Geoff Peterson outlines strategies for leveraging Facebook as a primary social network for sourcing talent, highlighting its vast user base and engagement statistics. The document emphasizes the importance of utilizing Facebook applications, third-party tools, and crafting a marketing strategy to enhance online presence and participation in discussions. Key dates for related training sessions and topics are also provided.

1. Sourcing
Channels:
Strategies for the Most
Popular Social Network
http://www.facebook.com/geoffpeterson
By: Geoff Peterson http://www.linkedin.com/in/geoffpeterson
Managing Principal, General Lead http://twitter.com/geoffpeterson
Blogger, StaffBytes http://friendfeed.com/geoffpeterson
Author, The Sourcer’s Playbook http://www.google.com/profiles/gpeterson23

3. Live From Pittsburgh, PA…

9. Sourcing Channels Schedule
Social & Business
Networks
Facebook Strategies
6/18 & 6/19
The Blogosphere
Twitter Twaining
Search Engines
7/7 & 7/9
Mobile Technologies
Google’s Impact
Social Media on Social Recruiting
7/14 & 7/16
RSS/Bookmarking/
Video

10. On Your Mark, Get Set,
Facebook…

11. Fast Facts:
-200 Million Members
(1/5 of all Internet
Users)
-4 Billion Pieces of Info;
850 Million Photos;
8 Million Videos (Every
Month)
-Users Spend Avg. of
20 Minutes/day
on the Site
-10K+ Independent Sites
on Facebook Connect

21. Strategic
Thoughts…

22. Take Advantage of Free Facebook Applications

23. Use 3rd Party Tools to Stay Connected

24. Follow The Leaders

25. Get a Facebook Marketing Strategy

26. Measure & Follow Online Discussions