This document provides a primer on social media for real estate agents. It discusses key social media statistics, defines important concepts like personal branding and return on investment. It also reviews popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. The document encourages agents to carefully consider their audience and commitment level before engaging on social media and provides steps for getting started, including dedicating half an hour a day to different tools over time.
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...Get Satisfaction
The document discusses research findings about consumers' preferences for building relationships with brands. The key findings are:
1. Consumers prefer branded customer communities over open social networks like Facebook for connecting with brands, because they see open networks as for interacting with individuals rather than companies.
2. Consumers are willing to become advocates for brands they care about in branded communities, but not in open social networks.
3. To attract consumers, branded communities should provide relevant content at every stage of the buying process and be managed by the company, while still linking to open social networks.
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...Scott Valentine, MBA, CSPO
New research asserts that consumers want deeper connections with brands — but open social networks are not where they want to build these connections. Instead, marketers need to invite their “friends” into a branded customer community that converts them into buyers, advocates, and long-term customers.
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
IoF Small Charity conference - Getting started with online fundraisingJustGiving
The document provides information on online fundraising through JustGiving. It discusses why fundraising online is beneficial, such as reaching more potential donors and making it easy for people to donate. It also covers how to set up an online profile with JustGiving, promote fundraising online through social media and other methods, and drive traffic to fundraising pages using calls to action like buttons on websites and emails. Case studies are presented showing how other charities have successfully used JustGiving's tools and features to engage donors and raise more funds.
This document provides an overview of social selling and tools that can help with social selling efforts. It discusses what social selling is and why it is important for salespeople. Some key benefits of social selling mentioned include gaining insights from customer conversations on social media and building deep networks of professional contacts. The document also provides a 6-step process for getting started with social selling and highlights several popular social media monitoring and engagement tools that can aid social selling, including LinkedIn, Twitter, Google+, and analytics platforms.
This document introduces the concept of social selling. It defines social selling as leveraging social networks and tools in sales functions like lead generation, closing deals, and account management. The key benefits of social selling discussed are gaining insights into buyers' interests from their digital footprint on social media, engaging with potential customers directly, and staying top of mind with timely insights. Social selling allows building a deep network of relationships and gaining sales intelligence from learning about decision-makers and what's important to buyers.
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...Get Satisfaction
The document discusses research findings about consumers' preferences for building relationships with brands. The key findings are:
1. Consumers prefer branded customer communities over open social networks like Facebook for connecting with brands, because they see open networks as for interacting with individuals rather than companies.
2. Consumers are willing to become advocates for brands they care about in branded communities, but not in open social networks.
3. To attract consumers, branded communities should provide relevant content at every stage of the buying process and be managed by the company, while still linking to open social networks.
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...Scott Valentine, MBA, CSPO
New research asserts that consumers want deeper connections with brands — but open social networks are not where they want to build these connections. Instead, marketers need to invite their “friends” into a branded customer community that converts them into buyers, advocates, and long-term customers.
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
IoF Small Charity conference - Getting started with online fundraisingJustGiving
The document provides information on online fundraising through JustGiving. It discusses why fundraising online is beneficial, such as reaching more potential donors and making it easy for people to donate. It also covers how to set up an online profile with JustGiving, promote fundraising online through social media and other methods, and drive traffic to fundraising pages using calls to action like buttons on websites and emails. Case studies are presented showing how other charities have successfully used JustGiving's tools and features to engage donors and raise more funds.
This document provides an overview of social selling and tools that can help with social selling efforts. It discusses what social selling is and why it is important for salespeople. Some key benefits of social selling mentioned include gaining insights from customer conversations on social media and building deep networks of professional contacts. The document also provides a 6-step process for getting started with social selling and highlights several popular social media monitoring and engagement tools that can aid social selling, including LinkedIn, Twitter, Google+, and analytics platforms.
This document introduces the concept of social selling. It defines social selling as leveraging social networks and tools in sales functions like lead generation, closing deals, and account management. The key benefits of social selling discussed are gaining insights into buyers' interests from their digital footprint on social media, engaging with potential customers directly, and staying top of mind with timely insights. Social selling allows building a deep network of relationships and gaining sales intelligence from learning about decision-makers and what's important to buyers.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.
Pinterest is becoming increasingly important in online marketing. Here is a collection of interesting fact supported by research and studies that reveals Pinterest's potential for online marketing and in luxury brands.
