Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media 101

378 views

Published on

Is social media just a fad, or a pervasive and powerful tool that will forever change the way companies connect and engage with their key audiences? This presentation was delivered to a women's business executives club in Houston.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social media 101

  1. 1. Social Media<br />Just a fad?<br />Petri Darby, APR<br />director of brand marketing & digital strategy<br />Make-A-Wish Foundation® of America<br />pdarby@wish.org / @darbyDARNIT<br />
  2. 2. What is social media?<br />Web sites<br />Blogs<br />Social networking<br />Social bookmarking<br />Video sharing<br />Photo sharing<br />Reviews<br />Forums<br />Discussion Groups<br />
  3. 3. Google CEO Eric Schmidt<br />“Every two days now we create as much information as we did from the dawn of civilization up until  2003”<br />“The real issue is user-generated content.”<br />“I spend most of my time assuming the world is not ready for the technology revolution that will be happening to them soon.”<br />
  4. 4. Why is social media important<br />Socially engaged co’s = 18% avg revenue growth<br />Least engaged co’s = 6% decline<br />
  5. 5. Women and moms rule social media<br />LinkedIn
Male: 50%
Female: 50%<br />YouTube
Male: 50%
Female: 50%<br />Digg
Male: 64%
Female: 34%
<br />Facebook
Male: 43%
Female: 57%Delicious
Male: 48%
Female: 52%Flickr
Male: 45%
Female: 55%MySpace
Male: 36%
Female: 64%<br />Ning
Male: 41%
Female: 59%Twitter
Male: 43%
Female: 57%
Ustream.tv
Male: 34%
Female: 66%Yelp
Male: 43%
Female: 57%<br />Married women 35-50 fastest growing segment of social media users. <br />Women 55+ fastest growing segment of Facebook users.<br />
  6. 6. Facebook<br />500 million active users<br />50% log in every day<br />200 million mobile users<br />
  7. 7. Facebook<br />Ages 13+<br /> <br />Connect<br />Status updates<br />Post pics and video<br />Play games<br />Create groups and pages<br />Chat<br /> <br /> <br /> <br /> <br />
  8. 8. Facebook<br />Dunbar Number = 150 Avg number of Facebookfriends =  <br />130<br />
  9. 9. Twitter<br />Started with the question: <br />“What are you doing?<br />Many just ask:<br />Why do I care what you had for lunch?<br />
  10. 10. Twitter<br />140 characters <br />7 billion tweets<br />104,860,000,000 words<br />Equivalent to 133,000 copies of the King James Bible<br />Printed, tweets would cover 350 million sheets of paper<br />Equivalent to 37 times the number of pages in bills introduced in Congress since 1955 <br />
  11. 11. Twitter tools<br />HootSuite<br />TweetDeck<br />Twellow<br />
  12. 12. Tools Change<br /> 10 years ago…dominated search<br /> 3 years ago…<br /> dominated social<br />
  13. 13. Social Strategy<br />who before what<br />
  14. 14. Social Strategy<br />
  15. 15. Privacy<br /><ul><li>Profile
  16. 16. Posts
  17. 17. Photos/videos
  18. 18. Apps</li></ul>There is good reason to be cautious<br />Privacy settings help, but not 100%<br />
  19. 19. Getting started<br />Setting Up Social Media Accounts<br />
  20. 20. Spend time learning <br />Excellent blogs and Twitter superstars:ConvinceAndConvert.com - @jaybaerChrisBrogan.com - @chrisbroganBrianSolis.com - @briansolisSocialMediaExplorer.com - @jasonfallsGaryVaynerchuk.com - @garyveeScoblelizer.com- @scobleizerSethGodin.Typepad.com<br />
  21. 21. THANK YOU!<br />QUESTIONS?Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of Americapdarby@wish.org / @darbyDARNIT<br />

×