The document outlines the process of problem identification in 3 steps: 1) discussing the problem with decision makers and experts and analyzing secondary data to understand the context before defining the problem, 2) defining whether it is a management decision problem or marketing research problem, and 3) designing the research approach by specifying objectives, models, questions, hypotheses and information needed to solve the problem.

2. My presentation Topic: Process of Problem Identification
Name: Md. Shafin Islam
ID: 141-11-139

3. The Problem Definition Process

4. Before found a problem:
1. Discussion with Decision Maker
2. Interviews with Experts
3. Secondary Data Analysis
4. Qualitative Research

5. Environmental Context of the Problem

6. Step 1: Problem Definition
Management Decision Problem
Marketing Research Problem
Management Decision Problem: The problem confronting the decision
maker . It ask what the decision maker need to do.
Marketing Research Problem: A problem that entails determining
what information is needed and how it can be obtained in the most
feasible way.

7. Step 2: Approach to the Problem
• Objective/Theoretical Foundations
• Analytical Model: Verbal, Graphical, Mathematical
• Research Questions
• Hypotheses
• Specification of Information Needed

8. Step 3: Research Design
It specifies the details of the procedures necessary for obtaining the
information needed to Structure and solve marketing research
problem.