The document discusses trends in personalization and chatbots in marketing. It provides an overview of what chatbots are, their advantages for brands, and examples of brands successfully using chatbots. It also discusses what personalization is, its benefits for consumers and brands, and examples of brands implementing personalization strategies. The document analyzes these trends and strategies that various agencies have used in their own campaigns.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Social Media Arithmetic: The Metrics and Monetization of Social MediaAl Cadena
Financial Institutions are looking at Social Media as another channel to get their story out to customers. Traditional marketing and web metrics may not be appropriate to measure the impact or success of a Social Media strategy. In this session we will discuss how companies are measuring Social Media, and which of those approaches can be adopted, by Financial Institutions in particular, to define the effectiveness of their approach. We will also discuss how some of these metrics can be used to measure ROI or monetization of Social Media itself.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
The future of f commerce- june 29, 2012hessiej.com
The document discusses the potential for future growth of e-commerce through social media platforms like Facebook (F-commerce). While some major retailers have struggled with F-commerce, small and medium businesses are seeing rising revenues from Facebook storefronts. Open Graph integration has boosted visibility and sharing for some apps and companies. However, many consumers remain wary of purchasing directly on Facebook due to privacy and data collection concerns. Overall, F-commerce remains an uncertain prospect, as Facebook's focus shifts away from direct selling and retailers struggle to define their presence on emerging social media channels.
The Good, The Bad & The Ugly - The Changing World Of Content Marketing In You...Mark Masters
Social media and the digital platforms that are available are influencing our lives and positioning people as the experts in their industry.
This guide looks at the way that doing business has changed massively in a short space of time and using yesterday's tools with today's technology is a recipe for failure.
Here's how the world of social media, digital and content marketing is changing our lives and businesses.
This document discusses which social media channels are effective for reaching technology buyers. It finds that:
1) Many tech buyers are using social media, especially LinkedIn, blogs, and YouTube, though they use each channel differently.
2) The best channels for tech marketers vary by region, with Latin America showing high Twitter usage for example.
3) LinkedIn and blogs are particularly effective lead generation tools when used strategically through content and networking.
4) While audiences are on multiple platforms, each channel requires unique content and strategies to be effective.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...dbpublications
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
This document discusses the importance of social media for the travel and hospitality industry. It begins by defining social media as websites that allow for conversation and participation between users. It then provides examples of how social media is used successfully in this industry, such as a customer checking in to their accommodation on Foursquare and sharing the experience, and how the city of Oostende uses platforms like Facebook, Twitter, YouTube and Flickr to engage with visitors. It also discusses how a tour operator uses storytelling with popular child characters on Facebook to more successfully engage customers than just promoting their brand.
The document provides an overview of leveraging social media marketing for Lincoln Property Company's annual conference. It discusses the benefits of social media including improving branding, increasing traffic and building loyal advocates. It also outlines advanced tactics like contests and partnerships to drive engagement. Finally, it covers important fair housing best practices to comply with regulations when using social media for marketing housing.
This document provides contact information for Canadian government offices in the United States, including Consulates General and Trade Offices. It also includes information on the Canadian Revenue Agency, provincial real estate regulators, provincial health care coverage for out-of-province services, and provincial requirements regarding residency. The document is intended as a resource for those preparing to engage with international buyers.
The document summarizes Toronto real estate market statistics for May 2012. It reports that home sales increased 11% compared to May 2011, with 10,850 transactions. Average home prices rose 6.5% to $516,787. Price growth was strongest for low-rise homes, while new listings grew over 20% year-over-year, which may help moderate future price increases if the pace continues. Overall, the Toronto real estate market showed solid sales and price growth in May 2012 compared to the previous year.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.
Pinterest is becoming increasingly important in online marketing. Here is a collection of interesting fact supported by research and studies that reveals Pinterest's potential for online marketing and in luxury brands.
The document discusses trends in personalization and chatbots in marketing. It provides an overview of what chatbots are, their advantages for brands, and examples of brands successfully using chatbots. It also discusses what personalization is, its benefits for consumers and brands, and examples of brands implementing personalization strategies. The document analyzes these trends and strategies that various agencies have used in their own campaigns.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
This document discusses strategies for digital marketing success in higher education. It begins by defining marketing strategy and discussing key strategy points for digital marketing, including the importance of social media, mobile access, privacy, engagement, new technologies, and measuring return on investment. It then provides background on the growth of smartphones and tablets driving the digital marketing revolution.
