The poster depicts a woman screaming as demonic hands drag her towards flames. This creates intrigue by showing a typical woman in danger from supernatural forces. The colors red, orange and black convey danger and evil, drawing the eye. Text provides context that the protagonist's life will take a dark turn. Overall the poster effectively summarizes the horror plot and genre through visuals and text to attract the target young adult audience.

1. DRAG ME TO HELL
POSTER ANALYSIS

2. Connotation – There is a female
Mise-en-scene – the model is wearing
model screaming surrounded by
a simple t-shirt with a casual jacket,
fire with which looks like demon
this suggest she is a typical average
hands around her. You can see a
working class woman which makes it
house in the background.
easier for the majority of the
audience to relate to her(sympathise)
Denotation – The model is
as the main target audience will be
screaming whilst looking up and is
young adults. The hands which are
standing in a arched position. The
surrounding the model don’t look like
hands we see around the model
human hands suggesting that the
refer to the “drag” part of the
audience will see an unusual creature,
films name as it looks like they are
by doing this it will excite the
trying to pull the model towards
audience as they will be seeing
the ground. The fire surrounding
something they wouldn’t in the real
the model is referring to “hell” as
world. The hands look like they are
the image of hell in peoples eyes
dragging the model towards the fire
is a place surrounded by terrible
suggesting that they are trying to
things in this case it is fire. The
harm her, fire is a conventional
house on the background suggest
element used in a horror film as it
that this will be where the main
connotates danger and evil. The
parts of the film will occur as
house in the background is a typical
conventionally in horror film we
scene used in a horror film as it
see houses where good fights evil.
shows the hero being victimised in
there own comfort zone.
Colours – the main colours used are
black, red, orange, white and shades
of grey. The colours red and orange Main image – the main image is of the
are used to represent the evil part of model surrounded by fire with hands
the film as it is used for the fire, also around her body. The model is
the colours stand out which makes it
screaming and seems very
appealing to the audience as it
becomes more visually appealing to
uncomfortable which suggest that she
the audience. Another way the poster is suffering, according to Propps
is made more appealing to the eyes is theory she is the hero who is fighting
by using contrasting colours black and against the villain who are the hands
white, the colour black creates around the models body.
enigma whereas white creates purity
which are completely opposite. The
colour grey has been used to create a
balance between the colours.

3. Typeface/ Text – the tagline for the film gives the audience a small glimpse
about the who the main character is e.g. “Christine Brown has a good job”
this allows the audience to have a connection with the main character
before watching the film. The words “good”, “great” and “bright” all
suggest that the character life is at that moment is going well and that she is
happy and settled, by using the word “But” it is implying that it’s all going to
change. “going to hell” is suggesting that something unpleasant is going to
happen to her as “hell” is a indication of Propp’s theory of evil. “But in
three days she’s going to hell” will create questions in the audience mind as
they will be thinking why is she going to hell? What has she done? Etc. The
actual masthead of the poster is in big and bold writing this will draw the
audience attention towards the poster instantly. The credits are positioned
under the masthead as this is the last part the audience will look at as they
will work their way down from the tagline line where they will be already
drawn towards the film. Also the credits are not really the main focus when
looking at a poster due to that the colours of the credits is orange so hey
slightly blend in with the colour of the fire. “coming soon” has been
included but a date hasn’t been given this will make the audience anxious
about the release date of the film.
The general typeface for the poster is simple this has been done so that the
main focus of the poster is the main image as it is powerful and conveys the
film in a appropriate way. The font for the masthead is think and simple and
has cracks which can be a representation about the main character as she is
going to have something creating cracks in her life, by doing this it is adding
a horror element to it which will make it easier for the audience to
recognise the horror genre. The font for the tag line is also thin and simple
this makes it easier for the audience to quickly read it when passing by. The
masthead and tag line is in white this has been done so that it creates a
contrast with the background allowing it to stand out.
Target audience/Genre – the target audience for this film would be young
adults aged 15+ who like to watch horror films. The sub-genre for the film is
thriller this has been shown through the main image as it creates a sense of
excitement for the audience as they want to know who is that with its
hands around the model.

4. Main image
Rule of thirds states that the
audience first focus on the left third
of an image. For this image on the
left third we see the models mouth
which shows her screaming, also we
can see one hand holding onto the
models necklace which. All this this
straight away gives a glimpse of the
genre of the film to the audience. I
think that conventions have been
challenged as the main elements
have been included in the middle
third of the poster, this includes the
majority of the main image and the
tagline, this has worked well as the
main image is very powerful as it give
a accurate view on what the film will
be like. Tag line
Masthead
Credits
Website