On-Demand Media Consumption: Diminishing Sociability?Nathalia Chua
This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.
On-Demand Media Consumption: Diminishing Sociability?Nathalia Chua
This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.
Presentation given during the 2012 DC APA Fall Conference at Catholic University in Washington, DC. regarding the disruptive innovation that crowdsourcing and crowdfunding may provide to the urban planning and real estate development industries by providing supportive, effective community engagement.
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
BeWise loeng: Miks on nii raske teha head sisuturundust ja kuidas neid raskus...JCI Tallinn BeWise
Sisuturundus on muutunud tänapäeva maailmas aina moodsamaks trendiks ja samas tekitab ka väga palju küsimusi, kuidas siis ikkagi seda teha ja mille jaoks see vajalik on?
Et sisuturundusest paremini aru saada, kutsusime 16.12.2015 teemat tutvustama Best Marketing Internationali juhi, Hando Sinisalu. Loengus oli juttu:
- miks iga ettevõte on tänapäeval kirjastaja?
- mis on real-time marketing, näiteid edukatest kampaaniatest?
- mis on native advertising ja mille poolest erineb see sisuturundusest?
- millist sisu sinu kliendid tegelikult vajavad ja miks on seda nii raske toota?
- edukad sisuturunduse näited Eestist ja kogu maailmast.
Hando Sinisalu on Best Marketing Internationali juht alates 2003.a., varem töötanud reklaamiagentuuri Bates juhina ja Eesti Päevalehe peadirektorina. Hando kogub ja analüüsib edukaid digiturunduse case-studysid kogu maailmast ja esitleb neid koolitustel ja konverentsidel rohkem kui 30s maailma riigis. Ta on avaldanud arvukaid turundusteemailis artikleid erinevates maailma turundusportaalides ja -ajakirjades. Eestis olles tegeleb Sinisalu Best Marketingi konverentside programmide koostamise ja turundusteemaliste artiklite kirjutamisega.
Whirlpool EMEA presents: Digital School, Lesson 5: What is a UGC?
In this lesson, we explain how the methods of use and the production of content has completely changed over the last few years.
People as passive spectators have become producers of content: everyone has access to a camera and software for the in-house development of multimedia content.The explosion of platforms such as YouTube, Flickr and Instagram, etc. ... has enabled everyone to become a content maker.
The contents of the web are often remixed or characterized by fads that follow an unstoppable collective stream. This stream produces new content out of old, which inevitably impacts on the life of the brands.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Presentation given during the 2012 DC APA Fall Conference at Catholic University in Washington, DC. regarding the disruptive innovation that crowdsourcing and crowdfunding may provide to the urban planning and real estate development industries by providing supportive, effective community engagement.
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
BeWise loeng: Miks on nii raske teha head sisuturundust ja kuidas neid raskus...JCI Tallinn BeWise
Sisuturundus on muutunud tänapäeva maailmas aina moodsamaks trendiks ja samas tekitab ka väga palju küsimusi, kuidas siis ikkagi seda teha ja mille jaoks see vajalik on?
Et sisuturundusest paremini aru saada, kutsusime 16.12.2015 teemat tutvustama Best Marketing Internationali juhi, Hando Sinisalu. Loengus oli juttu:
- miks iga ettevõte on tänapäeval kirjastaja?
- mis on real-time marketing, näiteid edukatest kampaaniatest?
- mis on native advertising ja mille poolest erineb see sisuturundusest?
- millist sisu sinu kliendid tegelikult vajavad ja miks on seda nii raske toota?
- edukad sisuturunduse näited Eestist ja kogu maailmast.
Hando Sinisalu on Best Marketing Internationali juht alates 2003.a., varem töötanud reklaamiagentuuri Bates juhina ja Eesti Päevalehe peadirektorina. Hando kogub ja analüüsib edukaid digiturunduse case-studysid kogu maailmast ja esitleb neid koolitustel ja konverentsidel rohkem kui 30s maailma riigis. Ta on avaldanud arvukaid turundusteemailis artikleid erinevates maailma turundusportaalides ja -ajakirjades. Eestis olles tegeleb Sinisalu Best Marketingi konverentside programmide koostamise ja turundusteemaliste artiklite kirjutamisega.
Whirlpool EMEA presents: Digital School, Lesson 5: What is a UGC?
In this lesson, we explain how the methods of use and the production of content has completely changed over the last few years.
People as passive spectators have become producers of content: everyone has access to a camera and software for the in-house development of multimedia content.The explosion of platforms such as YouTube, Flickr and Instagram, etc. ... has enabled everyone to become a content maker.
The contents of the web are often remixed or characterized by fads that follow an unstoppable collective stream. This stream produces new content out of old, which inevitably impacts on the life of the brands.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
How can collective action and customary laws help to manage conflicts over na...CAPRi
Presented at the CAPRi International Workshop on Collective Action, Property Rights, and Conflict in Natural Resources Management. June 28th to July 1st, 2010, Siem Reap, Cambodia.
http://www.capri.cgiar.org/wks_0610.asp
Local Community vs Oil Palm Plantation Company: Two case studies from West Ka...CAPRi
Presented at the CAPRi International Workshop on Collective Action, Property Rights, and Conflict in Natural Resources Management. June 28th to July 1st, 2010, Siem Reap, Cambodia.
http://www.capri.cgiar.org/wks_0610.asp
Social Identity, Natural Resources, & PeacebuildingCAPRi
Presented at the CAPRi International Workshop on Collective Action, Property Rights, and Conflict in Natural Resources Management. June 28th to July 1st, 2010, Siem Reap, Cambodia.
http://www.capri.cgiar.org/wks_0610.asp
A clean and simple flipbook informing and educating the readers about the risks involved with using social media, as well as the priceless potential of staying connected online.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Me, Myself and Mine is an Atticus award winning presentation and marketing framework. I've toured the globe speaking about computer/human interaction in the digital age.
