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The “Social Web”
Untangling Yourself
for Optimal Recruiting Results
By:Geoff Peterson
Managing Principal, General Lead
Author,StaffBytes
www.generallead.com
www.staffbytes.com
gpeterson@generallead.com
www.linkedin.com/in/geoffpeterson
http://twitter.com/geoffpeterson
Worked With:
ADP
IBM
UHG
BAH
hi5
CACI
JNLI
GEICO
Today‘s Agenda Some Specifics
Social Networks
Business Networks
Niche Sites
Search Engines
Sourcer Technologies
Social Media
LinkedIn
Facebook
Twitter
Google
Yahoo
On Your Mark, Get Ready, Set…
What is the
“Social Web?”
Social &
Business
Networks
The
Blogosphere Social Media
Social & Business Networks
The Blogosphere
Social Media
How are companies
using the Social Web?
Amazon.com –
Social Network
for Book Lovers
Absolut – Video
Channel on YouTube
Accenture – 13
Targeted Blogs
BestBuy – Microblog
Accounts on Twitter
Wells Fargo –
Virtual World
Starbucks -
Crowdsourcing
Hewlett-Packard (HP) –
LinkedIn Group
H&M – Facebook
Fan Page
Let’s Focus on the
“Big Three“
#1 LinkedIn
%
#2 Facebook
#3 Twitter
“
”
Food
For
Thought…
200+ million people globally
use Social Networking sites
each month*
*Never Ending Friending, Fox Interactive Media
Twitter Growth Explodes: 10 million
worldwide visitors in February.
700+% Growth vs. Last Year*
*comScore
Start Your Own Social or Business Network
Utilize ALL “Social Web”
Channels at Your Disposal
Automate Your “Social Web” Searches
Get a “”Social Web” Strategy
Measure Your Results
The Social Web: Untangling Yourself for Optimal Recruiting Results

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