Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

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Moody's Analytics provides financial information and analytics to institutions worldwide. It has over 10,500 institutional clients in 155 countries. The company's search engine handles over 1 million unique keyword searches per month from 132,000 active users. Moody's goal is to empower customers to make better decisions by providing the right information and insights at the right time. It has improved its search capabilities through rebuilding its search platform, conducting user research, and implementing techniques like query intent analysis, recommendation engines, and natural language processing to better understand customers and personalize search results. Moody's journey continues with continuous improvement and expanding universal search across its domains.

Science and Art of Relevancy Tuning Tailored
to Moody’s Search
SEP, 2019
ASIM HAFEEZ, SR SOFTWARE ARCHITECT,
CONTENT SOLUTIONS

Moody’s Analytics by the Numbers
Our
Results
Our
Footprint
Our
Company
40
Consecutive quarters of
YoY revenue growth
155
Countries where MA
has customers
49
Offices4
$1.5BN
2017 Sales1
10,500+
Institutional clients
worldwide
6,300
Employees3
22%
2017 Sales Growth2
89
Customers among top
100 banks
600+
Software developers3
Notes: 1 As reported. 2. Constant $ (6% organic). 3. As of January/February 2017. 4. Offices with 10+ employees.

Strong Worldwide
Focus
* Map reflects 2017 sales, not all customers.
» 10,500+ institutional clients worldwide
» 49% of 2017 sales generated from customers outside the US
» Customers in 155 countries (94% of sales in top 25 countries)
» Business with 89 of top 100 global banks

Moody’s Traffic (per month)
WEBSITE TRAFFIC
• 15M page views
• 2M visitors
• 1M document downloads
SEARCH TRAFFIC
• 1M Unique Keyword
Searches
• 132K Active Users
• 100K Unique User
Sessions
• 50K Unique Keyword
Searches
API TRAFFIC
• 1.5B requests
DATA FEEDS
• 5M downloads

Innovation at Moody’s
Analytics
Artificial
Intelligence Automation Big Data
Blockchain Open APIs KYC
Commercial
Real estate

Our Mission
Empowering our customers to make better, faster decisions.
Our Vision
To be the global leader in solving critical business problems.
Excellence
We want everything we
do, big or small, to be
exceptional.
Customer Focus
We tackle our
customers’ problems as
if they were our own.
Teamwork
We achieve our best
results when we work
together.
Open Mindset
We invite new ideas and
differing perspectives.
Always.
We are Customer Focused

What problem are we solving for
Customers?
Customers want the right information – data and
content – and insights at the right time to analyze and
make decisions
“ ”
We’re a solutions provider – providing right
information and insights at the right time – and
Search is a key pillar and enabler
“ ”

A look at our Search Goals
ALL OUR GOALS DIRECTLY OR INDIRECTLY ELEVATE
CUSTOMER EXPERIENCE
Improve
Customer
Experience
Customer
Feedback
User Research
Improve Search
Relevancy
Establish Metrics
Understand
Customer
Behavior
Make Measurable
Improvements
Recommended
Content,
Universal Search
Personalized
Search & Content
Recommendation
Engine
NLP
Search Across MA
Domains

Our journey so far
Rebuild Search
Platform
User Research User Recommendation
Fusion 2 & Solr 6
Fusion 4 & Solr 7.4

Search Experience – Improved with
Fusion

The journey continues
Continuous
Improvement
Act on customer
feedback – Query Intent,
Learn to Rank, URL
Rewriting
Improve Search
Relevancy
Personalized search
and improve search
relevancy by
measuring metrics
and tweaking
NLP and
Recommendation
Universal Search
Provide NLP
capabilities and
recommended
content
Search across
different MA domains

Indexing
(Different
Sources)
Recomme
ndations
Pre
Defined
Queries
URL
Rewriting
Boost by
Signals
Head/Tail
Analysis
& Learn
To Rank
How Fusion Helped

Elevated Search Experience By Relevance Tuning ?
40-50% OF OUR DAILY VISITS ARE FROM
ANONYMOUS USERS  POTENTIAL CLIENTS

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