This document outlines a sales plan for a company's sales team for the upcoming year. It includes an introduction of the sales team and organization, a review of last year's sales situation and results, strategic positioning within the market and against competitors, sales objectives and forecasts for the year, the sales model and budget, a timeline of initiatives, key success factors, and next steps. The plan provides details on high-level sections to guide the sales team's efforts for the year.

1. <Company name>
<Sales team name>
<year> Sales Plan

2. Agenda
Introduction
Sales Situation
Strategic Positioning
Sales Objectives
Sales Forecast
Sales Model
Sales Budget
Timeline
Key Success Factors
Next Steps
Questions
<year> Sales Plan

3. Introduction
<year> Sales Plan

4. Introduction:
Sales Team Mission
<Add mission statement
here.>
<year> Sales Plan

5. Introduction:
Sales Team Organization
<year> Sales Plan
<Name>
<Title>
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6. <year> Sales Situation
<year> Sales Plan

7. <year> Sales Situation:
Sales Highlights
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

8. <year> Sales Situation:
Sales Lowlights
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

9. <year> Sales Situation:
Combined Results
<year> Sales Plan
Quarter Estimated Actual
Q1 $ xx M $ xx M
Q2 $ xx M $ xx M
Q3 $ xx M $ xx M
Q4 $ xx M $ xx M
Total $ xx M $ xx M

10. <year> Sales Situation:
Problem Statement
<Include sales risks and
weaknesses during year.>
<year> Sales Plan

11. <year> Sales Situation:
Opportunity Statement
<Include sales strengths and
opportunities during year.>
<year> Sales Plan

12. Strategic Positioning
<year> Sales Plan

13. Strategic Positioning:
Market Opportunity
<year> Sales Plan

14. Strategic Positioning:
Competitive Advantage
<year> Sales Plan
<Competitor 1>
<Company> can gain competitive
share over <competitor 1> by…
<Competitor 2>
<Company> can gain competitive
share over <competitor 2> by…
<Competitor 3>
<Company> can gain competitive
share over <competitor 3> by…
<Competitor 4>
<Company> can gain competitive
share over <competitor 4> by…

15. Strategic Positioning:
Target Audience
<year> Sales Plan

16. Strategic Positioning:
Strategies for Competition
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

17. Strategic Positioning:
Audience Profile
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

18. Strategic Positioning:
Company Positioning
Key differentiators:
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

19. Strategic Positioning:
Market Opportunity Summary
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

20. Sales Objectives
<year> Sales Plan

21. Sales Objectives:
Details
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

22. Sales Objectives:
Details (continued)
<Item 4>
<Item 5>
<Item 6>
<year> Sales Plan

23. <year> Sales Forecast
<year> Sales Plan

24. <year> Sales Forecast:
Details
<year> Sales Plan
Quarter Estimated
Q1 $ xx M
Q2 $ xx M
Q3 $ xx M
Q4 $ xx M
Total $ xx M

25. Sales Model
<year> Sales Plan

26. Sales Model:
Outbound Sales
<year> Sales Plan

27. Sales Model:
Sales Channels
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

28. <year> Sales Budget
<year> Sales Plan

29. <year> Sales Budget:
Details
<year> Sales Plan
Quarter Estimated
Q1 $ xx M
Q2 $ xx M
Q3 $ xx M
Q4 $ xx M
Total $ xx M

30. Timeline
<year> Sales Plan

31. Timeline:
Details
<year> Sales Plan
Initiative Start Finish

32. Key Success Factors
<year> Sales Plan

33. Key Success Factors:
Details
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

34. Key Success Factors:
Details (continued)
<Item 4>
<Item 5>
<Item 6>
<year> Sales Plan

35. Next Steps
<year> Sales Plan

36. Next Steps:
Details
<Item 1>
<Item 2>
<Item 3>
<year> Sales Plan

37. Next Steps:
Details (continued)
<Item 4>
<Item 5>
<Item 6>
<year> Sales Plan

38. Questions
<year> Sales Plan