Insights Success has shortlisted “The 20 Most Innovative IoT Companies to Watch. Our Cover Story features ON Semiconductor, which has become a global, broad-based supplier of energy-efficient electronics innovations.

1. April 2018
www.insightssuccess.com
Mentor’s Insight
Key Challenges in
the IoT Landscape
ON Semiconductor:
Enabling the Internet of Things
The
20Most
Innovative
IOTCompanies
toWatch2018
Keith D. Jackson
President CEO
Industry Concern
IoT Technologies Contributing
to the Renewable Energy

4. Building Blocks
for the Future of IoT
ith organizations ramping out deployments and incorporating IoT technologies in their
Wproducts, processes and workflows are taking place in a manner that has happened never
before. It is expected that IoT and IIoT will breakout in the near future. According to a
research firm, by 2020, there will be nearly 20 billion devices connected to IoT, additionally IoT industry
will generate more than $300 billion in revenue.
With the increase in use of IoT devices, those who previously said smart home technology is an unrealistic
product for lazy people are finding it very hard to resist the use of smart home devices which are powered
by IoT. As expected, these devices are getting very much popular in 2018 as they become highly intuitive
and innovative which is resulting not just into home comfort but also home security. This kind of IoT
powered devices will soon gain a huge popularity in 2018, mostly due to their easy to use nature and
affordability.
One of the most important applications of IoT is definitely in the field of healthcare, and this year will see
the true power of IoT devices mostly due to the high adaption rate of these devices by the healthcare
sector. According to research, internet of medical things could see a massive growth rate of as much as
26.2%. Wearable devices, sensors, health monitors, and other medical devices is all set to be connected
with IoT. Mobile health applications, and virtual assistants will eventually reshape the world by
monitoring patient’s health.
Editor’s Note

5. With the increase in IoT adaption, more and more devices will be connected to the internet. Thanks
to the network expansion, data volume will be increased exponentially, which will eventually attract
attackers. Till now, IoT devices lack the needed security features. However, this will have to change,
and soon biometric logins will be the norm in the industry.
According to an independent research, weak passwords are the biggest reason behind malware
attacks on IoT devices. Most of the manufacturers ships their IoT devices with a default password
and doesn’t provide an option to change that, which eventually leads to the highest number of DDoS
attacks on IoT devices. However, this will soon change as both the manufacturers and clients are
getting aware of the situation.
So, to highlight companies that are working endlessly with their innovative solutions, Insights
Success has shortlisted “The 20 Most Innovative IoT Companies to Watch.”
Our Cover Story features ON Semiconductor, which has become a global, broad-based supplier of
energy-efficient electronics innovations. The company delivers high-quality, energy-efficient
solutions to solve its customers’ electronics design challenges with a world-class supply chain and
ethical culture committed to global corporate social responsibility.
ON Semiconductor has successfully completed 13 corporate acquisitions and now generates annual
revenue of more than $5 billion, transforming itself from a standard products supplier to a leading
provider of differentiated power, analog, sensor and wireless connectivity solutions.
ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, a
robust compliance and ethics program, and a network of manufacturing facilities, sales offices and
design centers in key markets throughout North America, Europe and the Asia Pacific region.
Happy Reading!
Kaustav Roy

6. ON
Cover Story
Enabling the Internet of Things
SEMICONDUCTORSEMICONDUCTOR
10
28
44
60
80
Go Green
How can IoT Decelerate
the Climate Change?
Industry Concern
IoT Technologies Contributing
to the Renewable Energy
Editor’s Pick
Fog Computing On a Surge
Editor’s Choice
The Universality
of IoT Technology

7. CONTE SNT
Mentor’s Insight
Key Challenges
in the IoT Landscape
Mentor’s Viewpoint
What Drives Customer Experience
InPerspective
Miguel Valdes Faura:
Digital Transformation through
Connecting People with Technology
Expert’s Insight
Why Do We Need
to Create Mobile Apps
for Business?
Industry Insider
Rising Mobile Workforce and
its Challenges in the Mobile-cloud
era: Data Endpoint Management
22
52
86
36
66

8. BeSpoon
An Indoor Tracking System
with Unmatchable Accuracy
CopSonic
Ensuring the Propagation
of Secured Encrypted Data
Cubic Telecom
An Industry Leader with
Futuristic Connectivity Solutions
KMC Controls
50 Years of Intuitive Innovation
Mnubo:
Creating Business
Value from Data Using
Unprecedented IoT Insights
FlyingBinary:
Changing the World with Data
and Technology
EIGHT:
Helping People Conquer
Sleep Related Problems
EVRYTHNG:
Making the World a Smarter Place
24
26
32
34
40
42
48
50

9. Nikola Labs
Bringing Wireless Power
to Commercial Reality
Tinfoil Security:
Inventing Innovative Solutions
for Cyber Security
Ubidots:
Helping Organizations
Connect the Dots
Vigilent:
Frontrunner in
Dynamic Cooling
Management
Market
ParqEx:
The Smart Way to Find Parking
56
58
72
64
70
76
78
84
Praemo:
Unleashing the True
Potential of Digital Solutions
relayr:
Helping Manufacturers
Embrace Digital Transformation
Riot Micro:
Simplifying Cellular
Connectivity through
Unique Chipset Architecture

11. sales@insightssuccess.com
Corporate Ofces:
April, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Steve, Joe, Alan, Yogesh
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editors Jenny Fernandes
Art Design Director Amol Kamble
Associate Designer Nagesh Tembhekar
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager David Martin
Managing Editor
Assistant Editors SmithBrian
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Sales Executives
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Kaustav Roy
Sourav Mukherjee

12. Keith D. Jackson
President CEO

13. ON
Semiconductor:
Enabling the Internet of Things
Cover Story
Our products, tools, and solutions
are engineered to help
you design, build and think more efficiently.
““ ““

14. ENERGY EFFICIENT SOLUTIONS
Through a combination of
strategic acquisitions and
organic product development,
ON Semiconductor has become a
global, broad-based supplier of
energy-efficient electronics
innovations.
The company has successfully
completed 13 corporate acquisitions
and now generates annual revenue of
more than $5 billion, transforming
itself from a standard products
supplier to a leading provider of
differentiated power, analog, sensor
and wireless connectivity solutions.
ON Semiconductor operates a
responsive, reliable, world-class
supply chain and quality program, a
robust compliance and ethics
program, and a network of
manufacturing facilities, sales offices
and design centers in key markets
throughout North America, Europe
and the Asia Pacific region.
It works closely and collaboratively
with its customers to solve their
unique design challenges using
innovative technologies, robust
designs, and energy-efficient products
and solutions.
Staying Agile in a Fluid Market
By leveraging it scale, engineering
expertise and technology delivering,
ON Semiconductor has established
themselves as a top-tier provider of
enabling technologies in a number of
strategic end markets. The
organization’s strategic focus is on
fast-moving, high-growth sectors,
putting the company in a strong
position in terms of growth and
market penetration.
Additionally, in-depth industry
knowledge has allowed it to stay
ahead of market shifts. Continuous
alignment of RD investments to
customer needs has made ON
Semiconductor the key solutions
enabler in the industry. The
company’s broad product portfolio
comprehensively addresses those
needs while delivering innovation and
leadership at the component level.
ON Semiconductor focuses on
remaining agile to meet business and
market needs in this ever-evolving
industry. Through its targeted
investments in high-growth segments
and in highly-differentiated products
in automotive, industrial internet of
things (IoT) and power conversion
and motor control solutions, it has
radically transformed the nature of its
business.
The IoT specifically is the
aggregation of major advances in
wireless connectivity and sensing,

15. supported by processing, control and power management.
ON Semiconductor comprehensively addresses all of
these requirements for IoT devices.
With the acquisition of Aptina Imaging and Trusense
Imaging in 2014, ON Semiconductor has vastly expanded
its image-sensor business and established the company as
a leader in the fast growing segments of automotive and
industrial vision. This imaging expertise combined with
ON Semiconductor’s RD, manufacturing and global
logistics infrastructure addresses a wide range of end-
markets including Advanced Driver Assistance Systems
(ADAS), machine vision, surveillance, traffic monitoring,
medical and scientific imaging.
In 2016, ON Semiconductor acquired Fairchild
Semiconductor. This made ON Semiconductor a global
power management leader and expanded its reach into the
high and medium voltage power markets. It is now
uniquely positioned to support customers across multiple
sectors in creating a range of power solutions spanning
smartphones to renewable energy systems that meet ever-
increasing energy efficiency mandates.
Recently established advanced sensor design centers have
uniquely positioned the company to provide sensor fusion
solutions for next generation industrial, machine and
automotive vision. With a diverse product portfolio of
market-leading products, a highly competitive global
manufacturing footprint and resilient customer
relationships, ON Semiconductor is well-positioned to
lead in its focus markets.
Based on market leadership in verticals such ADAS,
machine vision and surveillance we are uniquely
positioned to deliver on the promise of vision IoT
spanning video door bells through smart agriculture to
advanced medical procedures.
Addressing the Need of the Hour: IoT
The IoT is the culmination of progress that has been made
in a number of different interrelated technology
disciplines. Through major advances in wireless
connectivity and sensing, as well as support from
processing, control and power management devices, the
stage is now set for the IoT to start seeing widespread
deployment in both consumer and industrial spheres.
Cover Story
Leveraging our
leadership position in
image sensors and
power management,
we’ve expanded our
portfolio to include
best-in-class wireless
connectivity products
as well as embedded
processing solutions.
““
““
Historically customers have procured elements of their
system solutions from a variety of suppliers, and this has
posed a challenge in prototyping, trials and systems
deployment. By providing innovative solutions such as
node–to-cloud platform solutions, ON Semiconductor
addresses this critical drawback, and allows customers to
focus on value-added applications and services.
The organization is working with its ecosystem partners
to deliver holistic solutions. It is leveraging its
manufacturing scale, supply chain and quality programs
for its partners’ success and to create a sustainable
competitive advantage.
Customers are increasingly relying on ON Semiconductor
as a key provider of enabling technologies for emerging,
disruptive applications in automotive, industrial IoT and
power conversion and motor control solutions.
Solving the Challenges of Designing for the IoT
There are a few challenges that come up with developing
for IoT. First there is the growing trend in today’s
electronics industry for OEMs to seek to minimize the
time their engineering teams spend selecting components

