This document provides an agenda for the Mobile Merger online conference occurring on September 15, 2011. The conference will include 36 unique sessions around mobile topics from 8:00am to 1:45pm, with keynotes, panels, workshops, and presentations. Attendees will be able to participate live or watch recordings on demand.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
The document summarizes the Bucharest New Media conference taking place from May 16-18. It will include discussions on search and social media, digital marketing and mobile, and content and e-commerce. There will be keynote speakers from companies like Facebook, Google, and Microsoft. Accompanying the conference will be workshops, an expo for companies to promote themselves, a magazine published afterwards, an online learning platform, and an awards gala and after party on May 17th. The event aims to bring together leaders in the internet industry to discuss cutting-edge technologies and trends.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Sound print platform increases customer interaction with tv(yang sun)Frank Sun
This document discusses how the SoundPrint platform developed by IntoNow increases customer interaction with television. SoundPrint uses audio fingerprinting technology to identify television programs, including specific episodes, allowing users to check-in to and discuss shows with friends. This level of integration has changed marketing approaches, making advertising more implicit and measurable. The platform also has potential applications in other industries like automotive and accessibility for the blind. While growing customer interaction, competition in the social television space remains intense.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
The document summarizes the Bucharest New Media conference taking place from May 16-18. It will include discussions on search and social media, digital marketing and mobile, and content and e-commerce. There will be keynote speakers from companies like Facebook, Google, and Microsoft. Accompanying the conference will be workshops, an expo for companies to promote themselves, a magazine published afterwards, an online learning platform, and an awards gala and after party on May 17th. The event aims to bring together leaders in the internet industry to discuss cutting-edge technologies and trends.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Sound print platform increases customer interaction with tv(yang sun)Frank Sun
This document discusses how the SoundPrint platform developed by IntoNow increases customer interaction with television. SoundPrint uses audio fingerprinting technology to identify television programs, including specific episodes, allowing users to check-in to and discuss shows with friends. This level of integration has changed marketing approaches, making advertising more implicit and measurable. The platform also has potential applications in other industries like automotive and accessibility for the blind. While growing customer interaction, competition in the social television space remains intense.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
PromotIS is a mobile design and development firm that offers a full range of services to create successful marketing campaigns, including apps, websites, and social media solutions. They aim to enhance businesses and secure their place with customers. PromotIS focuses on delivering solutions that provide fast return on investment and uses cutting-edge mobile technologies. They create customized solutions tailored to each client's specific needs and goals.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
This document summarizes four key trends for 2017: 1) Interactions with businesses are changing as consumers prefer sharing life stories and raw content through messaging and AI chatbots; 2) Information overload is reducing trust in brands, who must change how they operate and communicate; 3) Focus is shifting from mobile devices to designing experiences for various environments; 4) Brand landscapes are polarizing as some brands become "living brands" focused on purpose and relationships while others are squeezed out. The document then discusses each trend in more detail over several pages.
4 Ways Brands Should Act During COVID-19 Riku Vassinen
We are living in unprecedented times and all brands need to re-evaluate their marketing strategy for the foreseeable future. Many marketers are considering postponing or cancelling their marketing activities.
Instead of marketing paralysis, this document outlines 4 ways for brands to act during these turbulent times:
-Remove Barriers
-Reduce Stress
-Reuse Capacity
-Re-Energize People
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Tapping in to the $5 Trillion Market and BeyondJudy Myers
This document outlines plans for an online social media and entertainment company called U boomer U. It will offer music, video, and social networking content for older adults. The company aims to raise $7 million to build out its flagship site U boomer U TV. Financial projections estimate the total pre-money valuation for all assets could reach $1.2 billion by 2013. Key personnel are identified to fill roles in technology, marketing, and operations to execute the strategy and drive growth.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Digital Lab @ SXSW 2015: Don't Miss These Panels!BBDO
SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.
So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.
We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The document summarizes key takeaways from the first day of the 2013 Consumer Electronics Show (CES). It notes that 4K TV resolution will take time to reach mass market but will impact content creation. It also discusses how TV is becoming an active portal for apps, smart home devices, and content; how multiple screens are becoming the norm; opportunities for brands through connected home devices and emotional content targeting; new data like heart rate that could influence marketing; facial recognition technology; and the rise of human user interfaces beyond clicks. The document encourages connecting on the second day of CES.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
Springer Plug & Play, Irish Times Fusion and Ideas Lab, RBS, Alma Media Diverso, Schibsted Polska, Stimuleringsfonds voor de Pers, Nextmedia.... De plus en plus d'entreprises media recréent un écosystème industriel créatif ou les donneurs d'ordre renouvelle peu à peu leur parc de partenaires ré inventent avec des start-ups les liens qu'elle entretenaient historiquement avec leurs grands partenaires industriels. Présentation Assemblée Générale Medias Suisses, Lausanne, le 9 mai 2014
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Primex Conference: Integrating Mobile and PrintMobileAnthem
The document discusses integrating mobile and print marketing. It provides background on mobile marketing and insights about consumer mobile usage. The agenda includes introducing mobile marketing strategies and frameworks. It discusses various mobile technologies that can be integrated with print, such as texting, 2D codes, GPS, and augmented reality. Example campaigns are described that integrated print with mobile technologies like texting, video, and games. The goal is to generate ideas for combining mobile and print marketing effectively.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
Carat has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2016 are all growing in importance, and will all have implications for clients.