Social Media Arithmetic: The Metrics and Monetization of Social MediaAl Cadena
Financial Institutions are looking at Social Media as another channel to get their story out to customers. Traditional marketing and web metrics may not be appropriate to measure the impact or success of a Social Media strategy. In this session we will discuss how companies are measuring Social Media, and which of those approaches can be adopted, by Financial Institutions in particular, to define the effectiveness of their approach. We will also discuss how some of these metrics can be used to measure ROI or monetization of Social Media itself.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
The future of f commerce- june 29, 2012hessiej.com
The document discusses the potential for future growth of e-commerce through social media platforms like Facebook (F-commerce). While some major retailers have struggled with F-commerce, small and medium businesses are seeing rising revenues from Facebook storefronts. Open Graph integration has boosted visibility and sharing for some apps and companies. However, many consumers remain wary of purchasing directly on Facebook due to privacy and data collection concerns. Overall, F-commerce remains an uncertain prospect, as Facebook's focus shifts away from direct selling and retailers struggle to define their presence on emerging social media channels.
The Good, The Bad & The Ugly - The Changing World Of Content Marketing In You...Mark Masters
Social media and the digital platforms that are available are influencing our lives and positioning people as the experts in their industry.
This guide looks at the way that doing business has changed massively in a short space of time and using yesterday's tools with today's technology is a recipe for failure.
Here's how the world of social media, digital and content marketing is changing our lives and businesses.
This document discusses which social media channels are effective for reaching technology buyers. It finds that:
1) Many tech buyers are using social media, especially LinkedIn, blogs, and YouTube, though they use each channel differently.
2) The best channels for tech marketers vary by region, with Latin America showing high Twitter usage for example.
3) LinkedIn and blogs are particularly effective lead generation tools when used strategically through content and networking.
4) While audiences are on multiple platforms, each channel requires unique content and strategies to be effective.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
E-Commerce Connected By Social Media: Microblogging Information Recommitted t...dbpublications
In recent years, the boundaries
between e-commerce and social networking have
become increasingly blurred. Many e-commerce
websites support the mechanism of social login where
users can sign on the websites using their social
network identities such as their Face book or Twitter
accounts. Users can also post their newly purchased
products on micro blogs with links to the e-commerce
product web pages. In this paper we propose a novel
solution for cross-site cold-start product
recommendation which aims to recommend products
from e-commerce websites to users at social
networking sites in “cold-start” situations, a problem
which has rarely been explored before. A major
challenge is how to leverage knowledge extracted
from social networking sites for cross-site cold-start
product recommendation. We propose to use the
linked users across social networking sites and ecommerce
websites (users who have social networking
accounts and have made purchases on e-commerce
websites) as a bridge to map users’ social networking
features to another feature representation for product
recommendation. In specific, we propose learning both
users’ and products’ feature representations (called
user embeddings and product embeddings,
respectively) from data collected from e-commerce
websites using recurrent neural networks and then
apply a modified gradient boosting trees method to
transform users’ social networking features into user
embeddings. We then develop a feature-based matrix
factorization approach which can leverage the learnt
user embeddings for cold-start product
recommendation. Experimental results on a large
dataset constructed from the largest Chinese micro
blogging service SINA WEIBO and the largest
Chinese B2C e-commerce website JINGDONG have
shown the effectiveness of our proposed framework.
This document discusses the importance of social media for the travel and hospitality industry. It begins by defining social media as websites that allow for conversation and participation between users. It then provides examples of how social media is used successfully in this industry, such as a customer checking in to their accommodation on Foursquare and sharing the experience, and how the city of Oostende uses platforms like Facebook, Twitter, YouTube and Flickr to engage with visitors. It also discusses how a tour operator uses storytelling with popular child characters on Facebook to more successfully engage customers than just promoting their brand.
The document provides an overview of leveraging social media marketing for Lincoln Property Company's annual conference. It discusses the benefits of social media including improving branding, increasing traffic and building loyal advocates. It also outlines advanced tactics like contests and partnerships to drive engagement. Finally, it covers important fair housing best practices to comply with regulations when using social media for marketing housing.
This document provides contact information for Canadian government offices in the United States, including Consulates General and Trade Offices. It also includes information on the Canadian Revenue Agency, provincial real estate regulators, provincial health care coverage for out-of-province services, and provincial requirements regarding residency. The document is intended as a resource for those preparing to engage with international buyers.
The document summarizes Toronto real estate market statistics for May 2012. It reports that home sales increased 11% compared to May 2011, with 10,850 transactions. Average home prices rose 6.5% to $516,787. Price growth was strongest for low-rise homes, while new listings grew over 20% year-over-year, which may help moderate future price increases if the pace continues. Overall, the Toronto real estate market showed solid sales and price growth in May 2012 compared to the previous year.
Over the past 20 plus years I have been a big supporter of Casey House Hospice. The need has never been greater and Toronto's Casey House has come forward as an example of Community, Business and Government working together. Within this 12 page supplement there are stories that will make you laugh and make you cry. I hope you enjoy the read and if you have stories that you can share, please do so.
