Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
Navigating Social Media in 2015 - Presentation (Blank Page Consulting)Danni Eickenhorst
Blank Page Consulting President Danni Eickenhorst presents this social strategy 101 - from developing your message to choosing your platform. More at www.BlankPageSTL.com.
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
Navigating Social Media in 2015 - Presentation (Blank Page Consulting)Danni Eickenhorst
Blank Page Consulting President Danni Eickenhorst presents this social strategy 101 - from developing your message to choosing your platform. More at www.BlankPageSTL.com.
How to write a social media marketing plan in 2020Fraser Hay
How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
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Content Marketing is the next big thing in marketing. Startups tend to achieve a better ROI from Content Marketing efforts. This is a go to guide for starting Content Marketing for your startup.
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...Visually
Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets?
Led by Visually’s CEO, Matt Cooper, this webinar will walk you through his approach to “using every part of the buffalo" when you create visual content, including:
- Best practices and examples on how to turn tent-pole content into derivative content
- How to employ visual content across your buyer’s journey
- How to effectively scale visual content production
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
This is a presentation I gave to early stage startups as part of an incubator program. You can email me if you want the speaker notes of if you have questions.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Good content or "storytelling" is effective in building trust and loyalty with your customers, partners, employees, and stakeholders.
The most memorable brands do it; they tell great stories and produce amazing content in an effort to build trust and loyalty with customers, partners, employees, and stakeholders. Patagonia produces movies. Airbnb has built an entire series around guest stories. Starbucks produced a six-part feature on Amazon Video, telling stories of fútbol or soccer.
Topics discussed in this article include the benefits of content marketing, the ROI of content marketing, how to get started, and how to check for quality content prior to publishing.
How to write a social media marketing plan in 2020Fraser Hay
How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing plan in 2020, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy
Content Marketing is the next big thing in marketing. Startups tend to achieve a better ROI from Content Marketing efforts. This is a go to guide for starting Content Marketing for your startup.
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...Visually
Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets?
Led by Visually’s CEO, Matt Cooper, this webinar will walk you through his approach to “using every part of the buffalo" when you create visual content, including:
- Best practices and examples on how to turn tent-pole content into derivative content
- How to employ visual content across your buyer’s journey
- How to effectively scale visual content production
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
This is a presentation I gave to early stage startups as part of an incubator program. You can email me if you want the speaker notes of if you have questions.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Good content or "storytelling" is effective in building trust and loyalty with your customers, partners, employees, and stakeholders.
The most memorable brands do it; they tell great stories and produce amazing content in an effort to build trust and loyalty with customers, partners, employees, and stakeholders. Patagonia produces movies. Airbnb has built an entire series around guest stories. Starbucks produced a six-part feature on Amazon Video, telling stories of fútbol or soccer.
Topics discussed in this article include the benefits of content marketing, the ROI of content marketing, how to get started, and how to check for quality content prior to publishing.
Developing a Content Marketing Strategy for Your BusinessChristian Buckley
Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
While everyone is trying to predict the next big thing in the ever-changing digital landscape, we believe that one thing will always stay relevant: Great content that resonates with your target audience and caters to their needs.
Learn how to generate content ideas for your business and set an effective content marketing strategy from Darla Brown, TKG.com's content marketing strategist.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
Beginning by producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Thought Leadership Marketing Guide [2021]Emir Atlı
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. START WITH THE BIG QUESTION...
What’s the point...
and who cares?
4. AIM TO ADD VALUE TO YOUR AUDIENCE
Your content strategy should be shaped
by both your own goals and your
audience’s goals.
Thinking about content this way, from
the start, means you’ll create something
your audience really cares about.
6. OVERVIEW OF PROCESS
CreationAudience Goal Formats Release
Most of your
research happens
here as we try to
understand how to
give value to our
audience.
The strategic
stage, aligning
the brief with
the audience
insight to define
our message etc.
The production
stage, focusing on
effectiveness
shaped by
individual
platforms.
