The document summarizes a tour of an intranet organized by the Ark Group for AMP employees. It discusses how the intranet reflects AMP's culture of being real, involved, transparent, and externally focused. The intranet vision is for a needs-driven platform allowing employees to engage, create and contribute through any device. The tour highlights how the intranet embraces design thinking and macro trends like the shift from push to pull information, with three levels of pull - access, attract, and achieve - and implications for how the intranet can facilitate each.

1. Collaborating online
A site tour of the AMP intranet
organised by the Ark Group, 8 September 2010
Hosted by Annalie Killian, Katy Sheppard, Vernon Meyer

2. If culture is “the way we
do things around here”

3. then the intranet is the
physical manifestation
of the culture

4. If strong brands are
built from the inside
out

5. then the customer
experience starts with
what employees
experience

6. If talent is scarce
(and it is)

7. then the technology
and tools we provide
will determine our
talent

8. If our business strategy
is about superior
performance

9. then our intranet needs
to help people perform
to their full potential

10. AMP promise
For all our tomorrows, deliver
the right balance of risk and
performance

11. AMP culture
Be real
Be involved
Be transparent
Be externally focussed
Be passionate about
performance

12. Intranet vision to 2013
A contemporary, simple needs-
driven platform where
employees can engage, create
and contribute to AMP, through
any device, anytime, anywhere

13. Our design thinking embraces
Macro-trends
Complex systems theory
Meta-collaboration+culture
Fogg Behaviour Grid
Users as customers

14. The macro-trend
BIG SHIFT
from push
to pull
Source: The Power of Pull
by John Hagel 111, John Seely Brown, Lang Davidson

15. Why? 3 Waves
Infrastructure > Digital
Knowledge assets > flows
Institutional innovation

16. How to succeed?
3 levels of pull:
Achieve
Attract
Access

17. Access: Intranet implication
Share stuff
Find stuff & people
Tag stuff

18. Attract: intranet implication
Serendipity, edges
Social networks
Reputation & rating

19. Achieve:intranet implication
Passion + engagement
Co-creation spaces
User insights (BI)
Measurement
Data-driven decision-making

20. So let’s go and see it!