16. modular IoT Development Kit (IDK)
that provides engineers with all of the
hardware and software building
blocks needed to speed the evaluation,
design and implementation of
medical, home and industrial IoT
applications. The objective was to
provide an intuitive IoT platform to
help customers prototype and develop
node-to-cloud solutions for various
IoT verticals and deploy them much
quicker and with greater cost
effectiveness.
A wide selection of energy efficient
connectivity options, image and
environmental sensors, lighting and
motor control elements, and battery
and power management products give
ON Semiconductor unmatched
capability and flexibility in creating
comprehensive IoT solutions.
Experienced Leadership
Boasting more than 30 years of
experience in the industry, Mr. Keith
D. Jackson was elected a Board
Director and appointed the President
and CEO of ON Semiconductor
Corporation in November 2002.
Before joining the organization, Keith
served as executive vice president and
general manager at Fairchild
Semiconductor Corporation. He also
served as the president and a member
of the board of directors of Tritech
Microelectronics in Singapore, a
manufacturer of analog and mixed
signal products.
From 1986 to 1996, Mr. Jackson
worked for National Semiconductor
Corporation as vice president and
general manager of the Analog and
Mixed Signal division. He also held
various engineering and management
positions at Texas Instruments
Incorporated from 1973 to 1986.
and creating discrete designs. They
want these teams to quickly
implement solutions that free up
internal resources to concentrate on
the core competencies that engender
competitive advantage and product
differentiation.
Secondly, extending operating life in
hard to access environments is a key
challenge. Greater functionality often
means increased power consumption.
For devices that operate on coin-cell
batteries for long periods of time,
battery life is of prime importance, so
it’s crucial for the IC’s power
management to be optimized.
To address the latter ON
Semiconductor products, from
sensors to connectivity solutions, are
ultra-low power and best in class in
the industry. As an example, our latest
Bluetooth Low Energy (BLE) system
on chip is two to three times more
efficient than the closest alternative.
Our environmental smart passive
sensors are completely battery free
and based on energy harvesting. This
leadership portfolio enables wireless
remote sensing, aggregation, and
analysis of temperature, moisture,
proximity, and pressure, for various
IoT applications.
ON Semiconductor has played a
pivotal role in helping those
customers drive down the time from
initial concept to end product. By
giving access to ecosystems that
comprise a varied combination of
products, tools, reference designs,
engineering support and third-party
hardware and software, the company
helps customers speed up design
cycles.
One example of this investment can
be seen in the recent introduction of a
With tens of
billions of
connected nodes
expected to go into
operation in the
next few years, the
huge potential of
IoT is evident.
However,
supporting the
variations and
nuances of
multiple industry
segments and
delivering
comprehensive,
ready-to-use
solutions that are
power, size and
cost efficient is
imperative.
““
““

17. He has also served on the board of directors of the
Semiconductor Industry Association since 2008 and
joined the board of directors of Veeco Instruments Inc., in
February 2012. In February of 2014, Mr. Jackson became
a Leadership Fellow of the National Association of
Corporate Directors Board (NACD). This is the highest
level of NACD credentialing for corporate directors and
corporate governance professionals.
In 2016, 2017 and 2018, with Mr. Jackson as the president
of ON Semiconductor, the company was named as the
®
World’s Most Ethical Company by the Ethisphere
Institute, and a Supply Chain ‘Pro to Know’ by Supply
and Demand Chain Executive publication. ON
Semiconductor has also been recognized in the
Philippines with the Outstanding Employer Award for the
third consecutive year and has been named a global
competitive employer in Malaysia.
On the other hand, Dr. Hans Stork is the Senior Vice
President and Chief Technology Officer at ON
Semiconductor. He oversees the development of wafer
process technologies, modeling and design kits, design
libraries, as well as packaging technologies and assembly
support.
Before joining ON Semiconductor, Dr. Stork was group
vice president and CTO of Silicon Systems Group at
Applied Materials. From 2001 to 2007, he was the senior
vice president and the CTO of Texas Instruments. Before
that, Dr. Stork held various RD and management
positions at Hewlett Packard Laboratories and at IBM’s
T.J. Watson Research Center.
Dr. Stork serves on the supervisory board of ASML, is a
member of the Scientific Advisory board at IMEC and has
previously served on the boards of Sematech and the
SRC. He is also a longstanding member of the SIA
Technology Strategy Committee.
He has authored more than 100 cited papers and holds 11
U.S. patents. Dr. Stork was elected IEEE Fellow in 1994,
and served on several IEEE-sponsored conference
program committees. He is currently vicechair of
the technical field awards council and a member
of the awards planning and policy committee.
Dr. Stork was born in Soest, The Netherlands,
and received the Ingenieur degree in electrical
engineering (EE) from Delft University of
Customers are
increasingly relying on
us as a key provider of
enabling technologies
for newly emerging and
disruptive applications
in automotive and
industrial end-markets.
Cover Story
““
““
Dr. Hans Stork
Senior Vice President
Chief Technology Ofcer

18. Technology, Delft, The Netherlands. He holds a Ph.D. in
EE from Stanford University. Dr. Stork is fluent in
English and Dutch.
Drawing the Future Roadmap
There are a number of market segments that are well-
positioned to achieve very high growth in 2018 and
beyond; these are areas that ON Semiconductor considers
to be underpinned by exciting global megatrends.
For example, there is strong demand for innovative
semiconductor and general electronic component
solutions in the automotive sector as electrification of the
vehicle powertrain and the proliferation and consumer
acceptance of electric and hybrid electric vehicles
continues to gather pace.
In addition, growth in the extent and value of general
electronic content throughout passenger vehicles shows
no signs of slowing. It is being driven by new body and
interior systems, LED lighting and, most notably, ADAS
which now seems certain to lead us to fully autonomous
driving at some point in the next decade.
The combination of diverse technologies by companies
like ON Semiconductor is providing engineers from a
hugely diverse range of industry areas with practical,
integrated end-to-end solutions for the IoT.
The organization continues to see strong demand for its
IoT solutions for most end-markets and from most
geographies. This is because customers are increasingly
relying on them as their key partner in segments
ranging from industrial automation, AR/VR,
robotics, predictive maintenance, machine vision
and process control through agriculture,
environmental controls and traffic systems to
wearables and connected wellness.
The components, including devices such as the
company’s energy harvesting, battery-free Smart
Passive Sensors, are supported by tools like the
mentioned Internet of things Development kit (IDK) that
lower the barriers to adoption and make transitioning a
concept to a working solution easier, more intuitive, faster
and cheaper.

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21. Management BriefCompany Name
Arm
arm.com
Simon Segars
CEO
Arm architects the pervasive intelligence that is transforming
our daily experience. Arm-based chips and device architectures
orchestrate the performance of the technology that makes
modern life possible.
Ayla Networks
aylanetworks.com
David Friedman
Co-founder CEO
Ayla Networks is the number one platform for leading
manufacturers, providing the industry’s first Agile IoT Platform,
accelerating the development, support, and ongoing
enhancements of connected products for the Internet of Things.
BeSpoon
bespoon.com
BeSpoon offers a robust and precise indoors tracking system
that acts as an indoor GPS, which tracks small tags within
inches, in real time.
CopSonic
copsonic.com
Emmanuel RUIZ
Founder CEO
CopSonic is a patented technology that provides a new
communication channel, which is using ultrasound as a way to
interact or transmit data between electronic devices.
EIGHT help users to wake up refreshed, the Eight Smart
Mattress uses a smart alarm to wake users up during light sleep.
EVRYTHNG provides digital identity and data management for
physical products, helping consumer product manufacturers to
gain efficiency in their supply chains and deliver digital services
direct to their customers.
FlyingBinary is a team of dedicated and passionate individuals
who are leading the way to the adoption of a cloud-based IT
strategy.
KMC Controls is an independent American manufacturer of
building automation and technology solutions for systems
integrators, system distributors, IT solution providers, and OEM
partners.
Mnubo is an IoT analytics company. It offers a SaaS solution to
connected product manufacturers and service providers so that
they can collect, organize, enrich and analyze data. Mnubo’s
SaaS offering benefits customers in consumer, enterprise and
industrial verticals.
Cubic Telecom
cubictelecom.com
Barry Napier
CEO Chairman
Cubic Telecom is a global connectivity platform company
offering solutions for IoT, M2M, and device manufacturing
companies.
EIGHT
eightsleep.com
Matteo Franceschetti
CEO Co-founder
EVRYTHNG
evrythng.com
Niall Murphy
Co-founder CEO
FlyingBinary
flyingbinary.com
Jacqui Taylor
CEO
KMC Controls
kmccontrols.com
Richard Newberry
CEO
Mnubo
mnubo.com
Frederic Bastien
CEO
Jean-Marie André
CEO

22. Management BriefCompany Name
Nikola Labs
nikola.tech
Will Zell
CEO Founding
Partner
Nikola Labs develops and demonstrates RF harvesting
technology, which will be embedded directly into devices to
achieve wireless power.
ON Semiconductor
onsemi.com
Keith D. Jackson
President CEO
ON Semiconductor delivers high-quality, energy-efficient
solutions to solve its customers’ electronics design challenges
with a world-class supply chain and ethical culture committed
to global corporate social responsibility.
ParqEx
parqex.com
ParqEx is a technology company that connects owners of
private parking spots to people looking for parking.
Praemo
praemo.com
Michael Martinez
CEO
Praemo provides predictive and prescriptive technology to help
customers increase productivity and reduce costs.
Riot Micro designs purpose-built silicon for wireless IoT
applications for its customers including manufacturers and
suppliers who are at the forefront of the Internet of Things.
As the market leader in enterprise application software, SAP is at
the center of today’s business and technology revolution.
Tinfoil Security is a cyber-security solution provider that lets
you scan your websites for vulnerabilities and fix them quickly
and easily.
Ubidots has become known within hardware, software maker,
and embedded engineering circles as the affordable, reliable, and
most useable platform in an ecosystem filled with strong
competition.
Vigilent Corporation is a pioneer in the area of industrial IoT,
which develops and provides dynamic cooling management
solutions.
relayr
relayr.io
Joseph Brunner
CEO
relayr is a rapidly-growing IoT company providing enterprise
middleware and IoT solutions for the digital transformation of
industries.
Riot Micro
riotmicro.com
Peter Wong
CEO
SAP
sap.com
Bill McDermott
CEO
Tinfoil Security
tinfoilsecurity.com
Ainsley Braun
CEO Co-founder
Ubidots
ubidots.com
Agustin Palaez
Co-founder CEO
Vigilent
vigilent.com
Dr.Clifford Federspiel
Founder
President/CTO
Vivek Mehra
Founder CEO

