The document outlines a 7-step process for sales planning: 1) Define a promotional calendar, 2) Analyze past sales records, 3) Project initial sales, 4) Project revenues and expenses to determine results, 5) Adjust projections to achieve desired results, 6) Detail the plan by section, store, day based on history and campaigns, 7) Continuously monitor and adjust the plan based on sales. The process aims to align campaigns with company strategy and forecast sales and expenses to ensure planned results are achieved.

1. THE SEVEN STEPS OF SALES PLANNING By Alain Winandy WWW.AWAC.COM.BR WWW.INFOVAREJO.COM.BR

11. By Alain Winandy WWW.AWAC.COM.BR WWW.INFOVAREJO.COM.BR THE SEVEN STEPS OF SALES PLANNING