A Detailed presentation on the marketing research problem and developing an approach with reference to marketing research ( Master of Business Administration)
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
This document provides an overview of marketing research. It defines marketing research and describes its typical applications like research on consumers, products, pricing, advertising, and more. The document also discusses why marketing research is necessary for companies and outlines the different phases of a marketing research process from defining the problem to collecting data, analyzing it, and reaching conclusions. Finally, it covers some limitations of marketing research like its time-consuming nature and inability to predict accurately.
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Marketing control is the process of assessing marketing activities and programs and making necessary adjustments. It includes annual plan control, profitability control, efficiency control, and strategic control. Strategic control is exercised by top management and consists of marketing effectiveness reviews and marketing audits to review objectives, strategies, and programs. A marketing audit is a comprehensive, systematic, and independent examination of a company's marketing environment, objectives, strategies, and activities to identify problems and opportunities for improved performance.
This document provides an introduction to marketing management. It defines marketing management according to several sources as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of goods and services. The objectives of marketing management are outlined as creating new customers, satisfying customer needs, enhancing business profitability, and raising living standards. The key steps in the marketing management process are then described.
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, industry, careers, and ethics considerations.
THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management
This document provides an introduction and overview of key marketing concepts including needs, wants and demands, products, exchange and transactions, markets, and different marketing concepts such as production, product, selling, marketing, and societal concepts. It also discusses the importance of marketing and analyzing the internal and external marketing environment, including factors such as economic, demographic, social/cultural, political/legal, and technological environments. Finally, it compares the differences between selling and marketing orientations.
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
This document provides an overview of marketing research. It defines marketing research and describes its typical applications like research on consumers, products, pricing, advertising, and more. The document also discusses why marketing research is necessary for companies and outlines the different phases of a marketing research process from defining the problem to collecting data, analyzing it, and reaching conclusions. Finally, it covers some limitations of marketing research like its time-consuming nature and inability to predict accurately.
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Marketing control is the process of assessing marketing activities and programs and making necessary adjustments. It includes annual plan control, profitability control, efficiency control, and strategic control. Strategic control is exercised by top management and consists of marketing effectiveness reviews and marketing audits to review objectives, strategies, and programs. A marketing audit is a comprehensive, systematic, and independent examination of a company's marketing environment, objectives, strategies, and activities to identify problems and opportunities for improved performance.
This document provides an introduction to marketing management. It defines marketing management according to several sources as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of goods and services. The objectives of marketing management are outlined as creating new customers, satisfying customer needs, enhancing business profitability, and raising living standards. The key steps in the marketing management process are then described.
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, industry, careers, and ethics considerations.
THE PPT CONSIST OF A BRIEF DESCRIPTION ABOUT ALL THE ASPECT OF MARKET AND MARKETING helpfull for MBA students to know about a quick over view about marketing management
This document provides an introduction and overview of key marketing concepts including needs, wants and demands, products, exchange and transactions, markets, and different marketing concepts such as production, product, selling, marketing, and societal concepts. It also discusses the importance of marketing and analyzing the internal and external marketing environment, including factors such as economic, demographic, social/cultural, political/legal, and technological environments. Finally, it compares the differences between selling and marketing orientations.
Personal selling involves face-to-face communication between a seller and buyer with the goal of making a sale. It is one of the oldest forms of promotion. The personal selling process typically involves prospecting, pre-approach planning, the approach, presentation, handling objections, closing the sale, and follow-up. It is most useful for small businesses, concentrated markets, complex products, and those requiring demonstrations. Benefits include customized messaging, feedback, and building long-term relationships, though it also has higher costs than other promotional methods.
This document provides an overview of market segmentation strategies and cases. It defines market segmentation as dividing the market into homogeneous subgroups with similar characteristics or responses. The key points covered include:
- The basis, objectives, characteristics, and process of market segmentation.
- Examples of market segments in India and segmentation strategies based on behavior, demographics, psychographics, and geography.
- The strategic marketing planning process and advantages of segmentation like efficient use of resources and understanding customer needs.
