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Internet Marketing using Social Media

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What we’ll cover <ul><li>What is it? </li></ul><ul><li>Why do Internet Marketing? </li></ul><ul><li>How do I start? </li></ul><ul><li>What should I use to manage this process? </li></ul><ul><li>We won’t cover (SEO, SEM) </li></ul>

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What is it? <ul><li>Communications </li></ul><ul><ul><li>Blogging, Micro-Blogging, Wiki’s, Events </li></ul></ul><ul><li>Collaboration & Authority Building </li></ul><ul><ul><li>Google Docs, Dropbox </li></ul></ul><ul><li>Social Networking </li></ul><ul><li>Multimedia </li></ul><ul><li>Location Based </li></ul><ul><li>Amazing web of services – LinkedIn to Facebook to Quora </li></ul>

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What is it? <ul><li>Strict sense – marketing for the public good (Wikipedia) </li></ul><ul><li>For the purpose of this presentation – it’s about using Social Media to promote you, your business and get new sales </li></ul><ul><li>“ Perhaps the biggest change for social media marketing will be incorporating social media directly onto business websites . Allowing customers [sic] to post videos, comments, pictures and more will become more commonplace. Other popular social media tools such as sharing will continue to become a large factor when developing websites and media campaigns. We are likely to see ‘ memberships ’ on business websites. Much like popular social media sites such as FaceBook and Twitter, businesses may be making the leap towards fully incorporating social media directly on their sites. ” </li></ul><ul><li>Source: www.optimum7.com </li></ul>

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Why do Internet Marketing? <ul><li>Develop new and support existing relationships </li></ul><ul><li>Visibility </li></ul><ul><li>Inform customers/market </li></ul><ul><li>Sales </li></ul><ul><li>Not all that different from traditional marketing </li></ul><ul><ul><li>Except for the venue (e.g. Facebook, LinkedIn, etc.) </li></ul></ul><ul><ul><li>And… your customers want to be part of a conversation </li></ul></ul><ul><li>It’s what your customers expect </li></ul><ul><li>Broader reach </li></ul>

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How much time do you spend on the internet daily? <ul><li>1-2 hours? </li></ul><ul><li>2-4 hours? </li></ul><ul><li>4-6 hours? </li></ul><ul><li>6-8 hours? </li></ul>SO DO YOUR CUSTOMERS!

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How do I start? <ul><li>Slowly! or All In! </li></ul><ul><li>Pick one and start (facebook, LinkedIn) </li></ul><ul><ul><li>Facebook is the most accessible </li></ul></ul><ul><li>You don’t have to do it all yourself! </li></ul><ul><li>Like most technological change, it seems difficult or awkward at first. Walk, run, sprint… </li></ul><ul><li>Incorporate into your daily routine for 10 minutes in the morning. </li></ul><ul><li>Broadcast the most interesting thing of the day about your company, current events, something you read or something specific to your industry </li></ul>

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How do I start? <ul><li>Your Website $$ </li></ul><ul><ul><li>Add Facebook & Twitter Badges & videos if you have them </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>Blogger.com (Owned by Google) </li></ul></ul><ul><ul><li>Wordpress (Open Source) </li></ul></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Email (Constant Contact) $$ </li></ul>

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Do a video and post on youtube

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How to manage the process <ul><li>Use aggregation websites to monitor and post (search Social Media Management Systems SMMS) </li></ul><ul><li>Gist.com (follow) </li></ul><ul><li>Tweetdeck.com (Post and follow) </li></ul><ul><li>Postling.com (Post and follow) </li></ul><ul><li>eTacts (follow and chat) </li></ul>

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Other resources <ul><li>Yellowpages.com - listings </li></ul><ul><li>Getsatisfaction.com – Customer Service </li></ul><ul><li>Yelp.com – Reviews </li></ul><ul><li>Groupon.com – Coupons </li></ul><ul><li>Gist.com – Follow Social Media in Gmail </li></ul>

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Demo <ul><li>Tweetdeck </li></ul><ul><li>Facebook Business Page </li></ul><ul><li>LinkedIn Business Page </li></ul><ul><li>Postling </li></ul><ul><li>Gist </li></ul><ul><li>Etacts </li></ul>

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What’s next? <ul><li>Setup one account that you don’t have (fb, twitter, linkedin) </li></ul><ul><li>Invite everyone in this room today and post </li></ul><ul><li>Everyone in the room respond to the post </li></ul>

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Resources <ul><li>Badges: </li></ul><ul><ul><li>Twitter - http://twitter.com/goodies/widgets </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/badges/?ref=pf </li></ul></ul><ul><ul><li>LinkedIn – Search for your company – bottom right side of page </li></ul></ul><ul><ul><li>YouTube – Embed video from provided link </li></ul></ul><ul><li>Resources: </li></ul><ul><ul><li>Twitter for Business - http://business.twitter.com/ </li></ul></ul><ul><ul><li>Facebook - http://www.facebook.com/help/?page=721 </li></ul></ul><ul><ul><li>LinkedIn - http://learn.linkedin.com/ </li></ul></ul><ul><li>HowTo - http://nonprofit.about.com/od/nonprofitpromotion/a/socialmarketing.htm </li></ul>