The document discusses using social media, especially Twitter, to build a brand. It emphasizes listening to customers, engaging with followers by sharing valuable content, and using hashtags and retweets to spread ideas and grow a network. The key is developing a unique brand identity, sharing expertise in a passionate area, and giving more value to others than you receive in order to effectively promote a business through social media interactions.

1. Pr, Marketing and Building a Brand using Social media Bizbash Twitter Lounge October 21, 2009

2. It’s a fancy way to describe the zillions of conversations that people are having online.

3. People don’t want to be shouted at by companies. Instead they want to be listened to and to be able to have a conversation.

6. Its simple: People like working with those they admire and trust

8. ALL OF YOUR SOCIAL MEDIA ACTIVITIES HELPS TO DRIVE TRAFFIC TO YOUR WEBSITE!

11. Used facebook to build an army of supporters May have won cause he knew no one answered landline!

12. Your blog posts can appear right on the page. Lots of fans means your company is popular Your fans will see everything you post on their feeds. Your fan’s friends see your company name. Great for web traffic because they are indexed by search engines

18. Terms to know To brand using twitter Re-tweet (RT)-highest form of flattery- if someone re-tweets what you tweeted-they are saying-”I like what you just said and I’d like to pass it along to my followers. Hashtag(#)- are phrases or keywords that can be used to monitor who is saying what about a particular topic. Standards for hashtags are one word (#Conference) and can be used for tweetchats to follow an entire conversation. Followfriday (#FF)- tradition of recommending good tweeters you follow to your following on fridays! URL Shortener- Since Twitter only allows 140 characters, every single character counts. URL Shortener allow you to post weblinks more efficiently and some will even offer tracking capability that you can see how many twitter followers click on the link. TinyURL , Bit.ly are some popular URL Shorteners.

20. Tweekdeck (mashable version)

21. Live twitter feeds during events #oak09 For this event the hashtag is #bizbash

25. Social media Is not a one night stand… It’s a long term commitment !

26. Elizabeth Beskin @photobiz @albumboutique www.fifthavenuedigital.com/photography-blog www.albumboutique.com