The essential future topics and memes from my 2015 presentations (Futurist Keynote Speaker Gerd Leonhard)

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These are the slides and images that made the most waves in my 80+ presentations, talks and future advisory sessions. Many of them will become even more important in 2016, especially in the context of my new book which will focus on the increasing overlaps of humanity and technology, see www.techvshuman.com for my short film on the same topic. www.gerdcloud.com is where you can download most of my slides and PDFs from the past 5 years btw, and www.gerdtube.com is my Youtube Channel. If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

The most important memes and messages from my 2015 presentations

Thanks for your time and interest!
www.futuristgerd.com www.gerdleonhard.de @gleonhard

We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement. If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remain at all-time-low levels, while average digital marketing budgets (15.7%) are status-quo for the 4th year running. Skill levels continue to be low, key channels are very similar, etc etc. However, if you look beyond these averages, some early leaders can be identified. Indeed, 15% states that digital transformation is happening fast. In other words, while most of the eggs in the hatchery are still closed, some “chickens” have already hatched. We saw the same trend in 2015, where the top 10% is outperforming the average company significantly (http://bit.ly/29qk2lg), except for key “pain points” like mix optimization, campaign management and KPIs. And if you look at the 2015-2016 comparison (p26), you can again infer that there is some activity in the other eggs too…Indeed, customer databases are increasingly crosschannel, while the pain related to execution (mix planning and campaign management platforms) – and the lack of training - are felt much harder than in 2015…in other words, the other eggs could hatch soon…and MCM will never be the same again! Happy reading & holidays! Fonny

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