The document provides information about Kirloskar Pneumatics Co. Limited (KPCL). It summarizes that KPCL has been evaluated in terms of internal/external customers, business processes, and product portfolio. KPCL has a wide range of products including air compressors, air conditioners, refrigeration systems, and process gas transmission systems. The document also analyzes KPCL's financial performance over 4 years, competitor analysis against ELGI and Ingersoll, recommendations to reduce expenses, and provides details on KPCL's various product divisions and portfolio.
Ganesh Machinery provides durable machining tools for a wide variety of industries. From aerospace to medical applications, Ganesh Machinery’s high quality products meet the precise machining standards necessary in virtually any industry.
Warm Mix is the future of asphalt, providing both environmental benefits as well as better working conditions, thus allowing us to take a step towards a greener & sustainable future.
This powerpint presentation includes all the detail of various types of AIR COPMPRESSSORS,with its real and schematic diagram
- Parth Patel
1st Year Electrical
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Ganesh Machinery provides durable machining tools for a wide variety of industries. From aerospace to medical applications, Ganesh Machinery’s high quality products meet the precise machining standards necessary in virtually any industry.
Warm Mix is the future of asphalt, providing both environmental benefits as well as better working conditions, thus allowing us to take a step towards a greener & sustainable future.
This powerpint presentation includes all the detail of various types of AIR COPMPRESSSORS,with its real and schematic diagram
- Parth Patel
1st Year Electrical
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Define a Promotional Calendar
Analyze/Track sales records
Project Sales
Project Results
Conciliate Sales and Results
Detail the Plan
Control, Evaluate, Adjust
by Alain Winandy
www.infovarejo.com.br
www.awac.com.br
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Oil & Gas ICT Leader 2017 - Day 1 April 19th Ray Bugg
The industry is changing: against a challenging backdrop with a ‘lower for longer’ economic forecast, Oil & Gas companies are turning to technology to modernise and improve their operations. This transformation has seen IT repositioned as a core business technology, drawn from a background support function to a crucial centre of value creation and innovation. This tectonic shift places IT leaders in a vital position within their organisation, ensuring existing assets and emerging technology are effectively harnessed to deliver tangible business outcomes.
Cost reduction is still the primary mandate for most organisations, with ongoing efforts to strip back overheads and address key areas of inefficiency to cope with tightening budgetary restraints. But while the pursuit of ‘more for less’ has become a fundamental necessity, it is important that the strategy employs sufficient safeguards to avoid stifling long term progress. Organisations need to retain the personnel, the skills and the tools to ensure they still have the capacity to innovate.
One of the most prevalent trends of recent years has been a concerted move towards greater automation. Organisations are increasingly incorporating sensors, robotics and live data feeds to enhanced remote operations. But this digitisation of process is not just taking place in far flung fields; across the operation, digital technologies are being applied to enable improved visibility and insight. And data analytics is increasingly being used to evaluate asset performance, and enhance predictability, forecasting and decision making.
Whilst operators have made strides to address inefficiencies and create faster, more agile processes, there are still several barriers to progress. Organisations need to adapt their structure, break down internal silos and allow more cohesive and collaborative engagement. This collaboration also needs to extend to the wider supply chain and external partners across the industry. Skills and leadership is also a key barrier to progress, while cultural inertia still poses a problem for the industry and needs to be tackled head-on if digital transformation ambitions are to be achieved.
This conference will bring together IT leaders from across the world for knowledge exchange, thought leadership and collaboration. Now in its 4th year, the conference has established itself as the must-attend event for IT leaders working in Oil & Gas. The programme will explore the use of Information Technology in driving tangible business benefits, with topics spanning: data analytics, cloud, cyber security, automation, leadership and culture.
Find out potential market for industrial burners and gas systemsSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
GI Dynamics is providng you technologies for the oil&gas and (bio) chemical industries and performs the projects from cradle to grave up to full services
The global evaporative cooling market reached a value of US$ 5.67 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 8.41 Billion by 2027 exhibiting a growth rate (CAGR) of 6.50% during 2022-2027.