24. IoT has a power problem. The
promise of IoT is that of invisible
connectivity that allows for
sensors and devices that disappear into
the environment and provide
important information so that we all
can live healthier, more efficient lives.
Wireless communication makes this
possible, but there’s a catch, batteries.
The finite capacity of batteries,
presents a difficult trade-off between
performance and device life. Some
electronic devices can operate for
years on a single battery, but only if
they perform their function and report
infrequently. Other devices provide
rich streams of data, but these have far
shorter lives. High functioning, long-
lived devices, are only possible with a
reliable power supply, such as that
offered by Nikola Labs’ radio
frequency to direct current (RF to DC)
wireless power solutions. The supply
of consistent power allows for a need
breed of IoT networks that are
completely wireless, data rich and
maintenance free.
The use case described below
illustrates well the value of Nikola
Labs’ wireless power, but it is only
one of many valuable applications of
this game changing technology.
Manufacturing plants rely on
machines to move, mix, make,
process, package, pallet, and so much
more. These machines are driven by
motors with gear boxes and axles on
bearings. Every motor and machine
requires maintenance, but ‘how
much?’ and ‘how soon?’ Historically,
these questions have been difficult to
answer and often completely
unanswerable. So, the choice was
either run equipment until failure or
perform scheduled maintenance to
avoid unexpected shutdowns. The
latter became known as Preventive
Maintenance, or simply PM. PM was
the best practice in industry for
decades, but new tech is offering a
better way, Predictive Maintenance, or
PdM. The availability of low cost
wireless sensors enables the
monitoring of vibration, temperature
and other parameters that together
with sophisticated software can
foretell equipment inconsistencies,
and better guide maintenance efforts.
PdM offers two key benefits:
improved process uptime and lower
maintenance cost, both of which
directly impact profitability. With such
promise, PdM should be in every
factory, but it’s not. A key factor
behind slow adoption, ironically, is the
burden associated with placing
hundreds or thousands of battery-
powered sensors in any given facility.
Even with years long anticipated
battery life, they eventually need to be
replaced or recharged, and the
prospect of adding a new maintenance
activity when the goal is to reduce
maintenance is a significant deterrent.
Wireless power is the answer. By
reliably providing power at distance,
Nikola Labs’ technology enables PdM
sensors to offer all the benefits without
the added burden of changing
batteries. A single transponder
transmits power to multiple sensors
and acts as a communication hub
gathering the vibration, temperature
and other data periodically and
sending this information to the cloud
or a local network, where it is
visualized and used to guide
maintenance decisions.
Beyond PdM, wireless power can
improve a wide range of IoT offerings
that serve industry as well as those
used in Smart homes/buildings,
health/medical, connected cities, as
well as military and space. Promising
applications include:
Ÿ Smart City - Success of smart
cities hinges on acquiring,
analyzing and acting on large
amounts of data collected across
often sprawling urban areas.
While big data gets most of the
attention, it is simply an
April 201822
Mentor’s Insight

25. aggregation of data points from
strategically placed sensors.
Today, such sensors are powered
by batteries or mains power and
require frequent maintenance or
retrofitting and infrastructure
disruption. Nikola Labs’
technology offers a better solution
that can greatly reduce the cost
and complexity of implementing
smart city networks. By
harnessing energy from radio and
TV broadcasts, cellular networks
and magnetic fields from electrical
distribution infrastructure, the tech
provides the power needed for
critical, long-range sensors.
Ÿ Smart Home - Mankind has long
desired a home that thinks and
acts to keep its occupants safe,
warm and well cared for, and now
IoT is making this dream a
tantalizing reality. However, finite
battery capacity limits device life
and constrains performance.
Wireless power is the answer,
enabling perpetually powered
networks that allow IoT to fulfill
its potential and help us to live
smarter, healthier and more
efficient lives. Nikola Labs’
wireless power technology allows
for the proliferation of embedded
sensors that never need to be
maintained. So, smart homes of
the future will be highly functional
and aware, as well as aesthetically
pleasing.
Ÿ Health/Medical - In the coming
decade, tiny medical implants will
provide early detection of
diseases, pain relief and myriad
other health benefits. These
devices must operate for many
years but nobody wants to plug
themselves into an outlet. A better
solution is Nikola Labs’ wireless
power that will charge implants in
situ. The technology can also
enhance health care by improving hospital operations.
Completely wireless sensors and devices can monitor
patients, room conditions and much more, ensuring the
highest level of care and best health outcomes.
Ÿ Space Military - The vastness of space and what
secrets it may hold have inspired and propelled us to
escape the gravitation pull of Earth and venture into
the beyond. Over the past decades, great strides have
been made to reduce the cost of lifting cargo into orbit.
However, despite these gains, liftoff weight remains a
critical metric that must be minimized. Eliminating
wires and leaving power cables at home can help.
Nikola Labs stands ready to support efforts as mankind
endeavours to be an interplanetary species.
April 2018 23
Will Zell
CEO Founder
Nikola Labs, Inc.

26. BeSpoon:An Indoor Tracking System with Unmatchable Accuracy
24
Digital transformations are
revolutionizing and
dominating each and every
industrial sector. Some of the
technologies have a notable ability to
catalyze the progressions of every
industry. Real-time tracking is one of
them.
The technology has admirably
increased efficiency of production
processes, operating and has improved
cost control as well. In addition to
performance tracking technology,
indoor tracking systems are gaining
the admiration for all the right reason.
Precise indoors location is a central
part of Industry 4.0, and one of the
most prominent use cases for IoT in
the smart factory. Global industries
have also witnessed the benefits of
such system and employing it at the
every level of business.
Thus, Real Time Location Systems are
growing at a CAGR of 31% and is
expected to reach a total size of 3.7B$
by 2020. Looking at this success rate,
hundreds of startups across the world
have jumped into the sector but very
few have succeeded to endure the
headway, BeSpoon is one of them.
BeSpoon offers a robust and precise
indoors tracking system that acts as an
indoor GPS, which tracks small tags
within inches, in real-time.
A Key Factor of Productivity
BeSpoon has designed a radio chip
that measures distances in inches,
across walls. The company is using a
technology named Ultra Wide Band. It
is both low power and cost-effective.
The chip is tailored to fit into
consumer electronic goods. It is also
designed to address the needs of Real
Time Location Systems at a fraction
of the cost of existing solutions. The
solutions have various benefits in
numerous sectors and have been a key
factor of productivity for associates.
Ÿ In warehouses, it locates forklifts,
and makes sure a pallet, even
misplaced, is never lost.
Ÿ In factories, it track semi-finished
goods throughout the
manufacturing process, and ensure
the latter is run smoothly, saving
days of lead time.
Ÿ On industrial sites, it never lose
track of tools, and pinpoint isolated
workers at any time, within inches.
Ÿ Retail stores have also saved
kilometers of walk to their
employees by utilizing the
BeSpoon tracking solution.
Ÿ It even enables indoor athletes to
have the best position analytics to
raise their game.
X/Y/Z coordinates of each tag allow
monitoring the manufacturing process
in real-time and bridge the ultimate
gap between the physical factory and
its digitized model.
Long Road of Struggles Leading to
Dream Destination
Genuine disruption is not incremental.
BeSpoon took the long road, built a
chip and developed a full ecosystem
around it. In the early days, the
company struggled to get funded.
BeSpoon has realized very early that a
new radio paradigm was necessary to
offer reliable distance measures.
Legacy radios estimate roughly the
distance based on the strength of a
radio signal, a highly versatile metric.
Instead, BeSpoon measures accurately
the time it takes to a radio signal to
travel. This is a difficult exercise
because radio flies at the speed of
light. To perform precise distance
measurements, it was then necessary
to develop a super-accurate and super-
stable chronometer.
On the technology front, countless
experts predicted that the BeSpoon
circuit would never fly. Only a few
prestigious labs (MIT in US, CEA Leti
in France) around the world had
demonstrated the concept on very
short ranges and yet with very mixed
results. One day, the radio guru of a
April 2018

27. “
Think of factories where everything
can be found at once, offices where
robots can navigate smoothly. Think of
a world where accidents can be
prevented a few seconds before they
occur, yes at BeSpoon we can do it.
25
famous operator offered a fine
demonstration that its chip would
never range beyond a few dozen
meters.
It was highly stimulating for BeSpoon
to take on those challenges. Hence,
the BeSpoon team worked hard with
French Lab CEA to build a state-of-
the-art device and industrialize it. Two
months later, the same chip broke the
world record with a range of 880
meters.
Leading the Innovation Trails with
Technological Developments
Jean-Marie André is CEO and
Pascal Fabre CTO of BeSpoon. Jean-
Marie and Pascal met at Philips in the
mid-nineties and co-founded several
successful ventures in the Consumer
Electronics space. With the privilege
of observing the boom of the
cellphone industry over twenty years,
and the luck to design one of the first
smartphone in the world, years ahead
of Android or iPhone, they learned a
fundamental lesson: true innovation
requires intense technological
development both in silicon and in
software.
A conviction shared with the German
group TRUMPF GmbH + Co. KG,
and it immediately accepted the
proposal. Location technologies had
been thoroughly benchmarked by the
leader of sheet metal machine tools,
and none was able to deliver decent
result in the terrible environment of a
metal workshop.
A Turn-Key Solution
Precise indoor location is a central
part of Industry 4.0, and one of the
most prominent use cases for IoT in
the smart factory. Visiting prospects,
the company quickly realized that they
were looking for a turnkey solution,
ready to go. Rather than emphasizing
on a wonderful chipset or a large
software stack BeSpoon deployed
several systems in places where
competitive solution had badly failed.
Today, BeSpoon is the only player in
its field to propose a comprehensive
offer to its licensees.
Conquering the Emerging Market
with Better Partnerships
BeSpoon has been efficiently
providing in Indoor Tracking System
since the last eight years. Its
partnership with TRUMPF GmbH +
Co. KG has been a remarkable
evolution for the company. It has
significantly generated the revenue,
and built a fantastic momentum in the
industry. With technologies evolving
at an unbelievable pace, massive
market is just emerging, and pioneers
like BeSpoon, have a nice card to
play.
Jean-Marie André
CEO
April 2018

