This document provides tips for small business owners on how to effectively present themselves online in order to attract new customers. It recommends that business owners define what makes their business unique, write captivating headlines and introductions to grab people's attention, write at an approachable level for all readers, consistently publish blog posts and use social media to stay visible, and include calls to action in their writing to get customers involved. The overall goal is for business owners to showcase their knowledge and expertise in a fun, interesting way so that potential customers want to do business with them.

1. (646) 504-0452 | www.virtualassistantisrael.com
How to Present the Real You
in a Way that Will Draw Customers

2. Introduction
➢In this market, it’s important for you to be real about who
you are, so you can attract clients who are looking for
someone like YOU.
➢As such, you have to present the real you in the best, clearest
way possible.
➢Part of this task will entail you writing – selling yourself –
through blogs, social media and through strategically-placed
articles.

3. Introduction
Here’s how to impress your clients
with your knowledgeability
and your approachability.

4. Define what you have that makes you unique
➢You sell scented bath soaps. Or you’re an electrician. There
are a whole lot of people out there like you.
➢What about you, your services, or the way you do business,
are unique to you?
➢Write as many ideas about your specialness as possible. Now
take a look. Which of those things will make a practical
difference in the life of your customer?
Capitalize on that

5. Grab ‘em from the get-go
➢8 out of 10 people will read headlines. Only 2 out of 10
continue on to the rest.
➢If your opening line falls flat, how many of those 2 will stick
around?
➢Your entire communication should be useful, helpful and
interesting, but put the most concentrated thought into your
headline and that opener.
Make it captivating

6. Write to others at their level
➢Read over what you’re putting together. If this wasn’t your
specialty, would you, as an intelligent person, understand
what is written?
➢The easier a writer is to understand, the more popular that
writer tends to be.
➢Writing for a grade school or middle school reading level isn’t
belittling – it’s actually good business practice.
Don’t overshoot and be unapproachable

7. Be persistent and consistent
➢There are many download-able and print-able editorial
calendars available out there to help you keep track of your
publishing plans.
➢Make sure people are hearing from you.
➢For somewhere between free and cheap, you can use social
media, publish blog posts and email a mailing list.

8. Be persistent and consistent
➢Many people connect more readily and regularly with one of
these rather than the whole range of possibilities, so spread
yourself around.
➢People don’t usually write down a name the first time they
see it, but if you’ve visible, you have more chances of being
remembered or being tracked down when needed.

9. End with calls to action
➢Have a link to your Facebook page from your blog and ask
people to “like” your company.
➢Have a free downloadable printable.
➢Link from your blog to a sign-up mini-screen to receive
exclusive email offers from you.
Get people involved and invested

10. Be knowledgeable, interesting and fun
➢On top of sharing information and advice, share some
interesting trivia facts or other fun stuff about your industry.

11. Conclusion
➢In a nutshell, look as an outsider at how you’re
presenting yourself.
Would YOU like to do business with you?

12. For superior Virtual Assistant service, YOUR business needs
Call us today!
(646) 504-0452
www.virtualassistantisrael.com