Mobile commerce is growing rapidly in Australia, with 60% of Australians having made a purchase from a smartphone. Mobile commerce has grown from $155 million in 2010 to $5.6 billion in 2012, representing over 3500% growth in just two years. However, barriers like security concerns and a lack of comfort inhibit more purchasing from smartphones. To boost mobile commerce, companies need to optimize the mobile user experience, simplify checkout processes, and address common user frustrations like abandoned shopping carts. Effective mobile strategies can transform the customer experience and drive significant revenue growth.
A look at the growth of the Internet of Things and how devices and applications like Bouncie are creating rich experiences and opportunities for consumers and marketers around the world.
Here, we have made a list of the superlative business app trends, after verifying the performance of each trend individually. The top most mobile apps trends mentioned which are play important role in a business expansion.
A look at the growth of the Internet of Things and how devices and applications like Bouncie are creating rich experiences and opportunities for consumers and marketers around the world.
Here, we have made a list of the superlative business app trends, after verifying the performance of each trend individually. The top most mobile apps trends mentioned which are play important role in a business expansion.
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
M-Agile - Best practices for successful Mobile Agile - Roy Nuriel PerfectoMobileAgileSparks
The Agile Manifesto was published in 2001 and now nearly every software development team claims to be following Agile practices (to some extent). Client server and web app project teams have reached a level of maturity enabling frequent releases with a predictable velocity and high quality. Agile practices move organizations towards embedding quality throughout the process.
But, these same teams are feeling daily pressure to deliver similar capabilities on mobile devices. Business is shifting to the digital experience and mobility is the central focus. Organizations succeeding to deliver standard web and other technologies are now struggling to achieve the same maturity in the mobile (web & native) world or what we are calling M-Agile (Mobile Agile).
In this session we will explore why the unique aspects of mobile app development are changing SDLC (software development lifecycle) practices. There is no magic to adapt current practices. Rather, we will share a recommended set of practices to achieve predictable velocity and deliver high quality mobile apps. The conversation will specifically address how to implement continuous integration (CI) to achieve the fast feedback / fast correction cycle required to drive mobile app engagement. CI can help teams also achieve Continuous Quality by embedding functional and non-functional verification in every build.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
"Why is the integration of on-line and mobile so important? [Because] it really should not matter what device members choose to interact with you." Stephen Bohanon, Alkami.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
As a long time industry leader and Email Service Provider, Acxiom- Digital Impact will present the latest trends in the ever-emerging mobile email consumer experience. Email is mobile, mobile is email, and the inbox is morphing such that it’s about the experience, not the device. What’s next? Come see how Acxiom is addressing the market challenge and listen to them talk through how major brands are addressing the mobile consumer, how email marketing is changing and how platforms are helping solve this shifting experience. About the consumer, about adaptive creative, about strategy, about technology, all wrapped up in examples that will be more valuable than the warm mittens you’ll be wearing on the mountains.
Presenters:
Jose Cebrian, Managing Director - Eastern Region, Digital Agency Services, Acxiom
Bill Burkart, Vice-President, Global Multi-Channel Agency, Acxiom
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Responsive content ... because size does matter - Rob Suckley, Head of Design...B2B Marketing
Years ago it was all about keeping up with digital screens that were getting bigger. Then they started to shrink. Now we’re all mobile and we want it all instantly, faster, better and appropriate to our device if it’s all the same to you.
So, what does this mean for your content, your text, your images, your call to actions? How can you ensure this all works, has an equal amount of impact no matter how or what your content is accessed on. Does it matter anyway? And are you sure you know what the impact of not focussing on this will have on your business...? Our session is designed to help, we want to educate, share our knowledge and give you the power to make an informed decision before you make any investments
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
M-Agile - Best practices for successful Mobile Agile - Roy Nuriel PerfectoMobileAgileSparks
The Agile Manifesto was published in 2001 and now nearly every software development team claims to be following Agile practices (to some extent). Client server and web app project teams have reached a level of maturity enabling frequent releases with a predictable velocity and high quality. Agile practices move organizations towards embedding quality throughout the process.
