This film poster features a close-up image of a young woman's face, suggesting she is a key character. Her plain facial expression conveys a sense of mystery to the audience. The poster also includes a butterfly symbol, which represents transformation and growth, leaving its meaning open to interpretation. Overall, the simple black and white design, use of color and imagery are intended to intrigue audiences and make them want to learn more about the film's plot.

1. Film Poster Analysis
By Lucy Stafford

2. There is only one image seen on this poster.
The image is a close up shot of a young girls
face which may suggest she is a key
character in the film. The image clearly
portrays strong gesture codes through the
facial expression of the woman. The direct
address from the person allows the
audience to read into her facial expression.
The eyes look very plain with not much
emotion being shown which may relate to
her role as a character. She seems to be
simply staring at the camera with no fear
being conveyed which I think will provide a
sense of mystery among the audience as
stereotypically fear is a common emotion
seen on horror film posters. The image also
features a butterfly which is an unusual
element to see on horror film poster.
Straying form the norm with this element
will entice the audience because it is
something new that hasn’t been seen
before. The butterfly is an animal the
symbolises growth and transformation
which could correlate to the plot of the
film. The symbolism of this can be
interpreted in different ways and is not
clear making the audience more likely to
see the film to discover its relevance.
I think the use of colour in this film poster is
key. Black and white is used as a base colour
palette. This provides the idea of a contrast
in the film between good and evil, the
shadowing and lighting also resembles this.
Light is clearly coming from the top left
which create shadow in the opposite corner
which can indicate the development of the
film plot moving form light to dark and good
to bad.
Unusually there is a clear pop of colour on
the poster in the woman’s eyes, the
butterfly over her mouth and the title of the
film. All of these use the same warm colours
of red with some yellow and orange. Red is
an instant indication of danger which
enables the audience to build an idea about
the narrative of the film. The composition of
these colours is evenly spread throughout
the centre of the poster creating a balance
of colour which can suggest there is a
constant theme of danger running
throughout the film.
Link to a book that has been previously
published. Fans of the book are likely to see
the film and people who haven't read the
book are likely to read it before watching
the film so it is a good use of convergence.
This typography also stands out well as
although it is small it is a different font with
a black background making it easy to read.
Only lower case lettering is used making
the text have a different impact. Often
capitals are used to reinforce a message
and make text stand out. Although only
lower case is used the text still stands out
because of the simplicity of the poster. The
composition of it being centred also makes
it easy to read and follow. All text is white
connoting a pure element also standing out
form the image. The title being the only red
text makes it more noticeable and provides
a contrast to the other text in colour and
meaning.
The main actors names appear hear in the
same font as the title. This allows audiences
to recognise names of their favourite actors
which may make them see the film.
The actual title of the film provides an
enigma with the audience for those who
have not read the book. It is unclear how
this relates to this image ion the poster. It is
difficult for audiences to interpret the
meaning of the title without seeing the film
so I think this will make them more likely to
watch it.

3. Only one image is featured on this film
poster keeping it simple and more ye
catching as the audience doesn’t need to
focus on much leaving more to their
imagination. The image shows a glowing
ring that circles the title. This has a lot of
meaning and relevance to the film as it
clearly corresponds with the literal title
and in the film references are
continuously made to ‘the ring’. The link
between the title and image indicates
further links in the film. The ring also
seems to be distorted as though it is
possibly being shown on an old TV which
references elements of the film narrative.
The distortion also links to a possible
theme in the film of distortion or change.
The entire poster is black and white with
only few uses of grey tones. The harsh
black and white contrast focuses the
audiences attention on the image and
text. Black is a mysterious colour and
strongly suggests darkness, bad things,
evil and mystery. These are elements that
will probably feature in the film, this is
indicated to the audience. The white has
a very different meaning. It suggest the
idea of purity, light and cleanliness; a
clear juxtaposition with the black.
The title, in the composition of the
poster, is centred with the image around
it highlighting it’s importance. The eye is
instantly drawn to the title as it is the
only thing to really stand out form the
poster. The audience do not know what
‘the ring’ is or what is relevance is so the
simplicity of this title clearly creates an
enigma for the audience. The typography
is in lower case lettering and looks to be
in a handwritten font type. This might
reference a childish theme in the film or
characters as this lettering is typical of a
child.
The tag line features at the top of the
poster which is a very common place for
tag lines. It’s in white, bold, capital
lettering which is very different to the
title of the film contrasting the childish
element with a more structured font.
However the size is small so it doesn’t
take away focus from the title. There is
shadowing of the text shown behind it
that is still readable establishing the
words even more so. The words give a
slight indication to the narrative of the
film as it clearly involves death and the
audience can interpret what object is
‘seen’, this can be linked to ‘the ring’ as
possible idea. The use of a comma and
staggering the text makes the audience
pause while reading it which creates a
sense of suspense just through reading
the tag line. If this can be created just
from a poster it will make the audience
expect the film to leave a feeling of
suspense also.

4. The colours used are mainly black and
white. This has shown to be a very
common theme in horror film posters
due to darkness and mystery created
from black and the strong contrast of
the white. There some red used in the
symbol which appears to have links to
the narrative of the film and the theme
of witches. The red links death and
danger with witches and the film. The
official website for the film is also in
red text at the bottom which draws the
ye towards the text at the bottom
making the audience consume the
entire poster.
This poster strays form the
conventions of film posters as it is very
common for only one image to be
used. Here there are two images split
up by text. At the top we can see a
forest which indicates a setting for the
film. It appears very dark and eerie, so
the audience know to expect
something sinister. The lower image is
an extreme close up of one of the
characters. It has bad lighting and a
bad angle which suggests a hand held
camera and the panicked look seen
from the characters gesture codes
suggests that he is hiding form
something or trying to get away from
something. This can be linked by the
audience back to the forest .
There is a tag line splitting the two
images in the centre of the poster. This
is longer that short, snappy tag lines
that are usually seen which I think will
interest the audience more because it
strays from conventions. This offers a
clear insight to the narrative of the film
and correlates with the idea of a
handheld camera and the fear seen
from the direct address in the image.
The audience can gage a strong idea of
the plot of the film and I think this will
be appealing. Suspense is added by the
ellipses and the idea of a documentary
style to the film is unusual.
The title is in bold, capital lettering
which does make it stand out and the
white font makes it clear to read but I
thin this title has a lower impact than
most film posters because it is located
at the bottom and the lettering Is quite
small for a title. The reference to the
‘Blair witch’ myth in the title will be
eye catching to those who already
know about it, making them likely to
see the film. Making reference to
something already known in society is
a clever feature of a film as it can be
used to gain views.
The bottom of the poster is filled with
promotion and other elements. There
is a website shown and other institutes
that will be promoting the film.
Although smaller lettering is used it is
still readable and the red colour of the
website will draw the eye towards it.