The document presents insights from the NFC Payment & Beyond conference held in June 2016, featuring various experts discussing the state of NFC technology and mobile payments. Key discussions included the low adoption of NFC payments primarily due to limited merchant acceptance, but also noted the potential growth driven by Apple Pay's increasing merchant adoption. The document highlights the importance of training and innovation in the NFC ecosystem through initiatives like the NFC Bootcamp and AccelerateNFC.

1. NFC PAYMENT & BEYOND
PRESENTATIONS
June 15 – 16, 2016
Dallas, TX, USA

2. VISION TO REALITY:
NFC BEYOND PAYMENT
Moderator: Robert Sabella, NFC Bootcamp, author of NFC for Dummies
Panelist: Chris Tweedt, Parks Associates
Panelist: Nitesh Patel, Strategy Analytics
Panelist: Jayden Khakurel, Red Solution

3. About Robert P. Sabella
Robert Sabella brings more than 20 years of legal and entrepreneurial experience to NFC Bootcamp
and is considered one of the most innovative leaders in developing and bringing new technologies
to market. Mr. Sabella is an entrepreneur, investor, inventor, innovator and author. He started
several companies, invested in a few more and invented a few products along the way with two
current patent-pending applications. He authored two books, RFID+ Cram Exam and NFC for
Dummies™. He is passionate about start-ups, both as an entrepreneur and an investor. Mr. Sabella’s
focus is on all things related to mobile proximity, specifically RFID, NFC, BLE and mobile apps.
Mr. Sabella created and co-founded the proximity ID technology focused accelerator program,
AccelerateNFC, as well as co-organized the global hackathon series TrackHack™: The Proximity ID
Hackathon. He continues to train people and organizations around the world on proximity
technologies and the solutions they enable through the NFC Bootcamps.
Mr. Sabella earned a bachelor’s and a master’s degree in philosophy and a Juris Doctor from Boston
College and is a member of the New York and Massachusetts bar.

4. NFC Bootcamp™ is a training
program that focuses on
leveraging near field
communication to drive brand
awareness and enhance
customer experience.
Attendees learn best practices
for using NFC in real-world
scenarios — presented by
people actually creating and
implementing solutions.
Includes hands-on demos and
training on how to build an NFC
campaign, presented by local
and international NFC experts.
Building the industry, one tap at a time
Accelerating the best in near
field communication,
AccelerateNFC™ is a mentor
driven, mentor funded idea
incubator/ success accelerator
focused exclusively on
proximity ID technology
companies including NFC, RFID
and BLE.
AccelerateNFC™ focuses on
near field communication
companies, matching the
highest caliber talent, resources
and funding with those
companies who are ready to
take their ideas and products to
the next level.

5. Chris Tweedt
Research Analyst
Mobile Products
Industry and consumer research focused on all segments that are
digital or provide connectivity within the home
• Over 25 years of experience in providing consulting services (Fortune 500 to startups)
• Analysis and consulting by industry experts in Digital Living and the Connected Home
• Turnkey project management
Services
• Quantitative Surveys
• Focus Groups
• Interviews
• Market Sizing and Forecast Modeling
• Market Assessment
• Strategy Analysis
• Presentations, Workshops
• Whitepapers
Apple | AT&T | Cisco | Comcast | HP | IBM | Intel | Microsoft | Motorola | Phillips | Samsung | Verizon

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
PayPal Retail store-branded
payment apps, like the
Starbucks app
Google Wallet/Android
Pay
Apple Pay Other mobile payment
apps
Smartphone Users
(n=3,892, ±1.57%)
Those who use mobile
payment apps
(n=1,009, ±3.09%)
%IndicatingUseofSpecified
App
Types of Mobile Payment Apps Used: Adoption among General
Smartphone Users and Mobile Payment App Users (Q3/15)
The top 2 are not NFC
solutions
• Low NFC payment
adoption due to low
merchant acceptance
NFC solutions likely to rise
• Apple Pay is gaining
merchant adoption
• Expect Apple Pay to
advertise to consumers
after sufficient merchant
adoption
• Growth likely once Apple
advertises Apple Pay to
consumers

7. STRATEGY ANALYTICS – DELIVERS INTEGRATED
PERSPECTIVES ON THE DIGITAL CONSUMER
6/23/2016 Strategy Analytics, Inc. 7
Integrated, Global
Perspective on Digital
Consumers
Insights, Information, and Forecasts
on Companies, Brands, Products, and
Technologies Competing for the
Consumer
Intelligence on Consumer Activities,
Behavioral Patterns, and Usage
Profiles through Big Data Analytics
Market Intelligence on Buyer
Behaviors, Consumer Attitudes,
Brand Preferences, and Emerging
Behaviors
Design Guidance and Competitive
Intelligence on User Experiences and
Opportunities for Innovation

