GED 2- L1.pptx- COMMUNICATION SKILLS BSE

MOTIVATION
ACTIVITY:
MESSAGE RELAY

PRELIMINARY ACTIVITY:
READ “THE FLIGHT FROM
CONVERSATION” by Sherry
Turkle
Answer the questions for your reflective writing activity

Purposive Communication with Ms. Sarpamones
Purposive Communication Lesson 01
THE COMMUNICATION PROCESS,
PRINCIPLES AND ETHICS
COMMUNICATION AND GLOBALIZATION

LESSON
OBJECTIVES
Demonstrate mastery in elucidating the nature,
elements, and ethical consideration in various
multicultural contexts.
01
Explain how cultural and global issues affect
communication
02
Identify and describe the eight essential
components of communication process.
03
04
Respond through oral and written
communication to the challenges of diverse and
multicultural communication.

Communication is exchanging
information, ideas, thoughts, or feelings
between individuals or groups through
various channels, such as spoken or
written language, body language,
gestures, and visual representations.
Purposive Communication
WHAT IS
COMMUNICATION?
Lesson 01 Defining Communication

AS A PROCESS, COMMUNICATION IS
CHARACTERIZED AS:
• Dynamic - it constantly changes because it relies on human perception
that can change over time; therefore, it is irreversible and unrepeatable
.
• Continuous - it is an ongoing exchange of meaning-sharing behaviors
between/among individuals who operate within a frame of experience; it
does not have a beginning, an end, or a fixed sequence of events;
• Adaptive - It adjusts to the changes in its physical and psychology
environment; changes in its physical and psychology environment;

AS A PROCESS, COMMUNICATION IS
CHARACTERIZED AS:
• systematic - it involves components that are interrelated
and interacting in a cyclic order; and
• transactional - every communication is a unique combination
of people, messages, and events; it consists of unending
sharing (transmission and reception) of messages between/
among people on some occasion.

A. FORMS OF
COMMUNICATION

FORMS OF
COMMUNICATION
is talking to oneself (self-talk) through internal
vocalization or reflective thinking due to some
internal or external stimulus.
01 Intrapersonal Communication
is a form of communication wherein individuals are
engaged actively in the overt and covert transmission
and reception of messages.
a. dyadic Communication- two-person communication such
as job interview, telephone, and doctor-patient conversation.
b. Small Group Communication- consists of three to six
people such as committee meetings, buzz sessions, and
brainstorming activities.
02
Interpersonal Communication

FORMS OF
COMMUNICATION
is conveying information to a large audience.
It is more sender-focused than intrapersonal
and interpersonal forms of communication.
03 Public Communication
a. Speaker- Audience Communication- talks to many people
gathered for some occasion. The speaker centers the
communication event on the audience. He analyzes the
audience to determine content, language, and listener
expectations.
b. Mass Communication- is the “process whereby media
organizations produce and transmit messages to large publics
and process by which those messages sought, used,
understood, and influence by the audience” (Littlejohn and
Foss, 2011).

Eight Essential Components of Communication

B. MODELS OF
COMMUNICATION

Nature and Elements of Communication Lesson 01 Nature of Communication
TRANSMISSION MODEL
The sender is the individual who
initiates the communication process
by formulating and transmitting a
message. The sender's intention is to
convey information, ideas, or
emotions to the receiver.
Sender
The message is the core content of
the communication, consisting of
the information, ideas, or emotions
that the sender intends to share with
the receiver.
Message/ Channel
The receiver is the individual or
group who receives and interprets
the message. The effectiveness of
communication relies heavily on the
receiver's ability to comprehend and
interpret the message accurately.
Receiver
considers communication as a one-directional exchange in which
the message is purposely conveyed by a speaker to a listener

INTERACTION MODEL
describes communication as a process in which communicators change roles as
sender and receiver and produce meaning by exchanging messages within their
own environment experiences.

TRANSACTION MODEL
explains communication as creating realities
based on our social, relational, and cultural backgrounds. This model
shows that communication is not a mere exchange of experiences.

