The document summarizes 5 marketing trends that could grow a business: QR codes, social networking, email strategies, mobile commerce, and near field communications (NFC). It provides statistics on the growth of smartphones, Facebook, and mobile email usage. It also gives examples of how businesses can implement these trends, such as using QR codes and social media for promotions, optimizing content for multiple devices, and exploring mobile payment options like NFC.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
A bot is a software that is programmed to automate tasks that generally you would do on your own. Like book a movie ticket, retweet a friends status update and so on. The most common form of them, the chatbot, is programmed within the messaging apps we use, where they respond to our common queries and act on them, like humans. Here we take a look into why they have suddenly become so popular.
Mobile Marketing Presentation at IABC Clevelandthunder::tech
thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
A bot is a software that is programmed to automate tasks that generally you would do on your own. Like book a movie ticket, retweet a friends status update and so on. The most common form of them, the chatbot, is programmed within the messaging apps we use, where they respond to our common queries and act on them, like humans. Here we take a look into why they have suddenly become so popular.
Mobile Marketing Presentation at IABC Clevelandthunder::tech
thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).
The first impression a B2B buyer has of your brand is likely to be on their smartphone or tablet. And it’s not enough to squeeze your full-size experience onto a smaller screen. A mobile-first mindset is now mandatory.
The first impression a B2B buyer has of your brand is likely to be on their smartphone or tablet. And it’s not enough to squeeze your full-size experience onto a smaller screen. A mobile-first mindset is now mandatory.
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
The hype created by major players like Facebook and Microsoft has put the spotlight on smart bots. We look at their use for customer engagement and improving business workflows and what this means for IT.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Part 7 in our series of API Best Practices Webinars - on PCI COmpliance - by @brianpagano and @scottmetzger
Need your APIs to bring in revenue? Soon you may want to take credit card orders from customers on smartphones, tablets and other connected devices.
But first, make sure your customers and your business are protected. Know about industry regulations on data security, otherwise known as PCI DSS Compliance.
In this webinar, Brian Pagano and Scott Metzger from Apigee discuss how to get compliant and meet the requirements of PCI DSS when transacting via APIs.
This presentation is from the Integration Day event, a TechMeet360 Community Initiative, held on September 10, 2016 at Microsoft GSTC in Bangalore. In this slide, BizTalk360's Technical Lead Arunkumar Kumaresan talks about "Event Hubs and Stream Analytics" and introduces us to a fully managed real-time distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. Also, demonstrates on Stream processing with large scale telemetry capabilities of Event Hubs.
The first impression a B2B buyer has of your brand is likely to be on their smartphone or tablet. And it’s not enough to squeeze your full-size experience onto a smaller screen. A mobile-first mindset is now mandatory.
The first impression a B2B buyer has of your brand is likely to be on their smartphone or tablet. And it’s not enough to squeeze your full-size experience onto a smaller screen. A mobile-first mindset is now mandatory.
If your company provides complex technical solutions with million-dollar price tags, then you know the struggle all too well: the long, expensive sales cycles and rapid commoditization.
Capabilities vs Value: Simplifying Your Technology's Messaging
As part of SoCal BMA's "The Leading Edge" executive signature series, this presentation was delivered by Carla Fitzgerald, Chief Marketing Officer, Smith Micro Software on February 18, 2015.
Unfortunately, in the fast and ever-changing tech industry, the innovations we are so proud of are fleeting, and can actually become a deficit for your messaging. Too much focus on advanced technology can cause us to miss the mark and alienate buyers -- like trying to sell “microwaves to cavemen.” We have been conditioned to provide every sort of competitive matrix and standards compliance checklist, only to further drive prospects into a state of analysis paralysis. And then we wonder why it’s taking so long for the customer to make a decision!
As business leaders in tech, we all run the risk of falling into the black hole of technology jargon, placing too much emphasis on architectures and feature sets -- and not enough on what buyers really care about: Value. Ask yourself:
- Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor?
- How often is your sales team directed to “sell high” -- only to get pushed down by prospects to their technical evaluators?
- Are your website, marketing collateral and presentations focused on what your product does, instead of why it matters?
In her presentation Carla Fitzgerald addressed:
- The perils of getting caught up in the feature-comparison game
- Simple ways to determine if your messaging is overly complex
- The importance of “value” as the driver of both internal and external communications
It’s easy to fall into the technical jargon trap, and critical to avoid it if you want to gain trust and “buy in” from your customers and prospects. Whether you are responsible for message development as a marketing exec, or message delivery as a sales or business executive, this event is for you.
Visit http://www.SoCalBMA.org/Events to view our Events Calendar.
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
Mix Mobile & Social Media and Take Part in the ConversationSimon Kibsgård
Social is mobile and often mobile is social.