28. CopSonic:
Ensuring the Propagation of Secured
Encrypted Data
26
C
opSonic is a patented
technology that provides a
new communication channel,
which uses ultrasound as a way to
interact or transmit data between
electronic devices. CopSonic was
originally founded in 1989. Its Audio
RD Laboratory has been studying for
over 20 years the communication and
encryption of digital data, and the team
discovered the possibility of encrypting
digital data into sound.
In 2013, the company filed patent
applications around this innovation and
started introduction of the technology
in the international market as a
contactless universal mobile payment
solution. The CopSonic SDK allow
effortless and cost wise integration of
these ultrasounds communication as an
alternative or complement to NFC,
Bluetooth or QR Codes within activity
areas related to Digital Security, Smart
Detection, and of course IoT
connectivity.
Astounding Services
For end users and IoT autonomous
devices worldwide, it is very difficult
nowadays to pair or communicate with
an environment. According to the use
case, regular existing communication
technologies such as NFC, Bluetooth,
or QR codes have difficulties in
providing a universal, secure and/or
user-friendly experience. Strong
dependencies on specific hardware
components, cross-version issues, or
user experience are hindering the
massive adoption of new usages.
Ultrasounds are a universal and cost-
efficient solution that allows addressing
100% of the end users with a hardware
agnostic solution. The CopSonic SDK
allows the integration of such solutions
as an alternative or hybrid complement
to other technologies for use cases
related to digital security, smart
detection, and IoT connectivity.
Ultrasounds can be used as an
alternative or hybrid complement to
existing technologies such as NFC,
Bluetooth, or QR Codes depending on
the use case, the added value can be
universality, security, UX, absence of
electromagnetism, or web-to-mobile
compatibility. CopSonic is distributing
the ultrasound expertise, IP, and
technology through an SDK that is
provided in B2B mode. The idea is to
empower its partners with all the
necessary elements to integrate
ultrasounds as a communication
channel within their existing
infrastructure for their own vertical
applications. CopSonic considers other
topics such as blockchain security as
the next logical step for its technology.
Unique Approach
The team at CopSonic states, “…there
are only a few competitors worldwide
that position themselves as technology
providers like CopSonic does.”
The company’s specific approach is
related to a strong proprietary IP
distributed in the B2B mode for
integration inside the existing vertical
activities of its partners. CopSonic
provides an SDK, which integrates a
new codec dedicated to data
transmission over the air. This codec
allows achieving better results than the
competitors with regard to bitrate,
security, resistance against noise, and
most importantly, it allows answering
to the need for a real full-duplex
communication. CopSonic is selected
by Novares to produce a prototype for
ultrasound communication for the
automotive industry.
Hurdles Crossed
Launched in 2013, CopSonic is a near
field communication technology based
on ultrasounds to interact or transmit
data between electronic devices. For
CopSonic, the most difficult step was
to convince the first partners that there
could be some strong interest in using
an alternative channel with regard to
the state-of-the-art technologies that
were applied until now (NFC, BLE,
etc.).
April 2018

29. We are working on
a technology that can change
the future of healthcare
through specific
eHealth projects.
By the end of 2016 and over 2017, the
global market witnessed a shift in
demand toward alternative
communication channels among which
ultrasound topics such as
standardization, regulation, and
operating system evolution spurred in
North America, Europe, and Asia.
Large corporates have been able to
understand the limits of the existing
technologies and now understand the
use of hybridizing ultrasounds with
other technologies to solve problems
related to user experience, specific
environments, and even security.
A Leader Holding Years of
Experience
Mr. Emmanuel RUIZ, the Founder
and CEO of CopSonic, has over 20
years of experience in audio
technologies coupled with the
management of overseas digital
companies. With a Master in Business
Informatics, he followed a MIAGE in
Toulouse (France). He and his teams
were among the first pioneers of DJ
software and the first in the world to
scratch on MP3 files in the 90’s
(Virtual Dj+ software, Hercules Dj
Console).
He launched CopSonic in September
2013 after several years of Research
and Development and has been
actively leading the access-to-market
of this disruptive technology ever
since, backed by his strong team of
dedicated engineers.
Competitive Differentiators
CopSonic focuses on solving technical
problems faced by its customers rather
than business needs. Ultrasounds as a
communication channel can bring
multifarious advantages that can
influence use cases according to the
specificity of each project. As IoT use
cases expend through daily lives,
ultrasounds can represent a disruptive
approach, which can combine UX,
absence of electromagnetism, and
security.
In most cases, the solutions remain
hardware agnostic as the components
(microphones and/or speakers) are
already present in the devices. When
not, these solutions remain cost-
efficient when considering the price of
the simple audio components required
to operate the communication channel
from both ends.
Owing to the less significance of
hardware constraints, use cases can be
adopted by a larger volume of end
users and therefore the Return on
Investment of projects carried by
companies/industries will be
optimized. Also, as they will address
these solutions to a large number, it
will facilitate the adoption of new
usages among end users.
Evangelizing CopSonic Technology
CopSonic is now scaling its activities
over all continents through different
use cases that have been identified until
now with the large corporates with
whom it is already working. The
company is multiplying the number of
projects that will go live in the
upcoming months. “In the meantime,
our teams will keep up the
evangelization of our technology and
the use of ultrasounds as an alternative
communication channel. Until now, we
have worked on software and
electronics but we are preparing at the
horizon of 2019, a technology that can
change the future of healthcare
through specific eHealth projects,”
asserts Mr. RUIZ.
In the long term, through its IP and
expertise, CopSonic is eyeing to
contribute at creating a new standard
for ultrasound communication
worldwide.
“ Mr. Emmanuel RUIZ
Founder CEO
27April 2018

30. orld is growing at a fast pace and so is data.
WAgility and flexibility of big data applications
are gradually taking the form of the Internet of
Things (IoT). Internet of Things brings more than an
explosive escalation of endpoints. It is unconventional in
several ways. The surge and escalation of IoT gave rise to a
colossal increase in the volume of digitally generated data.
The limitations of current cloud computing is a subject of
broader discussion. To the answer to these emerging
challenges new computing technologies have arrived.
Introduction to Fog Computing
A simple definition of fog is ‘cloud closer to the ground,’
which gives us an idea of functioning of fog computing.
Fog computing is now positioned as a layer to reduce the
latency in hybrid cloud scenarios. The terminology refers to
a new breed of applications and services, particularly when
it comes to data management and analytics. It is a layer in
the middle of cloud and the hardware. In cloud computing
data needs to be accessed to the central mainframe. Fog
Computing offers local and faster accessibility to edge
devices.
There are two planes in a fog computing network. The
‘Data Plane,’ also referred as forwarding plane, and the
‘Control Plane.’
If anything happens to the data packets, it is determined by
the data plane. The computing resources can be placed
anywhere in the network with the help of data plane. The
distribution can be done on the edge of the network.
A critique of the network is provided by the control plane,
functioning with the routing protocols which run in the
architectural control element. IoT data can be undertaken in
a data hub or smart device which are closer to the sensor
with the help of fog computing.
April 201828
Editor’s Pick

31. Fog Computing
On a Surge
The data in fog computing can be accessed in between
devices locally without any help of the cloud repository.
This will help to boost accessibility, and collaboration
among devices and data centers.
Fog Computing Under IoT
Fog computing is an archetype that extends cloud
computing and services to the edge of the network. The
distinguishing fog characteristics are its proximity to the
end users. Fog infrastructure redistributes the data and
compute, so that much of the action takes place on the edge
devices right on your finger tips. The application services
are hosted on the network edges.
The data from the things where sensors are attached on the
object of interest is transported to the services to the edge of
network (a fog network). From the fog network the data is
transported to the remote services hosted on the internet to
store, manage and process data (cloud network).
The goal of fog computing is to improve the efficiency and
reduce the amount of data that needs to be transported to
the cloud for analysis or processing or storage.
Emergence of Fog Computing
The world is marking a colossal rise in terms of digitally
generated data from IoT and connected devices. The growth
of smartphones and applications is enabling more users to
access data, computation power as well as control and
manage their end devices in real-time. A littlest data is
required by conventional cloud architectures to send to the
central cloud through edge fork devices for computation
and analysis, which eventually adds latency. Fog computing
allows the edge node devices to carry out some local data
processing, cache data management, local resource pooling,
local device management, dense geographical distribution,
load balancing, latency reduction for better quality of
service and edge node analytics. It results in enhancing
overall user experiences.
Functioning of Fog Computing
The cloud is becoming congested due to more and more
devices connecting to the internet. In fog computing, most
of the processing takes place in data hub or on the edge of
the network. The implementation of fog computing
separates the data obtained from the closest IoT devices on
the most biting aspect which is time.
29April 2018