The document contains charts and graphs analyzing the Toronto housing market in February 2012 and previous years. It shows trends in MLS sales, new listings, average prices, and the ratio of sales to new listings. The sales to new listings ratio tends to correlate with average annual price changes. Charts also show trends over time and the affordability of homes based on average household income.
The document discusses new marketing strategies for brands in the Web 2.0 era, focusing on the concept of "Lovemarks" introduced by Kevin Roberts. Roberts argues that brands must move beyond being recognized to being loved by consumers through mystery, passion, and emotional storytelling. Successful brands will form deep emotional connections and be "owned" by their fans rather than controlled by the company. The document provides several examples and strategies for creating Lovemarks, including social media marketing and leveraging consumer-generated content.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Richard Silver is a top-ranked real estate salesperson and director with the Toronto Real Estate Board. He has 30 years of experience in real estate and believes that one is never too old to reinvent themselves. Silver is an early adopter of technology and social media, using various online platforms like his website, blog, Twitter, Facebook, LinkedIn and YouTube to market himself and stay connected with his network. He gives a presentation on utilizing different social media tools for real estate professionals and how to establish an online brand and presence.
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
BNC IT Chicago - Customer Acquisition 2.0Jeff Molander
The document discusses how social media and consumer empowerment are changing customer acquisition and marketing. Some key points are:
1) Marketers need to embrace long-term thinking and focus on building trust with customers through authentic relationships on social platforms.
2) Customers are increasingly producing and sharing content online through activities like reviews, photos and videos. Brands need to become publishers of original content that entertains customers.
3) Time is the new currency for customers, and brands should focus on designing experiential marketing that engages customers and is worth their time. Creating communities where customers interact is important.
The document discusses Web 2.0 and social media. It defines Web 2.0 as using technology to create, share, manage and leverage knowledge, while social media refers to web and mobile tools used to share and discuss information. Some key differences between Web 1.0 and Web 2.0 are outlined. Social media use is growing significantly according to statistics provided. Reasons for the rise of social media include improved technology access and expectations of younger generations.
Report on Digital Media for Tour & Travel IndustrySocial Samosa
Social media engagement and word-of-mouth are important drivers for the travel and tourism industry. The document discusses how people's social networks influence their decisions, with friends' recommendations being a top factor in travel planning. It also outlines how brands can utilize social media to monitor conversations and engage customers. The rise of social customer care means brands must be prepared to respond on all channels to satisfy customers.
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
Red Propeller Social Media Presentation 12.01.10AlisonJeffries
Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
What's it about?
2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social.
Who's it for?
This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed.
What's in it for me?
We'll serve you a fabulous breakfast and great coffee, while you get to:
Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013.
Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase.
Learn how to implement measurable search and social demand generation, that will get results irrespective of your type
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
Content Marketing: The Present and Future of PR?Joe Pulizzi
This is a presentation that I gave at the PRSA chapter in Cincinnati about the opportunities in Public Relations about the use of content generation.
Here I talk about how PR professionals are uniquely positioned to take advantage of growth in content marketing because they understand how to tell a story. Content marketing gives them the opportunity to tell their story in multiple channels in multiple media - and bring them closer to the customer at the same time.
Includes 5 reasons why the opportunity is now.
Similar to A social media primer workbook september, 2010 (20)
The document summarizes statistics about the Indo-Canadian population in Canada. It states that the number of immigrants from India grew 74% from 2001 to 2011. Approximately 40,000 people of Indian origin immigrate to Canada annually, making up 14% of all immigrants. Over half of Indo-Canadians live in the Greater Toronto Area, with a strong presence in Brampton where they comprise a third of the population. The document also provides comparisons between population statistics in India and Canada.
This document provides guidelines and information for non-resident and new to Canada mortgage applicants. For non-resident purchases, mortgages are restricted to 65% LTV with proof of income or 80% LTV for US owners occupying. A full appraisal and documents signed in Canada are required. New to Canada applicants must have been in Canada for 3-5 years and have permanent resident status to be eligible for insured mortgages up to 95% LTV or uninsured mortgages with a minimum 35% down payment and 12 months of PIT payments available. The document was presented by Hanley Mortgage Group and Oriana Financial.
Richard Silver is a senior vice president of sales at Sotheby's International Realty Canada who leads their Torontoism team. He discussed Toronto's status as one of Canada's largest cities, with a population over 5 million, and its diverse economic sectors focused on finance, commerce, industry, tourism, arts, and sports. Toronto has many top universities and private/public schools and excellent health care/research institutions.
