Facebook 201 Oak Ridge Merchants Association
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This document provides tips for businesses to capitalize on social media traffic and build their fan base. It recommends that businesses create content that people love sharing, such as entertaining, informative, current content that makes people's lives easier. It also suggests telling people about events, sales, new items and more through multimedia like photos, videos and blogs on Facebook. The goal is to offer value and encourage conversation to attract new clients through social media.
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What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Tapal Tea Michael Leander workshop part 2
This document contains information about various topics related to social media, mobile marketing, content marketing and community engagement. It discusses the importance of listening to conversations on social media and reacting, prioritizing video on mobile sites, leveraging different senses in digital marketing, and integrating marketing across online and offline channels. It also provides tips on building a content concept, such as focusing on user benefits and stories, and repurposing content across different formats and over time.
Southeast Louisiana Small Business Conference: Social Media 101
Social media can be used effectively for marketing. Facebook allows brands to engage communities through customized pages and targeted ads. Twitter is a public communication channel that follows "cocktail party" etiquette. LinkedIn is a professional networking site to expand connections and position yourself as an expert through your profile, recommendations, and group participation. Measuring engagement on each platform helps optimize the strategy.
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC
This document provides an overview of using modern marketing and social media strategies to advocate for child care. It discusses how to view yourself as an inner marketer and use concepts like the conversion cycle to increase enrollment, fundraising, and recruitment. Specific tactics covered include using stories to connect with people, various social media platforms like Facebook, Twitter and LinkedIn, as well as blogging and creating engaging content. The importance of data collection and search engine optimization to get found online is also covered. Overall it encourages embracing marketing and provides resources for getting started with social media.Social Media it's not Sex but it Sure Does Sell
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
The document summarizes a presentation on engaging content for social media given at the 79th Annual Nation's Capital Dental Meeting. The presentation debunks common myths about social media, emphasizes developing a strategic marketing plan before focusing on specific tactics or tools, and provides ideas for creating different types of engaging content like video, images, text, audio and links to share across social media channels. The presenter emphasizes treating social media as a long-term commitment and monitoring metrics to track engagement and the impact of content over time.
Content Strategy: How to Win at Social and Search with a Great Content Strategy
Content Strategy: How to Win at Social and Search with a Great Content StrategySocial Media and Digital Strategy Consulting
How to develop a great content strategy across all your social networks to optimize SEO, spark conversations, and ignite engagement.Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Engaging Content for Social Media 2012 - Dentists
3 hour presentation given at teh 80th Nation's Capital Dental Meeting in Washington, DC. March 29, 2012
MPA2014-EDT
This document provides an overview of social media options for psychologists to use for their business. It discusses the goals of using social media to get more clients, build networks, and increase reputation. The top social media platforms covered are Facebook, Twitter, blogging, YouTube, and Pinterest. For each platform, the document explains what it is used for, the level of work involved, and tips for using each effectively as a psychologist. The key is choosing 1-2 platforms to start with and posting engaging, useful content on a consistent basis.
Social Media for Small Businesses
How to use social media for your small business. Tips, tricks, and examples for a successful social media strategy.
New Orleans CVB Tourism U March 2012
This document provides information about popular social media platforms and strategies for using social media effectively as a business. It discusses Facebook, Twitter, YouTube, and how to develop goals, understand your audience, choose appropriate channels, and measure success. Tips include creating content, being consistent, customizing for each platform, and engaging your community. The document also provides examples of how to utilize a CVB's existing social media presence to promote your business.
SW Content Marketing
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Bayside sm marketing
This document provides an overview of social media and strategies for effective use. It discusses why businesses should use social media, including that people make recommendations based on friends and fans want information from brands they follow. Key aspects of social media include building trust through high quality content and customer experiences, always responding to comments openly and honestly, and speaking like a real person rather than just marketing. The document also provides tips on etiquette, platforms like Facebook and how to promote pages.
