The document summarizes several theories relating to changes in media industries due to technological developments:
- Chris Anderson's Long Tail Theory explains how reductions in production and distribution costs, especially online, have decreased the importance of mainstream "hits" and increased the viability of niche products.
- Charles Leadbeater's We-Think Theory describes how digital technologies enable new forms of collaborative creativity and innovation through participation.
- Tapscott and Williams' Wikinomics Theory is based on openness, peering, sharing, and acting globally enabled by new technologies.
- Dan Gilmor's We Media Theory explains how big media corporations can no longer control the news due to real-time publishing available to all internet users.
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
“Hyperconnectivity” is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked
together like never before.
More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies,industries and consumers?
Session by Andrew Wyckoff, Director, Science, Technology and Innovation, OECD
Digitalisation has been underway for 50 years but crossed a critical threshold in last few years when over 80% of citizens in OECD countries had broadband subscriptions with the majority accessing the Internet via a smartphone. This era of ubiquitous computing is transformational, and the widespread deployment of this infrastructure means that products, activities and interactions are increasingly "digital" and can be easily shared, stored or exchanged globally via the Internet. As a consequence, data flows have grown and are a new raw material for innovation in industry and society, unleashing new business models and modes of social interaction. This transformation is just beginning and is poised to grow significantly as networked sensors and things become common-place. These changes are disruptive and also at odds with public policies – many of which are legacies of a pre-digital, analogue era. Reducing this gap and equipping policy-makers with ways to proactively seize the potential benefits and address the challenges related to digitalisation is at the core of a new cross-sectoral, multi-year project within the OECD.
These technological trends are not limited to one policy area, but their effects are particularly evident in the labour market, where they are profoundly affecting the nature of work, the structure and nature of the work environment, and the very nature of being an employee. We can’t predict exactly what the world of work will look like in the future or the specific types of jobs that will exist. What is clear, however, is that most sectors are already being affected. The platform (e.g. ‘sharing’, ‘gig’) economy offers workers great opportunities, including the flexibility of freelancing and holding multiple jobs (or gigs) to top up their income. At the same time, these new forms of work are challenging traditional institutions based on a unique employer-employee relationship. For instance, as new ways of organising work shift risk towards individual workers, who are increasingly in charge of their own training and of securing old-age and health insurance, existing models of social protection will need to be overhauled. How policy-makers, companies, employees and educators will adapt to these changes will mark the difference between being successful and being left behind.
Gerd Leonhard International Economic Forum St Petersburg 2008 Future Of Copyr...Gerd Leonhard
Here is my presentation from this event and panel called ‘Protecting intellectual property - future rules of the game', focusing on why the paradigm expansion from Copyright to Access / Usage Rights is needed, and how the rising tide of PERMISSION and new flat rate licenses will float all boats; and what that could mean for the IPR discussion in Russia....
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
“Hyperconnectivity” is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked
together like never before.
More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies,industries and consumers?
Session by Andrew Wyckoff, Director, Science, Technology and Innovation, OECD
Digitalisation has been underway for 50 years but crossed a critical threshold in last few years when over 80% of citizens in OECD countries had broadband subscriptions with the majority accessing the Internet via a smartphone. This era of ubiquitous computing is transformational, and the widespread deployment of this infrastructure means that products, activities and interactions are increasingly "digital" and can be easily shared, stored or exchanged globally via the Internet. As a consequence, data flows have grown and are a new raw material for innovation in industry and society, unleashing new business models and modes of social interaction. This transformation is just beginning and is poised to grow significantly as networked sensors and things become common-place. These changes are disruptive and also at odds with public policies – many of which are legacies of a pre-digital, analogue era. Reducing this gap and equipping policy-makers with ways to proactively seize the potential benefits and address the challenges related to digitalisation is at the core of a new cross-sectoral, multi-year project within the OECD.
