A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)

1. The Mobility
Revolution & the
Power of Social Media
‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard

2. Thinking one step ahead is crucial

3. From the latest Morgan Stanley Web 2.0 presentation:
Social Media
Mobile

4. “Unprecedented Change
in Communications and
Commerce”

5. Source: Slideshare

6. (Almost) everything you
used to do on the Computer
is shifting to Mobile Devices

7. Source: JapanWireless.com

8. i.mediafuturist.com
Mobile +
Social +
Sharing +
Conversation

9. Mobile +
Social +
Sharing +
Conversation

10. Now, things happen in Conversation
Source: Business Week
Source: Businessweek.com

11. Mobile Internet: a major Game Changer

12. Expect more of this: Real-Life + Mobile + Internet
Imagine your own content &
comments (via your Intranet?)
- available here!
Source: Wikitude / Youtube

13. Trend Examples: Mobile Applications

14. Filtering will become more and more important
“Let me see a quick video” or “Let me get some quick recommendations
for seats” or “what did John think about this hotel...”

15. Mobile devices become universal remote controls
Software & media ‘clouds’
Location based services
Personal data clouds
Buying / paying
Sharing
Video
News
Me & My Stuff

16. Imagine a ‘Reader’-like place for all content & data

17. From Don Tapscott *Wikinomics: Enterprise 2.0

19. A Mobile, Always-on,
Connected Culture

20. The mission: constantly add great value!

21. The culture of API: use theirs to build yours!
Integrate existing platforms & tools e.g. Dopplr, Twitter,
Facebook, Google Maps, via widgets, mashups and APIs

22. The World’s OS is
shifting towards
Connected &
Social

23. The world is getting more noisy every day
Source: Clay Shirky

24. The Fragmentation Challenge

25. Some valuable filters
Relevant social interaction. Meaningful
curation, selection, recommendation.
Personal connections. Real-time resources
and instant assistance. Finding & being found.
Connect where, when and how you need it.

26. Every abundance creates new scarcity
Abundance of... Scarcity of....
Many new Products &
Trusted Opinions
Services
ConTEXT &
Content
Trusted Filters
Personal & Peer
Connectivity
Spaces
Human Ingenuity &
Machine Intelligence
Creativity
Numbers of
Actual Relationships
‘Connections’

27. Example in Media & Content:
Content + Context + Connectivity +
Community + Convenience +++

28. Adding value for Travelers - the 2.0 way
Information + Opinion
+ Context +
Connectivity +
Community +
Convenience
++++++

29. The ‘Risks’ of Social Media

30. Ford: taking the risk

31. Social
Media
beats
eMail,
Video beats
Search

32. Sooner or later...
No conversation,
No openness,
No trust =
No business

33. Welcome to Communication 2.0
De-centralized
Mobile
Audio & Video
Interactive
Real-Time

34. How can you give your clients
something that makes them
happy, that adds value, that
generates trust?

35. Seize the day!
Real-Time
Mobile
Video
Social

37. Thanks for your time
email me at gerd@mediafuturist.com
twitter.com/gleonhard
facebook: gleonhard
more presentations at
www.mediafuturist.com