Slay your competitors on social media m
The document outlines Diana Esparza's presentation on how to use social media to outcompete rivals. The presentation covers online marketing basics, major social media platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for quick wins on each platform. It emphasizes developing a clear brand, website, content strategy and capturing leads and customers through an integrated social media presence.
What a Tangled Web We'll Weave (without a Content Strategy)
As companies discover the power of content to drive and nurture leads and deepen customer relationships, they’re looking at turning their marketing teams into content producers. But with content marketing comes great responsibility — and sometimes before they begin, brands don’t stop to think about the important things. Why are we doing this? How will we keep it going? How can we get the most out of our efforts? Are we really giving customers what they want and need?
In this session, we’ll explore how a solid content strategy can help your company nurture the good, tame the bad, and head off the ugly in your content marketing efforts. We’ll talk about:
• What a content marketing strategy is and how it supports successful content marketing initiatives
• How to create a content marketing strategy that improves customer experiences (rather than further muddying the waters with confusing, conflicting or unhelpful content)
• The unpleasant but very necessary topic of governance: ownership, standards and process
• Mining your company’s internal expertise — and making it relevant for customers
• Taking content marketing to the next level: how to use content strategy to evolve into a true thought leader
Open for Business: An Introduction To Social Media Marketing
An introduction to social media marketing for new small business owners and entrepreneurs. Presented originally to the California VEDC.
Similar to Facebook 201 Oak Ridge Merchants Association (20)
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
The 9 Immutable Laws of Social Media Marketing 2014
The 9 Immutable Laws of Social Media Marketing 2014
Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
Engaging Content for Social Media - DC Dental Society Nation’s Capital Dental...
Content Strategy: How to Win at Social and Search with a Great Content Strategy
Content Strategy: How to Win at Social and Search with a Great Content Strategy
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)
Open for Business: An Introduction To Social Media Marketing
Open for Business: An Introduction To Social Media Marketing
Facebook 201 Oak Ridge Merchants Association
- 1. Welcome! SEORocket.com @SEORocket
- 2. Social Media has changed our world, the way we communicate and our Marketing.
- 3. How can YOU capitalize on THIS traffic? Sharing encourages Conversation creates Relationships bring New Clients
- 4. Content vs Fan Building
- 5. What Content People that Love People About Love to Your Share Business
- 6. 1 1 Your Business is Lovable • How does it feel/taste/sound/work? • Experience • Knowledgeable • Sense of community • Local loyalty • Solves which problems? • Savings
- 7. Be “Person”able Perception of your Brand? What’s your U.S.P.? Personality, Baby!
- 8. 2 Content That People Love 2 • Entertaining/Inspirational • Informative • Current • Make their lives easier
- 9. Mix It Up! Tips/Hints FAQ’s Pictures and videos Promotions, Seasonal reminders Meet the Staff Product or Service highlight Drive traffic to site, blogs = cross promotion
- 10. Tell the World! ANYTHING that your CUSTOMERS need to know, MUST be shared! • Events/Sales • New items • Store hours/Closings • Promotions • Industry related info • Surveys/Crowdsourcing
- 11. 107 “Likes” 21 Shares 10 Comments
- 12. 232 “Likes” 268 Shares 9 Comments
- 13. Building Your Fan Base
- 15. Multimedia, Baby! Link to in all other advertising and social media . Have other businesses link to you. Share Videos Photos Blogs
- 16. Sponsored Posts Moves your status update higher in the News Feed
- 17. Facebook Ads Highly targeted • Age • Location • Interests • Education • Pages followed
- 18. Contests and Promotions Apps – across the timeline
- 19. Also… Use Facebook as the Page Interact with other Pages Share updates from your personal profile Tag the @Page in personal check-ins and updates
- 20. Value… The more you offer, the more attractive you will become. The less you offer, the more anonymous you will remain.
- 21. Thank You! SEORocket.com @SEORocket