32. Fog-empowered edge node devices locally analyzes the most time-critical data. It results in the lowest latency and
prevention of major damage before it may even occur. Time-critical data can consist of alarm status, device status,
fault warnings and much more.
For a persistent or periodically storage less time-critical data is sent to the central mainframe. It can be retrieved as and
when required. Less time-critical data includes files, device logs, reports for analysis and much more.
How it is Beneficial for Business
The bottom-line impact adds instant value to business. Fog computing makes the production of revenue-generating
products and services more efficient and therefore is more cost-effective. It helps in acceleration of rollout cycles,
reducing costs and broadens revenue bases.
The new revenue streams creates value for IoT. The streams will come from both IoT and Embedded AI and 5G. It
will foster the development of long-awaited revenue-generating applications and services.
With the help of shred-and-spread nature of the fog architecture, the business will run more efficiently and cost-
effectively. Fog provides highly functioning internal business services.
It also provides a common framework for collaboration and communication. It helps IT and OT business teams to
enable work together and bring in cloud capabilities closer.
Advantages of Fog Computing
Fog computing have several advantages over its ancestor, cloud computing. Basic cloud computing technology is
utilized by fog computing at its core. It helps to boost usability and accessibility in different computing environments.
The advantages that fog computing offers are as follows:
• Globally distributed network helps minimal downtime
• Place data close to the end-user
• Load balancing
• Create dense geographical distribution
• Maximize network bandwidth utilization
• Adopt numerous verticals
• Optimal operational expense
• Business Agility
• Support mobility and IoT
• Better Interconnectivity
• Enhanced Quality of Service (QoS)
• Latency Reduction
Cloud computing is going out-of-date and is relevant when it comes to Internet of Things. In the near future, fog
computing will take over and cloud will be pushed to the side lines. Fog computing will be handling all critical work.
The way the IoT is growing, it needs a special infrastructure base that can handle all its requirements. At present, fog
computing is on a surge and it seems to be the most feasible option available.
April 201830

34. Cubic Telecom:
An Industry Leader with Futuristic Connectivity Solutions
32
Telecom is one of the fastest
growing industries. Numerous
telecom companies across the
globe are providing best-in-class
solutions and making the market more
competitive with notable acquisitions.
Due to its burgeoning market, it is
increasingly tough to mark your
presence, and dominate the market
with innovative and comprehensive
solutions.
Based in Dublin, Ireland, Cubic
Telecom has become one of the
leading technology enablers for
automotive OEMs, M2M and mobile
device companies, and pioneering IoT
players across the globe. An expert in
mobile connectivity management,
Cubic Telecom’s proven software
platform empowers its partners to
deliver industry-defining services in
areas like content management,
location-based services, subscription
management, and entertainment.
Impressive Benefits of Seamlessly
Connected Intelligence Platform
Cubic provides connected mobility
solutions to IoT, M2M, and mobile
device companies. Its connected
intelligence platform provides
connectivity solutions for some of the
world’s top automotive and PC/mobile
companies including Audi, VW,
Porsche, Panasonic, HP, and Lenovo.
Cubic delivers mobility solutions that
connect, empower and enable global
connectivity and business
productivity. The company provides
consistent 4G LTE for data, voice and
SMS on a single embedded SIM
(eSIM), at affordable rates. The
company even bestows its users by
eliminating roaming around the globe.
Cubic primarily offers products for the
®
automotive industry. Audi connect is
one of its leading customers. Cubic’s
global platform supplies the
®
technology behind the Audi connect
services employed in several Audi
models including the A3, A4, A5, Q2,
Q5, Q7 and A8. The company also
offers an international LTE-based
platform. It partners with some of the
best tier-one mobile network
operators, ensuring reliability and
high-quality local connectivity at
competitive rates.
The company enables seamless
switching from one mobile network to
another, which allows the Audi
owners enjoy qualitative connectivity
for infotainment services along with
access to competitive bundled
connectivity plans. This includes
telematics, Wi-Fi hotspot services,
personal apps, and much more.
Empowering Seamless Connectivity
It is worth noting that traditional
mobile operators leverage their SIM
cards to tether users with their limited
network footprint and billing plans.
Cubic’s innovative Multi-IMSI eSIM
technology empowers a new global
footprint and seamless connectivity at
affordable rates for data, voice and
SMS through a single eSIM.
Today, eSIM technology of the
company collaborates with more than
twenty-five mobile companies,
operating worldwide across one
hundred and eighty countries. Cubic’s
client portfolio includes some of the
world’s largest mobile operators such
as Orange of France, Tele2 and China
Mobile Ltd, along with the largest
telecom operators in the U.S.
The Key Differentiator
Cubic supports the many moving parts
of seamless connectivity through its
provisioning and management of
SIMs, billing structure, prepaid
bundled rate plans, and overall
development and management. This
has propelled Cubic as an obvious
choice for solution provision for
leading automotive and enterprise
brands.
The eSIM is installed at the point of
manufacture in mobile devices and
automotives. This is pre-configured to
support Cubic’s entire mobile operator
footprint. Such cost-effective features
have been its key differentiator.
April 2018

35. “Leave today behind you.
The future of connectivity
is just ahead.
In addition to these, Cubic is a
technology enabler to its customers,
and the company has an arsenal of
software and hardware platforms in
place.
A Prominent Leadership
Barry Napier is the CEO and
Chairman of Cubic Telecom. Napier
has resourceful experience of over
eighteen years in the Telecom field.
He is a seasoned executive for
successful MA transactions.
At Cubic, Napier oversees various
departments like strategic
development, investor relations, and
strategic partnerships. He has also
spearheaded the development of key
practice areas, including the most
recently undertaken connected
car/infotainment initiatives.
Under Napier’s direction, Cubic has
gone on to become a fully-licensed
GSM (Global System for Mobile
Communication) carrier and has
closed agreements with more than 40
mobile operators. This includes
leading mobile operators like China
Mobile, Digicel, Orange, Sprint, and
Vodafone.
Since 2005, Cubic Telecom has raised
approximately $88 million in funding.
Back in August 2017, the company
closed a $47 million Series C round
led by Audi, Qualcomm, Valid and the
Ireland Strategic Investment Fund.
Initial Impediments: Raising Funds
and Assuring Excellence
Although Cubic has an exceptional
suite of products as well as admirable
capabilities to its name, the company
struggled to raise funds during its
period of inception. Assuring
automobile and telecom leaders of the
platform’s abilities was hard-hitting
for the team during its early inception.
However, Cubic has gone on to boast
one of the largest independent LTE
footprints in Europe.
Introducing Innovative Services for
Valuable Clients
Cubic initially focused on providing
its services in European markets. Over
the last decade or so, the company has
gained many satisfied clients across
U.S., China, Japan and other
international markets. The company
now envisions expanding its territories
across other Asian nations.
To address the growing needs of its
worldwide customer base, Cubic is
employing more and more innovative
services such as data analytics. It aims
to deploy some novel creative
customized services, which are
capable of enhancing content
management processes in the near
future.
Barry Napier
CEO Chairman
33April 2018

36. We live in an environment
where around 35 percent
of the total population is
sleep deprived. Still, this remains one
of the most neglected aspects of
human activities. Eight was born in
2014 with the mission of improving
the way we sleep through
technology. In 2015, the company
launched its first product, The Eight
Sleep Tracker. After months of
preparation, it launched a successful
crowdfunding campaign on
Indiegogo, which raised over $1.5
million in pre-order sales. Eight has
been successful ever since Indiegogo,
launched the first smart mattress by
early 2016 and adding two more
smart mattresses to the collection by
2017, making Eight the most
advanced sleep enhancement system
on the market.
A Leader who believes that Sleep
can be engineered to Perfection
Not so long ago, Matteo
Franceschetti, the CEO and Co-
founder of Eight started taking
interest in sleep. He was quite
frustrated with how tired he felt in
the morning regardless of how long
he slept at night. Soon, Matteo
started to question the status quo of
sleep and realized that the way we
sleep hasn’t fundamentally changed
for centuries. Humans lay down on a
padded surface and close their eyes,
that’s it. Matteo wanted to disrupt
this notion and upgrade sleep by
using technology. He believed in
technology and thought it can help
every person in the planet to sleep
better, so Matteo formed Eight.
Thanks to his vision, the whole team
of Eight is driven by a belief — sleep
can be engineered to perfection. Now
the company develops the most
innovative, and data driven products
for sleep enhancement.
Catering to the Needs and
addressing all the Common Causes
of Bad Sleep
Unlike all the other mattresses, the
smart mattresses from Eight are
designed to cater to the needs of the
users. It addresses all the common
causes like discomfort, wrong
temperature in bed and bedroom,
light in the environment, and an
inconsistent routine that leads to a
bad sleep. One of the main USP of
the mattress is dual-zone bed
warming, where one can easily warm
up each side of the bed individually.
Eight designs its mattresses for
couples, so one person can turn on
the bed warming while another can
keep it off. In fact, everything about
the smart mattress is designed for
two people in mind. This means that
two people can share the bed but can
have totally different experiences. In
addition to these, Eight’s smart
mattresses are built to be the hub for
the users’ smart home. It can connect
to any WiFi device such as Amazon
Alexa, Philips Hue, and Nest
Thermostat. One can even create
automatic triggers that will dim the
lights as soon as the user gets into
bed and can brew coffee as soon as
the user wakes up. These
automations are not just gimmicks,
they allow the user to design his ideal
environment conducive to the best
sleep. The technology takes care of
everything, so the user can be fast
asleep. Eights’ smart mattress is also
entirely controlled through an app,
which is constantly being improved
based on user feedback.
Enhancing the Sleep Experience
To help users wake up refreshed, the
Eight Smart Mattress uses a smart
alarm to wake users up during light
sleep. It also coaches them to sleep
the hours they need and sleep them
EIGHT:Helping People Conquer Sleep Related Problems
34 April 2018