This year’s trends involve two big themes:
The rise of closed, competing ecosystems
The development of artificial intelligence and actionable measurement
This document provides an overview of a new social media and entertainment venture called UBoomerU. It will combine features of Facebook, YouTube, Netflix and Spotify for an adult demographic. The founders, Judy Myers and David Crosby, plan to offer original content across film, television and music production. They project the valuation of their various companies could reach over $1 billion within 3 years with funding of $7 million. The document outlines their business model, management team, and financial projections.
GAFA have redefined how they view customers and create value in ways that have led to their unprecedented success:
1) They strive to make every person who interacts with their services a "customer" whether or not they make purchases, in order to build large customer bases.
2) They prioritize delivering sustainable customer value over short-term profits in order to earn long-term customer commitment.
3) By making their products and services highly useful and easy to use, GAFA have been able to massively reduce the time and effort needed for common tasks, learning up to 70 times faster.
Mobile advertising is growing rapidly, with U.S. spending estimated to reach $2.5 billion by 2014. The proliferation of smartphones and tablets is shifting how marketers view mobile advertising, making it more important to multichannel strategies. Mobile advertising budgets are now in the hundreds of thousands and millions of dollars. The document discusses drivers, effective formats, devices, creative executions, measurement, media buying tips, challenges, and integration with other channels.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
This document advertises an upcoming webinar on mobile marketing strategies for the hospitality industry. The webinar will cover how SMS/MMS campaigns, mobile coupons, and mobile sites can be used to increase key metrics like traffic, awareness, and sales. Attendees will learn best practices from real examples and how to integrate mobile initiatives into their existing marketing campaigns. Registering for the webinar provides access to the slides and opportunities to ask questions.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
PromotIS is a mobile design and development firm that offers a full range of services to create successful marketing campaigns, including apps, websites, and social media solutions. They aim to enhance businesses and secure their place with customers. PromotIS focuses on delivering solutions that provide fast return on investment and uses cutting-edge mobile technologies. They create customized solutions tailored to each client's specific needs and goals.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
This document summarizes four key trends for 2017: 1) Interactions with businesses are changing as consumers prefer sharing life stories and raw content through messaging and AI chatbots; 2) Information overload is reducing trust in brands, who must change how they operate and communicate; 3) Focus is shifting from mobile devices to designing experiences for various environments; 4) Brand landscapes are polarizing as some brands become "living brands" focused on purpose and relationships while others are squeezed out. The document then discusses each trend in more detail over several pages.
4 Ways Brands Should Act During COVID-19 Riku Vassinen
We are living in unprecedented times and all brands need to re-evaluate their marketing strategy for the foreseeable future. Many marketers are considering postponing or cancelling their marketing activities.
Instead of marketing paralysis, this document outlines 4 ways for brands to act during these turbulent times:
-Remove Barriers
-Reduce Stress
-Reuse Capacity
-Re-Energize People
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Tapping in to the $5 Trillion Market and BeyondJudy Myers
This document outlines plans for an online social media and entertainment company called U boomer U. It will offer music, video, and social networking content for older adults. The company aims to raise $7 million to build out its flagship site U boomer U TV. Financial projections estimate the total pre-money valuation for all assets could reach $1.2 billion by 2013. Key personnel are identified to fill roles in technology, marketing, and operations to execute the strategy and drive growth.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Digital Lab @ SXSW 2015: Don't Miss These Panels!BBDO
SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.
So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.
We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The document summarizes key takeaways from the first day of the 2013 Consumer Electronics Show (CES). It notes that 4K TV resolution will take time to reach mass market but will impact content creation. It also discusses how TV is becoming an active portal for apps, smart home devices, and content; how multiple screens are becoming the norm; opportunities for brands through connected home devices and emotional content targeting; new data like heart rate that could influence marketing; facial recognition technology; and the rise of human user interfaces beyond clicks. The document encourages connecting on the second day of CES.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
Springer Plug & Play, Irish Times Fusion and Ideas Lab, RBS, Alma Media Diverso, Schibsted Polska, Stimuleringsfonds voor de Pers, Nextmedia.... De plus en plus d'entreprises media recréent un écosystème industriel créatif ou les donneurs d'ordre renouvelle peu à peu leur parc de partenaires ré inventent avec des start-ups les liens qu'elle entretenaient historiquement avec leurs grands partenaires industriels. Présentation Assemblée Générale Medias Suisses, Lausanne, le 9 mai 2014
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Primex Conference: Integrating Mobile and PrintMobileAnthem
The document discusses integrating mobile and print marketing. It provides background on mobile marketing and insights about consumer mobile usage. The agenda includes introducing mobile marketing strategies and frameworks. It discusses various mobile technologies that can be integrated with print, such as texting, 2D codes, GPS, and augmented reality. Example campaigns are described that integrated print with mobile technologies like texting, video, and games. The goal is to generate ideas for combining mobile and print marketing effectively.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
Carat has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2016 are all growing in importance, and will all have implications for clients.
This year’s trends involve two big themes:
The rise of closed, competing ecosystems
The development of artificial intelligence and actionable measurement
This document provides an overview of a new social media and entertainment venture called UBoomerU. It will combine features of Facebook, YouTube, Netflix and Spotify for an adult demographic. The founders, Judy Myers and David Crosby, plan to offer original content across film, television and music production. They project the valuation of their various companies could reach over $1 billion within 3 years with funding of $7 million. The document outlines their business model, management team, and financial projections.