- A case example of segmentation in healthcare and details on specific companies like Nirma, HUL, and Godrej.
Marketing research involves the systematic collection, analysis, and reporting of data to help companies solve marketing problems and make better business decisions. It is a multi-step process that includes establishing research objectives, designing the research, collecting and analyzing data, and reporting findings. The goal is to gather accurate and up-to-date information to help with marketing effectively in areas like product development, pricing, advertising, and distribution in response to changes in customer needs and the business environment.
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
The document discusses various marketing strategies and planning tools including the value chain, core business processes, core competencies, holistic marketing, marketing plans, corporate planning activities, strategic business units, and business unit strategic planning. It provides examples of mission statements and describes dimensions that define a business, product orientation vs market orientation, characteristics of strategic business units, assessing growth opportunities using Ansoff's matrix, conducting a SWOT analysis, market opportunity analysis, goal formulation, Porter's generic strategies, strategic alliances, typical marketing plan contents, and criteria for evaluating a marketing plan.
This document discusses the evolution and meaning of sales management. It describes four periods in the evolution: pre-industrial revolution, production oriented, sales oriented, and customer oriented. It then defines sales management as planning, directing, and controlling personal selling activities according to the American Marketing Association. The document outlines the nature and importance of sales management, including setting goals, planning sales programs, implementing programs, and controlling/evaluating results. It concludes by stating the three main objectives of sales management are sales volume, contribution to profits, and continuous growth.
The document discusses the history, scope, types, applications, benefits and limitations of marketing research. It provides examples of early companies that conducted marketing research as well as case studies. It also outlines the role of marketing research in managerial decision making and characteristics of good marketing research professionals.
This document discusses the evolution of sales management over time and key concepts in sales management. It covers:
1) Five eras of sales management: the simple trade era, production era, sales era, marketing department era, and marketing organization era.
2) The definition of sales management as planning, directing, and controlling personnel selling activities as well as broader marketing activities.
3) The objectives of sales management as achieving sales volume targets, contributing to profits, and continuous growth.
4) Emerging trends in sales management like the need for a global presence, innovative technologies, better customer relationship management, diversity, team-based selling, multi-channel operations, addressing ethical/social issues, and professional
Training, Motivating, Compensating, and Leading the SalesforceSameer Chandrakar
This document discusses key aspects of training, motivating, compensating, and leading a salesforce. It covers sales training processes including assessing needs, designing programs, and evaluation. It also discusses theories and tools for motivating salespeople, such as Maslow's hierarchy and compensation plans. Regarding leadership, it outlines styles like transformational and transactional, as well as skills needed. Finally, it addresses supervising salespeople using direct and indirect methods.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
The document discusses distribution channel management. It defines key terms like distribution channel, intermediaries, direct and indirect selling. It describes different types of distribution channels like intensive, selective and exclusive distribution. It also discusses various channel partners like wholesalers, distributors and retailers; and their roles and functions. Factors affecting the choice of distribution strategy are also highlighted.
Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.
The document discusses various definitions of business and provides an overview of promotion mix and the steps involved in developing a promotion mix strategy. It then outlines the key elements of a promotion mix, including sales promotion techniques for consumers and trade/middlemen. Consumer promotion techniques discussed include samples, coupons, contests, premiums, cash refunds and more. Trade promotion techniques include discounts, allowances, trade shows, free goods and cash rebates. Sales force promotions can include sales contests, training manuals, meetings and product demonstrations. The conclusion emphasizes that both consumer and trade promotions are important tools to increase sales.
This document discusses various aspects of marketing control including definitions, objectives, types of controls, and analysis. Marketing control involves monitoring marketing plans and adjusting as needed. It defines control as monitoring actual vs desired results. Key types of control discussed are annual plan control, profitability control, efficiency control, and strategic control. Specific analysis covered include sales, market share, expenses, financials, and customer attitude tracking.
The document discusses the components and functions of a marketing information system. It defines a marketing information system as consisting of people, equipment, and procedures to gather, analyze, and distribute market data to aid in decision making. The key components are an internal records system to track customer and sales data, a marketing intelligence system to monitor the external environment, a marketing decision support system to interpret and apply findings, and conducting marketing research.