8. NFC RESEARCH AT STRATEGY ANALYTICS
June 23, 2016 Copyright© Strategy Analytics, Inc. 8
• Consumer technology preference
• NFC Handset forecasts
• NFC penetration by price tier
• Mobile payment forecasts
NFC Preferred Over Competing Technologies

9. In Brief
Jayden Khakurel
- strong background in mobile and wearable technologies.
- M.Sc. in Computer Science and
- MBA (International Business Management).
- Currently doing PhD in Computer Science.
(User Interface and Usability: Wearable Technologies)
Awards
- Top30 Innovators, Silicon Valley Entrepreneurship Society Forum (SVIEF)
2014, San Jose, California
- Best Mobile Commerce application- 4G world, Chicago, USA.
Projects
- European Union Funded Research Project: Single European Mobile
Service Area “SEMOSA”, AAL
RSF
Confidential.. Don’t distribute without permissions

10. In Brief
Red Solution Finland
- est. 2008, Finland
Business Field (NFC), Mobile Applications
- Consulting
- Applications and solutions provider
- Outsourcing
What we have provided so far?
- Mobile Wallet (NFC based and Non-NFC)
- Smart Map (First NFC enabled map)
- NFC Event Management
- Loyalty Solutions
- mobile point of sale using Iphone (ICarte) and add on.. ….more…
RSF
Confidential.. Don’t distribute without permissions
In Brief

11. CASHLESS ON THE
CATWALK
Richard Grundy, Flomio

12. Cashless on the Catwalk
Reinventing the Buy Experience

13. BUILT IN 100 DAYS
VIP
VISA
2in
Model
VIP
P
O
S
50ft
Associate?
Attach
AssetReader
iPad
Association Experience
2

14. 3

15. 4

16. 5

17. Expected: -30.55dB Actual: -2.02dB
6

18. SIDE FRONT
20mm
100mm
LED Ring
Lock Union
Large Scan Surface
Uses 4 AAA Batteries
INSIDE
LED OFF LED ON
35mm
44.5mm
15mm
LED OFF LED ON
Snap Union
Pin size and weight
Uses 2 stacked CR2032 Batteries
NFC antenna
SIDE FRONT
20mm
100mm
LED Ring
Lock Union
Large Scan Surface
Uses 4 AAA Batteries
INSIDE
LED OFF LED ON
35mm
44.5mm
15mm
LED OFF LED ON
Snap Union
Pin size and weight
Uses 2 stacked CR2032 Batteries
NFC antenna
7

19. 8

20. 51.96
3.50
8
125.10
91.71
105.24
123.81
70.99
D
B
E
C
UNLESS OTHERWISE SPECIFIED:
DIMENSIONS ARE IN MILLIMETERS
FINISH: DEBURR AND
BREAK SHARP
DO NOT SCALE DRAWING REVISION
51.96
3.50
8
125.10
91.71
B
E
D
C
UNLESS OTHERWISE SPEC
DIMENSIONS ARE IN MIL
SURFACE FINISH:
TOLERANCES:
LINEAR:
ANGULAR:
NAME9

21. 10

22. 11

23. PHOTO
GUEST
STAIRS
LINE UP
C D
A F
B
E
TRUSS
1.22m
13.70m
3.05 m
1.22m
2.44m50ft
12

24. 13

25. 14

26. Over 150 pieces of coverage
250 million opportunities to see
Across broadcast, online & social media
15

27. Our Vision
• Shopping should be as easy as shoplifting™
• Convenience and security at right size
• Empower DIY types, lower barriers to entry
16

28. Why NFC?
• Near field passive is best for wearables
• Ubiquity achievable with portable readers
• Economies of scale already in place
17

29. Challenges
• Educating the market
• Consistent user experience
• Reducing time to innovation
18

30. We ♥ Proximity ID
Flomio has been helping enterprises and developers
integrate proximity ID for over 5 years.
๏ Graduated and closed $500k+ seed funding (2012)
๏ Successful : first NFC reader for iOS (2012)
๏ Large enterprise deployments with and (2015)
๏ Community of over 1800, active forum+hackathon
19

31. 20

32. 21