More Info:- https://www.imarcgroup.com/evaporative-cooling-market
Define a Promotional Calendar
Analyze/Track sales records
Project Sales
Project Results
Conciliate Sales and Results
Detail the Plan
Control, Evaluate, Adjust
by Alain Winandy
www.infovarejo.com.br
www.awac.com.br
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Oil & Gas ICT Leader 2017 - Day 1 April 19th Ray Bugg
The industry is changing: against a challenging backdrop with a ‘lower for longer’ economic forecast, Oil & Gas companies are turning to technology to modernise and improve their operations. This transformation has seen IT repositioned as a core business technology, drawn from a background support function to a crucial centre of value creation and innovation. This tectonic shift places IT leaders in a vital position within their organisation, ensuring existing assets and emerging technology are effectively harnessed to deliver tangible business outcomes.
Cost reduction is still the primary mandate for most organisations, with ongoing efforts to strip back overheads and address key areas of inefficiency to cope with tightening budgetary restraints. But while the pursuit of ‘more for less’ has become a fundamental necessity, it is important that the strategy employs sufficient safeguards to avoid stifling long term progress. Organisations need to retain the personnel, the skills and the tools to ensure they still have the capacity to innovate.
One of the most prevalent trends of recent years has been a concerted move towards greater automation. Organisations are increasingly incorporating sensors, robotics and live data feeds to enhanced remote operations. But this digitisation of process is not just taking place in far flung fields; across the operation, digital technologies are being applied to enable improved visibility and insight. And data analytics is increasingly being used to evaluate asset performance, and enhance predictability, forecasting and decision making.
Whilst operators have made strides to address inefficiencies and create faster, more agile processes, there are still several barriers to progress. Organisations need to adapt their structure, break down internal silos and allow more cohesive and collaborative engagement. This collaboration also needs to extend to the wider supply chain and external partners across the industry. Skills and leadership is also a key barrier to progress, while cultural inertia still poses a problem for the industry and needs to be tackled head-on if digital transformation ambitions are to be achieved.
This conference will bring together IT leaders from across the world for knowledge exchange, thought leadership and collaboration. Now in its 4th year, the conference has established itself as the must-attend event for IT leaders working in Oil & Gas. The programme will explore the use of Information Technology in driving tangible business benefits, with topics spanning: data analytics, cloud, cyber security, automation, leadership and culture.
Find out potential market for industrial burners and gas systemsSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
GI Dynamics is providng you technologies for the oil&gas and (bio) chemical industries and performs the projects from cradle to grave up to full services
The global evaporative cooling market reached a value of US$ 5.67 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 8.41 Billion by 2027 exhibiting a growth rate (CAGR) of 6.50% during 2022-2027.
More Info:- https://www.imarcgroup.com/evaporative-cooling-market
The page shows the global network of in-vehicle motor business, and the prospects for future business at Nidec, the world's No.1 comprehensive motor manufacturer. Nidec provides a wide lineup of high-performance, energy-efficient motors, and is quick to respond to recent customer demands in the EV and HEV vehicle markets.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. SYNOPSIS
• We have evaluated the organization in terms of internal, external customers, business process
and product portfolio.
• We have evaluated the Vision and Mission statement of KPCL, keeping in the mind the
stakeholders. We found that Vision was easy to remember and understandable but Mission was
not understandable.
• We have mapped the interest and expectation of Stakeholders by comparing the financial report
of KPCL for 3 conservative years.
• We found that KPCL have good wide range of product portfolio to serve its customers, They even
deals into CSR activities like Vasundhara.
• Even we found that company don't carry any dispute regarding government payables, its Nil.
• We have analysed and mapped KPCL has product oriented, this organization has implemented
many cost reduction measures.
• We try to highlight KPCL grey areas and analysed the customers dissatisfaction and given
profound reasons responsible.
• We have compare the companies Strength, weakness, opportunity and Threat using SWOT,
TOWS matrix.
• We have analysed and segmented the companies market based on Niche segment.
