During this webcast, Drew Nathanson, Director of Research Operations at VDC Research, discusses how the RFID end-user community has changed in recent years, how the perception of the technology has shifted and why that will translate into an expected 64% increase in RFID budgets for 2011.

1. Why 2011 will be another big year for RFID The RFID End-User in 2011 February 2011 webcast Drew Nathanson–Director

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5. Today’s Speaker Drew Nathanson Director – Research Operations Drew has more than 15 years experience in industrial enterprise program management, general management, strategy consulting, and business development. At VDC, Drew is responsible for the firm’s Research Operations, working closely with VDC clients, analysts, consultants, and senior management to design, execute, manage, and deliver proprietary research and syndicated programs. Previously, Drew managed the AutoID and Transaction Automation Practice, delivering syndicated and proprietary research covering major AIDC, RFID, NFC, and Retail Automation markets. Prior to joining VDC, Drew launched and served as Principal of Blue Flame, a management consulting firm focusing on the advanced materials and sciences industry and their related tech markets. Drew began his career with Integrated Separation Systems as a production manager for high volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed all product design, development, production, PR and marketing activities for Plastic Optical Fiber and associated product lines. Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University (MBA, concentration in high-tech). –

6. The End-User Community has Changed End-Users are Rapidly Achieving Benefits RFID is Positioned as a Core Technology Budget Increases are Expected

8. Piloting, integrating, deploying, scaling, expanding

9. A driving force for development & innovation

10. Rapidly proving concept & ROI

11. Extending the value proposition

12. Committed

13. From a Tier 1 company

14. Still evaluating

15. Inexperienced & undereducated

16. Challenged to justify ROI

17. Lacking a broad vision

19. They are positioning RFID as a Core technology

20. Budget increases expected from installed base AND new accounts 4x average growth in RFID budgets expected from end- users since 2009, 64% increase expected in 2011 over 2010 Pilots are converting to deployments and deployments are scaling / expanding – about 20% faster than the previous year Respondents that invested more than $250,000 in RFID in 2010 anticipate spending up to 3-5x more over the next two years in support of scaling their deployments and further integrating their solutions Revenue from new accounts to increase by more than 20% over 2010, with average budgets for these companies increasing nearly 2.5x They are Spending More

21. Thank You for Attending this VDC Webcast For more information please contact: Drew Nathanson – Director andrewn@vdcresearch.com| 508.653.9000x148 Christopher Rezendes – Executive Vice Presidentcjr@vdcresearch.com|508.653.9000x120