These technological trends are not limited to one policy area, but their effects are particularly evident in the labour market, where they are profoundly affecting the nature of work, the structure and nature of the work environment, and the very nature of being an employee. We can’t predict exactly what the world of work will look like in the future or the specific types of jobs that will exist. What is clear, however, is that most sectors are already being affected. The platform (e.g. ‘sharing’, ‘gig’) economy offers workers great opportunities, including the flexibility of freelancing and holding multiple jobs (or gigs) to top up their income. At the same time, these new forms of work are challenging traditional institutions based on a unique employer-employee relationship. For instance, as new ways of organising work shift risk towards individual workers, who are increasingly in charge of their own training and of securing old-age and health insurance, existing models of social protection will need to be overhauled. How policy-makers, companies, employees and educators will adapt to these changes will mark the difference between being successful and being left behind.
Gerd Leonhard International Economic Forum St Petersburg 2008 Future Of Copyr...Gerd Leonhard
Here is my presentation from this event and panel called ‘Protecting intellectual property - future rules of the game', focusing on why the paradigm expansion from Copyright to Access / Usage Rights is needed, and how the rising tide of PERMISSION and new flat rate licenses will float all boats; and what that could mean for the IPR discussion in Russia....
Media Consumption’s New Path in the Digital Age Tier10
Since its genesis in the late 1950s, the Internet has developed into the single greatest influence on modern society. Nowhere is this more evident than in the way we consume and process media.
The 20th Century was the century of broadcasting. In this century we as films, books, TV, long play records, cassettes, CDs, DVD etc. The all had few things in common: they were one-way medium, a broadcast from one to many. Producers were limited and became gatekeepers of content. Somebody selected the films to show in theaters, movies to watch on TV etc. The 20th century was the time of movie stars and pop stars.
It turns out all these mediums have one other thing in common: they are based on a model of scarcity, i.e. program directors have to choose the program for you, since there are only finite number of channels and screens. There are only finite space of shelfs for CDs in store. So we needed pop starts. The many consumers had to listen to the same few albums.
With the Internet in the 21st century this model breaks down. We move from the economic model of scarcity to the economic model of abundance. This changes the game completely. In this lecture we will explore this transformation.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...Stéphane M. Grueso
London School of Economics: Copyright & Creation A Case for Promoting Inclusive Online Sharing
Bart Cammaerts
Robin Mansell
Bingchun Meng
The London School of Economics and Political Science
Department of Media and Communications
NAMASMARAN does not involve any kind of belief. It is a practice of negation of pettiness, subjectivity and superficiality. No science or religion can testify or endorse; whether NAMASMARAN can give the realization of immortality; as stated by Saint Jnaneshvar. Its practice is a matter of NOT DIKTAT, but a revelation, choice and golden opportunity.
Presentations of our country, city, region and Education systemilhan tr
There was a slide Series of pictures and background information of the country, city, region and Turkish Education system to get the partners' schools communities informed. (Power-point presentations)
Media Consumption’s New Path in the Digital Age Tier10
Since its genesis in the late 1950s, the Internet has developed into the single greatest influence on modern society. Nowhere is this more evident than in the way we consume and process media.
The 20th Century was the century of broadcasting. In this century we as films, books, TV, long play records, cassettes, CDs, DVD etc. The all had few things in common: they were one-way medium, a broadcast from one to many. Producers were limited and became gatekeepers of content. Somebody selected the films to show in theaters, movies to watch on TV etc. The 20th century was the time of movie stars and pop stars.
It turns out all these mediums have one other thing in common: they are based on a model of scarcity, i.e. program directors have to choose the program for you, since there are only finite number of channels and screens. There are only finite space of shelfs for CDs in store. So we needed pop starts. The many consumers had to listen to the same few albums.
With the Internet in the 21st century this model breaks down. We move from the economic model of scarcity to the economic model of abundance. This changes the game completely. In this lecture we will explore this transformation.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
London School of Economics: Copyright & Creation A Case for Promoting Inclusi...Stéphane M. Grueso
London School of Economics: Copyright & Creation A Case for Promoting Inclusive Online Sharing
Bart Cammaerts
Robin Mansell
Bingchun Meng
The London School of Economics and Political Science
Department of Media and Communications
NAMASMARAN does not involve any kind of belief. It is a practice of negation of pettiness, subjectivity and superficiality. No science or religion can testify or endorse; whether NAMASMARAN can give the realization of immortality; as stated by Saint Jnaneshvar. Its practice is a matter of NOT DIKTAT, but a revelation, choice and golden opportunity.
