No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customers’ web experience expectations regardless of browser or device
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
For Publishers: Case Studies and Market Research for Mobile B2B Digital Marke...Astek Consulting
A webinar given by Andy Swindler of Astek and Greg Krehbiel of Kiplinger for the Specialized Information Publishers Association detailing market research and case studies to support the need for a comprehensive mobile strategy.
Presented during the 35th annual conference for the Specialized Information Publishers Association (SIPA), Astek Consulting spoke on mobile technology and marketing and what that means for the publishing industry, and industries in general.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
For Publishers: Case Studies and Market Research for Mobile B2B Digital Marke...Astek Consulting
A webinar given by Andy Swindler of Astek and Greg Krehbiel of Kiplinger for the Specialized Information Publishers Association detailing market research and case studies to support the need for a comprehensive mobile strategy.
Presented during the 35th annual conference for the Specialized Information Publishers Association (SIPA), Astek Consulting spoke on mobile technology and marketing and what that means for the publishing industry, and industries in general.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Webinar: How to Create Meaningful Mobile Experience with Responsive DesignBridgeline Digital
Think of the last time you used your smartphone or tablet to access a website. Were you able to find the information you were looking for? Did you have trouble navigating the page because of screen size limitations? Did you leave the website before making a purchase due to these problems?
Responsive Design improves the customer experience and helps your customers find the product or service information they are looking for.
Watch our webinar to learn:
• The Importance of Mobile User Behavior Search Engine Optimization Considerations
• How To Create a Consistent User Experience Across All Channels
• Create Contextualized Interactions To Deliver the Right Experience to the Right Device
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
Did the recent mobile update affect your website traffic?Christopher Dill
There have been some worrisome predictions that the new search engine optimization algorithms updated by Google would be causing major interruptions. The truth of this situation is if your website is optimized for mobile device users, providing them a good user experience, you will earn better than 50 percent of their loyalty purchase decisions.
Performance Optimisation For Web & Mobileformfunction
Short overview on performance optimisation for web and mobile. Focus on front-end optimisation which is ±90% of most performance related consideration. Put together for conference in July 2009. Apologies to anyone referenced but not credited. Will happily do so on request!
How to build a sucessful mobile talent strategyImomentous
How to Build a Successful Mobile Talent Strategy” By Jeff Vogel, vice president of Marketing in MREC13.
Mobile is so much more than the size of the user interface; it provides an opportunity to better engage with talent in a more personal and meaningful way. In this session, Jeff Vogel, vice president of Marketing for iMomentous, will share his insights with attendees on how mobile can be used to engage with job seekers more effectively and how they can plan a practical approach for the development of a comprehensive mobile talent strategy.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Webinar: How to Create Meaningful Mobile Experience with Responsive DesignBridgeline Digital
Think of the last time you used your smartphone or tablet to access a website. Were you able to find the information you were looking for? Did you have trouble navigating the page because of screen size limitations? Did you leave the website before making a purchase due to these problems?
Responsive Design improves the customer experience and helps your customers find the product or service information they are looking for.
Watch our webinar to learn:
• The Importance of Mobile User Behavior Search Engine Optimization Considerations
• How To Create a Consistent User Experience Across All Channels
• Create Contextualized Interactions To Deliver the Right Experience to the Right Device
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
Did the recent mobile update affect your website traffic?Christopher Dill
There have been some worrisome predictions that the new search engine optimization algorithms updated by Google would be causing major interruptions. The truth of this situation is if your website is optimized for mobile device users, providing them a good user experience, you will earn better than 50 percent of their loyalty purchase decisions.
Performance Optimisation For Web & Mobileformfunction
Short overview on performance optimisation for web and mobile. Focus on front-end optimisation which is ±90% of most performance related consideration. Put together for conference in July 2009. Apologies to anyone referenced but not credited. Will happily do so on request!
How to build a sucessful mobile talent strategyImomentous
How to Build a Successful Mobile Talent Strategy” By Jeff Vogel, vice president of Marketing in MREC13.
Mobile is so much more than the size of the user interface; it provides an opportunity to better engage with talent in a more personal and meaningful way. In this session, Jeff Vogel, vice president of Marketing for iMomentous, will share his insights with attendees on how mobile can be used to engage with job seekers more effectively and how they can plan a practical approach for the development of a comprehensive mobile talent strategy.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
Today\'s best consumers are multi-channel users who rely on different ways to access
businesses whether it\'s the Internet, mobile or apps, to name a few.
