This document discusses the importance of findability and challenges organizations face in finding the right information. Some key points: - Finding the right information is critical for business goals and success but most organizations find it moderately or very hard to find information within their organization. - Common obstacles to finding the right information include poor search functionality, not knowing where to look, inconsistent tagging of content, lack of adequate tags, and not knowing what to look for. - Findwise recommends a five step approach to improving findability: focus on the business needs, prepare information to be findable, understand user needs, govern the solution over time, and utilize search technology.

1. Why Findability?
ScanJour Kundeseminar, 6 September 2012, Copenhagen
Kristian Norling, Findwise

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9. Why Findability?
Amount of information is growing immensely
Finding right people and information is hard
I want to know something?
What am I trying to find out?
Where and how?
= Findability helps you with all of this

10. HOW CRITICAL IS FINDING
THE RIGHT INFORMATION
TO BUSINESS GOALS AND
SUCCESS?

11. EUROPE
76.5%
IMPERATIVE/SIGNIFICANT

12. IS IT EASY TO FIND THE
RIGHT INFORMATION
WITHIN YOUR
ORGANISATION TODAY?

13. EUROPE
77%
MODERATELY/VERY HARD

14. LEVEL OF SATISFACTION

15. EUROPE
18.5%
MOSTLY/VERY SATISFIED

16. WHAT ARE THE OBSTACLES
TO FINDING THE RIGHT
INFORMATION?

17. Globally
63.4% POOR SEARCH FUNCTIONALITY
52.1% DON'T KNOW WHERE TO LOOK
51.4% INCONSISTENCY IN HOW WE TAG
CONTENT
50.0% LACK OF ADEQUATE TAGS
33.1% DON’T KNOW WHAT TO LOOK

18. How Findability?

19. Improving the quality and
experience of Findability
is very important

20. Findability by Findwise
1. BUSINESS
Build solutions to support your business processes and
goals
2. INFORMATION
Prepare information to make it findable
3. USERS
Build usable solutions based on user needs
4. ORGANISATION
Govern and improve your solution over time
5. SEARCH TECHNOLOGY

21. Business
• Analyze how your business goals and
strategies can be met by improved
information access
• Set Findability goals. Examples; increase
the revenue on sales, raise productivity,
improve knowledge sharing, better
collaboration
• Specify your requirements
• Define KPI’s and measure the success of

22. Information
• Clean up and archive or delete
outdated/unrelevant information
• Ensure good quality of information by
adding structured and suitable metadata
• Create and use information models and
taxonomies
• Tagging?

23. Users
• Get to know your users and their needs
• Make sure your solution is easy to use
• Perform continuous usability
evaluations, like usage tests and expert
evaluations
• Make sure users find what they are
looking for
• Enable feedback loops for complaints,
feedback and praise

24. Organisation
• Resources!
• Define processes, roles and routines to
govern the solution
• Perform Search Analytics
• Create easy to use administration
interfaces
• Perform training, technical and editorial
• Help publishers get started with
processes for better findability

25. Search Technology
• Select a suitable search platform or
make the most of your current solution
• Design your architecture with search-
as-a-service in mind
• Utilise the full potential of the selected
technology

26. QUESTIONS?

27. THANKS!
Kristian Norling
kristian.norling@findwise.com
@kristiannorling
@findwise
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