Presentations of our country, city, region and Education systemilhan tr
There was a slide Series of pictures and background information of the country, city, region and Turkish Education system to get the partners' schools communities informed. (Power-point presentations)
We visited Turkey Seed Gene Bank which is the world's largest third gene bank. There were some lectures about Herbarium creating and same examples and many practical information about seeds.
This report provides a fact-based assessment of Michigan’s economic competitiveness relative to other states and nations. It is used by Business Leaders for Michigan to help
develop strategies and recommendations for making Michigan a “Top Ten” state for job,
economic, and personal income growth, such as those contained in the Michigan Turnaround Plan.
Comparisons are made of Michigan’s performance with other states on key output (e.g., GDP growth) and input (e.g., labor cost) metrics. A set of “traditional,” “new economy,”
“global,” and “Top Ten” benchmark states and/or nations were used to provide multiple reference points to evaluate Michigan’s performance. While the intent of this report is not to make recommendations, general conclusions are outlined.
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The New Avant Garde: Opportunities for Young People in the Jobless FutureBankboy London
For young people who are concerned about the so called jobless future, this presentation aims to reduce some of that stress by suggesting areas where your knowledge and skills can help you carve out a sustainable future for yourself within today's tech world.
The NCD is the largest association in The Netherlands, exclusive for top level management, commissioners and boardmembers. NCD organized a minicongres on Trends in Technlogy - in celebration of heir 60-year anniversary. I spoke on the subject of social business and trends.
Moren info on: http://www.ncd.nl/agenda/evenement/38/
This article aims to present #Unplugging > Beyond Hyper-Connected Societies Workshop that will be conducted by Dr Calzada & Dr Cobo at the University of Oxford on 20th June by the support of The Oxford Research Centre in the Humanities (TORCH).
Click here to view my essay on computer networks. Social Networking Essay | Sample Essays About Social Networking - A .... Networking fundamental. Essay on negative effects of social networking sites. Chevening Essay On Networking, HD Png Download - vhv. 009 Persuasive Essay About Social Media Pay To Get Speech Topics .... Purpose of Networking Assignment Example | Topics and Well Written .... Social Networking Essay Example for Free - 1113 Words | EssayPay. Write an essay on "Social Networking"||Essay on Social Networking .... Information Technology : NETWORKING Assignment Essay. Essay computer networks | Transmission Medium | Computer Network.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
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A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
2. Chris Anderson – Long Tail
Theory
Chris Anderson is the editor-in-chief of Wired Magazine.
The theory of the Long Tail is that our culture and economy is
increasingly shifting away from a focus on a relatively small
number of "hits" (mainstream products and markets) at the head
of the demand curve and toward a huge number of niches in the
tail. As the costs of production and distribution fall, especially
online, there is now less need to lump products and consumers
into one-size-fits-all containers. In an era without the constraints of
physical shelf space and other bottlenecks of distribution,
narrowly-targeted goods and services can be as economically
attractive as mainstream fare.
One example of this is the theory's prediction that demand for
products not available in traditional bricks and mortar stores is
potentially as big as for those that are
3. Chris Anderson – long Tail
Theory
This theory relates to the music industry as due to web 2.0
applications such as ITunes have now become in demand that the
need for physical hard copies of albums is not as necessary and
therefore they are not as much in demand as what the electronic
versions are.
This theory can also be applied to the gaming sector as
consumers are now able to purchase electronic versions of a
game and therefore the need to have a physical copy has
decreased.
I believe that this theory is relevant to the modern society as it
shows that we as consumers don’t have a need for physical copies
of items anymore, and also shows that we much rather products
which are easier to get and cost us the least hassle.
4. Charles Leadbeatter – We
Think
Charles Leadbeater is a leading authority on innovation
and creativity. He has advised companies, cities and
governments around the world on innovation strategy
and drew on that experience in writing his latest book
We-think: the power of mass creativity, which charts the
rise of mass, participative approaches to innovation
from science and open source software, to computer
games and political campaigning.
We Think explains how digital technologies are
enabling new forms of collaborative creativity and
innovation.
