The deck used in my 2-29-2012 presentation, "The Mobile Revolution: What Every Company Needs To Know" at Inbound Marketing Summit, NYC.

1. the # Mobile
rEVOLUTION:
What Every Company
Needs to Know
Tim
Hayden,
CMO,
44Doors
@TheTimHayden
–
New
York,
NY
INBOUND
MARKETING
SUMMIT
-­‐
February
29,
2012

2. Mobile Experience Solutions: Technology + Strategy

3. Mobile Experience Solutions: Technology + Strategy

4.
Mobile Experience Solutions: Technology + Strategy

5. Mobile Experience Solutions: Technology + Strategy

6. 90% of
Americans
are within
3 feet
of their
mobile
phones
24 hours
a day.
Mobile Experience Solutions: Technology + Strategy

7. Carrier
Contracts
$
Its
an
American
thing
=
slow
adop8on
Mobile Experience Solutions: Technology + Strategy

8. Mobile Experience Solutions: Technology + Strategy

9. Augmented
Reality
Really?
Mobile Experience Solutions: Technology + Strategy

10. Weather,
Games,
Social,
Maps
Music…Barcodes!
60%
“Thinking about the application(s) on your primary cell phone, 250%
which categories of applications have you used in the PAST 3 MONTHS?”
50%
200%
40%
150%
30%
2010
100%
2011
20%
YOY
Growth
50%
10%
0%
0%
Base:
5,187
US
adult
smartphone
owners
(2010)
Base: 2,420 US adult smartphone owners (2011)
Source:
North
American
Technographics®
Benchmark
Mail
Survey
2010,
2011

11. Mobile
disrupts…
…everything
Mobile Experience Solutions: Technology + Strategy

12. Mobile Experience Solutions: Technology + Strategy

13. Mobile Experience Solutions: Technology + Strategy

14. Mobile Experience Solutions: Technology + Strategy

15. Decisions
are
being
made
in
dynamic
communication
systems,
or
mesh
networks,
where
consumers
share
experiences
and
make
decisions
together.
Mobile Experience Solutions: Technology + Strategy

16. INFLUENCER
Mobile Experience Solutions: Technology + Strategy

17. Mobile Experience Solutions: Technology + Strategy

18. Mobile Experience Solutions: Technology + Strategy

19. Mobile Experience Solutions: Technology + Strategy

21. The
Mobile
Web:
What’s
Happening?
• Higher
Bounce
Rates
by
20%
• View
Fewer
Pages
by
40%
• Less
Time
on
Site
by
50%
~1MM
clicks
Oct-­‐Dec
2011
–
44Doors
Capture
Ciients

22. Mobile Experience Solutions: Technology + Strategy

23. • Condensed
Content
(4-­‐10X
reduc]on
of
desktop
site)
• Naviga]on
limited
to
2-­‐3
ac]ons
beyond
landing
page
• Quick
Load
Time
(you
have
30
seconds!)

24. Location
Search
Time/
Terms
Date
Context
Device
Language
Type

25. • Cross-­‐pladorm
tested!
(Beyond
IOS
Android)
• Data
feed
(API
–
loca]on,
device,
A-­‐B
tes]ng,
]me/date)
with
CRM/profiling
pladorm
• Responsive
Design
(Javascript
+
HTML5)

26. Mobile Experience Solutions: Technology + Strategy

28. Text
“BOBEVANS”
Mobile Experience Solutions: Technology + Strategy

29. Click
44d.co/BEvans Mobile Experience Solutions: Technology + Strategy

30. Scan
QR Code
Mobile Experience Solutions: Technology + Strategy

33. Mobile Experience Solutions: Technology + Strategy

34. Mobile Experience Solutions: Technology + Strategy

35. Dell
-­‐
Quick
Resource
Locator
-­‐ Enriched
SIL
experience
-­‐ Multimillion
$$$
future
savings
-­‐ Demonstrable
sales
tool

37.
Mobile Experience Solutions: Technology + Strategy

38. Mobile Experience Solutions: Technology + Strategy

39. Mobile Experience Solutions: Technology + Strategy

40.
]m@44Doors.com
@TheTimHayden
Mobile Experience Solutions: Technology + Strategy