Evaluation and control of marketing effortzailunnito
This document outlines methods for evaluating and controlling marketing efforts, including setting goals, measuring performance, diagnosing issues, and taking corrective actions. It discusses annual plan control, profitability control, efficiency control, and strategic control as the main methods. Key techniques mentioned include competitor analysis, customer analysis, testing research, customer feedback, and cost analysis. The document also defines marketing evaluation and lists ways to evaluate marketing efforts such as ROI, sales numbers, customer response, expansion, partner response, salespeople feedback, and competitor response.
This document provides a summary of marketing research and its various applications. It begins with definitions of marketing research as the process of gathering data on goods and services to determine customer needs. It then discusses how marketing research is essential for business success by guiding strategic decisions. The document further explores the classification, roles, and characteristics of marketing research, including how it helps with problem identification and solving. It also compares marketing research to other forms of business research.
Defining the Problem and Determining Research Objectives Rohit Kumar
1) The document discusses the differences between marketing managers and researchers and how they have different roles and backgrounds.
2) It provides guidance on how researchers should help define the marketing manager's problem by asking questions about symptoms, situations, causes, solutions, and assumptions.
3) Researchers are advised to determine when marketing research is warranted, such as when it can clarify problems or investigate changes that impact products.
Personal selling involves face-to-face communication between a seller and buyer with the goal of making a sale. It is one of the oldest forms of promotion. The personal selling process typically involves prospecting, pre-approach planning, the approach, presentation, handling objections, closing the sale, and follow-up. It is most useful for small businesses, concentrated markets, complex products, and those requiring demonstrations. Benefits include customized messaging, feedback, and building long-term relationships, though it also has higher costs than other promotional methods.
This document provides an overview of market segmentation strategies and cases. It defines market segmentation as dividing the market into homogeneous subgroups with similar characteristics or responses. The key points covered include:
- The basis, objectives, characteristics, and process of market segmentation.
- Examples of market segments in India and segmentation strategies based on behavior, demographics, psychographics, and geography.
- The strategic marketing planning process and advantages of segmentation like efficient use of resources and understanding customer needs.
- A case example of segmentation in healthcare and details on specific companies like Nirma, HUL, and Godrej.
Marketing research involves the systematic collection, analysis, and reporting of data to help companies solve marketing problems and make better business decisions. It is a multi-step process that includes establishing research objectives, designing the research, collecting and analyzing data, and reporting findings. The goal is to gather accurate and up-to-date information to help with marketing effectively in areas like product development, pricing, advertising, and distribution in response to changes in customer needs and the business environment.
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
The document discusses various marketing strategies and planning tools including the value chain, core business processes, core competencies, holistic marketing, marketing plans, corporate planning activities, strategic business units, and business unit strategic planning. It provides examples of mission statements and describes dimensions that define a business, product orientation vs market orientation, characteristics of strategic business units, assessing growth opportunities using Ansoff's matrix, conducting a SWOT analysis, market opportunity analysis, goal formulation, Porter's generic strategies, strategic alliances, typical marketing plan contents, and criteria for evaluating a marketing plan.
This document discusses the evolution and meaning of sales management. It describes four periods in the evolution: pre-industrial revolution, production oriented, sales oriented, and customer oriented. It then defines sales management as planning, directing, and controlling personal selling activities according to the American Marketing Association. The document outlines the nature and importance of sales management, including setting goals, planning sales programs, implementing programs, and controlling/evaluating results. It concludes by stating the three main objectives of sales management are sales volume, contribution to profits, and continuous growth.
The document discusses the history, scope, types, applications, benefits and limitations of marketing research. It provides examples of early companies that conducted marketing research as well as case studies. It also outlines the role of marketing research in managerial decision making and characteristics of good marketing research professionals.
This document discusses the evolution of sales management over time and key concepts in sales management. It covers:
1) Five eras of sales management: the simple trade era, production era, sales era, marketing department era, and marketing organization era.
