Choosing a software program that's right for you is one of your first critical decisions in starting a website or a blog. Listen to what Hubspot Partners had to say about the pros and cons of Hubspot or Wordpress.
Choosing a software program that's right for you is one of your first critical decisions in starting a website or a blog. Listen to what Hubspot Partners had to say about the pros and cons of Hubspot or Wordpress.
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
Content Marketing: How Far Do You Open the KimonoJay Baer
Content marketing is all the rage. But how much is too much? If you open the content kimono too far, are you cannibalizing your ability to monetize your expertise? Presentation from 2011 BlogWorld LA by Jay Baer of Convince & Convert and Joe Pulizzi from Content Marketing Institute.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
The Content Conundrum 2 People: How to Structure Your Content Team 3 Process: How to Define A Process That Works What You’ll Learn Today 4 Tools: Find The Right
Limited Resources (mo’ time, mo’ money, mo’ people)
Conundrum Demand for More Content Blogs eBooks White Papers Video Case Studies Sales Enablement Webinars
How do you cut through the clutter? How do you get in front of your audience? How do you hold their attention?
What is a 10x Content Marketer? Someone who is productive and on target with your goals. To be a 10x content marketer you must create, manage and optimize ridiculously good content in a consistent and repeatable way.
This come down to three things. (In that order.) People Process Tools
Disclaimer: You Already Kinda Know What You’re Doing Before worrying about but process… Understand buyer personas Document strategy and goals Align w/ Buyer Journey Align with Lead Gen Offers Align with Corp. Calendar
People
How to Structure Your Content Team
Process
Establishing a Process Organizational Process (the big picture) Core Content Activities Evaluate Content/Business Goals
A Simple Process Plan Create Publish Promote Analyze Adapt
A Less Simple Process
The Content Cycle Creation Content Experience Publishing Promotion & Distribution Measure & Learn
The Functional Process Behind It Creation Content Experience Publishing Promotion & Distribution Measure & Learn Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish
Creation Content Experience Publishing Promotion & Distribution Measure & Learn How do we make this more efficient? Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish The Functional Process Behind It
Rapid Prototyping (Quickly and easily get feedback on a content idea.) Social Media Talk to your team Talk to a customer Start small (i.e. blog post, then eBook) Making Process Better
Parallel Processes Making Process Better Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish
Design / Experience Schedule to Publish
Make Meetings Better Define your purpose Set a time limit Stand up! Invite the right people Making Process Better
BREAKFAST The chicken was involved. The pig was committed. Invite committed people to your meetings. (h/t @ksgreen) Making Process Better
Consistent Drip of Ideas Editing / Proofreading Repurpose Content ! Video to Audio ! Roundups ! Slides / Infographics ! Articles to eBooks (vice versa) ! Update existing content (Moz example) More Tips for Faster Content Creation
Tips For Optimizing The Content Experience First thing is first.. What are your goals. Lead Generation Great content isn’t enough. You need room within the content process to optimize the experience for lead capture.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
After many years of writing headlines and subject lines, direct mail packages and email blasts, blog posts and brochures, teasers and tweets, I've drawn some conclusions about what it takes to make a living as a copywriter.
So for those who are interested in learning more about this profession, here are my 10 ways to succeed as a copywriter...
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
Content Marketing: How Far Do You Open the KimonoJay Baer
Content marketing is all the rage. But how much is too much? If you open the content kimono too far, are you cannibalizing your ability to monetize your expertise? Presentation from 2011 BlogWorld LA by Jay Baer of Convince & Convert and Joe Pulizzi from Content Marketing Institute.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
The Content Conundrum 2 People: How to Structure Your Content Team 3 Process: How to Define A Process That Works What You’ll Learn Today 4 Tools: Find The Right
Limited Resources (mo’ time, mo’ money, mo’ people)
Conundrum Demand for More Content Blogs eBooks White Papers Video Case Studies Sales Enablement Webinars
How do you cut through the clutter? How do you get in front of your audience? How do you hold their attention?
What is a 10x Content Marketer? Someone who is productive and on target with your goals. To be a 10x content marketer you must create, manage and optimize ridiculously good content in a consistent and repeatable way.
