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Growing and sustaining technical
communites at IBM with Web 2.0
                                   Andy Piper
                        http://andypiper.co.uk




                http://flickr.com/photos/mcclanahan/13040673/
Growing and sustaining IBM Technical Communities with Web 2.0
http://www.flickr.com/photos/rooreynolds/1555706680/
IBM has
over
380,000
employees;
over 50%
are mobile




             http://flickr.com/photos/killermart/34566562/
Diversity: culture,
technology, expertise,
background, interests



                         http://flickr.com/photos/derekb/19659998/
... and yet we can
feel disconnected




 http://flickr.com/photos/dlemieux/124666239/
“It is hard to find the right people to
collaborate with”


       “Collaborative work is not integrated into
    business processes. Tools are not integrated
into tasks. Products come first, not integration.”


“How can we encourage collaborative
behaviors?”
Growing and sustaining IBM Technical Communities with Web 2.0
Instant
        Email                                 Forums
                          messaging



                Blogs                 Wikis

Feeds                                              Social
                                                  networks
        RSS             Tags      Social
                               bookmarking
Atom
                                                  Social
                                               calendaring
                 Microblogging
Web 2.0 is an attitude not a technology.
      It’s about enabling and encouraging
 participation through open applications and
services. By open I mean technically open with
 appropriate APIs but also, more importantly,
  socially open, with rights granted to use the
     content in new and exciting contexts.
                           Ian Davis
   http://iandavis.com/blog/2005/07/talis-web-20-and-all-that




                                                  http://flickr.com/photos/shawdm/820926627/
Connecting
                             Recommending




                 Communicating




       Tagging
Participation &
wisdom of crowds
How did my
 world get
 smaller?




             http://flickr.com/photos/shawdm/2472049190/
Technology Adoption
Program (TAP)
Virtually no advertising
Steady adoption
REST APIs offer new uses




      http://www.flickr.com/photos/craggie/536320450/
cattail
Growing and sustaining IBM Technical Communities with Web 2.0
The internal blogosphere
                        Integrated with worldwide
                         employee directory and
                             intranet security


November 2003    pilot launched     * UK second largest
mid 2005         8,000 users        group of users
June 2006        version 2
September 2006   20,000 users       * number of active
June 2007        version 3          blogs varies
                                    (NB figures are from
Now (end 2007)   35,000 users
                                    late 2007)
                 10,000 blogs
Profile picture   Recommend   Extensions
“When I started in this new role, the first thing I did
 was search for and subscribe to relevant
 communities…”


“I subscribe to people I know and thought leaders …
   to know what their thinking is”


“I was able to troubleshoot an issue at a customer
   location by searching in blogs…”


“Using my blog, I reduce the number of emails I
  send. I just write one blog post to share
  information…”
My website
blog content
  is my CV
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0
http://flickr.com/photos/hans-on-experience/14188376/
Growing and sustaining IBM Technical Communities with Web 2.0
cattail
Growing and sustaining IBM Technical Communities with Web 2.0
http://www.graphpaper.com/2007/03-14_sxsw-2007-twitter-social-cyborgs
http://disambiguity.com
“cartoons on the back of business cards”
         http://gapingvoid.com
Growing and sustaining IBM Technical Communities with Web 2.0
Breaking           Status
Location
                           news            broadcast
           Chat
      (direct, reply)                 Link
                                     sharing
    Feeds               Attention
                          data             Self-aware
                                            houses!
Growing and sustaining IBM Technical Communities with Web 2.0
Social software builds
bonds
http://www.flickr.com/photos/mcvay728/2497387021/
If you liked the pictures:
                stock.xchng
Flickr (Creative Commons)
Andy Piper/UK/IBM

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