2) The definition of sales management as planning, directing, and controlling personnel selling activities as well as broader marketing activities.
3) The objectives of sales management as achieving sales volume targets, contributing to profits, and continuous growth.
4) Emerging trends in sales management like the need for a global presence, innovative technologies, better customer relationship management, diversity, team-based selling, multi-channel operations, addressing ethical/social issues, and professional
Training, Motivating, Compensating, and Leading the SalesforceSameer Chandrakar
This document discusses key aspects of training, motivating, compensating, and leading a salesforce. It covers sales training processes including assessing needs, designing programs, and evaluation. It also discusses theories and tools for motivating salespeople, such as Maslow's hierarchy and compensation plans. Regarding leadership, it outlines styles like transformational and transactional, as well as skills needed. Finally, it addresses supervising salespeople using direct and indirect methods.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
The document discusses distribution channel management. It defines key terms like distribution channel, intermediaries, direct and indirect selling. It describes different types of distribution channels like intensive, selective and exclusive distribution. It also discusses various channel partners like wholesalers, distributors and retailers; and their roles and functions. Factors affecting the choice of distribution strategy are also highlighted.
Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.
The document discusses various definitions of business and provides an overview of promotion mix and the steps involved in developing a promotion mix strategy. It then outlines the key elements of a promotion mix, including sales promotion techniques for consumers and trade/middlemen. Consumer promotion techniques discussed include samples, coupons, contests, premiums, cash refunds and more. Trade promotion techniques include discounts, allowances, trade shows, free goods and cash rebates. Sales force promotions can include sales contests, training manuals, meetings and product demonstrations. The conclusion emphasizes that both consumer and trade promotions are important tools to increase sales.
This document discusses various aspects of marketing control including definitions, objectives, types of controls, and analysis. Marketing control involves monitoring marketing plans and adjusting as needed. It defines control as monitoring actual vs desired results. Key types of control discussed are annual plan control, profitability control, efficiency control, and strategic control. Specific analysis covered include sales, market share, expenses, financials, and customer attitude tracking.
The document discusses the components and functions of a marketing information system. It defines a marketing information system as consisting of people, equipment, and procedures to gather, analyze, and distribute market data to aid in decision making. The key components are an internal records system to track customer and sales data, a marketing intelligence system to monitor the external environment, a marketing decision support system to interpret and apply findings, and conducting marketing research.
Evaluation and control of marketing effortzailunnito
This document outlines methods for evaluating and controlling marketing efforts, including setting goals, measuring performance, diagnosing issues, and taking corrective actions. It discusses annual plan control, profitability control, efficiency control, and strategic control as the main methods. Key techniques mentioned include competitor analysis, customer analysis, testing research, customer feedback, and cost analysis. The document also defines marketing evaluation and lists ways to evaluate marketing efforts such as ROI, sales numbers, customer response, expansion, partner response, salespeople feedback, and competitor response.
This document provides a summary of marketing research and its various applications. It begins with definitions of marketing research as the process of gathering data on goods and services to determine customer needs. It then discusses how marketing research is essential for business success by guiding strategic decisions. The document further explores the classification, roles, and characteristics of marketing research, including how it helps with problem identification and solving. It also compares marketing research to other forms of business research.
Defining the Problem and Determining Research Objectives Rohit Kumar
1) The document discusses the differences between marketing managers and researchers and how they have different roles and backgrounds.
2) It provides guidance on how researchers should help define the marketing manager's problem by asking questions about symptoms, situations, causes, solutions, and assumptions.
3) Researchers are advised to determine when marketing research is warranted, such as when it can clarify problems or investigate changes that impact products.
Marketing research is defined as the systematic gathering and analysis of data related to problems in marketing goods and services. It acts as a tool for accurate decision making and solving marketing problems rationally. Marketing research involves systematically collecting and analyzing data to improve decision making and control in marketing. It has the goal of understanding consumers and the market. The results of marketing research can help with planning marketing strategies, making quick decisions, solving marketing problems, minimizing costs, and identifying new opportunities.