This come down to three things. (In that order.) People Process Tools
Disclaimer: You Already Kinda Know What You’re Doing Before worrying about but process… Understand buyer personas Document strategy and goals Align w/ Buyer Journey Align with Lead Gen Offers Align with Corp. Calendar
People
How to Structure Your Content Team
Process
Establishing a Process Organizational Process (the big picture) Core Content Activities Evaluate Content/Business Goals
A Simple Process Plan Create Publish Promote Analyze Adapt
A Less Simple Process
The Content Cycle Creation Content Experience Publishing Promotion & Distribution Measure & Learn
The Functional Process Behind It Creation Content Experience Publishing Promotion & Distribution Measure & Learn Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish
Creation Content Experience Publishing Promotion & Distribution Measure & Learn How do we make this more efficient? Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish The Functional Process Behind It
Rapid Prototyping (Quickly and easily get feedback on a content idea.) Social Media Talk to your team Talk to a customer Start small (i.e. blog post, then eBook) Making Process Better
Parallel Processes Making Process Better Content Brainstorm Editorial Calendar / Timelines Drafts Submitted Edit & Format Design / Experience Schedule to Publish
Design / Experience Schedule to Publish
Make Meetings Better Define your purpose Set a time limit Stand up! Invite the right people Making Process Better
BREAKFAST The chicken was involved. The pig was committed. Invite committed people to your meetings. (h/t @ksgreen) Making Process Better
Consistent Drip of Ideas Editing / Proofreading Repurpose Content ! Video to Audio ! Roundups ! Slides / Infographics ! Articles to eBooks (vice versa) ! Update existing content (Moz example) More Tips for Faster Content Creation
Tips For Optimizing The Content Experience First thing is first.. What are your goals. Lead Generation Great content isn’t enough. You need room within the content process to optimize the experience for lead capture.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
After many years of writing headlines and subject lines, direct mail packages and email blasts, blog posts and brochures, teasers and tweets, I've drawn some conclusions about what it takes to make a living as a copywriter.
So for those who are interested in learning more about this profession, here are my 10 ways to succeed as a copywriter...
10 Ways to Calm The Chaos of Content Marketing by Oracle Marketing Cloud:
As more and more businesses produce content for customers, adding order to the process is critical. Here’s some history, insights, and a wealth of practical advice.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
Compelling business content – the holy grail.
In the last few years, it seems like every good internet marketer has been focusing on creating really great content. And rightly so.
With the latest Google updates and the average internet user becoming more and more savvy, it becomes harder for marketers and businesses alike to attract and retain attention. So how good it your business content?
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
How to Improve Your Lead Generation Strategy - Understandingecommerce.comMike Doherty, PMP
You may keep wondering how some companies grow 600% in a few years while some get stuck at the same point. You might think that the only way out to increase your customer base and revenues is to involve so-called Ad Fraud. However, as 2018 showed, honest strategies to lead generation are even more effective and, what’s important, ethical and legal. That is one more reason to read this article.
Based on the top lead generation strategies that worked in 2018, find here a list of 10 most effective tips for you
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
Similar to How to create engaging and shareable content (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
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- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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10 Video Ideas Any Business Can Make RIGHT NOW!
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How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Home / Content Latest Social Media Marketing / How to create engaging and shareable content
How to create engaging and shareable
content
By Lilach | May 14, 2015 | Tags: Content, Content Marketing, Engagement, Social Media, Social Media Marketing, Social Sharing
No Comments Yet
Creating content that generates shares and engages your reader is one of the most common problems
encountered by both entrepreneurs and businesses alike. It’s all very well originating fresh content and
posting it on your blog… but if you have not spent time understanding your customers then how do you know
142FLARES96 15 3 0 1 20 0 7
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if your new blog is relevant, and more importantly will your customers want to share or engage with it?
We’ve written about the importance of knowing your customer and
indeed eCustomer – Dan Purvis dives much deeper into this and
shares some fantastic and useful insights here. The truth is that by
taking the time to really understand your customers you are much
more likely to be able to provide them with content that they actually
want to read and if they see the value in your content they are more
likely to revisit and share your content.
Sounds easy enough? Well it used to be significantly easier but with
the popularity of social media and blogging we’re also seeing a rise
of content, from written and visual, to audio and of course video. So
much so that we are inundated with content and the online world is increasingly becoming busier and noisier!
This of course means that it’s getting harder to get your content heard in an ever-increasing saturated
marketplace.
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One of the most common questions we are asked here at Comms Axis is how do we create content that
engages the audience and reaches potential customers? The reality is that there are many variables to
creating powerful memorable and engaging content but the best place to start is to re-evaluate your online
position.
Rewind
Before you start creating new content it’s important to spend some time researching how your existing
content has been performing. Like with any marketing activity it’s important to measure the results of your
efforts to see what works and what doesn’t.
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The good news is that there are lots of simple measuring techniques that can tell you whether the content you
have created so far has been successful to enable you to perfect your approach. Here are just a few of the
different aspects you can measure from:
How many shares did the post receive? (As well as taking a further look at the specific social networks so you can see
which one gives you the most amount of shares, this will also help you with your promotional activities)
How was the post promoted? Was it promoted? (Sounds like an obvious question but many people focus more time on
writing the post and very little in actually promoting it). How often? Was it frequently or just when the post went live?
