The document discusses research conducted using Facebook to understand audience preferences for horror film posters. Key findings include that the main image is the most important element in attracting audiences. For horror posters specifically, audiences prefer a single main image with one model, and use of the colors black and red. They also prefer larger images with less text targeted at young adult audiences. Typical horror conventions help audiences instantly recognize the genre.

1. Audience Research
I will be using a audience produced platform (Facebook) to carry
out my research. The reason for this is:
-Can be accessed 24/7
-Millions of people have access to the internet so it’s non cost
effective
-Its not formal  so will get a honest and unbiased response
- Facebook can be accessed using different technological
convergences e.g. Smartphone's, laptops/computers and internet
and web browsing
-Facebook is known to be a push media due to the adverts the users
are focused to access, but I will be using Facebook as a pull media as
I will be individually questioning my audience which allows them to
appreciate the way I am presenting the information to them.

12. Audience research
conclusion
•Above are some of the results I received from doing my audience research. I
questioned approximately 18 people who are aged 15+
•The results which I received were similar between the people I asked
•I will be displaying my results in graphs to give a visual effect
•I have not included all the results from my audience research but the graphs which i
will create will convey my over all results

13. Question 1)
Conventions From my research I have found that the main
image colour title
convention which attracts the audience is the main
image this can be as the image is what give the genre
away e.g.
17%
Genre - Romance
Conventions:
50%
-Closeness – shows love
-Bright colours – normally used
33%
for romance films
-The colour pink is girly which is
who is genre is mainly aimed at
I have to agree with the audience when it comes to the image being the main element to
make a film poster successful this is because the image give a strong meaning to what the
film is going to be. If you were too see a male/female covered in blood you would
instantly think the film will involve a brutal killing and fighting.

14. Question 2)
From my research I have found that the majority of
Main image the audience prefer there to be one model on the
One model More than one model cover of the magazine. This is because:
-Conventionally there is always one person on a
11% horror poster
-If there is more than one person on the poster
then it will distract the audience from what the
film is about.
-By having more than one person on a trailer it
represents a different genre than horror e.g. a
romantic comedy
-Also one of the people I asked said that having
one image suggest isolation. This is a key factor
89%
when representing a horror trailer as the main
character has to seem as if there is something
strange about them.

15. Question 3)
Colour
black and red white grey green
Like I expected the main colours which the
audience prefer to see on a horror poster
are black and red. This is because theses
6%
2% two colours are the main colours which are
used on a horror trailer. For example:
6%
Looking at both of these poster you can
86%
instantly identify that the genre for these
films are horror.

16. Question 4)
Image and text The target audience for our media product are
a lot of text and small image less text and large image
young adults. They prefer there to be less text
and a large image this is because a large part of
the current generation prefer to look at images
2% then read large amounts of text.
Also on all the horror posters I have analysed
I have found that there is normally a large
image and small amounts of text.
The image here has
taken up the
majority of the page.
The main colours
98% here are dark which
is a convention for a
horror poster.

17. Question 5)
When asking the audience about the
Typeface
sort of font they prefer on a horror
simple distorted
poster I got a fairly even response.
I think this happened as horror posters
have a mixture of both simple and
distorted font. The use of these fonts
depends of how the main image is.
44%
The font used for
this poster is
simple is due to
56%
the fact that the
main image
successfully
conveys the
conventions of a
horror film.

18. Question 6)
Features
typical unusual
From my audience research i have
found that a large amount of the
audience like to see typical
features on a horror poster as this
28%
helps them to instantly recognise
the genre they are looking at.
Horror posters should have the
conventions which are normally
seen when looking at one as this
creates the mood of the film
straight away in the audience
mind.
72%