3. PRODUCT PORTFOLIO
Category : 03 Products : 12 Variety : 6
Air Compressor Division Air Conditioner Refrigeration and Processed Gas Transmission Division
Reciprocating air compressors screw air compressors centrifugal air compressors
1. RHBP compressors
2. Vertical reciprocating
3. Railway brake systems
1. Oil injected
2. Diesel engine driven
3. Diesel screw
Compressor for RS Refrigeration Systems Process gas system Vapour absorption chillers
Pinions & bull gears Marine gear box Helical gear box Wind turbine gear box Turbo transmission
for locomotive
4. GROWTH IN LAST 4 YEARS
Year Increase in sales
2010-2011 8%
2011-2012 35%
2012-2013 -17%
2013-2014 -7%
Year Increase in profit
2010-2011 -8%
2011-2012 40%
2012-2013 -23%
2013-2014 -17%
5. “In an ever changing world one thing
that will remain constant is our
Commitment towards all our
stakeholders”
6. PROMOTION AND ADVERTISING
• Advertising campaign began on CNN in 2007-08 for Africa, Middle East and Europe
markets.
• In 2011 advertisement showing the engineering DNA of the company started on english
news channels.
• The Indian ad shows the group as a one-stop shop for any engineering solution for water
and power generation.
• Vijay Varma, president, Kirloskar Proprietary stated “Proprietary is spending between Rs.
10-12 crore annually on this brand promotion”.
8. COMPETITOR ANALYSIS
Parameters
Competitors
ELGI Ingersoll KPCL
1. Market Share 25% 17.7% 13%
2. Market Growth (2012-13) 15% -10% -22%
3. Revenue (2013) crore 1144.5 581.35 448.3
4. Price Levels 1.5L to 4L 19K to 11L 2L to 6L
5. After sales service Good Average Good
6. Technology Skills High High Low
7. Dealers 114 + 165
(world wide)
- 200
8. Place Global(40
countries)
Global Global
9. Weakness Capacity
constraints
Sales and
distribution
Slow change
10. Promotions Trade fairs and
exhibition
ACMEE and
INTEC.
By implying
societal values
through CSR,
Green
innovation
Green initiative
and commercial
ads.
9. KPCL INGERSOLL ELGI
AIR COMPRESSORS
Reciprocating Air Compressors
Screw Air Compressors
Centrifugal Air Compressors
AIR COMPRESSORS
CAGI Data Sheets
Small Reciprocating Air Compressors
Rotary Contact-Cooled Air Compressors
Rotary Oil-Free Air Compressor
PET Compressed Air Solutions
Centrifugal Air Compressors
Compressed Air Treatment
Compressed Air Controls & Automation
Compressed Air Services
Compressed Air White Papers
Product Recall Information
PISTON COMPRESSORS
Oil Free Compressors
Oil Lubricated Compressors
Electric Lubricated Screw Compressors
EN Series Compressors
EG Series Compressors
Horizon Series Compressors
90 – 250 KW Single-Stage Horizon
EE75 – EE160 Two-Stage Horizon
Electric Oil-Free Screw Compressors
Two-Stage Water Cooled 90 – 315 Kw
Portable Compressors
Diesel Powered
Electric Powered
Railway Compressors
Electric Locomotive
Diesel Locomotive
Electric Multiple Unit
Air Conditioning, Refrigeration & Process Gas Division
(ACR & PG)
Equipment (Compressors for refrigeration
system), Refrigeration Systems (Industrial
refrigeration packages, Customized turnkey
projects,
Screw compressor package
Containarised Ice & water chilling plants &
Marine HVACR)
Process Gas Systems (CNG compression
packages & Gas compression packages)
Vapour Absorption Chillers ( HP Steam Driven
VAC’s and Direct Fired VAC’s)
ARO Pumps
Diaphragm Pumps
Piston Pumps & Packages
Filter Regulator Lubricators
Lubrication Equipment
Pneumatic Valves & Cylinders
Air Accessories
offers Total Compressed Air management solutions
for its customers
10. Air Conditioning, Refrigeration & Process Gas Division (ACR & PG)
Equipment (Compressors for refrigeration system), Refrigeration Systems
(Industrial refrigeration packages, Customized turnkey projects,
Screw compressor package