These questions will really help you understand if the post generated more shares as a result of you spending extra
time promoting it or if it was due to the actual post itself
How did the social engagement perform? Did the post generate many retweets, replies, mentions, followers,
comments etc.?
Did the post receive any comments? What was the sentiment of them if so?
Were Calls To Action (CTAs) included within the post? Were they acted on? (Asking for shares, comments, get in
touch etc.)
How did the traffic perform to the post? (How many page visits? Time on page, repeat visits or new etc.)
What was the bounce rate? This is an often-overlooked metric and well worth spending the time analysing. Getting the
balance right between creating a killer headline that is “link bait” (i.e. generates lots of clicks but then bounces off as it
doesn’t deliver what the headline says) will impact your bounce rate as well as frustrate the reader. Ensure that your
headlines don’t disappoint your reader.
Quality vs Quantity
It can be challenging, but by delivering high-quality content,
businesses can fuel initial perceptions, inform research, build trust
and ignite purchase decisions – the real reason we are delivering
online content in the first place.
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The opinion of many is that it is still a numbers game. If a brand has
50,000 twitter followers, the perception is that you must be an
extremely successful business. It just isn’t true. If your 50,000
followers never retweet or visit your blog or read your posts then you
have ultimately failed to generate engaging and shareable content.
It is far better to spend your time on publishing relevant quality content that really embraces your target
audience and motivates them to ‘pass it on’ to their colleagues and friends through their social networking
sites.
Planning
So you want your target audience to ‘pass it on’. Then content
planning will play a big role in the creation of your content particularly
for larger businesses that are also factoring in other marketing activity
– there needs to be synergy. It is rare that an article with no thought
process will suddenly generate huge engagement and shares.
When writing your content it is a good idea to apply these 7 top tips to
every piece:-
1. Is it relevant?
2. Is it useful?
3. Does it educate?
4. Does it spark a debate?
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5. Does it make them laugh (for the right reasons!)
6. Does it make them go “Wow!”?
7. And, ultimately, does it leave them with a sense of “I learned something from this.”
Creating a Content Calendar will also aid the planning of your messages particularly if there is a team of
content creators or if you decide to outsource to an agency (like ours!). It makes the collaboration process,
project management, and output deliverable deadlines much smoother. More importantly, it ensures that your
customer communications are timely and relevant – even the smallest businesses should not over-engage,
as your content will quickly become wallpaper.
You also need to be flexible. Upcoming events or relevant newsworthy pieces must be written about when
they happen, otherwise you’ve missed the boat.
Bending the Rules
As content marketing is so measurable, it is useful to experiment with different types of content (as long as
you plan to monitor it after of course!).
Our Experiment
For example, we created a 101 series of posts. These posts were themed so our audience could see that
there was a series of them e.g. 101 Twitter Tools, 101 Facebook Tools, 101 Top Traffic Tips etc.. Each tools
post had a mini-review of each one within the article (which took time to research, but paid off).
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The idea behind the experiment was to:
Provide huge value to our readers
Generate a ton of shares/engagement/traffic
Get on the radar of certain companies (which we targeted by including them in our lists).
Each post was much longer than the industry standard – some were over 3000 words. However, there was
logic to this – we were going against all the ‘rules’ by being different; encouraging people to bookmark and
post so they could return to it to re-read. This wasn’t a one-hit wonder as it was highly valuable and targeted
themed content.
The Results
The results were outstanding – many readers bookmarked the page
and revisited over and over – and still continue to come back! There
were 118k shares and around 270 comments – not bad for four blog
posts!
We also generated additional clients that, in turn, reinforced our
credibility in this saturated marketplace and provided genuine sales
ROI to our content marketing strategy.
What’s Next?
This is where we hand over to you. We’d love to hear all about how you are planning and executing your
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content marketing strategy – is it working? How are you measuring it? Are you using our top tips and, most
importantly, are you getting any shares?
Please do comment and share this post across all of your networks.
About Latest Posts
Lilach
Lilach is the co-founder and driving force behind Comms Axis, and highly regarded on the world
speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a
nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of
Digital Intelligence.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the
top social media power influencers, she is one of the most dynamic personalities in the social media
market, she actively leverages ethical online marketing for her clients and for Comms Axis.
After launching her first business within three years of becoming a mother, her financial success was
recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing
Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first
business to focus on social media, developing a multi-site blog and online marketing portfolio that
generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is
consulted by journalists and regularly quoted in newspapers, business publications and marketing
magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social
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Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for
Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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