Richard Silver, a senior vice president at Sotheby's International Realty Canada, has extensive experience in real estate as a past director at CREA and president of the Toronto Real Estate Board. He leads the Torontoism Team which is marketing a new construction property in a neighborhood of older Victorians, where the seller wants an off market price given its location in a rougher area, though it is walkable to a business center.
Here are the slides that will be presented at the West Vancouver Sotheby's International Realty Canada office on July 8th, at 11 PM and again presented in Sarasota for Premier Sotheby's in Sarasota Florida, on September 27th and for the Realtor Association of Sarasota and Manatee on September 28th, 2016.
On December 1st, I taught a seminar about why REALTORS® should consider going paperless. The focus of the seminar was on dealing with paperless transactions, involving document creation, electronic signatures, document storage and of course, how to organize the paperless documents. PICRA stands for the PROFESSIONAL IRANIAN CANADIAN REALTOR ASSOCIATION and is a great organization that serves REALTORS in the Toronto marketplace.
A quick update on options that exist in the marketplace for going paperless and using electronic signatures in the sale of property in Ontario, Canada.
Richard Silver presented on going paperless in real estate transactions. He discussed the benefits of electronic documents and signatures for agents, teams, brokers, and associations. This includes increased accessibility, speed, being more environmentally friendly, and improved risk management. Potential concerns include security and getting all parties to adopt electronic processes. Silver recommended tools like Docusign, Instanet, Dropbox, Evernote, Dotloop, Google Drive, and The Paperless Agent to help real estate professionals transition to paperless transactions.
This document discusses various apps that can help real estate agents in their work. It lists apps for staying organized with documents and travel plans, signing documents electronically, managing passwords, accessing files from any device, seeing what clients are searching for, understanding client design interests, keeping up with social media, measuring listing spaces, conducting open houses, translating languages, converting currencies, making international phone calls, expanding an international client network, and maintaining a healthy lifestyle. The document promotes these apps as ways for real estate agents to work more efficiently.
Here are the February 2013 Toronto Housing Market Charts presented by the Toronto Real Estate Board which is the largest Real Estate Association in North America with over 36,000 members. Lots of homes for sale, sold and great three year history of activity!
Yesterday early morning, there was a meeting of the Toronto Condo Network and we had a great discussion about the Toronto Condo market with Consultant N. Barry Lyons who is an expert in what is happening in the Toronto Condo marketplace.
The Hazelton Avenue Heritage Conservation District Plan area is located in the Yorkville Neighbourhood within the City of Toronto. Defined as Areas of Special Identity in the Official Plan, the significant historical and architectural character of the Yorkville Triangle and Scollard Hazelton areas, make it an important part of the City’s rich legacy of neighbourhoods.
The document summarizes housing market data for the Greater Toronto Area (GTA) in January 2013. It reports that home sales were down slightly from January 2012 with 4,375 transactions in 2013 compared to 4,432 in 2012. The average home price rose 4.3% year-over-year to $482,648. By home type, prices increased most for semi-detached homes at 6.8% while condo apartment prices declined slightly by 1.4%. Overall, the real estate market saw a positive start to the new year with modest price gains and continued competition between buyers.
Here is the most recent Rental Market report from the Toronto Real Estate Board from Richard Silver. This gives you house and condo rentals tipping mostly towards the rental market.
More from Richard Silver, Certified International REALTOR® (20)
Anilesh Ahuja Pioneering a Paradigm Shift in Real Estate Success.pptxneilahuja668
Anilesh Ahuja journey is a testament to the power of vision, resilience, and unwavering determination. As a visionary leader, he continues to inspire and empower others to dream big and challenge the status quo. His legacy extends far beyond the realm of real estate, leaving an indelible mark on the industry and the world at large.
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Living in an UBER World - June '24 Sales MeetingTom Blefko
June 2024 Lancaster County Sales Meeting for Berkshire Hathaway HomeServices Homesale Realty covering the following topics: 1. VA Suspends Buyer Agent Payment Plan (article), 2. Frequently Used Terms in title, 3. Zillow Showcase Overview, 4. QuickBuy commission promotion, 5. Documenting Cooperative Compensation, 6. NAR's Code of Ethics - Mass Media Solicitations, 7. Is it really cheaper to rent? 8. Do's and Don't's when Terminating the Agreement of Sale, 9. Living in an UBER World
Stark Builders: Where Quality Meets Craftsmanship!shuilykhatunnil
At Stark Builders our vision is to redefine the renovation experience by combining both stunning design and high quality construction skills. We believe that by delivering both these key aspects together we are able to achieve incredible results for our clients and ensure every project reflects their vision and enhances their lifestyle.
Although we are not all related by blood we have created a team of highly professional and hardworking individuals who share the common goal of delivering beautiful and functional renovated spaces. Our tight nit team are able to work together in a way where we pour our passion into each and every project as we have a love for what we do. Building is our life.