In the creative mix of social media and the mobile channel brands and products can establish themselves and become relevant to consumers.
This presentation is about social media and mobile use, with fresh statistics of use in Denmark, creative social+mobile concepts and models for marketers orchestrating multichannel presence, services and messages considering both consumer journeys, digital platforms and market communication.
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
Product development innovation involves many critical steps. None of which are more important then understanding and communicating how those innovations will affect your customers.
"Taking Data-Driven Strategy Beyond Messaging: Bridging the gap between marketing and product development innovation"
Part of The Leading Edge executive signature event series, this presentation was delivered by Angelo Ponzi of Strategic Market Intelligence (SMI), October 28, 2015 in Ontario, California organized and hosted by SoCal BMA.
The hype created by major players like Facebook and Microsoft has put the spotlight on smart bots. We look at their use for customer engagement and improving business workflows and what this means for IT.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Part 7 in our series of API Best Practices Webinars - on PCI COmpliance - by @brianpagano and @scottmetzger
Need your APIs to bring in revenue? Soon you may want to take credit card orders from customers on smartphones, tablets and other connected devices.
But first, make sure your customers and your business are protected. Know about industry regulations on data security, otherwise known as PCI DSS Compliance.
In this webinar, Brian Pagano and Scott Metzger from Apigee discuss how to get compliant and meet the requirements of PCI DSS when transacting via APIs.
This presentation is from the Integration Day event, a TechMeet360 Community Initiative, held on September 10, 2016 at Microsoft GSTC in Bangalore. In this slide, BizTalk360's Technical Lead Arunkumar Kumaresan talks about "Event Hubs and Stream Analytics" and introduces us to a fully managed real-time distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. Also, demonstrates on Stream processing with large scale telemetry capabilities of Event Hubs.
How many of you have created an API? But how many created a good API?
A good API is like a good meal, makes developers extremely happy with a belly full - and for some companies who are API first having a simple, documented, reliable API is crucial.
When developers complain about your API it is maybe because you didn't design it well enough - intentions are surely important but design is king.
The Rapid API Prototyping talk, is all about bridging the gap between thinking and doing with focus on best practices, tooling and tricks to make developers LOVE your API at first sight.
(GAM401) Build a Serverless Mobile Game w/ Cognito, Lambda & DynamoDBAmazon Web Services
Get a hands-on walkthrough of how to quickly build a mobile game with online services like user authentication, downloadable content, and social features. Using the AWS Mobile SDK for Unity, iOS, and Android, it's easier than ever to build a game with these services. This session provides a step-by-step approach to add features to your game such as user identity management, dynamic content updates, cross-platform data sync, and more. We demonstrate how to use the AWS Mobile SDK to securely interact with services such as Amazon Cognito, Amazon DynamoDB, Amazon S3, and AWS Lambda.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
iFlyMobi Product Demonstration: Easily Build Mobile WebsitesinterlinkONE
Sign up for a14-day free trial of iFlyMobi today: http://iFlyMobi.com
In this presentation, interlinkONE presented a product demonstration of the iFlyMobi product.
iFlyMobi enables its users to easily do the following:
- Build mobile websites in a matter of minutes
- Generate mobile forms, landing pages, surveys, registration pages, and more
- Measure real-time web traffic on mobile sites
- Incorporate QR Codes onto their printed materials to engage the mobile audience
- Automatically redirect visitors to their corporate website to a mobile website, if the visitor is using a mobile device.
- And more!
Also, the White Label Program for iFlyMobi allows service providers and marketing agencies to completely rebrand the application, enabling them to be the mobile services provider.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "The Cloud and Mobile Demystified: Good For Your Business?" at the 2012 Graph Expo conference in Chicago.
John provided an overview of the Pros and Cons of cloud computing, specifically for print service providers.
John discussed the advantages of utilizing a technology provider that delivers their solution under the Software-as-a-Service approach.
John also discussed critical trends in the world of mobile. He then highlighted specific ways that service providers can grow their business by offering mobile marketing solutions, including QR Codes, mobile websites, mobile landing pages, SMS/Text, augmented reality, Near Field Communication, and more.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Annual Conference in Asheville, North Carolina.
During the presentation, entitled "Saving Time and Money in Warehouse Operations", Karen shared a number of strategies, technologies, tools, and tips to help companies streamline their inventory management and order fulfillment processes.
Karen covers items such as:
- Online Ordering and Web-to-Print portals
- Wireless Barcode Scanners
- Order Picking Options
- Inventory Replenishment Techniques
- And more!
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
What's New in ilinkONE Version 8 (June 2012)interlinkONE
In this presentation, interlinkONE's CMO Jason Pinto demonstrates some of the latest enhancements within the ilinkONE Version 8 software.