37. well, by seamlessly tracking sleep
every night and following up with
personalized recommendations. Eight
senses and analyzes over 15 factors
from user sleep patterns and bedroom
environment to determine the
conditions that helps them to get the
best rest possible.
When most Sophisticated
Technologies are a Core Part of its
DNA
RD, machine learning, and the
most sophisticated technologies are a
core part of Eights’ DNA. Even
though the company sells smart
mattresses, it is not a mattress
company. Eight is a tech company
first, and the products are enabled
through powerful software that
continues to improve. Eight is one of
few companies that holds patent in
the smart sleeping space. While
everyone is getting excited in 2018
regarding sleep technology, Eight
already has the advantage with years
of tracked data. Having tracked over
20 million hours of sleep and
analyzed over 200 billion data points
to date, Eight is leveraging machine
learning to extract information from
sleep data and discovering things that
have not yet been discovered in the
field of sleep research.
Personalizing the way People Sleep
According to Eight, humans are
living in an increasingly tired society
where more than 35 percent people is
sleep deprived and more than 60
percent Americans are suffering from
sleep related problems. The last
major innovation in sleep was
memory foam, and that was invented
back in 1966. Since then nothing
much has changed and Eight aims to
change that. It is redesigning the
traditional concept of mattresses by
making them smart.
Eight is constantly evolving to
become the most aspirational,
technologically-advanced sleep
enhancement company on the
market. Look out for its new
products and features coming soon.
The company believes that smart
mattresses will eventually replace
standard mattresses. In a few years
from now, sleep will be different
from now and technology will be
driving this evolution. Sleep will
come down to personalized
optimization. The environment will
adapt to every human individual need
in real-time, so people can achieve
maximum recovery and rest.
“Our products are
designed to promote health,
energy, productivity,
and happiness for
everyone.
35April 2018
Matteo Franceschetti
CEO Co-founder

38. Why Do We Need
to Create Mobile Apps
for Business?
S
ocial media pages and
responsive websites are great
ways to start bringing digital
life to your business. However, if you
are seriously looking to give an
additional punch to your company,
you, might need to consider
launching a mobile app.
Worried About the Size of Your
Business?
Well, you shouldn’t. It doesn’t matter
if you are not a Fortune 100
Company, imagine your client is
choosing between going to your
business or your competition’s:
Ÿ If you have your mobile app and
your competition doesn’t. Then
he/she can easily learn more
about you and your product or
service and probably purchase or
make the reservation straight
from there. He/she won’t be able
to get any info from your
competition unless going in
person or making a call. Is your
chance to outstand within your
industry.
Ÿ If your competition already has a
mobile app, well the problem is
explained by itself. You are losing
many chances to get to new
customers.
Let me show you some primary
benefits of helping your business
with a mobile app:
Ÿ Can Operate a Direct Marketing
Channel
Statistics show an average person in
the U.S. spends 3.6hr of its daily
time on mobile, according to
emarketer. That’s definitely a time
you should take advantage of to
connect directly with your
clients.
The information you would like to
send to your customers can be
instantly at their hands through
push notifications. You can easily
remind your audience about your
offers, discounts or general
new info you want them to know at
the right time.
Ÿ Optimize Your Shopper’s Journey
People are used to execute a
purchase as simple as through a
finger touch, the less intermediary
steps, the better. They are looking to
reduce the time spent to make the
purchase, I mean, if you know you
will always choose the same perfume
or the same hands cream, then, why
spending so much time going to the
mall?
If your product or service can be sold
through a mobile e-commerce, then
the purchase process can happen
easily. The consumer experience will
Amplemind is an app
development-focused
technology agency based in
Guadalajara, Mexico with
offices in Culiacán, New York
City, and San Francisco. Our
nimble, multi-disciplinary team
works seamlessly with
agencies and startups that are
looking for senior developers
and technology professionals
to help them tackle their
backlog of product ambitions.
We specialize in mobile apps
and responsive websites.
About the Company
April 201836
Expert’s Insight

39. be faster, increasing your sales
productivity.
Ÿ Provide Value to Your Customers
Nowadays, customers are more
educated about the service or product
they are looking for. It’s all about a
search on Google, reading reviews
from current customers or just seeing
its ranking in the online stores.
A mobile app enables customer
interaction by providing constant
feedback on how the user is feeling
with the navigation, business model,
etc. Constant communication
between clients and brands is so
much easier now. The owners can
recognize what the clients are
expecting for and create a product
that generates value for them.
Ÿ Stronger Brand
Developing a brand is a challenging
task, but building a STRONG brand
is even more complicated. You need
to be as close as possible to your
target audience, gain their trust and
recognition, as well as get more
people to know you.
Mobile app stores had become such
important search engines and
exposure points. A good positioning
inside them will expand your reach
to a global view (or you can just
segment those territories where your
brand should live.)
Ÿ Improve The Customer
Engagement
Have you used an app that you don’t
even understand how to navigate to
obtain what you are looking for?
Then you just close and uninstall it?
When you develop an app for your
business, you have the power of
making your audience stay (and
make them interested in your
business) or leave.
This point is all about the customer
experience inside your app. A walker
study reveals that customer
experience will be more important
than price and even that product by
2020. So, making every process
intuitive, clear and fast will be the
key to develop an engaged customer.
If you are still not sure about whether
adopting a mobile app for your
business or not, take a look at Clutch
survey , where the results showed
that mobile apps were really effective
to improve in these areas:
Increase Sales: 39% - Improve
Customer Service: 30% - Compete in
a Specific Market: 22% - Parent
Company Suggested the App: 10%.
The positive results in these areas
forced small businesses to adopt
mobile apps.
We are in the middle of the digital
era transition. Technology has come
to revolutionize how businesses are
done. And as in any other revolution
is all about adaption and innovation
or die.
Fernando Mendivil is the
CEO of Amplemind and
President of the Mexican
Association of
Entrepreneurs. He is also a
board member of The PoolMX,
Global Shaper of the Global
Shapers Community, and the
Co-founder of PITZ Amateur
Football/Soccer Technology.
About the Author
37April 2018

40. Omnichannel Agent
and Customer
Engagement Solutions
Simplify and personalize the customer experience,
empower agents and achieve business success
with one workspace for all channel interactions,
application integrations, and CX reporting.

42. EVRYTHNG:Making the World a Smarter Place
40
EVRYTHNG, the Smart
Products Platform, aims to
bring to life a vision where
every physical product in our world
participates in the digital ecosystem
with its own unique web identity.
The company’s technology provides
this identity, called an Active Digital
Identity™, through intelligent software
in the cloud. It allows products to
appear as a web service API to
applications, to share data, and to drive
applications with cloud-based analytics
and machine intelligence.
As a business model, EVRYTHNG
provides a B2B enterprise platform-as-
a-service to global consumer product
manufacturers, making it possible for
these organizations to collect and
manage data about their physical
products throughout their respective
lifecycles.
EVRYTHNG is backed by private
equity, and staffed by a team of 50
people operating across offices in
London, New York, San Francisco and
Minsk. The company has worked
closely with the World Wide Web
Consortium (W3C) on the
standardization of the web of things
framework, and with GS1 on the
digitization of global product coding
standards.
Transforming Products
Through digital printing, printed
electronics, embedded computing
technologies and sensors, digital
identification can now be attached to
almost any type of physical product.
This means that the approximately four
trillion products made and sold to
consumers each year can generate data
about themselves and deliver
information and digital applications to
anyone interacting with them.
This transforms everyday objects into
powerful digital assets for the
companies that make and sell them.
Whilst product digitization offers
transformational opportunities for
businesses, it is not possible without
large scale data management. This is
the problem EVRYTHNG addresses
through their Smart Products Platform
managing billions of Active Digital
Identities™.
This identity provides perpetual access
to the web and makes use of standard
web protocols to provide APIs so
applications can work with product
data regardless of how the product is
physically connected. Data can be
collected from products scanned with a
smartphone or connected to the
internet.
EVRYTHNG’s integration with GS1,
the world’s coding standards for
physical products, means that almost
every product can be digitized,
leveraging well-established
mechanisms in the supply chain. The
pervasiveness of the web and the
standardization of web protocols
makes it possible for multiple
stakeholders to interact with the same
product identity on the web to
aggregate and share data.
Real-time analytics and machine
learning technologies within
EVRYTHNG’s platform processes
diverse sets of product data using
algorithms developed in standard
coding languages to drive diverse
supply chain and direct-to-consumer
applications.
The Innovative Leader
A computer scientist by training, Niall
Murphy is a technologist, serial
entrepreneur and angel investor. He is
also the Co-founder and CEO of
EVRYTHNG.
With 25 years of experience in
innovation and future thinking, Niall
has built pioneering businesses in
internet infrastructure, the mobile
internet and web services in Europe,
US, and Africa.
Before founding EVRYTHNG, Niall
co-founded a pan-European WiFi
network called The Cloud, which was
acquired by News Corporation’s
BSkyB in 2011. In the mid-90s he
founded one of the first internet service
providers in Africa, which was
acquired by UUnet. He also co-
founded The Digital Thinking
Network, a scenario thinking
consultancy based in Amsterdam.
Niall is a co-author of the WiFi
roaming framework adopted by the
IETF, and has co-authored a number of
patents. He serves on the UK telecoms
regulator, Ofcom’s advisory board.
Helping Consumer Brands
The world is becoming increasingly
interconnected and every possible
thing that can be connected, will be.
This offers tremendous opportunity for
value creation and new business
models.
Manufacturers can identify and track
every physical thing they make and
sell, and brands are realizing they must
embrace this digital transformation to
remain competitive. EVRYTHNG’s
digital identity and data management
platform helps consumer product
April 2018