C. VERBAL & NON-
VERBAL
COMMUNICATION

Nature and Elements of Communication Lesson 01 Defining Communication
Verbal communication is one of the most
common and familiar forms of human
interaction. It involves using spoken
words and active listening to convey
messages between individuals.
01
Verbal Communication
Non-verbal communication goes beyond words
and involves expressing messages through body
language, gestures, and facial expressions. It is a
powerful means of communication that can
complement, reinforce, or sometimes contradict
verbal messages.
02 Non-verbal Communication

Non-verbal Communication
includes:
• Paralanguage (Vocalics) refers to vocal qualities such as pitch,
volume, rate, vocal quality, and verbal fillers
• Action Language (Kinesics) refers to gross bodily movement such as
walking and eating. It consists of (a) gestures, (b) facial expressions,
(c) eye contact, and (d) posture.
• Sign Language consists of body movements substituting letters,
words, numbers, phrases, and sentences.
• Object Language (Objectics) refers to the intentional or intentional
display of material things such as clothes you wear, hairstyle, room
decorations, jewelry, etc.

Non-verbal Communication
includes:
5. Tactile Language (Haptics) is communication by touch such as kissing or tapping on
the back. It is the most elementary mode of communication and the first an infant
experiences.
6. Space/Distance (Proxemics) expresses certain types of messages. In
America, there are four primary distance zones: (a) intimate, (b) personal, (c) social,
and (d) public distance.
7. Time (Chronemics) refers to man’s use of time in sending certain types of messages.
Time as a form of nonverbal communication can be best explained by the concept of
punctuality, willingness to wait and interactions.
8. Silence is the lack of audible sound or the presence of sounds of very low
intensity. It can be best explained by the statement, “What is not said is as
important as or even more important than what is said.” Sometimes silence
can communicate better than any words.

ETHICAL
COMMUNICATION
• Etymologically, the word ethics comes from the
Greek term ethos, which can pertain to customs
and habits.
• ethics deals with a structure of moral principles.
It is also defined as a code of moral standards of
conduct for what is “good” and “right” as
opposed to what is “bad” and “wrong”

ETHICAL STANDARDS OF
COMMUNICATION
• truthfulness and honesty- refrain from lying, cheating,
stealing, and deception.
• integrity- maintain a consistent belief and action
• fairness- achieving the right balance of interest without
regard to one’s own feelings without showing favor.
• respect- showing consideration to others and their ideas,
even if you disagree with them.
• responsibility- being accountable for one’s actions and
what one says.

Lesson 01
Principles
and Ethics of
Communication

PRINCIPLES OF ETHICAL
COMMUNICATION
• Fact-based messages should be
communicated with honesty and accuracy.
• Resources and facts from which the
messages Are generated should be
accessible.
• the message should be made accessible.
• Basic human needs should be given careful
consideration.

form a group of 5 to 6 members watch this video and
answer the questions that follow.
https://www.youtube.com/watch?v=ROgFmb3oTLo

• How did Dr. Shereen El Feki start her speech? What is her reason for
presenting Barbie and Fulla dressed up differently from one another?
• What do you think is the meaning of “clash of civilizations,” as
mentioned by Dr. El Feki in the video clip?
• What is “Islamic cross-cultural hybridization’? Do you think Fulla,
4Shbab, and The 99, who represent Arab pop culture, are effective
avenues in promoting the enmeshing of strands of other cultures
with their own? support your answer with specific details.
• What do you think is the implication of this “Islamic cross-cultural
hybridization” on effective intercultural communication?

Lesson 01
Communication
and
Globalization

GLOBAL
COMMUNICATION
global communication can be defined just as any communication can:
a message is sent from one person or group to another anywhere in the
world, which can be described as a five-step process:
(1) A person or an organization in one country sends a message.
(2) The message is encoded.
(3) The message travels through a channel or medium.
(4) The receiver in the other country decodes the message
(5) The recipients received the message.

EXAMPLES GLOBAL
COMMUNICATION
email- A person in
one country types a message and clicks the
send button.
The message is then encoded into
packets sent across the internet to the
recipient. In another country, the receiver
logs in, decodes the message by opening the
email and retrieves the message.
web page- this, too, is an
example of global communication.
The message is written and encoded in
HTML, uploaded
to a server, which is then accessed across
the internet and decoded by a web
browser – and
perhaps a translation plugin – before the
recipient reads it.
In both examples, noise can distort the message or make it undecipherable. In
electronic communication, noise can include anything from typos that change the context of a
sentence to a failed internet connection, which could make it appear that you are not
communicating anything at all.