GAFA have redefined how they view customers and create value in ways that have led to their unprecedented success:
1) They strive to make every person who interacts with their services a "customer" whether or not they make purchases, in order to build large customer bases.
2) They prioritize delivering sustainable customer value over short-term profits in order to earn long-term customer commitment.
3) By making their products and services highly useful and easy to use, GAFA have been able to massively reduce the time and effort needed for common tasks, learning up to 70 times faster.
Mobile advertising is growing rapidly, with U.S. spending estimated to reach $2.5 billion by 2014. The proliferation of smartphones and tablets is shifting how marketers view mobile advertising, making it more important to multichannel strategies. Mobile advertising budgets are now in the hundreds of thousands and millions of dollars. The document discusses drivers, effective formats, devices, creative executions, measurement, media buying tips, challenges, and integration with other channels.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
This document advertises an upcoming webinar on mobile marketing strategies for the hospitality industry. The webinar will cover how SMS/MMS campaigns, mobile coupons, and mobile sites can be used to increase key metrics like traffic, awareness, and sales. Attendees will learn best practices from real examples and how to integrate mobile initiatives into their existing marketing campaigns. Registering for the webinar provides access to the slides and opportunities to ask questions.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
This newsletter discusses mobile marketing strategies for the hospitality industry. It covers how mobile devices are used by travelers to plan trips and find local services like lodging. The newsletter promotes an upcoming webinar on mobile marketing tactics for hotels and resorts that will discuss initiatives like SMS campaigns and mobile coupons. It also provides tips on how to receive weekly SMS updates on mobile marketing deals and data through text codes.
Research survey of 294 marketing and information technology decision-makers about their investments in mobile strategy including people, processes, and marketing technology. Marketing represented the majority of respondents across several industries: financial services, media and entertainment, retail and commerce, B2B high tech, and travel/hospitality.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
This document discusses the evolution of mobile consumption and advertising. It begins with an introduction on the new mobile consumer, noting that attention is shifting to mobile through new usages. Major players have transformed to respond to mobile imperatives, and mobile has created new brands and business models. The future of mobile advertising and the rise of mobile creativity are examined. Cross-device marketing strategies and adapting actions to mobile are discussed, along with the real value of mobile and how mobile can boost brand awareness.
This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Mobile websites and the Future of Online TechnologyNatalie C
The document discusses the rise of social, local, and mobile (SoLoMo) technology and its importance for small businesses. It notes that smartphones are being used for more than just phones, including social media, local searches, and mobile apps/websites. The document recommends that businesses create a mobile-friendly presence using strategies like QR codes, mobile-optimized websites and apps in order to connect with customers who are increasingly using smartphones.
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel StrategyWall Dariz
This document provides information about mobile apps and their usage in the Philippines. It discusses how mobile has profoundly changed daily lives and how the mobile market is growing faster than any previous technology. The Philippines is highlighted as a case study, with statistics presented on its total population, internet users, active social media users, mobile subscriptions, and active mobile social media users. Metrics are given on the annual growth in these areas. Information is also presented on device usage in the Philippines, mobile users vs mobile connections, and the advantages of developing mobile apps for businesses.
This document provides guidance for agencies to help their clients build mobile-friendly websites. It includes an introduction on the importance of mobile, an action plan for agencies to mobilize their clients' sites, common questions agencies may receive from clients and responses, and a section on how consumers use mobile devices. The action plan outlines educating clients on mobile, testing clients' current sites on mobile, showing clients what competitors are doing mobile, inspiring clients with a sample mobile site, building a mobile site, and integrating mobile into marketing strategies. The overall aim is to help agencies guide their clients to capture the growing mobile opportunity.
This document provides an agency guide for selling mobile-friendly websites to clients. It includes an introduction to GoMo, an initiative to educate businesses about mobile opportunities. The guide outlines an action plan for agencies, including educating clients on mobile importance, analyzing client and competitor mobile performance, inspiring clients with mobile site examples, building mobile sites, and integrating mobile into marketing strategies. It also includes client questions and answers and best practices for designing mobile-friendly websites.
Go Mo Playbook - Guide to mobile websitereefdigital
This is the guide provided for free by Google. Go Mo (howtogomo.com) is an initiative by Google.
Learn more here: http://www.howtogomo.com
Or here: http://www.reefdigital.com.au/blog/mobile/google-launches-howtogomo-to-help-websites-go-mobile/
We asked a veritable pantheon of experts, hailing from every corner of the marketing ecosystem, to join forces and share their insights and advice on the evolving role of mobile in modern marketing (spoiler: everybody agrees it's a big deal).
Get great, snackable bits of wisdom from:
CEOs
Brand marketers
Digital consultants
Journalists
Tech providers
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
Sourcing Best Practices: Leveraging Our Internal ToolsGeoff Peterson
The document discusses strategies for leveraging various tools and sources to maximize talent sourcing. It outlines several major sources for resumes like Taleo, CareerBuilder, and Monster that contain millions of profiles. It also discusses leveraging tools like ZipRecruiter, Indeed, and LinkedIn for candidate searches. Finally, it recommends posting jobs to numerous sites, boosting through employee referrals and social media, and developing an internal social recruiting program to source talent from many available options.
7 Ideas to Develop New Pockets of Talent, FAST!Geoff Peterson
Presentation from Geoff Peterson on sourcing, social recruiting and mobile technologies for recruiters, sourcers and recruiting teams to take advantage of, immediately.
