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Big Data and what it could...
or should mean for the Future
of Media and Journalism
“Big Data is high-volume, high-velocity and high-
variety information assets that demand cost-effective,
innovative forms of information processing for
enhanced insight and decision making” *Gartner
Streams. Cloud. Now. We. Data (Kevin Kelly)
The digital default is coming
Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013
5
6
Big Data: some relevant facts & stats
8
Rise of data-driven business models
Paying with Data | Privacy | Attention
Disruption ☯ Opportunity
Data. Input. Ideas. Information
1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8
“We will be online all the time in virtual / augmented reality.  We won’t
be looking at devices such as tablets and phones.  Rather, computer
displays will be fully integrated with real reality” (Ray Kurzweil)
Disruptions and Opportunities for Data Journalism
Smart-everything: the IoT, M2M
‘Finding relevant stuff’ might be a good robot job - to a point
“Search engines won’t wait for you to ask for information. 
They will know you like a friend, aware of your concerns and
interests at a detailed level” Ray Kurzweil
Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013
Journalism: making sense of
exponential data, for linear humans:)
Knowledge. Wisdom. Learnings. Relevance. Depth.
http://pinterest.com/pin/197876977350036245/
http://en.wikipedia.org/wiki/DIKW_Pyramid
Big Data-fuels Cross-Media Story Telling
Big Data-fuels Vizuality. Immersion.
Mobile devices are becoming our external brains
‘External Brains’ may become good targets for ads, too:)
http://www.theatlantic.com/business/archive/2013/03/this-is-the-scariest-statistic-about-the-newspaper-business-today/274125/
Massive Human - Machine /AI Interface (R)Evolution
The 3 spheres of data: shift towards anticipation
Volunteered InferredObserved
A total on-demand, serendipity-free, self-
controlled future will not be human enough
Social Local Mobile (SoLoMo) Data. Video.
Advertising goes 30-50% digital: the
question is not if but when / who / how
Humans
Data
AI
Software
The
Future
Interfaces
Machines
Smart Agents
Information
Robots
Permission, Trust
Control, Recourse
Standards, Open
Platforms, APIs
Regulations,
Policies, Ethics
Sooner or later
everything
becomes:
Dynamic
Real-time
Social
Mobile
Local
Fluid
Predictive
The Tricorder for News is coming
Searching
for something
Information
seeking usi.e. we are ‘being searched’
We are being searched...sought-out...found
Most technologies that we used to direct will start
conducting themselves
Your future editorial assistants?
34
Big Data without ‘Big Meaning’
and ‘Big Design’ is irrelevant
Big Data without Big Meaning is just like crude oil
Video Source: IBM Future Scenarios, Youtube
Data-journalism is probably
indispensable
Source: wired.com
Crucial for the Future of Journalism:
Open data, open ecosystems, open standards, open technologies
Journalism in the age of leaps...
Locked Loose
Journalism: the direction is clear...
Liquid
Added values based on ‘Big Data’ and
‘Big Design’ can make a huge difference
If data is the new oil, than should ‘gas stations’ be licensed?
‎
Henri Poincaré
Summary and take-aways
Thanks for your time and attention
FuturistGerd.com
Thefuturesagency.com
Gerdtube.com (youtube)
GerdCloud.com

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