Businesses are
focusing on ways to optimize these channels to improve conversion rates and achieve greater results.
However, delivering an optimal customer experience is becoming increasingly more
complex. Consumer\'s expectations are higher than ever, showing less patience for slow-performing sites.
Presentation on monitoring the web, including synthetic, UEUM, web analytics, interaction analysis. Given at www.meshconference.com/meshu on May 20, 2008
Learn the essentials to getting your business online. Website Planning includes information on choosing your domain name, choosing a hosting company, tips and tricks for usability, design and measuring success.
How can you best put technology to work for your business? Used correctly, it should provide greater efficiencies, increased productivity, and lower overall costs. This presentation explores core areas—including mobility, collaboration, sales and marketing, and emerging technologies—where you can leverage current applications for business growth.
Let's focus on the Mobile Web and talk about the keys to a building a great mobile experience.
From AMP (=Accelerated Mobile Pages) as a starting point up to PWA (=Progressive Web Apps). I will cover the steps through some of the key features we see as core to the modern web experience. As a bonus, we will close with new APIs that expending the web even farther.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
How to Deliver Marketing Content to Mobile DevicesZmags
This slide deck was used for the webinar held by Zmags on July 12th 2010 titled, How to Deliver Marketing Content to Mobile Devices.
Attendees at the webinar discussed:
* How businesses are benefiting from mobile-optimized digital publishing
* Best practices for optimizing magazines for mobile device
* The future of digital publishing and why it’s time to get on board
To learn more and see a recording of the webinar visit www.zmags.com
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Evolution & AMPlification of Mobile Search Marketing [Driving Traffic & Conve...LeadSquared
In this webinar, Abhishek Mehta from AdLift talks about the evolution and amplification of mobile search marketing! In the webinar, he also talks about:
1) Importance of Mobile SEO for driving traffic and conversions
2) AMP - How it can drive your business conversion rate
3) Why you should go mobile for Local SEO
4) Mobile UI/UX - How to create a mobile landing page that converts
Similar to Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhone (20)
Don't Lose Your Viewers: Keep Their Attention With High Performance StreamingCompuware APM
Significant effort and investment go into producing great online advertisements, music videos, and trailers for blockbuster movies. If the video stream is not available, you end up with “dead air.” If the stream rebuffers repeatedly, causing users long wait times, you’re creating poor end-user experience and, worse, possibly losing them as customers. Both outcomes are going to result in a negative impact on your brand and your revenue.
Why Server Virtualization Demands an End-user’s PerspectiveCompuware APM
Enterprises regularly refresh server platforms to harness improvements in compute capacity, power consumption and maintenance costs. In 2012, servers are more likely to be virtualized than physical, presenting new challenges in a migration project. Monitoring at a component-level won't improve performance but subjective monitoring of the end-user experience (EUE) does.
Today's Application Performance Management (APM) tools employ EUE monitoring so pre-migration baselines and post-migration SLAs are based on what matters: the subjective quality of user experience. The added benefit? APM identifies and resolves problems more quickly than component monitoring tools. This shields server migration projects from costly extensions and infrastructure overlaps by accelerating problem identification and resolution.
Join Compuware and featured guest Forrester Research, Inc. in this webcast to understand:
- Forrester's definition of the user experience network or UxN
- Why dynamic virtualized environments demand end user monitoring
- Four new principles for I&O Managers to enhance UxN
- How APM ensures successful migration projects
Register today and receive a complimentary copy of the December 2011 Forrester Research report: "Virtual Network Infrastructure", authored by Andre Kindness
Speakers:
Andre Kindness, Senior Analyst, Forrester Research Inc.
Andre serves IT Infrastructure & Operations Professionals. He is a leading expert on network operations and architecture. His research focuses on the networking technology and strategy, mobile network infrastructure, application delivery networking, data center convergence, and network infrastructure security.
