This poster uses mise-en-scene and technical codes to convey information about the film. The central image shows a man examining a photo, his expression suggesting mystery. Surrounding text establishes the film involves something that "is around us". Grey colors represent change and mystery. The poster attracts horror fans through its subtle yet unsettling atmosphere suggesting the paranormal. It represents average people facing horror, appealing to an older demographic seeking an intellectual detective-style thriller.

1. Technical codes The shot is medium shot, where the image is still in focus and
we can view the background. The audience can see the setting The mise en
scene is the man taking a picture of , the image resembles the photo so the
audience knows that the film as something to do with cameras possible. The
audience is allowed to view the horror. Through the mans eyes, his facial
expression is inquisitive. The background is empty, but the image takes up most
of the background, so these no mise en scene in the background expect a plain
black border. This allows the audience to focus on the image The main image in
the scene is enplaned and
technical codes of photography would a straight forward angle which focussing
in hir expression and body language whcih then allows us to focus on the action
he is performing. The use of lighting, and used to emphasised the imagery It is
clear but dark contrast. from the poster we can view that the character in the
picture is victim. The film has followed the stereotypical horror convention of
having a female victim as they are seen as weaker than men and therefore
defenseless against the villain
The editing in the image intensify with a circle emphasises the corner of the
photo this is edited to bring more attention to the image and the.
Anchorage The posters appear with some text
which serves to establish or anchor an interpretation. The anchorage above
this image includes “they are around us” this text highlighting through the
Denotation and connotation colouring of the text being white and not blending in for showing the
Tje image is in black white, and resembles importance of the anchorage, this allowing
the photo, the colours grey the picture to have meaning and give a good base of understanding for
represent charcoal, dove gray, gunmetal, iron audiences first viewing the poster.
gray, lead, the colour grey can also represent Intertextual references
the transition form white to black There is no other media link to lead to a website or platform on this poster,
representing change defying typical conventions of a trailer
The purpose/message of the this image is to bringHis facial expression coveys mysterory, possible he is the detective.
These elements attract the target audience of a horror film because some of the most iconic horror films, such as ‘The
Exorcist’, include elements of the paranormal

2. • Levi Strauss’ theory could also be represented in this poster as the central
dominant image is of a lighter grey colour, almost trying to come forth
through the darkness surrounding him, this is backed by the secondary
images character that he is holding , almost trying to find his way through
the darkness, and here this image could be seen as the good and the
blackness as the bad.
• the effectiveness of the poster is simple but striking the audience are able
to tell a story, the audience can enter either the male or women in the
photo, the none use of bright colours show the importance on both
character, also this poster is unconventional because there is no main
celebrity being emphasized on
• Representation
• The mise-en-scene, such as the costume, hair and make up, of the
character suggests that they are average people. This makes the film even
more scary because members of the target audience can imagine
themselves in this position
• Target audience
the target audience seem like it would be for an older demographic, this is
mainly because it seems like a detective horror, where your intellectual
side is required more than an entertaining factor

3. Anchorage,
Image, displaying they are
the movie around us,
which gives
insight to what
the film is
about possible
a spying
Institutions, horror
production
that produce
thisfilm
Image representing
the film, the circle
emphasises a
Title, bright and in ghostly image in
with colour the back ground,
scheme, stands suggesting the
out against black women is hainted
background