The document discusses the findings of a Forrester Consulting study commissioned by Infosys on digital transformation. The study found that only 9% of firms have achieved digital maturity, while 69% believe they lack a systematic digital strategy. Organizational issues like a lack of digital skills and competing agendas are key barriers. Having the CEO responsible for the digital vision is linked to higher levels of digital maturity and investment. To succeed, organizations must address both digital customer experience and operational excellence through restructuring, replatforming technology, and transforming culture.

1. Be Digital.
Insights from the Infosys study on digital transformation
Be More.
Preparing for the
Digital Transformation Tsunami

2. Infosys commissioned
Forrester Consulting to evaluate how businesses
define, plan, and execute
digital transformation
2
The study involves insights from 200+ IT and business decision-makers
from USA, France, Germany, UK and across industry segments

3. Leading organizations are
applying digital thinking
across the entire organization to best win, serve, and
retain customers; operate internal processes;
and create new products and business services
3
Only 9%firms have reached digital maturity
and are differentiating across all
aspects of their digital activity
69%
companies believe
they lack a systematic
digital strategy today

4. 4
Organizational issues are key barriers to
successful execution of digital strategy
Lack of digital
expertise /
skills
57%
Competing
departments
want to own
digital
52%
Organizational
inertia
51%

5. 5
Ownership of digital strategy by the CEO
leads to higher levels of digital maturity and digital investment
CEO was responsible
for the digital vision
and strategy at
57%
of the firms with a
systematic digital
operating model
CEO leads digital strategy
in the
69%
of firms that will invest more
than 10% of company
revenues in digital over the
next 12 months

6. 6
Organizations must address both
digital customer experience and
digital operational excellence
Create
customer-centric
organizational
structures
68%
Change
business
models
64%
Innovate
product /
service
offerings
51%
Improve IT
agility and
flexibility
61%

7. 7
Linking outside-in and inside-out thinking
will create dynamic ecosystems of value
95%believed that their organization looked to third-parties to support their digital strategies
To capitalize
on the
potential that
digital
business
brings, most
firms need to
restructure their organizations
replatform their technology
transform their company culture

8. 8
Digital transformation
the year ahead
Top
priorities
5
Improve products or services through digitization 47%
Improve operational efficiencies 47%
Improve the customer experience 42%
Address rising customer expectations 40%
Improve differentiation in the market 40%

9. Get more insights from
Be Digital. Be More.
The Infosys commissioned Forrester Consulting study
How well are you embracing the
digital business transformation?
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