Containarised Ice & water chilling plants & Marine HVACR)
Process Gas Systems (CNG compression packages & Gas compression
packages)
Vapour Absorption Chillers ( HP Steam Driven VAC’s and Direct Fired VAC’s)
ARO Pumps
Diaphragm Pumps
Piston Pumps & Packages
Filter Regulator Lubricators
Lubrication Equipment
Pneumatic Valves & Cylinders
Transmission Division (TRM)
Pinions & bull gears
Marine Gear box
Helical / Bevel Helical Gear units
Wind Turbine Gear Boxes
Turbo Transmission for Locomotive
Forward / Reverse Turbo Transmission For Locomotive
Air & Electric Tools
Cordless Tools
Construction Tools
Cutting & Hammering Tools
Drilling
Fastening
Impactools
Ratchets
Riveting
Surface Preparation / Finishing Tools
Lifting / Material Handling
Handling Devices
Handling Devices / End Effectors
Torque Tubes
Lifting Devices
Balancers
Hoists
Winches
Support Structures
Arm Systems
Beam Clamps
Jib Cranes
Rail Systems
Tractors
Trolleys
12. CONCEPT NO. 1 (ANSOFF’S MATRIX)
Market Development Diversification
• Air compressors
• Vapour absorption chillier
Market Penetration
• Screw air compressors
Product Development
• Reciprocal air compressors
• Transmission products
• Process gas system
PRODUCT
MARKET
OLD NEW
OLD NEW
13. MICHAEL PORTER FIVE FORCES
KPCL
Ingersoll
Atlas cop
co
• MODERATE - HIGH bargaining power of
supplier.
• Lesser alternatives, due to highly
specialised product offerings.
• Higher switching cost.
• LOW threat of substitutes.
• Specific raw materials are used.
• For eg. renewable sources of energy.
• LOW threat of new entrants.
• Few no. of players in the market.
• MODERATE bargaining power of buyers.
• Buyers seek for along term relationships.
• Customised industrial gearboxes
Bargaining power of buyers
Threat of
substitutes
Threat of
new
entrants
Bargaining power of suppliers
14. CONCEPT NO. 3 THE SPACE MATRIX
FINANCIAL STRENGTH
Conservative Strategy Aggressive Strategy
1.67
ENVIRONMENTAL STRENGTH
COMPETETIVE ADVANTAGE
INDUSTRY STRENGTH
Worst -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 Best
-2.3
Competitive Strategy
Defensive Strategy
15. CALCULATIONS
Competitive Advantage
1.6
Manufacturing Skills -3
-
After sales service -2 2.33
Brand recognition -2
Industry Strength
Employee satisfaction 3
4
Barriers to entry 5
Financial Strength
-2.3
Revenue 1
1
Profit 1
Environmental Strength
Inflation -2
-
Technology -3 3.33
Demand elasticity -5
ANALYSIS
• The industry is considered attractive and the
business is neutral on competitive
advantage
• The business is weak financially but
environmental stability is reasonable.
• To strengthen the balance and to provide
the funds for expansion, it can merge with a
cash rich company who is looking for
opportunities to expand.
16. RECOMANDATIONS :--
1) Salary is a concern that comes under managerial remuneration , starting from House rent
allowance to Other perquisites thereby affecting Gross Remuneration . Volumes are speaking for
itself within just a year .
Managing Director Rs ( 2012-13 )
Salary – (2013 – 2014 ) 4,955,000 4,200,000
Other perquisites 729,577 652,239
TOTAL Rs TOTAL Rs
Gross Remuneration 55,143,613 68,102,595
2) They are spending heavily on Advertisements and Publicity Expenses
2013-14 2012-13
Long Term Loans and Advances 57,537,089 80,332,917
Short Term Loans and Advances 110,438,639 87,689,728
So can there be a possibility to spend less on the 4 p’s of marketing mix i.e Promotion . Thus by
concentrating more on other aspects of marketing mix .
17. • Transmission division revenue – 679 million (stagnation of
growth…and stock of infdian railways)
• Revenue per dealer – 525.9/200 - 2.6 crore / dealer
• Customised industrial gearboxes
• Total expenses – 465 crore -> 525 crore