The document discusses the concept of Web 2.0 and how it can be applied to government. It defines Web 2.0 as an era focused on people, data, and sharing enabled by technologies that facilitate collaboration and participation. The key aspects of Web 2.0 are openness, real-time interaction, positive network effects, and harnessing collective intelligence. For government, Web 2.0 suggests moving beyond traditional eGovernment portals to exposing and sharing data in ways that allow others to reuse and mash up the information. Examples like Flickr, Twitter, and Get Satisfaction are provided to illustrate how governments could embrace these principles.

1. government in the 2.0 era Hillary Hartley NIC Inc.

2. What is Web 2.0?

4. Web 2.0 is not… all about technology.

5. It is an era.

6. But how did we get here? Talking – Conversation Reading – Newspapers Listening – Radio Watching – Television Browsing – Web 1.0 Searching – Web 1.5 Sharing == Web 2.0

7. Core tenets of Web 2.0 Openness Collaboration Community

8. What does this mean for government?

9. The productivity gains from Web 1.0 have been used up. The efficiency gains and the real value of Web 2.0 will come from collaboration .

10. Web 1.0  eGov Web 2.0  ????

11. eGov, iGov, we all Gov efficiency & invisibility

12. Web 2.0 Value for Government Wikis – 46.2% Instant Messaging – 26.9% Social Networks – 11.5% Blogs – 9.6% Online Chats – 5.8% - Federal Computer Week

13. let’s dig deeper

14. The 5 Ws Who? What? When? Where? Why?

15. Who? 1

16. Web 2.0 is about people .

17. Read-write Web + People Using It Web 2.0

18. Collective User Value Benefiting from massive traffic and use The more users, the better the system performs Who? Web 2.0 is about people .

19. Harnessing Collective Intelligence Wikinomics & Crowdsourcing Architecture of Participation Who? Web 2.0 is about people .

20. What? 2

21. Web 2.0 is about data .

22. Data is the “Intel Inside” Unique, hard-to-replicate data source = competitive advantage Large amounts of data create their own algorithms & patterns What? Web 2.0 is about data .

23. Mashed Up “ High-tech versions of Tinkertoys” Individual pieces of data become more valuable What? Web 2.0 is about data .

24. There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Web 2.0 is about data .

25. Quick Case Study iamcaltrain.com

26. www.caltrain.org

27. maps.yahoo.com

28. www.iamcaltrain.com

29. Web 2.0 is about sharing .

30. What? Collaboration & Sharing A culture of sharing Old = knowledge management New = knowledge sharing Web 2.0 is about sharing .

31. When? 3

32. Web 2.0 is NOW .

33. When? Real-time, Always On, Immediate Real-time interactions among users Real-time user-facing services based on your data Dialog Viral, engaging Barriers to entry have disappeared Web 2.0 is NOW .

34. Where? 4

35. Web 2.0 is about the network .

36. Where? The Internet as a platform Cloud Computing The computer is every computer. Not tied to a specific device “Internet OS” Web 2.0 is about the network .

37. Where? Positive Network Effects “ Every true web 2.0 company is building a database whose value grows in proportion to its number of users.” - Tim O’Reilly Value increases as more people use it You only get out of it what you put into it Web 2.0 is about the network .

39. Why? 5

40. Government 2.0 is here .

41. Future of eGovernment moving away from “one stop shop” portal turning more towards mashups reusability of content and web services The ability to integrate information and services more easily with Web 2.0 technologies will cause a fundamental rethinking of how government services are delivered online and of what constitutes government data and processes. Gartner, The Real Future of E-Government: From Joined-Up to Mashed Up

42. “ loosely joined pieces”

44. Trust  Empowerment Cooperate with your citizens. Reward collaboration. Loosen the grips of control.

45. Examples Some of my favorite sites. What they do, and how you might use them.

46. flickr folksonomy-based photo-sharing

51. flickr Who? Huge collective user value What? 2.8b photos, 24m visitors / month Where? No need for hard drives backups When? Conversational, real-time Why? Flickr’s commodity is photos…files. Architecture can apply to anything that needs to be hosted, viewed, tagged, sorted, etc.

52. twitter What are you doing?

53. a personal twitter page

54. “ news river”

55. customer service

56. customer service 2

57. some gov-related twitters

58. Los Angeles Fire Department

59. UK Prime Minister’s Office

60. Michigan Governor

61. twitter Who? Network effects are massive What? 1m users, 3m messages/day Where? Literally all over the globe When? Instantaneous, mobile, viral Why? Future of hybrid communication Numerous ways to send & receive “tweets” – syndicated, IM, SMS, email, widgets, software

62. get satisfaction people-powered customer service

64. twitter help pages

65. some gov-related forums

66. Logan, Utah

67. Ann Arbor City Council

68. get satisfaction Who? Companies, organizations, experts What? Customer service Where? Inside & outside the organization When? Whenever there’s a question Why? Meaningful engagement People-powered architecture for Q&A, discussion, feedback, and the chance for users to share their expertise

69. Your To-Do List

70. What can you do right now? Be open to technology and existing services think outside the box Think about your data in “layers” for google, twitter, iCal, web services Start to embrace a culture of sharing and openness

71. At the end of the day, it’s not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it . Tim O’Reilly, Government Thinking about Web 2.0

72. Web 2.0 is not just about the technology… It is the emergence of a new era, a shift in ideals, enabled by the technology.

73. embrace the shift

74. Photos & Concepts http://flickr.com/photos/dpwhitt/127977447/ http://flickr.com/photos/tookie/183503927/ http://flickr.com/photos/vonkinder/318622997/ http://flickr.com/photos/ryanr/142455033/ http://flickr.com/photos/adrian_s/8271860/ http://flickr.com/photos/thorinside/194806347/ http://flickr.com/photos/zeuxis/318242414/ http://flickr.com/photos/moonrising/211122147/ http://flickr.com/photos/tcp909/132665279/ http://flickr.com/photos/m_e_l_o_d_y/392265668/ http://flickr.com/photos/darwinbell/515431862/ Many thanks to Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).

75. Thank you! Hillary Hartley [email_address] 415-573-2487