Webcast: CIO Insights: How to Optimize User Experience Across 60 Hospitals Compuware APM
** If you would like to download a copy of the slides- please email jessica.murphy@compuware.com and she will send the slideset to you via email.**
For health services provider Christus Health, poorly performing applications are never an option. Just as medical equipment cannot fail, the applications supporting Christus Health must operate flawlessly. In order to avoid lost revenue, decreased clinical productivity and increased risk to patients, Christus employs an end-user perspective to application performance management.
Join Christus Health CIO George Conklin in this Compuware webcast to learn:
• What impacts healthcare app performance has on customer experience and business goals
• How Christus IT and the business teams optimize customer experience
• Real-world best practices for improving user experience without slowing down your healthcare processes and procedures
What You Will Learn:
George Conklin, Senior VP and CIO of Christus will share real-world experiences and Christus Heath’s best practice approach for ensuring users in their healthcare system have the best application performance possible.
3 Keys to Great Customer Experience When Launching Web and Mobile ApplicationsCompuware APM
Designing a great application is only part of ensuring a great customer experience. Ensuring that the application meets business and user expectations in a way that attracts and keeps customers wanting more, yet protecting and increasing business interests is the key to a great customer experience.
Join guest speaker Margo Visitacion of Forrester Research Inc, and Mark Eshelby of Compuware for this webinar about Designing and Launching Web and Mobile Applications that delight your customers and are good business.
In this webinar learn how:
• Today’s teams must focus on a wider range of requirements to verify in complex environments
–how do web and mobile applications change the customer experience?
• Why application development professionals must use collaborative test design principles and approaches .
• How to approach testing your Web and Mobile Applications focusing on the end user experience.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
Speed Your Apps Launch to Market: Learn Six Best Practices for DevOpsCompuware APM
Today’s pace of business and competitive pressures are driving organizations to constantly release new applications and features. Organizations are embracing the concept of DevOps to enable apps to be designed, developed and deployed more quickly, at lower cost and with fewer problems. New technology and best practices can help propel organizations towards a successful DevOps model.
Join featured industry experts from Forrester Research Inc. and Compuware dynaTrace to learn:
• Six Steps IT Ops Can Take To Build A Tighter Relationship With Development Groups
• How to identify hidden dependencies and unforeseen risks
• Overview of current and future tools used in DevOps environments
Recent Survey Reveals that Optimized APM Approaches Increase Business Efficie...Compuware APM
In this webinar, understand key survey results that reveal the need to optimize managing application performance and understand strategies for managing performance across the entire application delivery chain. Three industry experts will share their perspectives on best approach to achieving application performance excellence and an outlook on how to improve your organizations capabilities and goals.
TRAC Research Survey reveals:
* 43% of organizations are reporting that APM tools are not enabling them to align IT with business goals.
* Organizations that are taking a transaction-centric approach for application performance monitoring are 76% more likely to reduce time spent on isolating the root cause of application performance incidents
* Organizations that have key capabilities in place are able to manage 3x more users per help-desk FTE as compared to others
Panelists: Bojan Simic: President and Principal Analyst for TRAC Research, Alois Reitbauer: Technology Strategist for Compuware dynaTrace, and Steve Tack: Chief Technology Officer for Compuware Application Performance Management
Web applications that perform well can strengthen a company's brand, reputation, and create customer loyalty. Web applications that perform poorly put all of that at risk. Web load testing is a critical component to any risk management plan for web applications.
Join Scott Barber, President of PerfTestPlus and Colin Mason, Product Manager, Compuware to learn the whys and wherefores of Web Load Testing as they present Web Load Testing for Dummies.
You will learn:
* The ins and outs of web load testing — know what to expect from web load testing
* The importance of outside-in load testing — determine what the performance feels like to an actual user
* Why and when to test — set goals, gather your team, and implement
* How to manage ongoing analysis— monitor how your testing is going
* How diagnostics tools combined with web load testing dramatically reduces time to problem resolution
Scott Barber, Chief Technologist, President and CEO of PerfTestPlus is a writer, consultant, and speaker. He is a prominent thought-leader in the area of software system performance testing and served as the Executive Director of the Association for Software Testing, and is the co-founder of the Workshop on Performance and Reliability.
He has contributed to several books including the upcoming How to Reduce the Cost of Testing, Taylor & Francis.