This presentation discusses the growing importance and opportunities of mobile technology, especially for recruiting. It covers various mobile channels like text messaging, mobile web, mobile search, and mobile apps. It debunks myths about mobile and shares facts about adoption rates. The presentation also profiles different mobile technology companies and tools that can help with tasks like sourcing candidates, recruiting talent, managing information, and being found on mobile.
Facebook: Strategies for the Most Popular Social NetworkGeoff Peterson
Snackable "byte-sized" training session from Geoff Peterson of General Lead (www.generallead.com) on Facebook.
Looking for a new job? Check out RecruitChute (www.recruitchute.com), a targeted resume delivery service that gets your resume delivered to a massive opt-in list of thousands of recruiters and hr managers.
LinkedIn: Advanced Tips, Techniques and StrategiesGeoff Peterson
Snackable "byte-sized" training session from Geoff Peterson of General Lead (www.generallead.com) on LinkedIn.
Looking for a new job? Check out RecruitChute (www.recruitchute.com), a targeted resume delivery service that gets your resume delivered to a massive opt-in list of thousands of recruiters and hr managers.
TweetTwainer: Tips, Tools, Tactics & Strategies for TwitterGeoff Peterson
Snackable "byte-sized" training session from Geoff Peterson of General Lead (www.generallead.com) on Twitter.
Looking for a new job? Check out RecruitChute (www.recruitchute.com), a targeted resume delivery service that gets your resume delivered to a massive opt-in list of thousands of recruiters and hr managers.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Company Lineup
DiVe inTo moBiLe. WHaT iS WHaT aRe THe
aLL onLine. moBiLe meRGeR? TaKeaWayS?
While everyone else is staging expensive des- Mobile Merger is an online event aimed at helping Mobile from A-Z, including how to develop a mo-
tination events, we’re busy bringing the same you incorporate mobile into your business. Dive bile website, the business of iPhone apps, how to
experience to you in a remote setting. No travel into 36 unique sessions around mobile market- launch a successful mobile product, text message
required. You don’t have to spend a fortune on ing, mobile advertising, mobile design, mobile campaign development and execution, enabling
travel, hotels and meals to attend. This confer- development and much more. 27 hours of original compelling and interactive engagements, in-store
ence is completely online. You “attend” from content will be recorded for on demand replay mobile strategies for retailers, location-based
the comfort of your home or office, using your later. Engage and strategize with our expert mobile marketing, channeling success in mobile
computer to watch, listen and participate with speaker lineup. Network with other professionals advertising, contextual applications, emerging
speakers and attendees in 36 unique sessions on in our private group. Review days worth of mobile technologies, mobile commerce, tips for design-
mobile. Join any session live or watch later as ev- building materials in our mobile locker, a value- ing apps, mobile recruiting, 2D barcodes and
erything will be recorded for playback on demand. add for all attendees. more.
Space is limited. Secure your spot today.
3. inTRoDuCTion & KeynoTe ToWn HaLL
moBiLe meSH CHanneLinG SuCCeSS
8:00am - 8:30am in moBiLe aDVeRTiSinG
Geoff Peterson 8:30am - 9:15am
Mobile Merger
Founder Jeff Plaisted
Microsoft
The official kickoff to Mobile Merger. Mobile Mesh is our keynote Director of U.S. Sales and Strategy, Mobile Advertising
session filled with input, soundbytes, mini interviews and short
videos featuring over 30 mobile leaders and experts in the indus- Successfully leveraging mobile apps, browsers, search, video,
try, from Fortune 500 companies to emerging organizations. Geoff and rich and local media to meaningfully impact the bottom line
Peterson, Founder of Mobile Merger, will facilitate this collection of can be challenging even for the most seasoned marketer. Join
findings giving the audience key insight into every facet of mobile us during this presentation to learn how world class brands are
to start the event from mobile marketing, mobile advertising, mo- breaking through the white noise of the medium and are utilizing
bile commerce, mobile development, mobile recruiting and much these and other mobile advertising channels to drive consumers
more. Companies and participants in this “mesh” will be updated through the purchase funnel – from awareness through purchase
leading up to the event. Stay tuned! and beyond – at scale.
SiTuaTion Room moBiLe LaB
HoW To: LaunCH a 3 STepS To a poWeRfuL
SuCCeSSfuL moBiLe TexT meSSaGe CampaiGn
pRoDuCT 8:30am - 9:15am
8:30am - 9:15am Kim Dushinski
Mobile Marketing Profits
Saj Sahay President
Hewlett-Packard
VP, Channel Marketing, Palm Global Business Unit In this session, learn the three critical steps to conducting
effective text message campaigns for your business, including
You’ve developed a mobile product or service such as an app, how to create a magnetic offer, how to successfully market
game, tool or device. The next step is to launch and go-to- your campaign and how to properly execute a strategic cam-
market. How do you do this correctly? This session will give you paign. Get campaign ideas and live demos from an expert and
everything you need from Situation Analysis & Competitive Land- mobile industry veteran in this interactive workshop.
scape, Product Positioning & Identifying Key Point Of Differentia-
tion, Competitive Analysis & Key Rebuttal Points, Go-to-Market
Launch Plans and Pricing Strategy.