Research Method vs Research Methodology, Identify the main focus on marketing research, Classification of Research, Purpose of Research, Career opportunities which are available for the students, Types of research design, Ethical consideration during the conduct of marketing research, Steps of Research process, Identify the research problem and practical importance of marketing research, Differentiate context of the research and identify the managerial problem, Identify Marketing research problem, Differentiate between managerial problem and marketing problem.
This document provides an introduction to marketing research. It defines marketing research as collecting, organizing, analyzing, and communicating information to make informed marketing decisions. The document outlines the types of marketing research including market, product, price, distribution, sales promotion, consumer, and competitor research. It also describes the marketing research process and classifications including problem identification and problem solving research. Finally, it discusses the role, suppliers, need, and purpose of marketing research.
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACHShashank Kapoor
This document provides an overview of Delphi Research Services Pvt Ltd, a market research and strategic consulting firm based in India. It discusses Delphi's areas of specialization in industrial, business-to-business, social and development research, and specialized consumer research for the services sector. It notes Delphi was established in 1991 and has expertise in research for Indian and international clients. It also briefly outlines Delphi's infrastructure, headquartered in Bangalore with field offices in other major cities, and lists some of its major clients across various industries.
This document provides an introduction to marketing research. It defines marketing research as the process of providing management with relevant, accurate and reliable information. The three main sources of information for marketing managers are internal company data, marketing intelligence from external sources, and market research. Market research is necessary when information is needed to support marketing strategy but is not available from internal sources or market intelligence. The introduction explains how marketing research helps marketing managers make strategic and tactical decisions by providing information about controllable and uncontrollable factors in the market environment, as well as insights into consumers. This helps reduce uncertainty and allows for more effective decision making.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
This document summarizes the marketing research process and the role of marketing research in decision making. It outlines the key stages of the marketing research process: determining the research purpose and questions, developing a research plan including data collection methods, performing the research, analyzing the data, and preparing a research report. It also discusses limitations of marketing research and how marketing information systems can help support marketing decisions.
Marketing Research & Analytics
Definition
Importance
Purpose
limitations
Applications of MR
Types of research
Scope of MR
Benefits of MR
MR is a Management tool
Marketing Intelligence (MI)
Importance of MI
Need for MI
Types of MI
Difference between MI and MR
Conjoint analysis in marketing
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
A marketing assignment help research is primarily a systematic process of obtaining, documenting, and analyzing qualitative and quantitative data regarding topics pertaining to the marketing of goods and services. The objective is to figure out and evaluate how different aspects of the marketing mix affect customer behavior. This include defining the data needed to solve these challenges, as well as developing the data gathering technique, organizing, and implementing the data collection process.
This document summarizes a book on marketing multiple choice questions by Maxwell Ranasinghe. The book contains 580 frequently asked marketing MCQs answered. It was written to help students pass exams by analyzing over 1600 questions from various universities and finding 580 that are frequently asked. The MCQs are organized into 12 chapters covering standard marketing topics. The document provides 20 sample MCQs from the strategic marketing planning chapter and their answers as an example of the content in the book.
This document provides an introduction and project report on the marketing strategy of Reliance Jio. It includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to marketing strategy and how strategies are developed. The introduction discusses categorizing marketing strategies based on market dominance and outlines early concepts in marketing strategy such as Borden's marketing mix and Smith's differentiation and segmentation strategies.
Marketing research involves the systematic collection and analysis of data related to problems in marketing goods and services. It is used as a decision-making tool to understand customer needs and reduce risks from factors like technological changes, shifts in customer tastes, market demand fluctuations, and competitive variations. The marketing research process involves defining the problem, developing a research plan, collecting information, analyzing the data, presenting findings, and making decisions. Key concepts in demand measurement include defining market demand, market and company sales forecasts, company demand, and sales potential.