Colin Mason, Product Manager for Gomez Web Load Testing, at Compuware, has over a decade of performance testing experience and has conducted over hundreds of load tests for companies world wide. He has presented at numerous industry conferences, including STAR, and has authored industry-acclaimed papers on performance testing web applications.
Measure Twice, Cut Once: 5 Best Practices For Selecting Your Cloud Service Pr...Compuware APM
So, you’ve defined your cloud strategy, developed the business plan, published your cloud application roadmap, and got buy-in from all the stakeholders. Now comes the hard part – selecting your cloud service providers and partners!
Many companies are finding out the hard way that while the cloud is a simple concept, beneath the billows lays a complex application delivery chain with many hidden dependencies and unforeseen business risks. And with the business demanding faster and faster ‘time-to-value’, you have less time to do more, often without good information. The net result is your risk of choosing the wrong cloud service provider is significant. It could even reduce or eliminate the planned business benefits and ROI.
So how can you ensure that your selection process for cloud service providers and partners is fast but well-informed, based on reliable data and mitigates the risk of hidden surprises?
Join EMA and Compuware in this webinar and discover:
• Where to find reliable, actionable data on CSP performance and availability
• What factors you should take into account that are unique to you
• Whether SLAs matter when it comes to selecting a CSP
• How to identify hidden dependencies and unforeseen risks
• How to do cost-effective, real-world performance testing of CSPs
How to Mitigate the Performance Risk of Third-party Web ComponentsCompuware APM
No website is an island. To provide rich customer experiences, websites increasingly depend on third-party components such as shopping carts, ads, customer reviews, web analytics, social networking, search engine optimization, video, and many more. Third-party components enrich your website’s functionality to drive more traffic to your site, offer interactive experiences, increase conversion, and add new functionality when it becomes available.
The problem: Your entire website can be vulnerable to degraded performance or a complete shutdown if any one of these components fails. The solution is to follow best practices in website design and monitoring to happily use third-party components while mitigating the risk of dependency.
Forrester principal analyst Mike Gualtieri and Compuware APM CTO Steve Tack to show:
• How third-party components can make your website better and why this trend will only increase.
• Why service level agreements give you a false sense of security.
• Best practices to mitigate the risks of using third-party components.
Optimizing web and mobile site performance using page speedCompuware APM
End-users’ expectations for web and mobile site performance keep rising. In a 2011 survey of 4,014 mobile web users 71% stated they expect websites to load as quickly, almost as quickly or faster on their mobile phone than on the computer they use at home – up from 58% in 2009.
With web and mobile sites your customers expect transactions that are fast and work faultlessly. Failure to deliver quality web experiences through slow or malfunctioning sites will result in lost customers and business.
Featured speakers, Bryan McQuade, Senior Software Engineer at Google and Page Speed tech lead, and Compuware APM CTO Steve Tack show:
• What end-users rising performance expectations mean for website owners and developers
• The impact of web and mobile site performance on business results
• Best practices to optimize web and mobile site performance using Page Speed
Delta Air Lines Shares Best Practices for Becoming a Top Performing WebsiteCompuware APM
Delivering a fast and reliable website is critical to achieving business results. Research shows that a one second delay in website load time decreases conversions by 7%. That is quite significant when you are Delta Air Lines.
What You Will Learn:
Our featured speaker, Faiz Ahmad, Director of eCommerce Channels at Delta Air Lines, will share Delta's best practices for maintaining a top performing website that achieves their business goals
Join Delta's Ahmad and Compuware's performance expert, Matt Poepsel, to learn:
* About the impact of web performance on customer experience and business goals
* How Delta Air Lines integrates performance metrics to overall website success metrics
* How marketing and IT at Delta work together to optimize customer experience
* Best practices for improving your own customer experience without slowing down your site
Are Your Applications Delivering What Your End-Users Expect?Compuware APM
The end user experience is a critical pillar of application performance management. It requires a global view that tracks the path of an application from data center through the Internet, and all the way to "the last mile" of delivery to the end user's computer or device.
Although a well-established discipline, traditional application performance management approaches provide highly silo'ed views of application delivery to the end user. A full picture requires breadth and depth, and a view of the full business impact.
