Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)

1. Social Networks
LinkedIn
• LinkedIn is an online network of
more than 19 million experienced
professionals from around the
world, representing 150
industries.
• According to LinkedIn, I’m
linked to 78 people, 42,900 of
their friends, and 3.2 million of
their friends.

2. Social Networks
• Online resume
• Open connections (optional)
• Limited search options
• Direct messaging to contacts
• Limited social features (Q&A)

3. Social Networks
• Individuals learn to develop
their own tactical approaches to
social networks.
• One prospective candidate
used it to screen a potential
employer and declined the job.
• LinkedIn is an open niche
network, meaning it is open to
anyone but has a defined
professional niche.

4. Social Networks
Facebook
• Facebook is a social network
that connects people with friends,
with approximately 29 million
members.
• According to Facebook, I have
30 friends. Facebook is plagued
by privacy issues, noise, and
unresponsive leadership.

5. Social Networks
• Online profiles (limited resume)
• Open connections
• Open applications
• Expansive search features
• Multiple contact options
• Odd assortment of noise
Approximately 33 percent of large companies have bans in place.

6. Social Networks
RecruitingBlogs.com
• Industry niche network (Ning)
• Open connections
• Blog feeds related to the industry
• Open posting from profile pages
• Updates and news events
• Growing social features
Related Content
• Recruiting.com
• RecruitingBloggers.com

7. Social Networks
Twitter
• Controlled open network
• Open connections to follow
• Blog feeds related to the industry
• Conversations and cross posting
• Personal updates, 140 characters
• Inventive offsite social features
• Small but very engaged group

8. Social Networks
BlogCatalog
• Open semi-general network
• Multiple connections to link
• Blog feeds related to the indiv.
• Conversations and cross posting
• Unlimited personal updates
• Community-related social features
• Approximately 100,000 members

9. Social Networks
BlogCatalog Dashboard
• Follows select friends
• Tracks activity across network
• Tracks activity on 9 networks
• Allows opt-in and opt-out privacy
• Updates new conversations
• Provides custom notifications
• Provides a center for networks
• Allows for viral opportunities

10. Ego-Centric View

11. Google-Centric View

12. Geo-Centric View
The geocentric theory is the belief
that the Earth is the center of the
universe and the sun and other
objects go around it.
The heliocentric theory of the solar
system is the belief that the sun is
the center of the universe as
presented by Nicolaus Copernicus.

13. Orbit-Centric View

14. Social Networks
• Don’t discount the connections you can make online.
• Don’t simply think of social networks in terms of technologies.
• Consider that online activities are like real life, with a name tag.
• Manage your time wisely by choosing social networks wisely.
• The obligations you make online are like those you make offline.
• Always consider that critics can often become allies.
• You cannot control what people say; only what you say.

15. “If you don’t manage your message,
your message will manage you.”