43. We don’t want to live in
a digital world;
we want digital connectivity
to give us a better
real world.
brands compete in various ways:
Ÿ Cutting Costs: By digitizing their
physical products, clients minimize
inventory losses, improve forecast
accuracy, reduce the cost of recalls
and combat the gray market.
Ÿ Winning Customers: Physical
products become a new channel to
directly engage customers, collect
first-party data to deepen consumer
relationships, and deliver direct-to-
consumer e-commerce and digital
services.
Ÿ Owning Data: Data is of critical
value in building and maintaining
competitiveness. Data access and
ownership opens new business
models and enables collaboration
between business units, partners,
retailers and consumers. The
EVRYTHNG platform enables an
open ecosystem in which brands
own the data from their products
across multiple applications and
‘actors’ within the lifecycle.
Ÿ Ease of Deployment: For product
manufacturers, digitizing products
on a large scale is a complex
operation. EVRYTHNG’s
partnerships with the world’s
largest packaging companies allows
for the addition of digital triggers at
source to all types of products and
materials. This enables brands to
focus on the applications they want
to run to remain competitive, rather
than the operational mechanics of
digitally enabling physical products
at huge scale.
A Bright Future
EVRYTHNG plans to manage one
trillion digital consumer product
identities by the end of 2020. This
growth will be achieved by:
Ÿ Automatic provisioning of digital
identities as products made through
EVRYTHNG’s partnerships deep in
the supply chain with the world’s
largest packaging and supply chain
service providers.
Ÿ The roll-out of digital identity
integrated with the standard GS1
coding used by more than two
million product manufacturers
globally to identify their products
for point of sale.
Ÿ Optimizing the ease of use of the
EVRYTHNG platform and APIs to
enable product manufacturers,
application developers and other
service providers to easily work
with product data through
intelligent digital identities on the
web.
The digitization of products will have
profound implications for the
consumer products industry:
Ÿ Analytical intelligence brought to
the supply chain will have a large
impact on the 2.5% of global trade
estimated to be lost to
counterfeiting, the 7% of estimated
revenues lost to under- and over-
stocking in retail and 1.25% lost
entirely during transportation.
Ÿ Meanwhile, direct-to-consumer
engagement via the physical
product will help brands address
the challenges of declining loyalty,
evident in 2017 when 41% of
consumers switched companies
over a lack of trust and poor
personalization, costing businesses
$756 billion. With product data
directly accessible to consumers
through digital interfaces on the
product, information about its
origin, quality and authentication
will become readily available to
them. Brands can build stronger
direct relationships with their
customers, offering more
personalized experiences and
innovation in service delivery.
Niall Murphy
Co-founder CEO
“
41April 2018

44. FlyingBinary:
Changing the World with Data and Technology
42
From the first website in 1993,
the World Wide Web has
grown to become the largest
human information system in history,
integrated into the everyday lives of
billions of people across the planet. It
shapes how we do business, conduct
our social lives and even how we
organize politically.
A powerful combination of technical
innovation and social participation,
the Web is transforming the world in
ways that were never imagined at the
start, and continues to evolve in
inventive and unexpected ways that
will shape the future of the world.
The field of Web Science has an
ambitious agenda: to focus the
analytical power of researchers from
disciplines as diverse as mathematics,
sociology, economics, psychology,
law and computer science to
understand and explain the Web.
The CEO of FlyingBinary, Jacqui
Taylor, is committed to the vision
that Tim Berners-Lee, Founder of the
Web shared in 2009 with the newly
created community of web scientists.
She has created a web science
company with the comprehensive
ability to revolutionize workflows
across various industries through
significant data and technology
adoptions.
Precisely Tailored Public and
Private Cloud Services
FlyingBinary’s web scale services are
available as a cloud service, either via
a public cloud or as a private cloud
service. These precise solutions are
designed to meet specific client needs,
irrespective of their industry and
geographical location.
FlyingBinary co-founded a story
publishing, data journalism network.
The network is a perfect example of
its preciseness in providing public
cloud services and has over 34 million
consumers. The company also has 24
interoperable cloud services which
enable an organization, sector or
nation to leverage the IoT with a
proven ROI multiplier of between 2
and 60.
Every organization can leverage these
IoT opportunities. However, some
sectors need strategic roadmaps to
bring a focus to their route to leverage
IoT and to maximize their ROI.
The FlyingBinary data journalism
work has built an evidence base
which is developed to understand the
value of IoT. The company has
worked across many sectors,
organizations and nations. It deploys
secure and accredited technology
which is needed to deliver this IoT
value.
FlyingBinary has empowered various
sectors, organizations and nations
with its cloud services. IoT, on
average, can be utilized by 8% of an
organization. However,
FlyingBinary’s approach allows them
to magnify that to an average of 80%.
In order to support the transition to
IoT services, it has been essential to
build and upgrade FlyingBinary’s
cloud services every six months to
reflect the emerging requirements
across sectors and the world.
Industry Leading G-Cloud
Platform
In May 2017, FlyingBinary became
one of the first companies in Europe
to launch an IoT RegTech cloud
service. They architected these
services to meet the specific needs of
two key sectors - Smart Cities and
Health Services.
FlyingBinary is the first web science
company to deliver this technology
for IoT. All services are designed to
meet the needs of Europe’s Digital
Single Market. They have leveraged
legislation via the NIS Directive, and
by regulation via the General Data
Protection Regulation, to enable a
new Security and Privacy model for
European IoT services.
Creating and delivering IoT services
to meet the needs of a government
April 2018

45. “
As international web
scientists, we have built our
technology to leverage IoT to
enable societal change, with
humans at the center of this
transformation. We call this
Society 5.0.
framework is a high bar for any
company. FlyingBinary has been
accredited and certified on H.M.
Government’s cloud industry’s
leading G-Cloud framework.
FlyingBinary is one of the most
successful SME suppliers on this
framework and has been awarded all
nine G-Cloud frameworks.
In 2017, it was recognized as a
GovTech 100 one of 100 companies
credited with transforming the UK.
The sheer dedication of the Founders
of FlyingBinary has bestowed the
company with an unmatched pace.
Their seven years of hard work has
resulted in FlyingBinary winning
several global awards.
An Influential Woman Technologist
Jacqui Taylor, CEO of FlyingBinary
is one of the most influential women
technologists in the UK. She has also
been featured in the list of the 100
most powerful UK entrepreneurs.
Taylor has an aerospace engineering
background, and this played a vital
role in the inception of the company.
Taylor has also written the British
Standard which defines the changes
required for the governance of Smart
Cities in an IoT-enabled world. She is
currently working with the
international standards community to
fast track this to an international
Smart City standard. She was
recognized in the UK in 2018 as a
Smart City leader as a direct result of
her contribution to developing the
Smart City domain to embrace the
IoT.
Aiming to deliver IoT knowledge to
1 Million Entrepreneurs
FlyingBinary cloud services were
originally built to improve the UK
banking industry by leveraging new
RegTech services. Today, they have
transformed businesses across various
industries throughout the world. The
company is now focusing on the
enhancement of the security features
in IoT services. It is particularly
planning to deploy some of these
services for the European territory
and enable the next steps of the IoT,
including a GDPR-compliant AI
engine. FlyingBinary has developed
security features which can bring
enormous positive change to the IoT
arena and the company now envisions
delivering the knowledge of how to
leverage IoT to more than one million
entrepreneurs across the world.
Jacqui Taylor
CEO
43April 2018

46. How can
the Climate Change?
April 201844
Go Green

47. The relation between technology and the environment of our planet is very old. The time has come to turn everything
in the surrounding eco-friendly. IoT (Internet of Things) products can be tailored to combat with the climate change
and its consequences. Whether it is a disaster like flood or an issue like deforestation, this technology is capable to
protect us and our environment in several ways. Have you ever wondered how technology could save our natural resources?
Yes, IoT has the potential to resolve such problems as it involves animals and plants in our connected world.
IoT business owners are getting encouragement from the governments and corporates to build smart and intelligent devices
that help us Go Green. In order to keep our environment safe, the IoT makers must come up with the good ideas that satisfy
the current demands of the ecosystem. Innovative products would be incorporated for domestic as well as industrial use.
Energy Saving
IoT products are aimed to save energy using automated systems. For instance, smart lighting can sense sunlight and is able to
maintain constant lighting level. The smart home appliances implement energy management. Smart buildings use solar
energy and other renewable energy sources to minimize environmental impact.
Animal Tracking
With IoT, it is becoming easier to track rare species. Animal tracking helps scientists and conservationists to know their
location and their tendency towards migration. The micro-sensors paired with IoT enable multiple devices to connect together
for the purpose to collect, transmit, and store data. Animal tracking is also important to maintain the way our ecosystem
works.
45April 2018

48. Reduce Pollution
It is very interesting to see how IoT fight with the pollution. The real-time data is used for forecasting pollution parameters
and measuring the elements of air and water quality. The technology focuses on keeping pollution to a minimum. Air
pollution can be detected and evaluated across all the industries to ensure that they stick to the air quality policies.
Water Management
IoT devices can transform the way we manage the most precious resource—water. With the advanced water sensors, these
products make decisions and produce data analytics about the amount of water we use. It allows us to save money and to
minimize water usage for its conservation.
Smart Farming
Smart farming is shaping the future of agriculture, which impacts on the environment positively. These small devices
automate the process of farming using harvesting and irrigation. The technology can be used to choose fertilizers in
accordance with the conditions of the soil. Drones can play the crucial role in monitoring the whole cultivation.
Prevent Deforestation
Deforestation is one of the major causes of climate change. According to a study, there is a need to implant a billion trees a
year to recover, which can only be possible if an automated system is used. IoT and drones are assembled and deployed to
perform this task efficiently. It reduces manpower requirements and cost and uses agriculture techniques for planting and
maintenance.
Waste Management
When the IoT technology was introduced, it was predicted that it would increase e-waste. But this problem was mere a part of
the solution. IoT provides a great way to manage waste and recycle. The sensors installed in chips would be able to notify
consumers when it is ready to repair or recycle. They also inform the users which component can be reused so that they do
not go trash early. For the management of other wastage, IoT products can be designed to automate disposal system timely.
Natural Disaster Detection
Notably, natural disaster is a dreadful outcome of climate change. IoT products can be used to detect natural disaster at the
early stage and to minimize the damages. Earthquake and flood sensors send out the signals to the cloud-based servers
connected with the internet. In the case of detection, residents of that area get warning signals. Internet of underwater things
is used for monitoring activities of oceans and rivers.
There are hundreds of ideas to think upon and hundreds of solutions to work on. For example, traffic control reduces carbon
production by saving gasoline and food security assists in balancing the ecosystem. Undoubtedly, climate change is the
biggest challenge of our time and it is our concern to give healthier environment to the next generation. Other technologies
such as artificial intelligence can be associated with the IoT to get better insights and success in combatting with this
problem.
The connectivity among things (instead of devices only) can make our everyday life more sustainable. But, the efforts made
till yet to decelerate climate change are insufficient. The future demands a planet where all the living things get safety against
it. There is no exaggeration in saying that IoT enabled systems can make climate change turn back. IoT products make us
more organized, more sustaining, safer, and greener.
April 201846