Featured speakers, Tony Baer, Senior Analyst from independent research firm Ovum, and Compuware APM CTO Steve Tack to show:
• Why traditional monitoring doesn’t tell the full story
• The top 5 APM best practices
• How to build your APM roadmap: applying best practices and creating your performance journey
Managing Complexity Across Today’s Application Delivery Chain:Six key indicat...Compuware APM
Managing Complexity Across Today’s Application Delivery Chain:
Six key indicators for prioritizing application performance improvements
Today’s application delivery chain is harder to manage than ever. Applications ranging from mission-critical legacy systems to innovative productivity tools running on employee-owned smartphones all must be delivered flawlessly. Additionally, technologies like virtualization, the cloud and WAN optimization make managing performance even more complex. As each new application generation is deployed on top of existing assets, managing system-wide application availability and performance becomes increasingly dependent on a growing collection of incompatible tools, informal processes and multiple – often siloed – stakeholders.
This complexity is only going to grow. In this webinar, you will learn how to tame complexity and optimally manage application availability and performance.
• J.P. Garbani, of Forrester Research, highlights new research that assesses the complexity in IT operations, both now and in the future.
• Compuware’s Steve Tack details a strategic approach that will allow customers to plan and implement a coherent, structured APM framework based on the concept of an APM “Performance Journey.”
You'll learn :
• six key indicators that will reveal your APM problem areas
• how to develop a performance journey roadmap based on five core areas of APM best practices in order to manage and monitor application complexity more efficiently
• how to achieve the following goals:
• increase productivity while lowering costs
• maintain and improve service quality
• adopt new service demand quickly and efficiently
• align IT goals to meet business needs
• what the future holds for IT operations
Top Tips To Deliver Quality Mobile Web And App Experiences To Smartphone UsersCompuware APM
Are you delivering quality web and app experiences to your mobile customers?
With mobile websites and applications your customers expect quick, anytime transactions that work flawlessly. Failure to deliver quality end-user experiences through slow or malfunctioning mobile websites and applications will result in lost customers and revenue.
Charles Golvin, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO Steve Tack describe:
• What growing mobile web and application adoption and rising customer expectations mean for mobile service owners
• Why smartphone owners are the key to your mobile success
• Common challenges that prohibit companies from capitalizing on the mobile market opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone users
5 Best Practices for Successful Cloud Deployments – and the Pitfalls to AvoidCompuware APM
Companies that rely on enforcing Service Level Agreements (SLAs) from their Cloud Service Providers to manage the performance of their cloud applications are increasingly discovering that they are failing to meet their business objectives. The reality is that by the time an SLA has been missed, your end users and customers have already been severely impacted, resulting in poor adoption and missed revenue opportunities.
Successful cloud deployments require real-time visibility of application performance and service level trends across the entire delivery chain – from first mile (your data center) to last mile (your users). This insures that companies are able to detect problems anywhere in the delivery chain, before end users, customers, and your business are impacted.
This webinar will provide evidence of the revenue impact of poor cloud application performance and service level management, and will present an integrated cross-domain services and application performance management strategy that will dramatically improve the business results that you achieve with Cloud Computing. The information will be of use to anyone who is responsible for the successful execution of their company’s cloud strategy, both in the line-of-business and IT.
Dennis Drogseth, Vice President, Enterprise Management Associates, Inc and Richard Stone, Compuware’s Cloud Solutions Manager talk about:
• Research results showing how and where companies are benefitting most, and conversely where they’ve had issues, or had to rethink and redirect their cloud initiatives
• Best practices to adopt – and pitfalls to avoid – that will enable you to get cloud deployments right the first time from both a process and an APM perspective
5 Best Practices for Successful Cloud Deployments – and the Pitfalls to Avoid
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
1. Harley Manning - Vice President, Research Director, Forrester Research Inc. Imad Mouline - CTOAPM Solutions, Compuware AUDIO VIA PC SPEAKERS ONLY
2. How Companies Create TheOnline Customer Experiences Of The Future Harley Manning, Vice President & Research Director Customer Experience December 1, 2010
3. “The future is already here, it’s just not evenly distributed.”
4. What trends will shape online experiences in the next 5 years? ? Capabilities Consumers
5. Dramatic shift in the mobility trade off High Capability Low Low High Mobility
16. ? How are companies starting to create these experiences today?
