The document discusses the importance of developing mobile content and the differences between mobile websites and mobile apps. It highlights trends in mobile marketing and the increasing usage of mobile devices, projecting that mobile access will surpass PCs. Additionally, it presents various mobile development options, marketing strategies, and case studies of businesses successfully leveraging mobile technology.

1. October 2010 Transformational ICT An introduction to apps and mobile marketing

2. Agenda Why developing mobile content is important Options for creating your mobile content Differences between mobile websites and mobile apps What is mobile marketing? Other business applications for mobile technology Real examples of businesses using mobile technology Follow the presentation on your mobile http://bit.ly/bqB8Bl

3. Why you cannot ignore mobile access "Smartphones will be more numerous than PCs by 2012" "65% of all internet access will be from mobile devices by 2015" Mary Meeker, Technology Analyst, Morgan Stanley

4. Key differences with mobile Smaller screens Slower processors Less device memory Less tolerance for slow loading pages as slower access speeds More interactive tools Different usage trends Less time wasters?

5. Classic examples

6. Which platform? Global Mobile Browser Market Share Source - admob.com iPhone 55% Blackberry 20% Windows Mobile 7% Android 6% Palm 6% Symbian 2%

7. Future trends 7% of smartphone users accessed their browser in April 2010 80% of smartphone users accessed applications. Growth in browser usage up 111% in the past year

8. Not just smartphones Mobile access is no longer just about smartphones  Apple iPad sold 3 Million in 80 days Android Tablets now launched Netbook sales start to decline

9. Mobile development options Do nothing - current site works OK Mobile template for your existing website New integrated mobile site New stand alone mobile site Mobile app Hybrid mobile app

10. Key differences between mobile websites and mobile apps Ability to work online or offline Create a reduced barrier to use Frequency of use The need for dynamic content Need simpler user experience Need to use device services like geo-location or push messaging Want to market via the app store

11. Mobile app vs mobile website

12. Your website on a mobile Take a look at a browser emulator or an online simulator Will illustrate the potential issues well Download to your PC for more accurate testing Use your mobile to check load speed and ease of use

13. Development packages Most open source websites have mobile templates available such as WordPress, Joomla & Magento Self build app packages are becoming increasingly popular like AppMakr Simple mobile website conversion packages like Skyweezer or Funkify Development tools such as JQTouch, iWebkit help developers get involved Development tools like PhoneGap enable creation of mobile apps for multiple platforms Like conventional websites design sells

14. What content works best on a mobile News, blogs and updates Simple forms Large images for browsing Offers / Vouchers Search - try Google Games & gadgets Lists & favourites

15. Apps Store Marketing Google’s Android has 95,000 apps Apple’s iOS has 250,000 apps Apple launched in May 2008 Over 60 million active app store users Almost 3 billion apps downloaded - currently over 6.3 million iPhone apps are being downloaded every single day 25% are now being paid for In December 2009 each user downloaded 4.8 apps each Now 41% games and 59% other Android now has 1.3 billion apps downloaded

16. Mobile commerce People are ordering products on their mobiles Amazon and eBay have created their own apps Have to consider payment processing more carefully Native apps help streamline the shopping experience Template solutions available

17. What is mobile marketing? Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network Mobile Marketing Association Mobile marketing via SMS Mobile marketing via MMS In-game mobile marketing Mobile web marketing (advertising) Mobile marketing via bluetooth Location-based services App store Direct push Mobile SEO

18. Mobile marketing tools Vouchers 2D bar codes Push messaging Geo location Mobile search & SEO Mobile advertising Bluetooth MMS and SMS

19. Mobile media usage Picture MMS, bluetooth and internet browsing are the top uses 81% of users access mobile media at least once per week mostly from home. Users feel content should be made specifically for mobile phones. 72% of all mobile users place an emphasis on consistency and clarity. The top three favoured ad formats are coupons, free, downloadable games, and local information. Men use mobiles to surf more than women do. The most popular content on mobile phones includes search engines and email with news coming in third. However, more than half of all users have no specific purpose in mind while surfing. Source - Orange Exposure 2 Survey

20. Other business applications Job management Navigation and tracking Quotations and invoices Information Content upload Recording Signature capture Audio, image and video capture

21. Case studies & examples Corgi Connect - high volume of mobile users so added a simple Word Press mobile template Whoson Live Chat - in when you are out Mashable - easy way to keep updated with the latest news Northface - affordable mobile commerce using Magento Mobile

22. Top mobile websites BBC News Flickr Twitter Delicious BBC iPlayer Wikipedia Google Search Google Maps MocoSpace Phone Zoo

23. Top business apps Google Mobile Reqall Tweetdeck for Social Networking WordPress Blogger Kashflow Audio Boo Keeper Geo Tasks Analytics Roambie

24. How can you get involved? Talk to your customers and team Share this presentation @ http://bit.ly/bqB8Bl View this presentation on your mobile Test mobile search & competitors sites on your mobile or browser emulator Plan your content - what will people want Is there an internal application? Discuss development options Don't get left behind