This document discusses the evolution of the internet and web technologies, termed "Web 3.0". It notes that media and business models constantly change through unexpected bursts. Examples are given of how the internet has already started to converge applications and social aspects. The distribution of traffic to websites is changing, with the top sites receiving a lower percentage. Web 3.0 will utilize new platforms and utilities for identity, payment, analytics and interfaces. It will require greater integration through standards. This will change how marketing is done in terms of tempo, skills required, organization, and value networks, though some aspects will remain the same. Data will be an increasing focus of marketing.