With global communication, encoding and decoding the message can be more
complicated than communicating with someone in your own country due
to differences in language and culture. If the sender or receiver isn’t pro-efficient in the
language used to send the message, translation issues can add noise, distorting the
message. Even small cultural differences can add noise. While most Americans, for
example,
associate the word “cheers” with drinking, someone from the UK may informally use the
word to say thank you or goodbye. In Quebec, Canada, a car is often called “un
char,” which most translation services decode as a “chariot” or a “tank.”
Global Communication in
Business
there are so many ways communication can fail in a global context
that businesses must be diligent in reducing as many potential errors as possible, especially those
related to differences in language and culture. Before attempting to do business with people in another country,
organizations should become familiar with cultural differences that can arise in different contexts. It may be
necessary to hire consultants who are experienced in that country.
• a corporate law firm
• a protocol and etiquette specialist
• a media consultant
• a human resources and labor law expert
• a management consulting firm
• a corporate anthropologist
• a market research firm

INTERCULTURAL
COMMUNICATION
Culture Defined
• The system of shared beliefs, values, customs, behaviors, and artifacts that the members
of society used to cope with their world and with one another, and that is transmitted from
generation to generation through learning. –
Brian Schwimmer, University of
Manitoba
• The cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings,
hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe,
and material objects and possessions acquired by a group of people in the course of
generations through individual and group striving.

Manifestations of Culture
The differences in cultures of people are manifested in various ways and at different levels.
Hofstede, Hofstede and Minkov (1997) identified these levels as symbols, heroes, rituals, and
values.
? Symbols are the most evident – words, gestures, pictures, clothes, acts or objects that carry a
particular meaning – which are recognized only by members of the same culture. Symbols easily
develop and disappear. A culture’s symbols are easily imitated by other cultures.
? Heroes are past or present, real or fictitious personas who are respected and admired in a
culture. They possess qualities that are highly valued by members of a culture. According to
Deal and Kennedy (1982) the hero is a great motivator, the person everyone will depend on
when beset with problems.
? Rituals are a collection of activities such as ways of greetings, paying respect to others, religious
and social ceremonies. They hold social significance although often times they are acted out for
their own sake.
? Va l u e s are the core of a culture. They consists of a culture’s predilection between right
and wrong, good and bad, likes and dislikes, and natural or unnatural. They are interconnected
with the moral or ethical standards of a culture.

Intercultural Communication Tips
• Be Patient. Working in an intercultural environment can be a frustrating affair. Things may
not get done when expected, communication can be tiresome and behavior may be
inappropriate. Patience with yourself and others helps move beyond such issues and
address how to avoid similar incidents in the future.
• Establish Rules. Sometimes, working in a truly intercultural team, it may be necessary for
all to take a step back and set down some ground rules. i.e. how do we approach
punctuality, meetings, communication, emails, disagreements, etc? It is always a good idea
to try and develop the rules as a group rather than have them imposed
• . Ask Questions. When you don’t understand something or want to know why someone has
behaved in a certain way, ask. Asking questions stops you from making assumptions, shows
the questions you did not understand, and helps build up your bank of intercultural
knowledge.
• Respect. The foundation of all intercultural communication is respect. By demonstrating
respect you earn respect and help create more open and fruitful relationships.
5. The Written Word. Sometimes people who do not have English as their mother tongue will
read more proficiently than they speak. It is a good idea to always write things down as a back-
up.

6.Time. Not everyone in the world thinks “time is money”. Understand that for many
people, work is low down on the priority list with things like family taking a much
higher precedence. Do not expect people to sacrifice their own time to meet deadlines.
It is a good practice to always leave a bit of spare time when considering deadlines.
7.Humor. In an intercultural environment one man’s joke is another’s insult. Be wary of
differences in the sense of humor and also the acceptability of banter and the like in a
business environment.
8.Always Check. The easiest way of minimizing the negative impact of intercultural
communication is to check and double check. Whether agreeing something or giving
instructions, a minute spent double checking all parties are ‘reading from the same
sheet’ saves hours of work later on down the line.
9.Be Positive. When faced with incidents of an intercultural nature steer clear of blame
and conflict. Stay positive, analyze the problem areas and work as a team to build
strategies and solutions to ensure the same never occurs again.
10.Self-Reflect. A good intercultural communicator not only looks outwards but also
inwards. Take time to refl
ect on your own communication, management or motivation
style and see where you can improve as an individual.

• Create a slogan about your understanding of
the communication process and as an aid for
people to communicate effectively
• Present your slogan in class.
GROUP ACTIVITY

GED 2- L1.pptx- COMMUNICATION SKILLS BSE

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