4. ToWn HaLL SiTuaTion Room
moBiLe HaS a SeaT aT THe THe eVoLuTion of
inTeGRaTeD maRKeTinG THe moBiLe WeB
TaBLe – noW WHaT? 9:15am - 10:00am
9:15am - 10:00am Thomas Arend
Mozilla
Jeff Hasen Principal Product Manager Mobile
Hipcricket
Chief Marketing Officer The web goes mobile. More people access the web on their
mobile devices than on desktop computers. And they are not just
Whether 2011 is the Year of Mobile is immaterial – mobile repre- browsing anymore! The way we interact with the web on the go
sentation in brand and agency discussion is commonplace. So has changed our lives, our social behavior, and business models
what did the early years teach us? More importantly, how can drastically. And new technologies and web innovation are about
we take those learnings and create meaningful products and to introduce even more dramatic shifts. Join the session to see
programs today? What we will cover in the session: The good live demos and to learn about several topics. Mozilla: driving
and the bad – case studies that should be repeated and those innovation in an open web, Mobile Browsing today: it’s your web
that should be buried six feet under. How to measure a cam- – anywhere you go, Beyond browsing: how our interaction with
paign’s success or failure. The evolving behaviors and interests the web is changing, The slow extinction of mobile apps: HTML5
of mobile subscribers, including how marketers can stay current & Friends turn the web into a platform for awesome apps, What’s
and on the lookout for the trends that will stick. The importance next: technology and business models for web app stores, Mobile
of aligning mobile efforts with business goals. vision: 24 thoughts on how mobile technology is changing.
moBiLe LaB ToWn HaLL
HoW To: meRGe moBiLe enaBLinG CompeLLinG,
TeCHnoLoGieS inTo inTeRaCTiVe moBiLe
ReCRuiTinG enGaGemenTS
9:15am - 10:00am 10:00am - 10:45am
Carrie Corbin Diane Strahan
AT&T Neustar
Associate Director of Staffing, Talent Attraction Vice President of Mobile Registry and Registry Services
AT&T is a leader in mobile technology, so it only makes sense Today’s technology and communications segments are experi-
that they are also a leader in using mobile technology for encing explosive growth, diversification and subsequent market
recruiting. So where do you start? Do you need an iPhone app fragmentation. In a society where consumers are increasingly on-
to recruit? What about an iPad or Droid app? Have you mobile the-go, businesses and advertisers face exceptional challenges
optimized your career site? Do you utilize SMS text messages towards reaching the masses with truly compelling messaging.
for communicating with candidates? What about QR/Data Matrix With consumers progressively turning to their wireless devices
Codes? Hear how AT&T has explored each of these technolo- as a preferred method to access information and content, mobile
gies and how they’ve incorporated them into their sourcing, talent marketing and advertising provides an unprecedented oppor-
network and events strategies. tunity to overcome these barriers. Mobile enables brands and
advertisers to establish personal, real-time connections with
interested consumers. However, many organizations have yet to
take advantage of mobile’s true value...
5. SiTuaTion Room moBiLe LaB
LeGaL iSSueS in TuRBo-CHaRGe youR
moBiLe maRKeTinG SoCiaL meDia STRaTeGy
10:00am - 10:45am 10:00am - 10:45am
Monica Desai Jeff Stautz
Patton Boggs HootSuite
Partner Director of Mobile
As more and more people ignore the cord and do their work and We all know social media tools are incredibly powerful for mar-
socializing on the go, the opportunities to sell targeted products keting, crisis management and building relationships – but do
and information on mobile platforms has skyrocketed exponen- you know how can your organization can harness that power? In
tially. Mobile marketing provides rich opportunities for advertisers, this non-typical presentation, industry veteran and HootSuite’s
application makers, and wireless providers to reach consumers Director of Mobile Jeff Stautz will walk you through the reasons
wherever they are. As companies increasingly take advantage to use social media tools. While avoiding hackneyed buzz-
of those opportunities, federal and state regulators looking to words and jargon, he’ll share tips for executing campaigns and
make sure consumers are not being victimized by this trend. show how to tweak, tune, and turbo-charge your brand’s social
This session will provide an overview of the legal issues in the presence. He’ll also share topical examples of successes and
growing world of mobile marketing. Ms. Desai will review the legal missteps, and demonstrate how to listen, amplify, and measure
landscape that mobile marketers should take into account, includ- your impact. You’ll leave with a toolbox of practical skills you can
ing federal and state laws, privacy issues, industry guidelines, and begin implementing right away.
data protection requirements.
ToWn HaLL SiTuaTion Room
HoW LoCaTion-BaSeD THe aRT of moBiLe
moBiLe maRKeTinG HaS paRTneRSHipS
infeCTeD SoCiaL meDia 10:45am - 11:30am
10:45am - 11:30am Doug Bremicker
Weather Central
Patrick Flanagan Vice President, Business Development
Simon Property Group
Vice President of Digital Strategy This session will take a look into the business development
end of the mobile industry. You will learn about what it takes to
Leading strategies on how businesses with physical locations navigate the waters in the mobile space to effectively promote
can maximize their impact in social media through mobile mobile products and services, and form partnerships with key
marketing. Patrick Flanagan, Vice President of Digital Strategy stakeholders, services providers, carriers and others. Find out
at Simon Property Group (SPG), will provide a playbook of about the benefits of partnerships to your mobile business.
how incorporating location-based technology into an integrated Discover challenges and obstacles and how to overcome them.
marketing platform that is driven by social media can help Hear strategies and best practices for building successful mobile
meet the demands of today’s increasingly mobile consumer, partnerships.
drive foot traffic and foster stronger sales. This presentation
will provide attendees with a case study of how location-based
mobile applications, paired with other experiential marketing
approaches, can transform brick-and-mortar retail centers into
interactive environments that enhance the consumer shopping
experience now and into 2012.