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#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
A Presentation on Marketing Research Problem & Developing an Approach
1. A PRESENTATION ON THE MARKETING RESEARCH PROBLEM AND
DEVELOPING AN APPROACH
A TOPIC
FROM MARKETING RESEARCH
2. A PRESENTATION ON DEFINING
THE MARKETING RESEARCH
PROBLEM & DEVELOPING AN
APPROACH
PRESESNTED BY: KURAPATI SAI PRIYANKA
REGD.NO. :- 18491E0015
MBA(QISCET)
3. CONTENTS
COVERED
UNDERTHIS
TOPIC
1. Meaning of marketing research.
2. Definition of marketing research.
3. Concept map for the marketing research.
4. Defining the problem.
5. Problem definition and approach development
process.
6. Link between management decision problem and
marketing research problem.
7. Components of an approach.
8. Conclusion.
9. References.
4. Meaning of marketing research.
• Marketing research is the combination of two words viz..
MARKETING and RESEARCH.
• Marketing means creating, communicating
and delivering values to customer and managing relation ships.
• Research means a systematic and complete study of a problem.
• Generally, it is done by EXPERTS . It uses scientific research.
5. DEFINITION OF MARKETING RESEARCH
• Marketing research is the systematic and objective identification,
collection, analysis, dissemination, and use of information for the purpose
of improving decision making related to identification and solution of
problems and opportunities in marketing.
- By American Marketing Association.
6.
7. DEFINING THE PROBLEM
Researchers are curious people. that’s why every research project start
with a identifying /defining a problem.
Identifying the problem is the most important step in the market research
process.
It is going to determine every step you take in the future.
Here are the few step for determining the problem:
1. Look for marketing challenges.
2. Frame it as a question.
3. Determine what type of problem you have.
8.
9. THE PROBLEM DEFINITION PROCESS
To define the problem the researcher should do
some important Tasks:
1.Discussion with key decision makers.
2.Interviews with industry experts
3.Secondary data analysis
4.Qualitative research
10. ENVIRONMENTAL CONTEXT OF THE
PROBLEM
■ IT IS DONE FOR THE RESEARCHER COULD ABLE TO UNDERSTAND THE
INTERNAL OR EXTERNAL FACTORS THAT IMPACT ON THE DEFINITION
OF THE MARKETING RESEARCH PROBLEM.THESE FACTORS INCLUDE:
■ PAST INFORMATION
■ RESOURCES AND CONSTRAINTS
■ OBJECTIVES
■ BUYER BEHAVIOUR
■ LEGAL ENVIRONMENT
■ ECONOMIC ENVIRONMENT
■ MARKETING & TECHNOLOGICAL SKILLS
11.
12.
13. COMPONENTS OF AN APPROACH
• Objective / theoretical foundations.
• Analytical model
• Research questions
• Hypothesis
• Specification of information needed
14.
15.
16. CONCLUSION
• Finally from the whole topic of marketing research problem and developing
an approach, I concluded as follows
• Marketing is becoming a highly challenging task for the marketer’s in
todays dynamic and ever changing environment.
• It plays a key role in providing the information for decision makers to shape
the marketing mix.
• Further more the marketing research cannot be guaranteed success , but it
can reduce the chances of failure if it is used in correct manner.
17. References
Malhotra, Naresha K. (2002), Basic Marketing Research:
A Decision-Making Approach, Upper Saddle River, NJ:
Prentice Hall, ISBN 978-0-13-376856-5
^ Jump up to:a b c d Glazer, Rashi (October
1991), Marketing in an Information-Intensive
Environment: Strategic Implications of Knowledge as an
Asset, Upper Saddle River, NJ: Journal of Marketing,
pp. 1–19
Bradley, Nigel Marketing Research. Tools and
Techniques.Oxford University Press, Oxford,
2007 ISBN 0-19-928196-3 ISBN 978-0-19-928196-1
Marder, Eric The Laws of Choice—Predicting Customer
Behavior (The Free Press division of Simon and Schuster,
1997. ISBN 0-684-83545-2
Young, Charles E, The Advertising Handbook, Ideas in
Flight, Seattle, WA, April 2005. ISBN 0-9765574-0-1
Kotler, Philip and Armstrong, Gary Principles of
Marketing Pearson, Prentice Hall, New Jersey,
2007 ISBN 978-0-13-239002-6, ISBN 0-13-239002-7