Discipline and Ideas in Applied Social Science: Functions of applied social sciences. HUMSS Grade 11, Second semester, part 1.

1. Functions of Applied
Sciences

2. Learning Competencies:
1. explain each of the functions of
applied social sciences
2. identify situations that would
require or necessitate the
performance of the various functions
in local/Philippine settings

3.  The social sciences refer to the various disciplines
that study society and examine how people interact
and develop culture. It is a big umbrella of disciplines
that include history, political science, sociology,
psychology, economics, geography, demography,
anthropology, and others. On The other hand,
applied social science was developed as a response
to the categorization of the social science knowledge
that was common during the late 90s and end of the
twentieth century.

4.  Students who pursue courses on the applied social
sciences give them adequate background and
training to have careers in counselling, social work
and communication. This module will look into the
functions and effects of the applied social sciences.
Lesson 1 focuses on the functions of each of the
applied social science disciplines. Lesson 2 studies
the effects of the applied social science process to
individuals, groups, and communities and to society
in general

5. Functions of Applied Sciences
 FUNCTIONS OF APPLIED SOCIAL SCIENCES TO SELF-DEVELOPMENT
 FUNCTIONS OF APPLIED SOCIAL SCIENCES TO PERSUASION
 FUNCTIONS OF APPLIED SOCIAL SCIENCES TO ARTS AND
ENTERTAINMENT
 FUNCTIONS OF APPLIED SOCIAL SCIENCES TO NEWS AND
INFORMATION
 FUNCTIONS OF APPLIED SOCIAL SCIENCES TO ORGANIZING
ADVOCACY AND MOBILIZATION
 FUNCTIONS OF APPLIED SOCIAL SCIENCES TO EDUCATION

6. FUNCTIONS OF APPLIED SOCIAL
SCIENCES TO SELF-DEVELOPMENT
1. Counseling – offers guidance
to individuals in various situations
of conflict, confusion, and crisis
and provides the tools for the
individual to address issues of
self-development.

7. 2. Social Work – offers a wide
range of services, particularly in
aid of liberating the marginalized
individuals and facilitating
participation in the public goods
and services that are necessary
for self-development.

8. 3. Communication – empowers the
individual with listening and speaking
skills in order for them to be effective.
The individual has to be sure that the
message comes across accurately by
considering the message itself, the
audience or receiver, and how the
message is likely to be received.

9. Identify the following whether it contributes to
one’s self-development or not.
1.Studying
2. Personal hygiene
3. Socialization
4. Smoking
5. Enrolling to summer classes

10. Song Reflection:
Reflect in the song entitled
“Estudyante Blues” by Freddie
Aguilar.

12. 1.How do you relate yourself to
this song?
2. How can you address those
problems through counseling,
social work and communication?

13. FUNCTIONS OF APPLIED SOCIAL
SCIENCES TO PERSUASION
PERSUASION
In careers related to communication like mass
media, advertising, and business, persuasion is
very essential. To persuade means:
Being able to convince other people to
change their attitudes or behavior regarding an
issue through the communication of messages
in an atmosphere of free choice.

14. One cannot persuade a person unless
he/she has a foundation on social sciences.
It is very important that those who make the
messages or advertisements that want to
persuade a client or customer must be
knowledgeable about the culture of the
people in which the messages is being
communicated.

15. The heart of persuasion is the
ability to understand well one’s
audience and its complexity.
Persuasion energizes itself to
move audiences to desired and
immediate action.

16. Analyze each commercial carefully and identify what type of
commercial is being portrayed. Identify if it is, Product
Advertisement, Business Advertisement, Advocacy Campaign
1. Mang Inasal
2. Rexona
3. BDO
4. Lucky Me with the song of “Isang taon pa
lang ako
5. Lucky Me, with the scene of the father
scolding his son, “Gabi ka na naman”.

17. “Commercial Showing” AMA Senior High TVC feat Coco Martin 30s

18. a.What did you observe in the
video?
b. Why do you think Coco
Martin has been chosen to be
the endorser for AMA?