6. moBiLe LaB ToWn HaLL
HoW To: uTiLize TaBLeTS in THe STaTe of
youR moBiLe STRaTeGy moBiLe aDVeRTiSinG
10:45am - 11:30am 11:30am - 12:15pm
Asokan Thiyagarajan Paran Johar
Samsung Telecommunications Jumptap
Director, Platforms and Technology Strategy Chief Marketing Officer
Discover the following: growing consumer awareness and adoption The buzz about mobile devices is fueling the digital advertising
of tablets, the profile of a tablet buyer, uses of tablets by consum- discussion. These new platforms are creating valuable new op-
ers, how they interact differently with tablets vs. PC’s and smart- portunities for marketers, yet mobile pricing models and tracking
phones, impact of operating systems and app stores, price points, metrics are drastically different from PC web and evolving. Keep
willingness of consumers to pay for devices, apps in marketplace up with the latest insights on what works from Jumptap CMO
and add-on’s, what tablet features consumers like, need, want and Paran Johar as he reveals State of the Industry survey results.
must have, tablet trends now and a forecast for 2-3 years, in addi- How are people spending? Where is the money going? What’s
tion to recommendations on ways to build your brand using tablets. next?
SiTuaTion Room moBiLe LaB
3 pHaSeS of GeTTinG aHeaD of THe
moBiLe ReCRuiTinG moBiLe innoVaTion CuRVe
11:30am - 12:15pm 11:30am - 12:15pm
Kane Cochran Laura Merling
Bernard Hodes Group Alcatel-Lucent
Director, Digital Innovation and Mobile SVP, AE Platform and Strategy
This fast-paced session will walk quickly through the three With the advance of enterprise applications designed for the
phases of mobile recruitment (Phase I: Mobile Web, Phase web, iPhone, Android and an ever growing world of connected
II: SMS, Phase III: Mobile Applications) using live examples, devices, identification of the next big thing in app development is
conceptual mockups and prototype demos. During this session, critical for commercial success. Mobile app innovation is creating
Kane will move past the basics and showcase ideas for how to signficant opportunities for businesses/enterprises. In this ses-
take your mobile recruitment strategy to the next level. Many sion, we’ll walk through how to advance the value of your busi-
key recruiting concepts will be covered. On-Demand SMS Job ness through API and app development, utilize mobile technolo-
Search live. Social Integration with ways to leverage Faceboook gies to reduce costs, increase revenue, and improve efficiency
and LinkedIn to personalize the mobile experience. Leverag- and services through new distribution channels. Discover how
ing Location including GPS in smartphones and location based to drive innovation internally and externally to position your busi-
services like Foursquare to create an engaging “local” mobile ness ahead of the curve.
experience for events and job search. Augmented Reality, going
beyond the buzz, looking at opportunities for how it could really
work for recruitment.
7. ToWn HaLL SiTuaTion Room
THe WoRLD of muLTipLe HoW To: LeVeRaGe ViDeo
SCReenS anD ConTexTuaL in youR moBiLe STRaTeGy
appLiCaTionS 12:15pm - 1:00pm
12:15pm - 1:00pm Jim Eadie
MTV Networks
Mark Doherty Senior Vice President, Digital Business Development
Adobe
WW Evangelist Consumers are embracing mobile devices that offer exceptional
video and TV capabilities. In this session, you’ll learn how to use
2010 has seen Flash technology evolve into a multi-screen this phenomenon as a content producer, publisher or marketer.
web and application platform, created to drive innovation on the Discover ways to monetize video and have compelling mobile
web and deliver new experiences on desktops, mobile phones, video and TV content. Learn how this is different or adaptable
netbooks, tablets and televisions. In this session we’ll look at eco- from the programming that occurs today, and discuss whether
system challenges and learn how to leverage the Abode Creative the market is big enough given the limitations of the “live” stream
Suite to create stunning, rich and cost effective applications. broadcasts as compared to TV.
moBiLe LaB ToWn HaLL
THe BuSineSS of emeRGinG TeCHnoLoGy
ipHone appS “moBiLiTy”
12:15pm - 1:00pm 1:00pm - 1:45pm
Greg Raiz Harry Martin
Raiz Labs Verizon Wireless
Founder and CEO Director, Advanced Technologies
This workshop will cover the business of building iPhone applica- Today there are newly emerging technologies including 4G LTE
tions. It will address the risks and the potential rewards of produc- (long term evolution) networks and a host of others. What does
ing an application and having it for sale in the iTunes App Store. this mean to businesses and customers? How does everyone
The session will cover the following aspects of the business includ- benefit using smartphones, tablets, laptops, netbooks and
ing: how to pick an application concept, what makes an application gaming devices? How will this change the mobile landscape
successful, building a business vs. building an app, the highs and and open ways to do business? What new revenue streams will
lows of success, getting noticed in a sea of 200,000+ apps, apps emerge in mobile as a result of these new technologies?
that compliment your core business, pricing your application and
App Store business models, designing and developing – what to
expect, is your app social? (email, Facebook, Twitter, etc.), costs of
building applications, marketing app basics, application rejections,
resources and tools, and beyond the iPhone (Android, Blackberry,
Web).
