The document provides three tips for brands on social media: use breaking news as conversation starters, ask questions, and listen to the audience. It emphasizes the importance of providing value and connecting with customers instead of focusing on sales. Additionally, brands should communicate in a relatable manner and avoid jargon to keep interactions positive.

1. BRANDS ON
SOCIAL MEDIA
3 QUICK TIPS FOR
START AND JOIN
CONVERSATIONS
Breaking news is almost always an incredibly
easy conversation starter. Asking questions to
start a conversation is also great. Listen and
show interest in your audience. Be polite
when entering a conversation.
FOCUS ON QUALITY NOT
QUANTITY
Your goal is to provide value and connect with
your audience, not to sell them your latest
product. It's not about telling them how great
your company is, or how well your product is
doing.
TALK LIKE A PERSON,
NOT A COMPANY
It's easy to fall into the trap of thinking that
your business needs to sound 'professional'.
Talk in your customers’ vocabulary. Don’t use
jargon. Keep it positive.
Follow us on social media for more tips!
@mauconline
www.mauconline.net