5. Charles Leadbeater – We
Think
This theory can be applied to the music sector. The use of digital
technology has enabled consumers to have music on their
iPhones, androids etc. and also have it on their laptops. This has
also affected It as it shows how audiences can now have a say in
the type of music that they like, the use of streaming sites such as
Spotify have had an effect as the use of streaming affecting the
charts shows how the media think and what they like and dislike.
This theory can also be applied to the gaming sector as it shows
how the use of digital technology has influenced the gaming world.
Consumers are now able to actively engage with other gamers in
real-time and chat with them, play online etc. This has only been
possible with the coming of web 2.0.
I think this theory is relevant as it cites the fact that we can now
engage with many other users around the world in real time which
allows consumers to voice their opinion on a topic helping the
developer make a product more appealing.
6. Tapscott & Williams -
Wikinomics
Don Tapscott is an internationally renowned authority, writer, consultant and speaker regarding the
strategic impact of information technology on innovation, marketing and talent.
Anthony D. Williams is an author, sought-after speaker and avid researcher with over a decade of
experience examining the impact of new technologies on social and economic life.
According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting
Globally.
Openness, which includes not only open standards and content but also financial transparency and
an open attitude towards external ideas and resources
Peering, which replaces hierarchical models with a more collaborative forum. Tapscott and Williams
cite the development of Linux as the "quintessential example of peering."
Sharing, which is a less proprietary approach to (among other things) products, intellectual property,
bandwidth, scientific knowledge
Acting globally, which involves embracing globalization and ignoring "physical and geographical
boundaries" at both the corporate and individual level.
7. Tapscott & Williams -
Wikinomics
This theory can be applied to the streaming industry.
Streaming has become more popular over the past
years and sites such as Netflix now have millions of
subscribers who pay to use the service. Such a
programme which allows people from around the world
to access media that is shown in other countries to that
of their own.
This theory is relevant as it distinguishes that streaming
websites have become a lot more popular as it allows
users to act globally.
8. Dan Gilmore – We Media
He works at the Walter Cronkite School of Journalism and
Mass communication at Arizona state University, where he
works mostly on digital literacy and entrepreneurship.
A few big media corporations cannot control the news we
get anymore, now that news is being published in real time,
available to everyone who uses the internet.
We the Media details how media and its consumption has
changed with the introduction of online platforms. Big
corporations are no longer able to control what is being
published about themselves, while the “former audience,” as
Gillmor calls it, is no longer passive. The former audience
has a larger role in the consumption and production of
media.
9. Dan Gilmore – We Media
This theory could be applied to the music industry as
musicians often face issues when one of their songs is
leaked this could result in them having less profit from
that song, when later released.
Another example would be the film industry as they
face a similar issue as their film may be leaked online
which could result in a decrease in profit.
This theory is very relevant as it can be used to explain
some of the potential issues that media industries such
as the film and music face.
10. Clay Shirky – Newspapers,
Paywalls and Core Users
Online distribution has changed the newspaper industry
from a mass market product aimed at a mass audience to a
niche product aimed at a niche audience.
Due to the fact that newspapers are going out of fashion and
are no longer as useful to the audience there has been a
major decline in the amount of people buying newspapers.
Newspapers face a massive issue against the internet as
newspapers do not show the most recent news compared to
that of the internet as by the time a newspaper is released
covering the issue that news is already old news.
11. Clay Shirky – Newspapers,
Paywells and Core Users
This theory shows how the impact of the internet has
affected news companies. Most news companies
nowadays have an online service which is more
popular then that of the physical newspaper.
This theory is relevant in looking at how the newspaper
industry has had a massive decline in the sales.
12. Michael Wesch – The
machine is changing us
Web 2.0 allows us to connect with more peple and to
be part of a global community.
The way we communicate online is different to how we
communicate using other mediums, this can explain
our physical distance from those we communicate with.
Web 2.0 has made big changes to society and
established ways of doing things
These changes have implications for privacy,
commerce and ourselves as a whole
13. Michael Wesch – The
machine is changing us
This theory can be applied to the news industry as it
explains how sometimes it is know that facts and
stories about celebrities which they would not wan to
be known are revealed.
This theory could be related to the gaming industry as
gamers are able to chat with one another and also if
they are watching a stream they are able to talk in real
time with other people.
This theory is relevant as it explains how the internet
has changed the way we communicate with one
another.