17. Key takeaways Start with consumers, not capabilities Make aggregation central to your strategy Turn your IT partners into your new best friends
18. Start with consumers, not capabilities Let the needs of the customers drive your innovation efforts
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20. Start with consumers, not capabilities Let the needs of the customers drive your innovation efforts Create innovations that fulfill your customer’s unmet needs
23. BY BILL RALLS, SENIOR VICE PRESIDENT, INVESTMENT SERVICES, FIDELITY
24. Start with consumers, not capabilities Let the needs of the customers drive your innovation efforts Create innovations that fulfill your customer’s unmet needs Use social experiences to drive change
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26. Make aggregation central to your strategy Design for distribution across a multi device, multichannel world
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28. Make aggregation central to your strategy Design for distribution across a multi device, multichannel world “Autocustomize” and let relevant data find the user
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31. Turn your IT partners into your new best friends Co-locate designers and developers
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33. Turn your IT partners into your new best friends Co-locate designers and developers Communicate expected benefits to get buy-in from IT
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35. Recommendations: Anticipate the unexpected Give users more power but less complexity Embrace the strengths and limitations of relevant touchpoints Anticipate changes to business process and technology investments
36. Thank you Harley Manning +1 617-613-6079 hmanning@forrester.com blogs.forrester.com/harley_manningforrester.com www.forrester.com
37. Top Tips To Deliver Quality Web Experiences From IE 9 To The iPhone Imad Mouline - Compuware CTO, APM Solutions
38. Users Access The Web With A Variety Of Browsers Browser market share across 200+ sites with 117+ million page views from Nov 16 to 23, 2010 Source: Gomez Real User Monitoring
39. Users Access The Web On A Variety Of Devices Morgan Stanley predicts mobile users will outnumber desktop internet users within 4 years Source: Mary Meeker, Morgan Stanley
40. Customer Expectations Continue To Rise For Web & Mobile Sites 47% of consumers expect a Web page to load in 2 seconds or less Down from 4 seconds 2 years ago 58% of mobile phone users expect websites to load as quickly or faster on their mobile phone than their PC
41. Web & Mobile Site Performance Impacts Business Results 49% of users who experience performance issues when completing a transaction will either abandon the site or switch to a competitor 77% of these will share their negative experiences with others 52% of users are unlikely to return to a site they had trouble accessing on their phone 40% said they’d likely visit a competitor’s site instead Social media allows users to voice & record their frustration in real-time, negatively impacting revenue and brand equity
42. Web & Mobile Site Performance Impacts Business Results Abandonment Rate Across 200+ Sites/177+ Million Page Views All Browsers vs. iPhone Safari Source: Gomez real user monitoring
71. Significant Performance Differences Across Browsers Source: Gomez Real-User Monitoring Real users around the world Broadband & wireless connections only (October 2010) 526 million page measurements 200+ sites
72. Browsers Are Evolving HTML5 support Application cache canvas, audio, video, local storage, geo-location, web workers etc. CSS3 Support Webfonts, animations, gradients, shadows, etc. Performance improvements Faster JavaScript processing Parallel download of JS scripts More parallel connections Resource pre-fetching Multi-threading in JS Key Trend - more and more client-side processing
73. Some Browsers Are Evolving Faster Than Others Google and Apple driving HTML5 support for web & mobile browsers “We're betting big on HTML 5.” - Vic Gundotra, Google “The world is moving to HTML5.” - Steve Jobs, Apple HTML5 Test is an indicator of browser support for HTML5 features Safari and Chrome lead the way IE 7 IE 9 beta IE 8 FF 3.6 iPad 3.2 Android 2.2 iPhone 4.2 Safari 5.0 Chrome 6 HTML5 Test (max 300 points ) - http://html5test.com/
74. The Browser Is Becoming The Integration Platform 10.50 Number of hosts accessed directly by the browser, per user transaction, averaged across 3,000 companies
75. Geographic Distribution Of Content Sources How many cities does content come from to form the average transaction? Distribution of host cities by test (measured from multiple locations) Distribution of host cities by test (measured from single location) Source: Gomez Active Backbone Monitoring Sample of 12,000 transactions Multiple runs over 24 hours
76. Client Side Processing Ever More Important SunSpider JavaScript Benchmark Across Browsers Smaller bars are better Source: http://www.zdnet.com/blog/hardware & Gomez research
77. Optimize Performance From Your End-Users’ Perspective Leading retailer not aware of cross-browser compatibility problems until customers complain VS.
