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THE UNINVITED
POSTER ANALYSIS
Connotation – there is a
                                        Mise-en-scene –the overall
person who is looking through
                                       mise-en-scene of this poster
  a window but there face is
                                         conveys a perfect horror
 covered. In the background
                                        poster. For the models the
       there are trees.
                                          lighting is dull, this has
   Denotation – the face of the
                                      resulted in the models face to
model is covered which has been        be black; this is a successful
 done to create enigma, it keeps      way in attracting the audience
the audience wondering who the         as they will instantly wonder
   person is and what they look          what the motives of that
    like. There are a numerous        person is. Overall the lighting
       amount of trees in the          for this poster in contrasting
 background which may suggest            as the background of the
that the main plot of the film will    image is bright whereas the
   be in a forest, this creates a        model is dull and dark, a
 isolated atmosphere as a forest
                                        contrast help the poster to
              is empty.
                                      look more visually appealing.
Colours – the main colours for
  this poster are white, black        Main image – the main image
and grey. By using contrasting         is from the waist up, this has
colours it allows the poster to        been done to show the body
  stand out more. The colour            language of the model. You
black suggest mystery and is a           can see the model looking
 conventional colour which is           through a window with her
associated with a horror genre        hands and head touching the
 as it dark and secretive. The        window, this may refer to “the
  colours white and grey are           uninvited” as she is trying to
  light colour which I think is       get a glimpse of what is inside
 used to create suspicion as it       as she isn’t allowed inside, by
   is a “joyful” colour so the            doing this the director is
 audience will not know the               creating questions in the
   full genre of the film. The        audience mind about why she
 poster is mainly dull, this has      isn’t inside instead of looking
     been done to create a                   through a window.
     enigmatic atmosphere.
Typeface/ Text –

 The text for the masthead is in white allowing it to stand out
against the black and grey. Also the masthead is the largest text
  on the poster which is conventionally done so the audience
   know the name of the film straight away. The text of the
  masthead looks slightly childish which may indicate that the
model is a child, by having the text like this it makes the it seem
               more real instead of a simple font.

 The tagline “Fear moves in” plays a key role as it is links in with
 the films name as something “uninvited” is moving in, by doing
this it give the audience a small glimpse of the film which will be
something to do with getting rid of someone. Also the tagline is
short and simple which is a benefit as it will stick in the audience
 mind more a longer period of time. “From the producers of the
 ring and disturbia” by adding this(previous credit) it encourages
   the audience who have seen those films to go and watch this
  film as they will expect the film to be similar. Finally by adding
  “January” it will excite the audience towards the release date.
     The credits are in the smallest text, this is as it is the least
                important text on the whole poster.

 Over all the typeface for this poster conveys horror as it is an
   unusual font which is typically seen on an horror poster.

 Target audience/ Genre – the target audience for this film are
young adults aged 15+ who like to watch horror films. The sub-
   genre for this film would be a mysterious horror due to the
enigmatic image as it doesn't allow the audience to know much
    about the character in the film, also the colours create a
  unpleasant atmosphere as again it doesn't give the audience
                much information about the film.
Rule of thirds has been
   challenged on this poster as
 there is only limited amount of
 hint about the film given away
about the film, on the left third
 the main part is of the models
arms and a third of the window.
All of this will create a suspicion   Main image
   in the audience mind about
  what the model is doing and
         why she is doing.             Previous
                                        credit
 The reason conventions have
been challenged is because the
   enigmatic image and the
previous credit the audience will
 be interested in watching the
              film.                    Masthead

                                        Tag line

                                        Credits

                                      Release date

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the uninvited

  • 2. Connotation – there is a Mise-en-scene –the overall person who is looking through mise-en-scene of this poster a window but there face is conveys a perfect horror covered. In the background poster. For the models the there are trees. lighting is dull, this has Denotation – the face of the resulted in the models face to model is covered which has been be black; this is a successful done to create enigma, it keeps way in attracting the audience the audience wondering who the as they will instantly wonder person is and what they look what the motives of that like. There are a numerous person is. Overall the lighting amount of trees in the for this poster in contrasting background which may suggest as the background of the that the main plot of the film will image is bright whereas the be in a forest, this creates a model is dull and dark, a isolated atmosphere as a forest contrast help the poster to is empty. look more visually appealing. Colours – the main colours for this poster are white, black Main image – the main image and grey. By using contrasting is from the waist up, this has colours it allows the poster to been done to show the body stand out more. The colour language of the model. You black suggest mystery and is a can see the model looking conventional colour which is through a window with her associated with a horror genre hands and head touching the as it dark and secretive. The window, this may refer to “the colours white and grey are uninvited” as she is trying to light colour which I think is get a glimpse of what is inside used to create suspicion as it as she isn’t allowed inside, by is a “joyful” colour so the doing this the director is audience will not know the creating questions in the full genre of the film. The audience mind about why she poster is mainly dull, this has isn’t inside instead of looking been done to create a through a window. enigmatic atmosphere.
  • 3. Typeface/ Text – The text for the masthead is in white allowing it to stand out against the black and grey. Also the masthead is the largest text on the poster which is conventionally done so the audience know the name of the film straight away. The text of the masthead looks slightly childish which may indicate that the model is a child, by having the text like this it makes the it seem more real instead of a simple font. The tagline “Fear moves in” plays a key role as it is links in with the films name as something “uninvited” is moving in, by doing this it give the audience a small glimpse of the film which will be something to do with getting rid of someone. Also the tagline is short and simple which is a benefit as it will stick in the audience mind more a longer period of time. “From the producers of the ring and disturbia” by adding this(previous credit) it encourages the audience who have seen those films to go and watch this film as they will expect the film to be similar. Finally by adding “January” it will excite the audience towards the release date. The credits are in the smallest text, this is as it is the least important text on the whole poster. Over all the typeface for this poster conveys horror as it is an unusual font which is typically seen on an horror poster. Target audience/ Genre – the target audience for this film are young adults aged 15+ who like to watch horror films. The sub- genre for this film would be a mysterious horror due to the enigmatic image as it doesn't allow the audience to know much about the character in the film, also the colours create a unpleasant atmosphere as again it doesn't give the audience much information about the film.
  • 4. Rule of thirds has been challenged on this poster as there is only limited amount of hint about the film given away about the film, on the left third the main part is of the models arms and a third of the window. All of this will create a suspicion Main image in the audience mind about what the model is doing and why she is doing. Previous credit The reason conventions have been challenged is because the enigmatic image and the previous credit the audience will be interested in watching the film. Masthead Tag line Credits Release date