Deconstruction of film poster

1. Composition
Thisfilmposteriscomposedina waythat makesthe
viewerfocusonthe three mainfemale protagonists,
suggestingtheyall playasignificantrole withinthe film.
The postershowsa strong maternal figure inthe centre
of the narrative, withinfluence fromayoungerand
spiritedcharacter(left).Onthe lowerright,we see
anothercharacter instantlystereotypedtobe ill orwith
some formof cancer bywearinga hat or scarf that
coversthe hairline.
House style
The posterusesa lightpalette of blue andwhites
throughoutthe design.The textiswhite andwouldaddan
appearance of purity.Thispurityandinnocence canbe seen
withthe two childcharacters,especiallyinthe girl whois
blowingbubbles,achildlike activity.The simplicityof the
posteradds to the wayinnocence cancorrupt innocence.
Costume and Make up
The characters are verysimplydressedwhichdrawsthe
attentiontothe emotioninthem.If the charactershad all
beendresseddifferentlyandpresenteddifferent
personalitiesitwouldbe difficulttosee the overall theme of
the story. Therefore the factthe photographerhaschosen
to dressthemincasual neutral colourswouldsuggesthow
the focuswas meantto be drawn uponthe natural powerof
familyandthe love betweensisters.
Ideology
It isstereotypical that the maternal figure will ensure
the wellbeingof herchildren.Therefore,byportraying
a motherfigure alongside herchildreninparticularher
ill childisconventional.Thereforewithinourposterwe
intendtochallenge theseconventionsandhave an
image of Ellie andSam as the mainimage on our
poster. Also,itisoftenseeninfilmthatinnocence is
corruptedby disease orissuesbeyondtheiryears.This
filmwouldsuggestthe effectsof canceronone’s
psychological state,inwantingtoremainachildbutto
be forcedto have the strengthof an adult.
Lighting
Thisposteris lightincolourandportrays a brightand
youthful theme.Thiswouldsuggestthatthisfilmwouldbe
basedon comingof age or the importance of innocence.