But, these same teams are feeling daily pressure to deliver similar capabilities on mobile devices. Business is shifting to the digital experience and mobility is the central focus. Organizations succeeding to deliver standard web and other technologies are now struggling to achieve the same maturity in the mobile (web & native) world or what we are calling M-Agile (Mobile Agile).
In this session we will explore why the unique aspects of mobile app development are changing SDLC (software development lifecycle) practices. There is no magic to adapt current practices. Rather, we will share a recommended set of practices to achieve predictable velocity and deliver high quality mobile apps. The conversation will specifically address how to implement continuous integration (CI) to achieve the fast feedback / fast correction cycle required to drive mobile app engagement. CI can help teams also achieve Continuous Quality by embedding functional and non-functional verification in every build.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
"Why is the integration of on-line and mobile so important? [Because] it really should not matter what device members choose to interact with you." Stephen Bohanon, Alkami.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
As a long time industry leader and Email Service Provider, Acxiom- Digital Impact will present the latest trends in the ever-emerging mobile email consumer experience. Email is mobile, mobile is email, and the inbox is morphing such that it’s about the experience, not the device. What’s next? Come see how Acxiom is addressing the market challenge and listen to them talk through how major brands are addressing the mobile consumer, how email marketing is changing and how platforms are helping solve this shifting experience. About the consumer, about adaptive creative, about strategy, about technology, all wrapped up in examples that will be more valuable than the warm mittens you’ll be wearing on the mountains.
Presenters:
Jose Cebrian, Managing Director - Eastern Region, Digital Agency Services, Acxiom
Bill Burkart, Vice-President, Global Multi-Channel Agency, Acxiom
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Responsive content ... because size does matter - Rob Suckley, Head of Design...B2B Marketing
Years ago it was all about keeping up with digital screens that were getting bigger. Then they started to shrink. Now we’re all mobile and we want it all instantly, faster, better and appropriate to our device if it’s all the same to you.
So, what does this mean for your content, your text, your images, your call to actions? How can you ensure this all works, has an equal amount of impact no matter how or what your content is accessed on. Does it matter anyway? And are you sure you know what the impact of not focussing on this will have on your business...? Our session is designed to help, we want to educate, share our knowledge and give you the power to make an informed decision before you make any investments
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
ISITE Design's Ryan Summers presents "Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets" at GAUGE conference, October 2012.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Promoting your business on mobile devisesPaul Vesely
The latest statistics to help you build a business case to develop your mobile strategy for your business. Understand the pro's and con's of WAP mobile sites v's mobile Apps. See what are the trends in terms of users purchasing behavior broken down by operating system.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
3. Mobile is growing
• 68% smartphone penetration amongst 15-65yo
Australians
• 2nd highest smartphone penetration (behind
Singapore)
• Mobile internet usage will overtake desktop by
2014
• 2 billion iOS app downloads per month
• 2.7 hours social networking per day from mobile
4. 2% 12%
7% Android
Apple
Blackberry
56% Windows
23% Other
5. Future state?
14%
9% Android
Apple
2% Blackberry
Windows
15% 60% Other
6. Is Apple in danger of becoming your
parents phone?
7. Mobile commerce is growing
• 60% of Australians have purchased from a
smartphone
• 58% purchase at least once a month
8. Mobile commerce in Australia has grown from
$155 million in 2010 to $5.6 billion in
2012
(that’s >3500% growth in 2 years)
9. Mobile commerce is where e-commerce was in
2000: new, strange but with the potential to change
everything.
10. Transforming customer experience
• Research products
• Compare prices
• Read reviews
• Scan QR code
• Check stock levels
• Find the nearest location
• Look up retailer information
• Pick-up in-store
18. Apps vs. Mobile site
Native App Mobile Website
Superior UI Can recreate look of an app but without
fluidity or polish
Integrate with native functionality Works on every device
Cache for offline viewing No way to notify if new features/updates
Faster No integration with native features
Innovation is faster due to aggressive Slower to load
competition in mobile industry
Must be downloaded from an app store Available to anyone online
Native development is expensive and Cheaper but with several disadvantages
time consuming
19. Consider the user experience
• Design mobile forms
• Don’t make registration compulsory
• Provide a progress meter
• Only collect the essentials
• Clearly label links
• Large CTAs
• Keep pages small
• Anticipate and correct common errors
– Search