8. SiTuaTion Room moBiLe LaB
moBiLe GaminG: HoW To DeSiGn a SeamLeSS
pReSenT anD fuTuRe WeB To moBiLe expeRienCe
1:00pm - 1:45pm 1:00pm - 1:45pm
Ron Czerny Omar Green
PlayPhone Intuit
Founder, CEO and Board Member Director, Strategic Mobile Initiatives
Mobile gaming is experiencing explosive growth on various Clearly more and more consumers and small businesses are
platforms from iPhone to Android and across all major telecom making the move to mobile to help manage their day to day lives.
carriers. Discover the lay of the land for the gaming industry in With that migration comes the demand – and expectation – for
mobile around the world. Find out how to deliver and aggregate seamless utility between their Web and mobile experiences.
binary content to mobile devices, how to take advantage of mobile Rather than having services live separate lives via their desktop
social gaming, and how advertising works in gaming from in-game or Web applications, customers are looking for instant gratifica-
advertisement opportunities to partnerships. tion in an end to end experience independent of what device
they’re using to access their information. The problem? No one is
providing this seamless experience yet – and if they are, it is not
meeting customer expectations. We will explore the ways that
companies can and are making the successful translation of Web
to mobile and how that will result in customer delight and uptake
of new mobile services across the market.
ToWn HaLL SiTuaTion Room
THe fRameWoRK foR a WHaT’S WoRKinG WiTH
TRue “moBiLe” empLoyee moBiLe enTeRTainmenT?
1:45pm - 2:30pm 1:45pm - 2:30pm
Michael Notaro John Fletcher
Accenture SNL Kagan
Sourcer Analyst, Mobile
Discover how to truly take your workforce mobile, outside the of- Join this session to get facts straight from a leading analyst
fice walls and into the virtual world. Get an understanding of what in the mobile industry on mobile entertainment. Learn about
a “day in the life” of a virtual employee looks like, including the leading apps for games, video/TV and music, how big the U.S.
apps, software, services and technologies that are essential to smartphone market is now (and in ten years) and if the iPhone
conducting business and staying plugged-in at all times. Discuss and Android audiences are large enough on their own to justify
real-world strategies to keep pace with the fast changing role of an app-only approach to mobile. Also discover what are some
virtual employees outside of the brick and mortar cultures of old, leading mobile advertising trends and an update on fast growing
and how mobile technologies are integrated. location-based services.
9. moBiLe LaB ToWn HaLL
Top 10 TipS foR puReLy moBiLe =
DeSiGninG appS THaT SeLL puReLy LoCaL
1:45pm - 2:30pm 2:30pm - 3:15pm
Jen Gordon Brian Knapp
Tapptics Loopt
Owner Chief Administrative Officer
We all want our apps to achieve some kind of business objective, The thing that makes a geo-social network pop has nothing to
whether it brand awareness, interacting with existing services, or do with the latitude/longitude coordinates. The mobile phone is
perhaps it’s a business model unto itself. Regardless of the goal, the only piece of technology that connects our online and offline
there are global mobile design techniques you can use to: help world (not a tablet, not a laptop). The key to making geo-social
your app get noticed, create aesthetic value that keeps users services huge is to recognize this nexus, and design connected
engaged, and create a flow that encourages users to take action mobile experiences that improve consumers’ experience in their
within your app. This session will cover the Top 10 Design Tips that local community. If it’s mobile, it needs to be social (phone calls
will help you achieve these goals. may be out of style, but at the end of the day, your phone is still a
tool for communicating). And local – this is where mobile lives.
SiTuaTion Room moBiLe LaB
muSiC ConTenT in a BuiLDinG foR BLaCKBeRRy
moBiLe WoRLD 2:30pm - 3:15pm
2:30pm - 3:15pm Tyler Lessard
Research In Motion
Jay Frank Vice President, Global Alliances and Developer Relations,
CMT
Senior Vice President of Music Strategy Join this session to learn about developing mobile applications
and content services for BlackBerry Smartphones and the Black-
The rise in smartphone usage has also resulted in a rise of Berry PlayBook tablet. Discover what the market opportunity is
music in the mobile space. Yet there’s no one solution to how and how to take advantage of the growing BlackBerry user base
that music is consumed. From YouTube videos, subscrip- around the world. Find out what the latest application trends are
tion services, information apps, radio apps, OTA downloads, and how you can take advantage of the BlackBerry platform to
sideloaded tracks and more, consumption habits are all over create unique and differentiated experiences. Also learn best
the place. As the SVP of Music Strategy of CMT, Jay Frank is practices for monetizing your applications through in-app pur-
synergizing music content across all platforms. He will explain chasing, advertising and carrier billing.
what these new habits mean for the mobile business, the mu-
sic business, and how the consumers will benefit from it all.