The presentation was delivered during a webinar on June 20th, 2012.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
Growing Your Business with Social MediainterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.
During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
Attendees were able to:
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
How To Strategically Transform and Grow Your Print Business (PIASC)interlinkONE
During this presentation, John Foley, Jr., CEO of interlinkONE and Grow Socially, shares strategies and steps that printers can take to grow their business.
John delivered this content at a PIASC event on June 8th, 2012.
During the 3-hour session, John covers items such as:
- Print: Today & Tomorrow… And What it Means to Offer Marketing Services to your Clients
- Transforming your Business from PSP to MSP
- Marketing Yourself to be the Best Service Provider Ever
And more!
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
How to Strategically Transform and Grow Your BusinessinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the Dscoop at drupa event in May 2012.
During this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the print industry recently.
He provides proven strategies, plans, and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
He provides case studies of companies that have already found ways to adjust their business model, and succeed.
He provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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3. The Business Grow Socially, Inc – Support Services Online Marketing/Social Media http://GrowSocially.com interlinkONE – Software (SaaS) Enterprise Marketing Management Software http://interlinkONE.com Happy Anniversary 15 Years!
4. Webinar Overview QR Codes Social Networking Email Strategies Mobile Commerce NFC Photo Credit: http://www.flickr.com/photos/svenwerk/369136782/sizes/m/in/photostream/
5. A Gift for the Best Question(s) Submit a question during the webinar… … and you may win a copy of John Foley’s book. http://NewPathToProfit.com
8. Why QR Codes? http://blog.nielsen.com/nielsenwire/?p=28790
9. July 2011 Statistics 58% of Americans between the ages of 25 and 34 now own a smartphone.68% of smartphone owners access the internet/email on their handheld daily. Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
11. Did it Work? Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code” Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
12. Knowledge is Spreading “Almost half of all smartphones have downloaded an app capable of scanning a QR code” Source: InternetRetailer.com: http://ilnk.me/9c89
18. Ask – What Would Make You Scan? Provide Directions / Map Click-to-Call or Click-to-SMS To Easily Learn Important Details To Opt-In for More Information
32. Smashing Magazine Quote, 8/11 “One in five emails are now opened on a mobile device.” Source: http://coding.smashingmagazine.com/2011/08/18/from-monitor-to-mobile-optimizing-email-newsletters-with-css/
33. What does that mean to you? Start monitoring email/web traffic across device Possible HTML/CSS Changes Needed
35. Reaching the Mobile Email Consumer Test out sending emails at different days and times: Early morning, evening, weekends. Focus on getting the Subject Line right! Use A/B tests. Ensure the images will load as quickly as possible.
43. Near Field Communications (NFC) “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. Source: http://en.wikipedia.org/wiki/Near_field_communication
44. What Do You Need An NFC-enabled phone: Nokia one of leaders. Still need: greater adoption by hardware in US
45. How NFC Can Be Used File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link. Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes. Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
51. Not Going to Graph Expo? http://interlinkONE.com http://GrowSocially.com http://Twitter.com/JasonPinto Also, find us on Facebook, Twitter, YouTube, and more.
Thank you everyone for joining today’s webinar! I hope that you find the information we share helpful!!A couple of quick notes. We will be recording the webinar. Thus, tomorrow, you should receive an email with a link to the recording and the slides.Also, if you have any questions, please use the GoToWebinar feature. We’ll be monitoring the questions, and trying to get to as many as possible at the end of the session.
So.. Real quick! Who are we?Two companies. interlinkONE and Grow Socially. One provides marketing software, one provides marketing services.If you want tolearn more, you can absoltuely visit our websites.But we will also be at Graph Expo!!!
SO, what are we going to talk about today.These things are certainly not necessarily new. They are all items that we could talk about for hours on end by themselves!!If I was smart, I probably should have created a 5-part webinar series that would give an hour to each topic!!But regardless what we are going to try to do is highlight some of the trends inside these deifferent channels and technologies that we think are worth noting, and then try to provide you with ideas and strategies so you can benefit from them.
Now, I know that many of you are at least familiar with what a QR Code is. Just to recap, it really is just a 2d barcode that can be used to make print interactive. The concept is simple. More and more people are carrying around smartphones in their pockets. When they see your printed material, your brochure, business card, flyer, sign, a QR Code gives them the opportunity to engage with your company! You can drive them to a mobile website where they can watch videos, read more information, or fill out a form to opt-in for your newsletter.Why is this important? Is it working?
Forty percent of mobile consumers over 18 in the U.S. now have smartphones, according to July 2011 data from Nielsen. Android is the most popular operating system, with 40 percent of mobile consumers reporting they have a smartphone with an Android OS. Apple’s iOS is in second place, with 28 percent.
