. A/UK’S
RESPONSE
3. ELEMENTS
OF A NEW &
ALTERNATIVE

7. 2. A/UK’S RESPONSE.... IS TO TELL A
NEW STORY ABOUT US, AND A
DIFFERENT FUTURE THAT'S
POSSIBLE
A "DAILY ALTERNATIVE"
- A DAILY NEWS/VIEWS SERVICE --
COMMISSIONING, CURATING,
AGGREGATING
--EPISTEMIC/ONTOLOGICAL: "LIVE, THINK,
FEEL AND ACT IN THIS WORLD, NOT THAT
ONE" ('POSITIVE' NEWS? OR 'HUMAN
POTENTIAL/HUMAN CREATIVITY' NEWS?]
-- BUILDS NEW POLITICAL AXIS AROUND "I –
WE – WORLD" – THE FLOURISHING OF
INDIVIDUAL, COMMUNITY & PLANET ARE

8. NEW STORY ABOUT US, A
DIFFERENT FUTURE THAT'S
POSSIBLE.
A "DAILY ALTERNATIVE"
-- TAXONOMISING – CATEGORIES OF
KNOWLEDGE FOR MOVEMENT/"CAN"
USAGE
-- STRONG ENTRY POINTS TO THE
CONTENT FLOWS OF THE SITE FROM
THE FRONT PAGE – ORIENTED TO
ACTION, CONNECTED TO ACTION
FORUMS...

9. DIGITAL PUBLIC FORUMS – FOR
COMMUNITY, DELIBERATION, ACTION
- "ACTION FORUMS" ON LOOMIO
SITE – ACCESSIBLE BY THOSE
AGREEING TO BE CO-CREATORS.
ALREADY A
CRUCIBLE/INCUBATOR/PETRI-DISH
FOR PROJECTS, CAN-MAKING,
INITIATIVES
- THE ELEPHANT SPEAKS – OPEN
ZOOM FORUMS WITH SPEAKERS
WHO HAVE A "SEE THE
SYSTEM/CHANGE THE SYSTEM"

10. 2. A/UK’S RESPONSE
NEW SOCIAL MEDIA
PLATFORMS/INTERVENTIONS...?
- "BEFORE AND NOW" - HTML 5 APP –
GATHERING FEELINGS ABOUT "THE SHIFT"
THAT COVID IMPLIES
- MULTI-MEDIA PLATFORM BUILT WITH
LOCAL TRUST PROJECT – GOOGLE DOC +
ZOOM + MIRO + IBM WATSON – MEETS
COMMUNITY UNDER COVID
- WE'RE IN DIALOGUE WITH A LOT OF DIGITAL
PLATFORM/SYSTEM INNOVATORS/MAKERS...
WHAT SHALL WE ALL DO TOGETHER?

11. SO WHAT HAPPENS IF
WE SCALE ALL THIS
PATTERN OF ACTIVITY
UP – X 2, X 10, X 100...
NOT TO MENTION
ACTIONS NOT REALLY
TRIED – PODCAST,
MEME-MAKING,
CONSULTING...😬 😬
😬

12. 1. THE
CURRENT
LANDSCAPE
2. A/UK’S
RESPONSE
3. ELEMENTS
OF A NEW &
ALTERNATIVE

13. STRATEGIES FOR "FEELS" AS WELL
AS "REALS", WORLD-CREATING
MEDIA
- BOLD, BEAUTIFUL, POWERFUL NEW
NEWS
BRANDS/ENTERPRISES/SERVICES?
(DOES 'TORTOISE', 'CORRESPONENT',
'BYLINE', 'CANARY', 'DOUBLE DOWN'
REALLY CUT IT? AS BOLD AS XR?)
- MORE FREE CREATIVITY FROM
CREATIVE SECTOR – AN 'INNOVATION
COMMONS' OF USABLE MEMES,
RESKINNED PLATFORMS, MADE-

14. - HOW A MEDIA IS ORGANISED, WHO IT
INVOLVES, WHAT IT DOES WITH ITS
DATA, WILL BROADLY DETERMINE ITS
CONTENT
- MEDIA THAT RUN AS
COOPERATIVES/MUTUALS, DO
COMMONING, FOR CONTENT MAKERS
AND WITH CONTENT USERS – MIGHT
WELL GENERATE A "NON-
MANIPULATIVE" MEDIA SECTOR (DAN
HIND)
- EXPLORE NEW SUBSCRIPTION
/INVESTMENT SYSTEMS, NEW
PHILANTHROPIC APPROACHES TO

15. A NEW &
ALTERNATIVE
MEDIA
SYSTEM
THANK YOU!
Pat Kane
The Alternative UK