Ensuring the
content is easy
to promote,
measure and
perhaps be used
again.
The creative
stage, with ideas,
experiments,
drafts etc.
7. In Action!
Brief: We need content to increase
conversions in Saas experts who are
already aware of our brand.
9. AUDIENCE = SEGMENTS + PERSONAS
Persona’s can sometimes feel a bit invented…
Zi is 32, starting a new role as Brand Manager and has a pet goldfish.
Whereas segments can be too dry for a creative hook to form…
Decision makers at Saas start-ups in Europe.
To understand the audience you need to combine the two.
Use data, but bring it to life.
10. HOW TO RESEARCH YOUR AUDIENCE?
Search Trends on Google
Google Survey
Focus Group
News, forums, blogs
Example insight...
Trends, Locations & Demographics
Quick answers to specific questions
Depth and surprises from narrow audience
Popular topics and discussions
A quick bit of research shows customer
loyalty is becoming more searched during
2020 and marketers want to measure it
more accurately.
11. AUDIENCE TEMPLATE
Summary
A decision maker but not an
expert in our niche.
Goal
“I’m aware of the product and
it’s benefits, but I have several
questions about how it would
work for my company.”
Locations
Tech & business hubs
or capitals globally
Platforms
Forums & conferences,
social media.
Our company?
“I’ve heard of them
and I’m an evangelist
for customer
success.”
Blockers?
“Surely we can make
our own version of
this inhouse?”
Opportunities?
“I’ve got a short
amount of time to
show results.”
13. WHAT’S A CONTENT GOAL?
‘More conversions’ is just the brief. Your goal has to go further.
A customer won’t just pop into existence at the end of a blog. They need
to be put back into the sales funnel with a new motivation.
This means answering existing questions, leaving them with new
questions and showing clearly how and why to communicate with us.
We can do that with another template...
14. GOAL TEMPLATE
We want to answer... commonly searched questions about customer
loyalty.
We want to leave the audience... aware of how important community
is for loyalty and curious about the strength of their own customer
community.
We want them... to want to know more about our own tools and
techniques to assess loyalty either on a call or by viewing a case study.
16. HERE’S THE CREATIVE BIT...
Our goal and audience should be clear by now.
But this won’t be enough to stand out.
One unconscious bias which makes content stand out is weirdness - the
novel and strange is memorable for audiences.
Which got me thinking about the role of psychology in marketing… and
loyalty.
With mental health such an important topic in 2020, lets combine a few
trends together for our content idea.
17. OUR CONTENT IDEA
Inside Minds: Psychologists meet marketers.
● A series of conversations between marketers and psychologists
● Ranging from students to industry leaders
● The science behind loyalty and community
● How communities are created and managed
● Famous or fun examples of cognitive bias
● Discussing the impact of marketing on people’s minds
● What trends 2020 may create
19. YOU KNOW YOU NEED MORE THAN AN EBOOK RIGHT?
Our example idea positions a company as a thought leader by
hosting conversations between experts. So...
● A 6-part video series is a natural fit - edited to 3 and 15 minute
versions.
● Podcasts can be made from the full interviews (45-60 mins).
● Each interview can also be written up as a blog.
● Remarkable quotes can be shared on social media.
● An Ebook that accompanies the series links the best insight with our
relevant techniques.
● A new weekly newsletter to accompany the series to remind people
to watch new episodes.
21. FINALLY WE’RE THINKING ABOUT RELEASE
With the content created, now we get it out there and turn it into a
funnel too.
● A new landing page and a launch campaign
● A press release with new relevant statistics from Google Survey is
sent to the media
● Engaging our interview participants to share with their networks
● Mentioning sign-up to our emails at the end of each interview
● Engaging our sales team to share insight from the new content
● Linking our content with our techniques
22. NEED TO KNOW MORE?
Ask a question - or give us a challenge!
nick.p@thegoodbamboo.co.uk
www.thegoodbamboo.co.uk
Insta @goodbamboomarketing