78. Optimize For Perception, Not Just Raw Performance Perceived render time is time needed for all content visible to the end-user above the fold to be completely rendered Take advantage of progressive rendering & image load order to optimize for maximum end-user impact Load order 1 Load order 2 Content below the fold 1 5 9 2 6 10 3 7 11 4 8 12 1 2 3 4 5 6 7 8 9 10 11 12
79. Optimize The Most Important & Common Workflows 6 step product order business process Home Page > Search Results Page > Shopping Cart Page > Login Page > Order Review Page
80. Slow Down To Go Faster - Think Workflows Not Pages Focus performance optimization on end-users’ common workflows / click paths versus standalone pages Is the common “Combine external JavaScript” performance optimization rule valid in all cases? Two 3 step transactions measured across 8 global backbone nodes
81. Adopt The “One Web” Application Performance Management Philosophy What constitutes mobile? Web & mobile sites & applications often share infrastructure & web services Important to leverage established and common best practices, metrics and technologies for both mobile and web channels Garner operational efficiencies Identify mobile specific problems, web specific problems or both across the entire web application delivery chain – from device to datacenter iPad & Safari iPhone & Safari iPhone App Windows 7 & Chrome
82. How To Excel In The New World Of Multiple Browsers & Devices Know your end-users Know your application Optimize performance from your end-users’ perspective Optimize for perception not just raw performance Optimize your most important & common workflows Adopt the “One Web” application performance management philosophy
83. Questions Increased conversions 10% Gomez Customers Enjoy Measurable Benefits Reduced homepage load time from 11.3 seconds to 3.4 seconds Improved page load times 23% Saved 50%+ in staff and fees Reduced seven-step transaction time by 50% Reduced downtime 45% Achieved under 3 second response time and 99%+ availability Validated decision to consolidate three data centers For more information visit Gomez.comorcontact us at +1 781.778.2700
Editor's Notes
Edmunds.com homepage loadtime went from 9 seconds on the old site to 1.6 seconds on the new siteAds load faster on the site and the we have noticed a considerable reduction in impression discrepancies, which in turn raised our ad revenue on the site by 3%total page views per session have increased 17%
Top image is A world of tweets (http://aworldoftweets.frogdesign.com/) based on HTML5 in iPhone 4.2Bottom is Google HTML5 book in IE7
http://html5test.com“We're betting big on HTML 5.” — Vic Gundotra, Google “The world is moving to HTML5.” — Steve Jobs, Apple “The future of the web is HTML5.” — Dean Hachamovitch, Microsoft
Number of hosts accessed directly by the browser, per user transaction, averaged across 3,000 companies
Home Page. Navigate to the home page of the retailer. If the institution does not have a home page search form for a product, then the appropriate button or link is selected to navigate to a sub-category page. The search term varies depending on the type of retailer. Search Results Page. The web site will display a list of available products within the search criteria. The first product result provided by the search results is automatically selected. If the retailer provides inventory availability data, the test will navigate through to the first product available online. Product Description Page. This page will contain a description and price of the product. Any attributes such as color or size are automatically selected and the product is added to the shopping cart. Shopping Cart Page. After displaying the shopping cart, the test will navigate to by initiating the Checkout process. Login Page. The test navigates to enter a previously created account profile. The same account is used unless the retailer has a concurrent login issue, where each Gomez node will use a different account. The profile is pre-configured for all default credit card and address information. If the retailer does not leverage the profile information, the test will navigate through any shipping or payment verification pages. Order Review Page. The test will navigate to the order review page, containing product price, shipping, and tax. If a retailer does not flush the cart contents, a separate Gomez test is used to clear the cart for the next test.
The concatonce case has a single allscripts.js that is the combined content of all JS used on both the common and uncommon paths through the app. The paths are 3 steps in both cases, with step 1 being common to both paths. Default includes multiple discrete js files - just the files needed on that step. I have some standard images at the same points along each path to make the test case more realistic -- it's not just JS.concatonce common path - IE Agent 3.443 100.00 default common path - IE Agent 2.614 100.00 concatonce uncommon path - IE Agent 3.346 100.00 default uncommon path - IE Agent 4.330 100.00