Or basically how everyone is selfish on the internet.
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
An excerpt from a presentation I have been giving to various Digitas teams and clients, these slides walk through 6 emerging media trends that marketers need to be aware of and think about today. There are of course more than 6 trends to watch, but these 6 give marketers some food for thought. Other portions of this presentation (not shared) lay out the social media landscape, the current state of mobile, gaming and personalization, brand content creation and distribution, etc.
4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
TV in the 21st Century
1. TVI N T H E 2 1 S T
C E N T U R Y
INSTANT ACCESS, BING-WATCHING, ADS, AND THE
FUTURE
by Spencer Browne
2. W H A T I S
T E L E V I S I O N ?
Programmes and commercials on a screen?
A box with images on it, placed in the
corner of the living room?
3. " I n t h e U K , l e s s t h a n
h a l f t h e T V w a t c h e d b y
1 6 t o 2 4 - y e a r - o l d s i s
t r a d i t i o n a l l i v e l i n e a r
t e l e v i s i o n . "
NOT ANYMORE
CORD
CUTTERS (those who don't use cable) ARE ON
THE RISE
1
Sites and Non-
Broadcasters like
YouTube, Amazon
Prime,
Vice News, and Netflix
have arisen and are
giving audiences instant
access
1
4. Serialized shows, where the drama plays out
across multiple episodes, is becoming the norm
Instant access and serialized shows
have developed binge-watching2
6. Add subheadingAdd subheadingAdd subheading
“ a l l T V w i l l m o v e t o t h e
i n t e r n e t , a n d l i n e a r T V
w i l l c e a s e t o b e r e l e v a n t
o v e r t h e n e x t 2 0 y e a r s ,
l i k e f i x e d - l i n e
t e l e p h o n e s . ”
4
said by Richard Hastings, CEO and founder of Netflix
said by Richard
Hastings, CEO and
founder of Netflix
7. So how can ads flourish in the new digital age of TV?
8. "It's a lot more than selling just that
30-second spot. It's about driving
efficiencies, connections with viewers
and applying data"
Advertisers also have to keep the
attention of the viewer
5
9. Which can be difficult when "nearly half of
all smartphone owners use their devices as
second screens while watching TV"
So how can an ad be
successful?
6
10. Product Placement
In 2011, there was a whopping
577 occurrences of product
placement in just 39 episodes of
American Idol
6
11. Addressable ad systems serve
up ads based on consumer
demographics. These ads are
available in over 42 million
households
Addressability
6
7
12. Time and speed are
everything in today's
age of short attention
spans
T i m i n g
Shorter ads can stand out, these are called
Blipverts, which are one second
commercials that are so different they
become noticed7
13. T i m i n g a n d a c c e s s i b i l i t y a l l g o
h a n d - i n - h a n d w i t h t h e i n s t a n t
a c c e s s a n d g r a t i f i c a t i o n o f T V
t o d a y
14. Like book sales, which do well under a
method called fraction of selection, TV
needs to be convenient, instant, and cheap
8
Which makes something
like binge-watching all
the more easier
16. Since the heaviest web users are also the
heaviest TV viewers, digital
media and online streaming
will continuously grow
However, there is so much more mass media, making
originality and quality less frequent, that
"mass media becomes empty calories"
9
9
17. Control Revolution
This however leads to demassification and
choice abundance or decision fatigue
Consumers have new expectations, they want
instant access, highly personalized media, and
customization
9
11
18. There is a push now for more original content, and streaming
services, like Netflix or Amazon prime, offer the the least
resistance and often the most creative freedom for developing TV
shows
19. In fact, Netflix subscribers like Netflix's original
content more than any other content on the site
10
20. With all this in mind, how much more
can TV change in the coming years?
21. Bibliography
Linehan, Hugh. "Viewing Outside The Box - How Television Is Changing." The
Irish Times. 2016. Web. 20 Oct, 2016
1
2 McAlone, Nathan. "TV Is Changing To Be More Like Netflix." Business
Insider. 2016. Web. 20, Oct, 2016
3 Reuters. "How Network TV Finally Figured Out Binge-
Watching." Fortune. 2016. Web. 21 Oct, 2016
4 Nocera, Joe. "Can Netflix Survive In The New World It Created?."
Nytimes.Com. 2016. Web. 19 Oct, 2016
5 Poggi, Jeanine. "The Changing Of The Guard: Welcome To A New
Era In TV Ad Sales." Adage.Com. 2016. Web. 22 Oct, 2016
6 Palmer, Michael. "7 Trends That Are Revolutionizing TV Advertising."
Business Insider. 2014. Web. 21 Oct, 2016
7 Matrix, Sidneyeve. "Advertising Strategies." Ellis Auditorium,
Kingston. 18 Sept, 2016. Lecture
22. Bibliography
8 Matrix, Sidneyeve. "Books." Ellis Auditorium, Kingston. 12 Oct,
2016. Lecture
9 Matrix, Sidneyeve. "Course Introduction: Media Convergence."
Ellis Auditorium, Kingston. 12 Sept, 2016. Lecture
10 Lovely, Stephen. "Netflix Subscribers Like Netflix’S Original
Content More Than Its Other Content." Allflicks.Net. 2016.
Web. 23 Oct, 2016
11 Matrix, Sidneyeve. "Media Use Research." Web. 21 Sept, 2016.
Lecture
12 All photos from pixaby.com under Public Domain and Creative
Commons CCO