Some more research from the Pew Research Center helped to breakdown smartphone adoption and usage a bit more.58% of Americans between the ages of 25 and 34 now own a smartphone68% of smartphone owners access the internet or email on their handheld on a typical dayNow there was one more stat from this report that really caught my attention. It said that “25% of smartphone owners go online primiarlythrought their smartphone”.. I know myself, if the laptop I have at home could talk, it would say that it feels neglected!!! It’s easier for me to go online using my smartphone. It’s more convenient. I can often find all of the answers I need through my smartphone.Am I lazy? Am I addicted?Maybe… but if a growing number of the population is as well, then our business should take note as well.
In case you don’t know, the the USPS ran a mobile barcode promotion this summer that just ended. Did it work?While I do not know if you personally have thought this has been a success, I have absolutely seen a lot of QR Codes in my mailbox over the past few weeks, which has been exciting.But even if this expires and never comes back, there’s still reason for your company to utilize QR Codes.
The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the “Savor the City” campaign to: Increase awareness of and drive traffic to participating restaurants Provide patron demographic information to restaurants for use in refining future marketing efforts ---RESULTS---Patrons of participating restaurants were given printed cards encouraging them to visit the campaign microsite to provide their feedback. Of the total unique visits (137) to the campaign landing pages, 31% were accessed via the use of QR codes and 69% were accessed via a custom URLOf the total completed responses (108), 24% were via QR codes
How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
Because it’s easy to create a QR Code, the temptation exists to simply point one to your corporate website, or your customer’s corporate website! Do not do that! - It might not work on a phone (Flash). - It might take forever to load - It might not provide answers that someone needs on their phone at that moment.
Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
Thanks to a recent report [PDF] from the Pew Internet & American Life Project, we have all been able to gain some more insight into how social networks are being adopted across various demographics.Here you can see a chart based on household income. You can see that it really is high across the board.Why? Well, social networks are easy to get on. The great majority of them are free.The same applies to your business! They are easy to get on, and they are free to sign up.. Yes, it’ll take time and strategy and planning. But if people are there, why wouldn’t you want your business to be as well.This same report also broke down social networking usage by age.As expected, younger people certainly lead the way when it comes to using social networks such as Facebook, Twitter, YouTube, etc.Any guesses as to the percentage of usage was for folks in the 50-64 age bracket?Yep, it’s 51%!
SearchEngineJournal.com recently put out a great infographic on social networking usage. This is amazing. The growth in just the past two years.
Facebook’s “EdgeRank” is the basis for the algorithm the social network uses to determine what shows up in your news feed. It’s pretty important if you’re worried about visibility, which I’m assuming you are if you’re reading this.
Over the past couple of months, Google+ has come onto the social networking scene.It created a lot of buzz. It generated a lot of headlines.What is it? Is it working?Most statistics point to more than 25 million people being on there. Obviously, that’s nothing compared to Facebook or Twitter! But, that’s impressive growth.
This is a recent report that highlights the importance of making it easy for people to share your content. Specifically, adding Share This, or Tweet this buttons to your website.http://searchenginewatch.com/article/2106140/Adding-a-Twitter-Share-Button-Adds-7x-More-Exposure-ReportThe company BrightEdge produced a report that said that websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button.That figure is based on an analysis of more than 4 million tweetsNow, I’m sure they’re not implying that simply adding the Tweet This button will give you 7 times the mentions instantly! You still need a strategy. You still need to produce tweet-worthy content. But if you’re marketing hat is on right, you’ll do both of those things.
The section from this infographic was published by Mashable last year. But the trends were right on… More and more people were turning to their mobile device to access emails.Since then, those numbers have gone way up.
So, what does the mobile email trend mean to you?Well, for one , I’d start with monitoring your audience. Start looking at your website traffic reports to see what devices people are using to get to your website.
When it comes to measuring the devices that are being used to click links from our emails and read content on their phones, there are things we can look for.For one, we want to know how many?We want to see what devices? We want to test our emails on those devices.We should also think about behavior. If someone’s looking at email when they are on their phone, what might be their state of mind be… They might be distracted, they are moving around, etc. how can we deal with that?
One more thing that you should be a trend in email marketing is truly utilizing the data we have to personalize emails!!There’s so much data available about people. Hopefully it’s in our CRM! It might be found in social networks, from other campaigns… from preferences they’ve checked on their website.Nearly any email service provider that you use should have technology that lets you create custom blocks of text, links, offers, images, etc. that can be tailored to different people based on the data that you do have.I don’t so much mean put the person;’s First Name in the Subject Line… that is kind of creepy to me actually.. But, there has to be ways to analyze the data we have, what we know people care abuot that, and then tailor some of the content to those interests!