50. KMC Controls:50 Years of Intuitive Innovation
48
For nearly 50 years, KMC
Controls has helped facilities
achieve higher levels of energy
efficiency and indoor environment
quality by automating building control
systems. Located in New Paris,
Indiana, the company is an
independent American manufacturer of
building automation solutions which
works with system integrators, system
distributors, and OEM partners.
KMC delivers embedded intelligence
and optimized control for everything
from secure hardware devices to smart
and connected software. KMC has
teamed up with leading technology
providers to deliver innovative and
intuitive solutions that help its
customers increase operating
efficiency, optimize energy usage,
maximize comfort, and improve safety.
Uniting Building Systems across
Networks, Protocols and Locations
KMC Commander is an IoT solution
which began as a vision to unite
building systems across networks,
protocols, and locations on a single,
web-based mobile platform.
Committed to making the solution
truly open, affordably scalable and as
secure as possible, KMC set out with
tech leaders Intel and Dell to promote
IoT and prove that collaboration is the
only way to be successful when
approaching this new connected
concept.
After KMC worked with Dell on what
to include in an IoT gateway, the 3000
and 5000 series Edge Gateways, with
Intel inside, were born. KMC itself
developed the cloud platform that
would drive the solution and finally
make IoT a real possibility.
Leading from the Front
Richard Newberry is the CEO of
KMC Controls. Richard was formerly
the President of the company and has
led its corporate development, new
product innovation, and competitive
strategy since 2014.
With more than 30 years of executive
and general management experience in
the energy, oil and gas, technology,
manufacturing, and building
automation segments, he embraces a
‘total solution’ view to guiding
innovation and forging strategic
partnerships with industry-leading
technology firms.
Richard currently leads KMC’s
collaboration with Silicon Valley tech
giants aimed at developing a
revolutionary solution for connecting
building automation systems to IoT.
Innovative and Intuitive Solutions
from Responsible People
The KMC advantage can be found in
the company’s mission statement:
Innovative and intuitive solutions from
responsible and supportive people.
The organization develops products
that are completely customer-focused
using state-of-the-art technology. KMC
interacts closely with its clients at the
development stage and this helps it
understand their needs, and then design
solutions that are easy to purchase,
install and use. However, their
customer commitment doesn’t end
here; KMC products are backed by a
knowledgeable support team that
ensures their successful
implementation and use.
April 2018

51. “
We provide innovative,
easy-to-use building
automation and
technology solutions
backed by dedicated and
passionate employees.
When KMC Controls was first
established, it specialized in pneumatic
HVAC controls for the OEM market.
Over time, the company became an
industry visionary, looking for voids in
product and service delivery, and
developing and building on new
technologies to fill these needs.
This led to the expansion of the KMC
line, with the addition of products like
digital controls in the 1980s and
configuration software in the 1990s.
There are always struggles along the
way, but one of the biggest is
swimming against the tide of
complacency. In an industry that is
historically slow to adopt new
technology, demonstrating and
convincing others of the coming digital
transformation was initially a
challenge.
While there is still work to be done, the
conversation has undeniably changed
from persuasion to demonstration, and
KMC’s leadership finds the potential
incredibly exciting.
Meeting the Needs of the Hour, and
of the Future
Building systems have grown more
unwieldy and disparate, while also
growing smarter and more technically
advanced. KMC Commander brings
them all together.
CIOs and IT directors are increasingly
being made responsible for these
systems, and their expectations of IT
capabilities are often higher than what
is possible. KMC Commander makes
IT integrations possible, a move which
allows IT departments to be more
comfortable with taking OT systems
under their wing. Whether it’s the
built-in security at the physical and
cloud layers or the cellular capable
gateway, IT and OT professionals alike
see huge potential for their clients here.
KMC Controls’ focus has historically
been the OT channel of Systems
Integrators and OEM customers,
primarily focused on HVAC solutions.
However, it expects to see enormous
growth in a number of other channels
in the near future, and plans to leverage
them, too.
The organization also expects the
market for IT managed service
providers and CIO/IT Directors for
midsized enterprises to grow
dramatically, easily doubling current
customer and revenue projections.
KMC Controls is thrilled with what the
future holds, and is excited to
experience this growth with customers
and partners alike.
Richard Newberry
CEO
49April 2018

52. Mnubo:Creating Business Value from
Data Using Unprecedented IoT Insights
50
With more devices than ever
connected to the internet,
and to each other, the
world of networking today has
progressed far beyond traditional
human-to-machine communications.
Everyday consumer objects are being
turned into communication end points
in this well-connected world to create
what is commonly referred to as the
‘Internet of Things’ (IoT).
Organizations are buying into the IoT,
but then struggle to evaluate the value
and priority of the range of products
and services available. Most traditional
manufacturers do not have the
connectivity and data expertise
required to quickly and successfully
implement a ready-for-market IoT-
connected product.
Mnubo, established in 2012, offers a
SaaS solution to product manufacturers
so that they can collate, organize and
analyze data. Mnubo’s SaaS products
benefits customers in the consumer,
enterprise and industrial verticals.
The Steadfast Leader
Frederic Bastien, CEO of Mnubo, is a
business leader with extensive
entrepreneurial experience who is
passionate about new technologies and
innovation. His successful track-record
spans the entire mobile internet space,
both with startups as well as large
corporations.
Throughout his career, Fred has been
recognized for his vision, leadership
and passion for building extraordinary
products and teams. He has played a
key role in several Quebec startups.
Prior to Mnubo, he was the VP of
Products at Blueslice Networks.
Fred is well-regarded within his team,
and in the industry, as a humble leader
with a keen sense for innovation and
value creation. He thrives on
developing high-quality solutions and
delivering top-notch customer
satisfaction.
Under Fred’s leadership, Mnubo is on
track to becoming the strategic catalyst
and truly harvesting the IoT to
maximize its advantages in this era of
connected objects.
Mnubo’s Foundation Story
Fred demonstrates resilience and
perseverance in the face of challenges,
and is always looking out for the
‘greater good’. The founding of Mnubo
is the perfect example to illustrate this:
A few years after he sold his previous
start-up, the U.S. parent company that
had acquired it decided to close
operations in Montreal to reduce costs.
Despite being offered a lucrative
position at the American headquarters,
Fred quit the parent company and
immediately started work on building
Mnubo from the ground-up.
Within 8 months, he built a successful
business plan, re-hired the entire staff
from his previous company, and struck
a multi-million dollar professional
services contract with the parent
company. Today, Mnubo is one of the
most successful startups in Canada
despite being founded only in 2012.
Fred’s Distinctive Strategies for
Success
Today, many of the most popular
devices like connected fridges, smart
irrigation management controllers, and
smart home hubs use technology built
on Fred’s vision and foresight.
While other businessmen might shy
away from uncertainty, Fred has the
acumen to differentiate opportunity
from hype and is able create value in a
rarely-understood space by envisioning
the potential in its future.
He is also unique in that he is a
visionary and yet works hard to build
team consensus, a rare but valuable
trait for tech startups. Fred takes
calculated risks. He sensed the
immense opportunity in the space of
Big Data and IoT when the market was
still in its infancy, and created a
business on the confluence of both of
these, now, big technology trends.
Under Fred’s leadership, Mnubo has
overcome many challenges to become
one of the leading IoT Analytics
April 2018

53. We are spearheading the transformation
of the IoT landscape by enabling a data-
driven versus a connectivity-driven
business model. Companies must focus on
business outcomes through IoT insights in
order to stand-out in a crowded and
confusing market.
solutions available on the market
today. Fred has created a culture where
enthusiasts can use data to challenge
the status quo and disrupt industries
across the globe.
Mnubo’s Range of Services
Mnubo’s SmartObjects SaaS solution
was designed with the manufacturer in
mind. It equips product manufacturers
and service providers with insights on
product usage and performance,
customer engagement, operational
efficiencies, and much more.
By collecting and presenting sensor
data in real-time, it allows
manufacturers and service providers to
uncover existing problems and
circumvent future ones, and also
enables condition-based monitoring,
predictive maintenance and proactive
servicing.
Mnubo’s technology and services have
value-adding implications for
manufacturers – it can accelerate their
time-to-market while lowering CAPEX
and OPEX spending by over 40%, and
boost their upsell revenues through
trends, insights and intelligence from
their IoT data.
Available as a turnkey, end-to-end
analytics solution, Mnubo allows
manufacturers to focus on what they do
best - build better products!
Unique Approach to Attract Clients
Mnubo’s services allow its clients to
make swift, strategic decisions using
real-time and predictive data analytics
from their IoT network. They improve
asset productivity and reduce
operational inefficiencies by utilizing
meaningful and relevant analytics
statistics across connected objects.
In addition, Mnubo’s business logic
flexibility facilitates highly customized
analytics. Its cloud-based, highly-
scalable and distributed architecture
supports the increasing volume,
velocity and variety of IoT sensor data
from connected devices.
With Mnubo’s turnkey IoT analytics
services, product manufacturers
accelerate their time-to-insight. This
allows manufacturers and other players
to make faster and better decisions on
how they should build a product and
improve overall service efficiency,
thereby completing the feedback loop.
Future Roadmap
The IoT is a highly fragmented
industry; there is no ‘one-man shop’
providing a complete IoT solution from
connectivity to data insights. Mnubo’s
unique data expertise put it in a
position to capitalize on the vast
amount of sensor data being generated
from the rapidly-increasing number of
connected assets.
By leveraging their strategic partner
network, investors and existing
customers, Mnubo will penetrate new
markets and grow their customer base.
Its history of strong customer-use cases
provides Mnubo with the credibility it
needs to expand into new markets, but
it also gives them with the foresight to
build more customer-centric features.
“ Frederic Bastien
CEO
51April 2018

54. What DrivesCustomer
Experience
Lindsey LeBlanc
VP of Strategy
Cloud Automation Solutions
April 201852
Mentor’s Viewpoint