10. ToWn HaLL SiTuaTion Room
HoW To: maKe appLyinG moBiLe
money WiTH moBiLe TeCHnoLoGieS To
3:15pm - 4:00pm VeRTiCaL inDuSTRieS
Kent Griffin 3:15pm - 4:00pm
PayPal
Product Manager, Mobile Chuck Sacco
Movitas
Learn about the growing space of mCommerce and how you Vice President, Client Strategy
can start to monetize your app or site. Whether you’re looking
to sell digital goods, open a mobile storefront, or closing cross- Mobile represents both opportunities and potential disruption
border deals, you can learn what it takes to get this done. to how industries position their products and services. Often
We’ll cover some of the best-practices and the latest trends in overlooked beyond the broad projections about mobile usage is
integrating payments into your app or site. how companies in specific vertical markets can understand the
opportunity and then apply specific tactics. This session will offer
a framework that industries can use to help identify the potential
opportunity, with some specific tactical examples of mobile as
used in the recruitment and hospitality verticals.
moBiLe LaB ToWn HaLL
moBiLe CommeRCe: moBiLe SeCuRiTy:
appS oR BRoWSeR? THe eLepHanT in THe Room
3:15pm - 4:00pm 4:00pm - 4:45pm
Eve Richey Gary Schwartz
Dell Impact Mobile
Head of Mobility CEO
Have you decided whether to move forward in the mobile space There are mobile phones in every shopper’s pocket alongside
with an app or a mobilized website? This decision is critical for any their wallet. As plastic and identity transition across to the new
business. Companies today know their customers are trying to in- m-wallet, is there an elephant in the room? While many of the
teract with their brand on mobile devices. What should a business concerns are hyped, the channel is under scrutiny. Is mobile
do to make their mobile interactions best in class? Should you build commerce fraught with security and privacy concerns? X9.org,
a mobile browser site? Build an app? Optimize for android, iOS or MEF and other organizations are working hard to develop stan-
Window Phone 7? What about Blackberry? Take a deep dive and dards to keep legislation at bay. How can we build shopper and
learn all about these choices in this session. shop confidence in this new channel?
11. SiTuaTion Room moBiLe LaB
an inSiDe LooK aT in-SToRe STRaTeGieS
neaR fieLD CommuniCaTionS foR moBiLe ReTaiLeRS
4:00pm - 4:45pm 4:00pm - 4:45pm
Samir Agarwal Dan Lowden
Nokia Digby
Head of MeeGo Operations Vice President of Marketing
While not a household name, Near Field Communication, or NFC, As mobile commerce continues to grow at exponential rates,
is a set of short-range wireless technologies, typically a distance retailers are continually looking for ways to attract and interact
of 4 cm or less. NFC has many uses in the mobile arena including with their loyal customers whether at home, when mobile or
powering passive targets such as tags, stickers, key fobs or cards, when in-store. Downloadable rich apps and marketing and
as well as performing peer-to-peer communication among others. promotion of the mobile channel are integral parts of strategic
In this session, learn how businesses are taking advantage of NFC and successful consumer engagement. In 2011, we are go-
including VPN authentication, building entry solutions, payment ing to see the emergence of the in-store piece to mobile that
solutions, transit solutions, loyalty solutions and effective sharing, features: Bar-Code Scanning that will automatically bring up
and discover opportunities for your business in the process. product details, video demonstrations and ratings and reviews,
Loyalty programs that will enable a customer to Check-in and
receive special offers when they visit a store and many more
to come.
ToWn HaLL SiTuaTion Room
10 GoLDen RuLeS foR SeTTinG moBiLe ConTexT
BiG SuCCeSS on SmaLL WiTH DiGiTaL SiGnaGe
SCReenS 4:45pm - 5:30pm
4:45pm - 5:30pm Steve Gurley
Symon Communications
Michael Neidhoefer SVP of Global Marketing and Business Development
Netbiscuits
CEO The explosion of consumer-centric mobile innovation is demand-
ing a focus on mobile context. Mobile context is defined as the
The Internet is Mobile. Discover the 10 rules you need to know that match between a consumer’s given physical environment – a
will help you have big success in the short and long term. Hear ex- venue such as a store, hotel or restaurant – and the optimal
pert advice around business cases, decide on content for the best mobile experience – mobile application, ad campaign or com-
mobile web user experience possible, get a lay of the land with mercial transaction – for that environment. This session will
software platforms and service providers, uncover ways to track explore how an burgeoning technology, Digital Signage, can
analytics and statistics, and hear case studies from customers of help developers, venue owners, advertisers, content developers,
Netbiscuits and how they utilize the mobile web. etc. set the mobile context in order to create a more engaging
and immersive mobile experience.
12. moBiLe LaB
THe RuLeS of
QR CoDe uSaGe
4:45pm - 5:30pm
Mike Wehrs
ScanBuy
President
There are a number of ways a consumer can “pull” dynamic
and useful information using their mobile device, and one of
the fastest growing options are mobile barcodes, also called
“quick response” or QR codes. Last year Scanbuy reported
that mobile barcodes experienced explosive growth increasing
1600% over the past year. Brands like Target, Home Depot,
SC Johnson and Verizon are utilizing barcodes to make their
marketing more engaging and trackable. 2D codes can be
easily placed on virtual anything from a print ad to product
packaging to digital display. In one-click, a wide variety of
content can be launched automatically like video demos,
sweepstakes entry, mobile payment, prefilled SMS opt-ins and
much more. Scanbuy will discuss: Recent trends in barcode
scanning – what are people scanning, Why free QR code
services are not really free, Provide case study examples of
how well-known brands have been able to successfully lever-
age mobile barcode campaigns into their marketing and mobile
commerce plans, Best practices in activating mobile barcode
campaigns from start to finish, Leveraging in-depth analytic
data from 2D barcode scans to provide significant insight into
consumer behavior.