The document discusses strategies for crafting an effective argument. It outlines the key rhetorical strategies of logos, ethos, and pathos and how to establish each within an argument. Logos relies on logic and reasoning through inductive or deductive techniques. Ethos establishes the author's credibility, and pathos makes an emotional appeal. The document also reviews elements of an argument like claims, evidence, assumptions, counterclaims, and rebuttals. It provides guidance on choosing a topic, considering the audience, and organizing the argument.