Kumar Codename Fireworks at Hadapsar Link Road, Pune - PDF.pdfmonikasharma630
Codename Fireworks developed by Kumar Properties is a new residential development that offers 2/3 BHK premium residences with easy access to proposed ring road, airport, metro station.
For More Details:
Visit Here: kumar.developerprojects.com
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
3. Table of Contents
Page
Social Media Statistics............................................................................. 4
Social Media Primer................................................................................ 5
Who is Gary Vaynerchuk? ................................................................... 5
What is “really” new about Social Media? ........................................... 5
What is your “Brand?” ......................................................................... 6
Who is your Consumer? ....................................................................... 6
What is the ROI? ................................................................................. 7
Are you attuned to all your consumers? ............................................... 7
How do you presently engage your clients?.......................................... 7
Are you aware of what the consumer is saying about you? ................... 8
Why should you commit to Social Media and Blogging? ..................... 8
Are you really ready to be transparent? How important is it? ............... 8
Are you prepared? Are you ready to reinvent yourself? ........................ 9
Are you committed?............................................................................. 9
A discussion of the tools begins with the basics ................................... 9
What is Search Engine Optimization? .................................................. 10
Tools: Do you read RSS feeds? ............................................................ 10
Blogs: What is a REALTOR® Blog? FAQs ......................................... 10
Moving ahead with Blogging ............................................................... 11
Tools of Social Media .......................................................................... 11
Learn and Share ................................................................................... 12
My Social Media World ....................................................................... 12
Steps for Moving Forward ................................................................... 13
Addendum ............................................................................................... 14
Biography ................................................................................................ 15
Notes ........................................................................................................ 16
Last printed September 7th, 2010
Page 3
4. Notes
Social Media Statistics
“Facebook has 37.7 million users between 35 and 64 years old”
“50% of Internet users in the US regularly read blogs.”
“In July of 2009, Twitter had over 23 million unique visitors.”
“In August of 2009, LinkedIn reached 45 million registered users.”
“LinkedIn averages 16 million monthly unique visitors.”
“72% of employers plan to invest more in recruiting through social
networks.”
“YouTube is the #1 video site on the web, with 300 million visitors
each month.”
“47% of YouTube’s users have annual incomes of over $75,000. ”
“50.2 million YouTube users are over the age of 35.”
“If YouTube were a country, it would be the third most-populated in
the world .”
“In 2008, 32% of REALTORS® used social media sites. In 2009, the
number rose to 84%.”
“25% of REALTORS® post to their own blog for business
purposes.”
“By 2010 Gen Y will outnumber Baby Boomers, 96% of them have
joined a social network.”
“1 out of 8 couples married in the U.S. in 2008 met via social media.”
“The fastest growing demographic on Facebook is 55-65 year-old
females.”
“In 2006, Internet buyers spent 2.2 weeks looking for the home they
ultimately purchased and compared with 7.1 weeks for traditional
buyers.”
Page 4
5. Notes
“There are over 3 million tweets posted to Twitter every day”
“The median age of a Twitter user is 31.”
“50% of REALTORS® communicate with their clients by e-mail
more than 50% of the time.” (2007)
“Internet Buyers preview an average of 6.65 homes before buying,
while the traditional buyer previews 21.7.”
Statistics Courtesy of Doug Devitre at
http://dougdevitredelivers.com/
Social Media Primer
As Social Media* becomes more popular, many REALTORS® are
jumping on the bandwagon, writing Blogs, Twittering and appearing
on LinkedIn and Facebook. This class will ask some basic questions
that need to be addressed before heading down this road on the
Information Highway; then the class will move down the road and
discuss the most popular options.
Who is Gary Vaynerchuk (Gary Vee) and why is he important to
the discussion?
Gary has leveraged his family wine business through Social Media
and now his online brand WineLibrary.tv is more valuable than the
business (wine distribution and sales) that he started the online
program to promote. Get off the “Bus Benches” and establish your
Internet Brand.
What is “really” NEW about Social Media?
Social Media* or Web 2.0 has created platforms for engagement
between the “poster” and the “reader” that allows and encourages
commentary and involvement of both parties. Early Internet was
restricted to getting the message out; Web 2.0 allows for two-way
Page 5
6. Notes
communication and encourages it in many platforms and media. If
this is Web 2.0, what was 1.0?
What is Web 2.0? What is Social Media? Is there a hard, firm
Demographic involved and if so what is it?
What is really new? NOTHING... They are tools for networking and
REALTORS® have been networking for years...
What is your BRAND?
