This document discusses how accelerating technological change is driving the creation of value through social platforms and networks. It notes that growth in areas like sensors, biotechnology, robotics and more are exponential rather than linear. It explores how social media platforms have over a billion users each and how content, search and recommendations are becoming increasingly personalized and social. It also examines how these changes are impacting television and retail as social shifts our expectations around online and offline experiences.

1. Accelerating change: creating
value through social
Greg Williams
Executive Editor, WIRED
@GregWilliams718

3. The rules of value
creation have changed

4. Now the internet gets to
decide what’s popular

5. 100 per cent every year
since 2002

6. 7 billion mobile devices
globally by 2015
50 billion web-connected
devices by 2020
Source: Cisco

7. Growth in technology is
exponential, not linear

8. Sensors
biotechnology
robotics
additive manufacturing
artificial intelligence,
nanotechnology
medicine
neuroscience
energy

15. Platform
Ecosystem

18. “You don’t need
anyone’s permission
to make something
great.”
Massimo Banzi

20. * Real-time
* Contextually relevant
* Passion

21. Facebook: 1.23bn
YouTube: 1bn
Google+: 300m
SoundCloud: 250m
Twitter: 232m
LinkedIn: 181m
Instagram: 150m
Pinterest: 70m
tumblr.: 50m
Source: Global Web Index

22. Fragmentation

23. “We believe that some of our
users, particularly our
younger users, are aware of
and actively engaging with
other products and services
similar to, or as a substitute
for, Facebook…”

24. “In the event that our users
increasingly engage with
other products and services,
we may experience a decline
in user engagement and our
business could be harmed.”
Facebook quarterly report, November 2013

35. Content

41. Search

42. Recommendation engine
driven by people

43. Author rank

45. BWN = Bored at work
network

46. BWQ = Bored while
queuing network

47. Content is about identity

48. Capture the moment

50. We share things that
reflect well on us

51. 2010: 17% of the TVs Samsung
shipped in 2010 had internet
connectivity
2014: 70%
Source: Samsung

52. 5% of UK homes already own
an internet-connected TV
Source: Samsung

53. Global adoption of internet-
connected TVs to reach 1.8
billion by 2016
Source: Informa

54. Television must become part of a
wider creative concept allied to
data from connected devices

56. “The internet makes television
more personal, more
participative, more pertinent.”
Eric Schmidt, MacTaggart lecture, 2011

57. Measures shifting from number of
views to time spent on the channel

58. The aim: less views, but deeper
engagement

59. But will online behaviours shift
into the living-room?

60. When online behaviour such as
search and social recommendation
are baked into the experience of
watching TV

61. Social commerce

62. Social has shifted our
expectations

63. By 2017 84 per cent of UK retail
activity will still take place in
physical stores

64. Where the transaction happens
isn’t the prize

65. https://www.youtube.com/watch?v=bRqnNhb1RLI

66. The transaction is a
communication

68. “When we buy something we
become its greatest champion…
The internet lends itself to
promoting and building validation,
confirming that what you’ve
bought is great. It’s one of the
irrational, unexplainable but
inherent parts of human
behaviour.”
Dan Ariely

70. Social is at the heart of
contextual relevance in
real-time

71. “Everybody has a plan –
until they get punched in
the mouth.”
Mike Tyson

72. Accelerating change: creating
value through social
Greg Williams
Executive Editor, WIRED
@GregWilliams718