This document discusses using social media for internet marketing. It covers what social media marketing is, why businesses should do it, and how to get started. The key points are: - Social media marketing uses platforms like Facebook, LinkedIn, blogs and wikis to promote a business, build relationships, inform customers and drive sales. - It allows businesses to have conversations with customers and reach a broader audience than traditional marketing. Customers now expect businesses to engage on social media. - To get started, businesses can choose to slowly incorporate social media into their daily routine, like posting interesting company content for 10 minutes each day, or go "all in" by setting up accounts on multiple platforms right away.