Each and every one of us has a “Brand” but can you verbalize what it
is and can you make it grow your business.
Have you established your BRAND? What is it and what sets
you apart?
What differentiates you? Location, Demographic, Personality,
Buyer Representation, Seller Representation...
Is your offline persona related to your online persona?
If you “suck” at networking offline, can you be successful
online?
Make sure that you know your BRAND, live your BRAND
and are true to your BRAND…offline and online.
Your AVATAR, not the movie...
Who is your Consumer?
Do you have a vision of who your audience is and who you would be
your goal audience? Creating that vision will help you develop your
Social Media voice.
Age
Demographic
Location
Language
Page 6
7. Notes
Work Related
What is the ROI? Can you really monitor it?
What is the Return on Investment on your present Branding program?
Are you attuned to all your consumers? How can you connect
with consumers? Phone, Cards, Print Advertising, Snail-mail,
Emails, Gifts...
Connecting with consumers as they wish to be connected
with....Facebook, texting, emailing, Blogging, Traditional
Media vs. RSS Feeds. Are you connecting with the consumer
in the ways they want to be? Have you asked them? Are you
offering options or just assuming? No need to Blog if they are
not on the Internet but ...are you sure?
How do you presently engage your clients?
Some clients like a phone call, some an email, some a letter…you
will not know till you ask them.
Have you asked them how they connect or want to be
connected with?
Do you provide options? Your email signatures and your
Business Cards...
Could you add to your bottom line by emailing rather than
snail mailing?
Try uploading your database to Facebook and LinkedIn and
see who is already on or add Xobni.com to your Microsoft
Outlook. Follow the instructions on Facebook or LinkedIn
about uploading your existing database.
Page 7
8. Notes
Are you aware of what the Consumer is saying about you? Get
Ready to be Rated.
Step Reps, Google Alerts and Yelp.ca will be discussed. Houston
Area REALTORS® and their ratings program...
Why should you commit to Social Media and Blogging?
There is no doubt that involving yourself in something new has a
learning curve till you develop knowledge and confidence. The
bottom line is that the costs involved are more time related than
financial.
Is there a ROI (Return on Investment)?
How can I judge it? Google Analytics... Visits vs. Bounce
Rate
The long tail…Traditional Marketing vs. Online Marketing
The tail becomes bigger
and longer in new markets
(depicted in red). In other
words, whereas traditional
retailers have focused on
the area to the left of the
chart, online bookstores
derive more sales from
the area to the right.
(Courtesy of Wikipedia) Traditional: Blue, Online: Red
Are you really ready to be transparent? How important is it?
Transparency> Reputation Management> Client Satisfaction>
Recommendations> Referral Opportunities (Clients and Other
REALTORS®)
Being yourself and realizing that anything you put on the Internet is
open for discussion. How will you handle commentary? Are you
ready for the “rate your agent” movement?
Page 8
9. Notes
Social Media etiquette, Permission, To Post or Not to Post...
Be Ubiquitous!
Are you prepared? Are you ready to reinvent yourself using
Social Media?
Almost all the Social Media sites have facilitated the uploading of
your databases but are your databases up-to-date?
If you use snail mail have you asked for permission to email your
clients? Know that each of the Social Media is permission based: you
can only connect with those who want to connect with you and vice
versa.
Customer Relationship Management: Converting your client
databases and new additions to online contacts.
How many of your clients are on Facebook, Twitter or
LinkedIn... how to find out by uploading your client list to all
three. What is Xobni.com?
Permission Management: Do Not Call / Contact, Privacy,
Competition, RECO Advertising Guidelines
Are you committed? Time is the Biggest Commitment.
Do you consider yourself to old to change? Are you too old to make
money? Do you think that Social Media cannot be a part of your life
and business? Financially…Mentally…Time
A Discussion of the Tools Begins with the Basics: YOUR WEB
SITE: FIRST AND FOREMOST!
Do you have a Web Site and have you made it the go-to site for your
Real Estate consumer?
Page 9
10. Notes
What is Search Engine Optimization?
How do you get on the front page when customers search for “your
Area” Real Estate? Organic or Paid? Google Adwords, Facebook Ads
Tools: Do you read RSS Feeds: Really Simple Syndication?
RSS uses XML technology to note changes in a web site and to
forward new content to Subscribers. The big word in the next few
years in Real Estate is SYNDICATION: listings and content. Being
ubiquitous!! Can your clients get information from you via RSS
Feeds? Are you the GO-TO person in their Real Estate life?
