The document discusses content strategy and outlines the key steps in the content strategy process. It notes that content is often an afterthought in web projects. The solution is to treat content as a valuable business asset. The content strategy process involves auditing existing content through quantitative and qualitative analysis to understand what content exists, where it comes from, and its quality and effectiveness. This informs the rest of the content strategy which includes analysis, planning, creation, and ongoing management of content.

1. Content Strategy A brief introduction Jenni Taylor 7 June 2011