Blogs: What is a REALTOR® Blog? Frequently Asked
Questions
Not a day goes by that I am not asked one or more of the questions
below…if I wrote a Blog to answer each of those questions…I would
have a Blog about Blogging…my REALTOR® Blog answers all the
questions that my Real Estate clients ask me…
When do you have time? Answer: I don’t have time to
Blog…but I do have time to answer the same question to
clients every day...“When is the best time to sell?”
Do you write it yourself? Yes…Your Blogs work best when
some of your personality is added…
How long should a Blog be? About 500 words is good
however…just be succinct
How do I get started? Read a lot of Blogs then try Active
Rain, however, Wordpress.com is the most popular format.
What do I write about? Listen to what your clients are asking
about and talking about.
How often do you post a Blog? Minimum of three times a
week is my goal…
Photos? Video? Audio? Be Ubiquitous(Everywhere)
Page 10
11. Notes
Moving Ahead with Blogging
How to start? To Blog or to Vlog (Video Log)?
Spend ½ hour a day on one tool for one month, then move to
the next tool.
What platforms to use? Blogger.com, WordPress.com,
ActiveRain.com
Comments: Good, bad and how do you deal with
“Comments”? To Moderate or not to moderate?
Photos and Video: istock.com, RealEstateShows.com,
youtube.com
Search Engine Optimization. How to make sure that you get
eyes...and conversions.
“Tips and Tricks” of Blogging as well as options. To hire a
professional or not: The Real Estate Tomato
Syndicating your blogs for visibility. www.ActiveRain.com:
Real Estate Networks
How do I begin Blogging? Read, Write, Answer Questions,
Listen for Blogs, Plagiarism
The Tools of Social Media
Linkedin.com: Business Suit...
More for business. Tripit.com, Uploading Blogs, Discussions,
Recommendations, Groups, SlideShare.net
Facebook.com: Casual Clothes...
More for your “TRIBE” (Seth Godin)
www.Facebook.com/marketplace or Elistit.com Add your
listings. Question: How do I position myself? A REALTOR®
who is a Facebook FRIEND or a Facebook FRIEND who is a
REALTOR®...
Page 11
12. Notes
Twitter.com: The Cocktail Party...
Apps galore: www.Tweetdeck.com, www.Twitterlocal.com,
is Twitter THE one? Life in a Twitter-able world. Can you
explain enough in 140 Characters?
YouTube.com: video platform and YouTube Channels
Now the 2nd biggest Search engine
Flickr.com: Uploading photos to engage
consumers...Consumers are VISUAL.
Ping.fm: “syndication” of updates
MySpace.com: very little business application
Learn and Share
Inman News
Real Estate Connect, San Francisco (August) and New York
(January)
NAR Convention, National Association of REALTORS®
REBarCamp.com: ad hoc meetings to share information
Meetups
ReBarCampTo.com May 7th, 2010
Page 12
13. Notes
My Social Media World
Think of your Blog as the home base of your Social Media World and
LinkedIn, Facebook and Twitter to syndicate your Blog and promote
your presence and your Brand.
Notes
Steps for Moving Forward:
Don’t get overwhelmed. Start with a half-hour time commitment
every day on Facebook then add LinkedIn, Twitter complete your
profile, and add to your network daily before moving on to the next
tool.
Offline networking is not much different than online: it takes time
and patience. Find out what works best for you and be open to the
new technologies that will appear over upcoming years.
Read lots of Blogs, join ActiveRain.com, subscribe to RSS Feeds
from Seth Godin, Gary Vaynerchuk, add comments to Blogs and
become part of the conversation and connect with online colleagues.
Go to REBarCamps, Meetups, Inman Connect, NAR, etc.
Page 13
14. Notes
Addendum:
Stefan Swanepoel’s 10 Rules of Engagement in Social Media
1. Give More Than You Take
2. Respect Your Online Friends
3. Listen to What They Say
4. Respond Frequently and where Appropriate
5. Build Relationships
6. Be Authentic and Transparent
7. Do Not Become a Nuisance
8. Collaborate with Your Online Friends
9. Add Value as Frequently as you Can
10. Consider Opportunities in the Long Tail
More at www.RealEstateBooks.org
Page 14
15. Available at Realtor.org: This is an excellent set of guidelines for all Real Estate Professionals:
Biography
Richard Silver, ABR, is a Salesperson with BOSLEY REAL ESTATE LTD., an early adopter
of Technology and the Internet and presently sits as President-Elect with the Toronto Real
Estate Board and is a past-member of the MLS® and Technology Council at CREA. He also
sits on the REBAC Advisory Council at the National Association of REALTORS®.
His website is www.RichardSilver.com, Blog is www.Torontoism.com and you can follow him
on Twitter, Facebook, LinkedIn, YouTube and Flickr.
Page 15